web-archive-uk.com


Web directory, archive
Search web-archive-uk.com:


Find domain in archive system:
web-archive-uk.com » UK » A » AFFILIATEMARKETING.CO.UK

Total: 85

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • Affiliate Marketing (AM). Europe's leading affiliate program provider.
    about how sales are tracked online read our handy guide Read on Additional resources Affiliate Tracking Network Company ATN Price 75 plus 29 95 monthly Integration Miva Intershop Mercantec LeCart Dansie WebGenie Extropia QuikStore Actinic Hazel Contact ATN for more Two Tier Support Yes Variable Commission Structure Yes Affiliate Auto Approve Yes Manual Addition of Sales Tel fax orders No Broadcast Email to Affiliates No although each affiliate can be

    Original URL path: http://www.affiliatemarketing.co.uk/atn.php (2016-02-18)
    Open archived version from archive


  • Affiliate Marketing (AM). Europe's leading affiliate program provider.
    timely reminder to ensure that you review any affiliate commissions against product refunds and chargebacks 2 Wireless Affiliate Tracking Recently two new networks have opened their doors in the UK and both have distinctly unique models The first is Mobile Affiliates offering the first wireless affiliate network An array of different protocols means that tracking sales via wireless sites is rather more complex than typical affiliate solutions Amanda Austin of Mobile Affiliates has provided an article looking at the principles behind revenue share for wireless sites and takes a look at the technology involved http www affiliatemarketing co uk wirelessaffiliates htm 3 Farewell ClickTrade This month we say a final farewell to ClickTrade Microsoft s bCentral recently notified all their merchants that the network is to close and recommended they move their programs to Commission Junction The service is due to close September 6th In the meantime I spoke with Kowabunga producers of My Affiliate Program who agreed to extend a special sympathy discount to the orphaned Revenue Avenue Merchants This provides a very generous discount to those who wish to continue operating a program and maintain their affiliate relationships in house http www myaffiliateprogram com ct asp id 2377 4 New Network Focuses on Offline Tracking and Charitable Causes The second of this months new UK network contenders is buy at Buy at has taken the unique approach of creating a network that provides easy to remember affiliate links to enable charitable causes to promote a merchants offering offline Buy at claim to reach customers who are members of good causes schools charities clubs and other common interest groups Every purchase benefits their cause providing an incentive for their supporters to buy The technology means it can run alongside any other network you may already be using The network is still establishing merchants ready for their imminent public launch I ve met some of the people at buy at I think their unique idea could work well to motivate customers loyal to a cause And as their network joining fee is just 100 I d suggest that UK merchants might want to take a closer look You can find out more at http joinperfiliate at afft 5 My Second Anniversary This week is the second anniversary of the launch of Affiliate Announce My little idea has exceeded all my expectations Over the last two years I have met so many great friends all willing to take a moment to help give me a little publicity or offer friendly advice To all my friends and especially my affiliate partners without whom Affiliate Announce wouldn t exist Thank You http www Affiliate Announce com 6 Calls for updates to 2 tier com Rick Bier of 2 Tier com has been very busy introducing a new version of his affiliate directory The new directory includes lots of new features and has brought together a number of affiliate guides responsible for editing categories of the directory In order to include your details in

    Original URL path: http://www.affiliatemarketing.co.uk/aug01.php (2016-02-18)
    Open archived version from archive

  • Affiliate Marketing (AM). Europe's leading affiliate program provider.
    that give me certain perks like boarding first or having first rights to an upgrade In short Continental s program has changed my buying patterns and they have retained me as a customer I am loyal to Continental So how does loyalty marketing relate to affiliates or performance marketing Loyalty or incentive marketing as we know it in the affiliate or performance marketing world primarily pertains to performance deals that are structured to reward a consumer for making a purchase or action at a particular site Loyalty is usually generated by offering incentives in the form of cash back points miles virtual dollars or just about anything that a customer might want The real key to make it work is to be sure the reward for their loyalty is something they really believe such as a charity cause or it has to be an object they really desire Money is a frequent reward because it is universally desired Technically this type of performance marketing works by passing a special variable that identifies the user through a standard network ad tracking link and then downloading reports that match up transactions to the user that generated that transaction Usually some of the commission is held back for the incentive site and some of it goes to the customer Why is affiliate loyalty marketing gaining popularity while not always so popular with some merchants Loyalty marketing via affiliate channels is gaining popularity because it works In this case performance based marketers are actually acquiring the customer for themselves The customer does not usually return directly to the store but to the affiliate site so they can get their reward or incentive Most merchant s primary goal especially catalogers and multi channel retailers is to acquire the customer Some merchants dislike this stripping of loyalty while others are fine with it Some will adjust their commission accordingly to compensate for the fact they are not going to acquire this customer It really depends on the companies brand and their overall marketing strategy Some merchants are more likely to work with a charity type of site like GreaterGood com BabyMint com or Upromise com because there are some tangible benefits generated through perceived goodwill Merchants can also derive benefits on networks like Commission Junction where incentive based shopping can push public 3 month and 7 day EPC levels to more attractive levels which assist in quality force acquisition and retention Are there any other caveats merchants should consider when dealing with loyalty based sites I touched on customer loyalty which is an important part of the stick issues but merchants should also be wary of running CPA or CPC based offers on incentive sites A click or an action that is driven through an incentive mechanism is usually worth less especially in the case of a click because it costs the user little effort to get the reward Is EPC typically higher for loyalty incentive sites as opposed to content publishers There is no doubt

    Original URL path: http://www.affiliatemarketing.co.uk/aug02.php (2016-02-18)
    Open archived version from archive


  • Affiliate Marketing (AM). Europe's leading affiliate program provider.
    from an impressive group of speakers IIR Report In fact their was so many tips that it wouldn t all fit in one article so follow the link below for some of the speakers best soundbites of tips Soundbites 3 Provide Your Affiliates With The Magical Words That Make The Sale As a program manager the words you write are repeated back by hundreds maybe thousands of affiliates How many affiliates lift some sales copy from your site to promote your program Do you provide sample copy classified adverts ezine ads and sales copy The copy your provide will be replicated across so many sites that improving the effectiveness of it s copy by just a few percentage points will have a dramatic effect on your overall networks sales Most programs advocate the use of textual links and product placements over the use of a simple banner placement but are you providing your affiliates with copy they can use and adapt for their own use Copywriting is an art I have a dust covered book on the bookshelf illustrating tried and tested techniques for writing off line advertising copywriting but this morning when Ken Evoy announced the launch of his new book Make Your Words Sell I rushed on over to his site to grab myself a copy Personally I would have sweated over writing the sales copy for a book that teaches copywriting for weeks If you can provide new creative for your affiliates that increase sales by just a few percent it would be time well spent Make Your Words Sell 4 UK Watch I have just returned from a lunch time affiliate marketing seminar here in London I was impressed by the level of interest admittedly the seminar was free courtesy of sponsorship from UKaffiliates but it attracted over 100 delegates Adrian Moss Managing Director of UKaffiliates claimed their new network had access to 30 000 affiliates although admitted only 8 000 9 000 of these are UK based Still surprisingly high for such a young network I also met up with Kevin Brown and Andy Totten of affiliate window Both openly excited about the future of affiliate marketing in the UK These guys are worth watching TradeDoubler although not at the seminar continue to recruit new merchants unhindered by a cost to entry barrier leading the race in number of merchant programs available within their network 5 How Much Does A Program Manager Earn Recently a site owner asked me how much he ought to expect to pay when employing an affiliate manager to run his program Of course I explained how few and far between experienced program mangers are and that as such they ought to command a high salary but I thought a quick poll might be interesting Make your vote and compare notes at www affiliatemarketing co uk 6 A Cry For Help In The Discussion Forum Our discussion forum gives you the opportunity to share experiences with your industries counterparts This week

    Original URL path: http://www.affiliatemarketing.co.uk/august00.php (2016-02-18)
    Open archived version from archive

  • Affiliate Marketing (AM). Europe's leading affiliate program provider.
    Basics We can appreciate that everyone has to start somewhere so if you are looking to learn the basics then look no further Read on Tracking Sales Online To find out more about how sales are tracked online read our handy guide Read on Additional resources The Affiliate Program Managers Newsletter Back Issues Published once a month the affiliate program managers newsletter brings you the latest news tips and ideas

    Original URL path: http://www.affiliatemarketing.co.uk/back.php (2016-02-18)
    Open archived version from archive

  • Affiliate Marketing (AM) - The Basics of Affiliate Marketing
    I try to offer real world examples and studies based on my ongoing experiences within this newsletter Recently I launched a new set of link creatives for one of my programs and took a slightly different approach to the usual banner ad which has presented some excellent initial results Rather than create the typical graphic based banner these where made to look like text links Including a plain white background with simple blue text headlines underlined and the only graphics being windows esque style OK buttons It s very early days as the banners need more exposure for the averages to even out but the first results are very encouraging The first thousand impressions placed to a relevant audience generated just over 6 CTR As the impressions increased and started being placed by affiliates to a less targeted the audience the ratio has dropped quite dramatically to a current rate of 3 73 but that is still exceptionally high for a banner ad I can t claim credit for this style of banners many of the leading online marketeer s have utilised the power of banners that look like text links for years I recommend you grab a copy of

    Original URL path: http://www.affiliatemarketing.co.uk/bannersample.php (2016-02-18)
    Open archived version from archive

  • Affiliate Marketing (AM). Europe's leading affiliate program provider.
    handy guide Read on Additional resources Be Free Opinion Again Be Free place a lot of emphasis on branding Their BFAST system allows you to build a direct relationship with your affiliate channel with all communications and branding from you rather than their network Other useful features include an adaptable system allowing you to change your site structure without invalidating links A good high end solution but it comes at

    Original URL path: http://www.affiliatemarketing.co.uk/befree.php (2016-02-18)
    Open archived version from archive

  • Affiliate Marketing (AM). Europe's leading affiliate program provider.
    with an established affiliate network such as Ukaffiliates or Tradedoubler or install your own affiliate management system from the likes of 404found or MyAffiliateProgram When running an affiliate programme the programme manager needs to know not just which referrals lead to immediate sales but what other behaviour patterns referred visitors exhibit Although the popular affiliate networks and systems are good at reporting on the on line sales generated by referred users they tend to ignore the other value associated with these users such as registrations for on line newsletters deferred sales or requests for specific information Analysis of actual visitor behaviour on site reveals this information The more powerful on line behaviour analysis tools can integrate with the information coming from the affiliate network or system to deliver detailed information about the full behaviour of all referred visitors rather than just reports on whether or not they reached certain milestones such as a check out page This allows the affiliate manager to negotiate the best deal with the network or with the individual affiliates as he or she has the most accurate information about visitor value irrespective of whether a particular visitor chose to buy anything Just as important however is understanding the behaviour of visitors who weren t referred by the affiliate programme as it helps put the success of the programme into context It s increasingly well understood that the different elements of on line and off line marketing cannot be viewed in isolation additionally the web is only one of several channels for many organisations and on line marketing can generate demand through an off line channel For example retailers of high value goods report that people who have visited their on line store are much more likely to buy in a high street store and are better informed about their requirements having already researched the products on the web For this reason behaviour analysis that integrates the activity of visitors from a number of sources is much more powerful than reporting linked to a specific element of on line marketing such as an affiliate programme Judicious use of visitor identification and segmentation and integration with off line customer systems such as EPOS data can allow on line behaviour to form an important component of overall customer intelligence On the other side of the coin the affiliates themselves can benefit from proper user behaviour analysis of their users before they refer them on to the merchant Behaviour analysis can identify the point in a site where a user is most likely to click through to an affiliate logo and which logo formats and placements are most effective More importantly this kind of analysis can help an affiliate understand their own users in more detail so that they can strike better deals with the affiliate networks and individual programmes It can also help a site understand where it can afford to lose users to an affiliate scheme if an affiliate logo is distracting users before they ve had

    Original URL path: http://www.affiliatemarketing.co.uk/behaviour.php (2016-02-18)
    Open archived version from archive



  •  


web-archive-uk.com, 2017-12-14