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  • ams media group
    video tag Your browser does not support the video tag Your browser does not support the video tag Your browser does not support the video tag Paul Phelps Chief Executive Maxine Ames Account Director Paul Spokes Director Helen Gibbon Account Director Duncan Collins Managing Director Daniel Chisnall Account Director Oliver Preston Associate Director Amanda Collins Director Angela Micallef Associate Director Collette Symonds Director William Dalrymple Head of Analytics Steve Jenkins

    Original URL path: http://www.amsgroup.co.uk/ (2016-04-24)
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  • ams mediagroup blog | ams mediagroup
    is an irritant or an irrelevance Fundamentally marketing is about selling more stuff to more people However selling it more frequently persuasion for more money enhancing the product s perceived value to a newly attracted larger audience identifying opportunities and need states is the ideal This requires a greater perspective and an integrated structure that brings all the objectives into alignment Comms strategy addresses real business needs to the base planning It goes beyond meeting the objectives and helps to deliver a true competitive advantage This requires trade offs making an informed decision on what not to do as much as where to play and how to win At AMS we aim to achieve all of the above by monitoring and learning from the competition and to identify new or overlooked opportunities This means keeping abreast of technology and media opportunities being informed about industry learnings and maintaining fresh thinking on consumer behaviour and psychology All in all it means synthesising the worthwhile data to make our responses as up to date innovative robust and commercially minded as possible taking us full circle and back into that perfect storm once again Written by Luke McGann Luke has worked in media since 2008 after arriving from NZ as a teacher and decided to do a career 180 He landed his first comms planning role at Mindshare on Samsung and Pfizer before being pulled into their largest UK account Unilever Here he worked on a broad spectrum of FMCG brands from Marmite to Hellmann s Mayonnaise Flora Pro Activ spread to Pot Noodle snacks He then moved on to OMD where he worked on technology brands Sony Electronics and Intel and broadened out to automotive Peugeot and Fashion Ray Ban Mid 2013 he joined AMS to head up their strategic planning working primarily on Red Bull He has guided strategic planning on Celebrity Cruises Drambuie and Jagermeister since joining and been a part of successful new business wins at AMS Vivid e cigarettes Bull Dog male grooming APT Tourism and Travel Bing and the English Cricket Board Interested in food architecture and how brands can successfully affect consumer behaviour comms strategy provides the perfect career combining a passion for creativity structure science and psychology He lives in Clerkenwell with his husband of 15 years admin Leave a comment 26 Feb Who Commissioned That Now back in the day there were very expensive Creative Directors extravagant expense accounts and chauffeur driven Limo s to be paid for and the full service agency commission system was supplemented by the margins achievable on incredibly high ad production costs A few recessions down the line and we largely find ourselves with the separation of marcoms disciplines where rarely can all agency services be found under one roof Creative agencies now charge themselves out on a competitive day rate and struggle to preserve margins on ad production 30 years ago it was unthinkable to make a TV commercial for less than 50k Not now Top that off

    Original URL path: http://www.amsgroup.co.uk/blog/ (2016-04-24)
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  • Does Gen Z Mark the Start of the End for Traditional Media? | ams mediagroup blog
    for thinking that traditional media is a lost art Programmatic means we can be more efficient from a cost and audience perspective but is it really as impactful Does an ad on a tablet have as much wow factor as an ad on Cinema Now I am Generation X a digital immigrant told you I was old and I find it quite amusing that every marketer seems so obsessed with targeting Gen Y the true digital natives and now Gen Z the technoholics Yes they spend their lives on their phones messaging and social apps take up 41 of their app time and 80 sleep with their phones by their beds but does that mean they are going to take notice of your ad and buy your car brand Generally they have very little money and with the attention span of a gnat the content has to be pretty sexy to get noticed We check our phones on average 85 times a day so the recent resurgence of all things analogue feels like a good move both for mental physical health The pre digital world feels more real more tactile more exciting and as the daughter of a musician news that vinyl record sales are up is literally music to my ears Teenagers are sending postcards rather than emailing their friends and zines are back with a vengeance Therefore I support recent traditional media launches The New Day and Raconteur with their brave approach to taking on this impatient info snacking audience and eagerly await the launches of linear TV stations such as Viceland Written By Maxine Ames Maxine Ames has been at AMS for 9 years and is currently Account Director on the Red Bull business Cutting her teeth on the Grad scheme at Walker Media she worked on

    Original URL path: http://www.amsgroup.co.uk/blog/does-gen-z-mark-the-start-of-the-end-for-traditional-media/ (2016-04-24)
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  • admin | ams mediagroup blog
    irrelevance Fundamentally marketing is about selling more stuff to more people However selling it more frequently persuasion for more money enhancing the product s perceived value to a newly attracted larger audience identifying opportunities and need states is the ideal This requires a greater perspective and an integrated structure that brings all the objectives into alignment Comms strategy addresses real business needs to the base planning It goes beyond meeting the objectives and helps to deliver a true competitive advantage This requires trade offs making an informed decision on what not to do as much as where to play and how to win At AMS we aim to achieve all of the above by monitoring and learning from the competition and to identify new or overlooked opportunities This means keeping abreast of technology and media opportunities being informed about industry learnings and maintaining fresh thinking on consumer behaviour and psychology All in all it means synthesising the worthwhile data to make our responses as up to date innovative robust and commercially minded as possible taking us full circle and back into that perfect storm once again Written by Luke McGann Luke has worked in media since 2008 after arriving from NZ as a teacher and decided to do a career 180 He landed his first comms planning role at Mindshare on Samsung and Pfizer before being pulled into their largest UK account Unilever Here he worked on a broad spectrum of FMCG brands from Marmite to Hellmann s Mayonnaise Flora Pro Activ spread to Pot Noodle snacks He then moved on to OMD where he worked on technology brands Sony Electronics and Intel and broadened out to automotive Peugeot and Fashion Ray Ban Mid 2013 he joined AMS to head up their strategic planning working primarily on Red Bull He has guided strategic planning on Celebrity Cruises Drambuie and Jagermeister since joining and been a part of successful new business wins at AMS Vivid e cigarettes Bull Dog male grooming APT Tourism and Travel Bing and the English Cricket Board Interested in food architecture and how brands can successfully affect consumer behaviour comms strategy provides the perfect career combining a passion for creativity structure science and psychology He lives in Clerkenwell with his husband of 15 years admin Leave a comment 26 Feb Who Commissioned That Now back in the day there were very expensive Creative Directors extravagant expense accounts and chauffeur driven Limo s to be paid for and the full service agency commission system was supplemented by the margins achievable on incredibly high ad production costs A few recessions down the line and we largely find ourselves with the separation of marcoms disciplines where rarely can all agency services be found under one roof Creative agencies now charge themselves out on a competitive day rate and struggle to preserve margins on ad production 30 years ago it was unthinkable to make a TV commercial for less than 50k Not now Top that off with performance related remuneration and

    Original URL path: http://www.amsgroup.co.uk/blog/author/admin/ (2016-04-24)
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  • Comms Strategy – The Role and Challenges | ams mediagroup blog
    to comms The starting point is therefore the consumer not the media channel or the discipline The strategist must ensure all loops are closed and that we have an integrated whole only that way is a comprehensive campaign possible Having a single strategy means having a consistent story a unified narrative It ensures we have meaning This is what people buy into both literally and metaphorically when they buy into brands Without meaning or relevance advertising is an irritant or an irrelevance Fundamentally marketing is about selling more stuff to more people However selling it more frequently persuasion for more money enhancing the product s perceived value to a newly attracted larger audience identifying opportunities and need states is the ideal This requires a greater perspective and an integrated structure that brings all the objectives into alignment Comms strategy addresses real business needs to the base planning It goes beyond meeting the objectives and helps to deliver a true competitive advantage This requires trade offs making an informed decision on what not to do as much as where to play and how to win At AMS we aim to achieve all of the above by monitoring and learning from the competition and to identify new or overlooked opportunities This means keeping abreast of technology and media opportunities being informed about industry learnings and maintaining fresh thinking on consumer behaviour and psychology All in all it means synthesising the worthwhile data to make our responses as up to date innovative robust and commercially minded as possible taking us full circle and back into that perfect storm once again Written by Luke McGann Luke has worked in media since 2008 after arriving from NZ as a teacher and decided to do a career 180 He landed his first comms planning role at

    Original URL path: http://www.amsgroup.co.uk/blog/comms-strategy-the-role-and-challenges/ (2016-04-24)
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  • Who Commissioned That? | ams mediagroup blog
    trying desperately to undercut each other media auditor fuelled deflation the growing influence of client procurement officers ROI against the KPI s and the current fascination surrounding trading transparency Then somewhere in the middle of all that finger pointing will be a media planner buyer just trying to do good work for his or her client Yet given all these pressures amazingly the agency commission system still exists in exactly the same form it did back on Madison Avenue Google came along in 2005 and announced it was withdrawing agency commission full stop The agencies were up in arms and protesting that this young pretender should have the audacity to do such a thing Well more than a decade on is anyone still protesting We all just had to start charging a fee for the service provided and demonstrate to the client exactly what value we can add For me that was a genuine chance for the whole media business to get rid of this outdated mechanic The upside for clients of course is that it means they don t have to allocate budgets to cover their agency s fees as the agency simply retains its income from within the media buy The downside for agencies however is that our revenue remains forever vulnerable to the dreaded budget cut and perhaps more profoundly it can sometimes be difficult for clients to value a service they don t perceive to be paid for by them So at a time when the media trading lines are in need of cleaning up it seems strange that the oldest element of the whole process remains the most unchallenged On which basis I guess you could argue if it ain t broke don t fix it Written by Paul Phelps Paul has 30 years experience

    Original URL path: http://www.amsgroup.co.uk/blog/who-commissioned-that/ (2016-04-24)
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  • The New Old King | ams mediagroup blog
    which have graced the media landscape from all directions and I m excited about the opportunities of the future In fact I hope to be the catalyst for a few more of them myself So it s undoubtedly an exciting world we find ourselves in where Creativity is King or where Content is King or whatever this year s C word might be However in amongst the fun and excitement of all this new stuff the same old principles of media planning still apply Yep however tedious it might sound in a brainstorm every campaign and each part of the activity still needs reach to be truly effective for the client I develop a twitch when I hear about incredibly creative media ideas which never achieved the consumer airing they clearly deserved It often seems the case that 90 of hours are spent on the development and implementation of the idea whilst only 10 is spent thinking about clever and creative ways to really milk its value in terms of exposure I therefore propose the adoption of a new old C word for the year ahead May Coverage is King hold the mantle for 2016 and beyond Let s continue

    Original URL path: http://www.amsgroup.co.uk/blog/the-new-old-king/ (2016-04-24)
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  • April | 2016 | ams mediagroup blog
    in every 3 is spent on Digital OOH and by 2018 global Mobile ad spend is expected to outstrip desktop for the first time so one would be forgiven for thinking that traditional media is a lost art Programmatic means we can be more efficient from a cost and audience perspective but is it really as impactful Does an ad on a tablet have as much wow factor as an ad on Cinema Now I am Generation X a digital immigrant told you I was old and I find it quite amusing that every marketer seems so obsessed with targeting Gen Y the true digital natives and now Gen Z the technoholics Yes they spend their lives on their phones messaging and social apps take up 41 of their app time and 80 sleep with their phones by their beds but does that mean they are going to take notice of your ad and buy your car brand Generally they have very little money and with the attention span of a gnat the content has to be pretty sexy to get noticed We check our phones on average 85 times a day so the recent resurgence of all things analogue feels like a good move both for mental physical health The pre digital world feels more real more tactile more exciting and as the daughter of a musician news that vinyl record sales are up is literally music to my ears Teenagers are sending postcards rather than emailing their friends and zines are back with a vengeance Therefore I support recent traditional media launches The New Day and Raconteur with their brave approach to taking on this impatient info snacking audience and eagerly await the launches of linear TV stations such as Viceland Written By Maxine Ames Maxine Ames has

    Original URL path: http://www.amsgroup.co.uk/blog/2016/04/ (2016-04-24)
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web-archive-uk.com, 2017-12-16