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  • Competitive Advantage | Construction Sales and Marketing
    have been recruited from sales marketing or specification roles within the construction sector We have a presence with the Chartered Institute of Marketing Construction Industry Group CIMCIG Construction Products Association Construction Marketing Awards and BIM Task Group BIM4M2 How we can help Construction market research Our understanding of the construction industry allows us to interpret research findings effectively and present you with sound business recommendations Construction sales marketing strategy Our specialist understanding of construction marketing and the specification process means we can help you implement effective strategies that deliver sales Construction sales marketing training Drawing on our extensive sales and marketing experience in the construction industry we can develop your team so they have the skills to achieve your business goals Contact us to chat further about how we can help Construction industry knowledge hub An information portal drawing together topical information for construction sales and marketing professionals Building Information Modelling Construction market activity Communicating with the industry Effective Specification strategies Understanding the construction industry Understanding your customer Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how

    Original URL path: http://www.cadvantage.co.uk/ (2016-02-12)
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  • Who we are | Competitive Advantage
    to the more volume based commodity sector Nichola Martland Research Team Leader CIM Dip Starting her career with manufacturer BICC and then Pirelli Cables where she worked in marketing and telesales Nichola joined Competitive Advantage in 2002 Since then she has specialised in research interviewing clients architects engineers contractors house builders home lifestyle retailers builders merchants and specialist wholesalers amongst others During this time she has gained a good understanding of the construction industry and its issues and is able to talk the language used by these respondent categories to ensure she can engage with them when gathering information She is also able to draw on her commercial experience to identify opportunities for the client Michael Prince Research Analyst BA Hons Joining in 2012 as a graduate in economics from Kingston University Michael s role as Business Analyst involves data analysis business and market forecasting researching and writing reports Michael also co ordinates our programme of webinars Since joining he has developed our online information gathering options allowing us to offer cost effective methods of information gathering He is also responsible for maintaining the personalised client forecasting models Helen Johnstone Marketing Communications Manager BA Hons Helen has many years experience in marketing communications She started working in the construction industry in 2004 when she joined The Concrete Centre as Communications Manager Joining Competitive Advantage in 2011 Helen is responsible for managing the marketing communications for Competitive Advantage Since joining she has developed an expertise in the how social media is used which informs development of research programmes such as the Construction Media Index She is also responsible for contributing to the format and presentation of research reports to make them easier to understand and interpret Nikki Hunt Nikki has been working for Competitive Advantage since 2012 She manages the credit control and invoicing for Competitive Advantage Bill Wright MA Cantab CEng FIET Associate Bill Wright worked for 24 years with John Lewis Partnership Most recently as Corporate Energy and Environment Manager responsible for the group s sustainability policy he was also Chief Electrical Engineer for 10 years He is past Chairman of the Electrical Safety Council and was a Director of Summitskills He is a member of the Institution of Electrical Engineers committee which produces the IEE Wiring Regulations and is currently Head of Energy Solutions at the Electrical Contractors Association as well as a part time lecturer on Renewable Technology and Energy Management at London South Bank University Su Butcher BA Hons BArch Associate Su trained in Architecture at the University of Liverpool and worked in affordable housing before becoming an academic and practice manager of three successful architects practices in London and the South East Her consultancy JustPractising com helps construction companies use the Internet and social media to achieve their business ends Much of her time is spent supporting board and senior management in strategic decisions on social media training and consultancy She serves on the promotions group of BIM4M2 the governments working group for BIM for

    Original URL path: http://www.cadvantage.co.uk/home/the-team/ (2016-02-12)
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  • Construction Sales & Markteing consultancy
    essential process for informing your business strategy Competitive Advantage specialises in research of the construction sector As well as our range of standard reports that can be purchased online we provide bespoke construction market evaluation mystery shopper customer satisfaction and perception surveys Our extensive construction experience allows us to draw meaningful conclusions to inform your strategy Read more Effective specification strategies We can help develop and implement effective specification strategies Our extensive construction experience allows us to quickly assimilate a client s challenges and propose an effective solution Competitive Advantage can help introduce initiatives such as a specification sales process and Key Account Management as well as advising on specifier communication strategies Read more Construction sales marketing training Competitive Advantage can train and mentor your team We provide a range of sales and marketing training relevant to the construction sector We deliver in house courses tailored to your needs as well as one day open courses in partnership with the Building Centre and BMF We also have a number of informative webinars and eBooks Read more Our sales and marketing team has extensive experience in the construction sector Founded in 1999 by Chris Ashworth our specialist team have been recruited from sales marketing or specification roles within the construction sector This experience means we are informed about current issues familiar with the industry s language and practices and understand the challenges you and your customers face Our ongoing construction research gives us an extensive and up to date understanding of industry issues Our presence with a number of key industry organisations such as CIMCIG Construction Products Association and Construction Industry Council means we are in touch with or part of developments in the industry This can help us to quickly assimilate a client s challenges and propose an effective solution

    Original URL path: http://www.cadvantage.co.uk/home/what-we-do/ (2016-02-12)
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  • Market research for the built environment
    specification The benefits of working with us on construction market research Competitive Advantage has been conducting construction market research since 2000 Our commercial experience of the construction industry means that as well as reporting market research findings we are able to interpret these effectively and make sound business recommendations We use a range of research methods recommending the best option or combination to suit your project s requirements including focus groups in depth interviews telephone interviews and online surveys Our in house research team are experienced at interviewing construction industry decision makers architects engineers project managers estimators large small contractors sub contractors distributors wholesalers and merchants Competitive Advantage conducts market research to meet the relevant requirements of international market research standard ISO 20252 2006 This defines processes which ensure best practice in the conducting and reporting of market research At Competitive Advantage we work through a check list to determine the formulae to use and the size of sample We then balance this against the practical aspects to propose a sample size which is both representative practical and affordable We also work with associate research companies in a number of other countries who are also construction research specialists This gives us the capability to conduct international projects And if your research identifies a training requirement or a need for strategy development we have the expertise to work with you on this The most in depth research report held within the Rockfon Group Jenny Brookes Marketing Manager Excellent report Well laid out and comprehensive Sean Appleton Marketing Manager Promat UK A very comprehensive and as always from you accurate report Your active role has been so important to us in many ways Having you as part of the team has been enjoyable and highly productive Steve Voelzke Rob Roy Industries USA

    Original URL path: http://www.cadvantage.co.uk/home/what-we-do/researching-the-construction-market/ (2016-02-12)
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  • Construction market forecasts | Competitive Advantage
    a report sample By analysing the nature of your construction business and correlating this with construction industry forecasts we can help you to reduce uncertainty and benchmark your performance against the sectors you operate in Conducting regular construction forecasting can help you to Clearly identify the future demand for construction goods and services Identify trends in the construction market ahead of competitors Benchmark your performance against the market Evaluate market size and opportunities As part of your planning process you need to conduct regular construction market forecasts Forecasting can improve your business planning by indicating construction trends showing the potential value of each construction sector to your business and changes in your market share Construction industry forecasts give an idea of the industry s future but need further dissection to help understand the implications for your business Competitive Advantage can provide a construction market forecast tailored to the opportunities in your sectors This exercise is relatively low cost and can help you anticipate any potential threats and indeed be well placed for new business opportunities Contact us to find out more Further information Sign up to our eNews to get monthly updates on the Construction Market Further reading Read our

    Original URL path: http://www.cadvantage.co.uk/home/what-we-do/construction-market-forecasts/ (2016-02-12)
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  • Creating demand through specification
    are constantly researching the market and participating in various industry groups we have a good understanding of what drives industry decision makers Our team have extensive construction industry experience meaning we are able to understand the complex marketplace so in turn can work with you to deliver sound business recommendations With your input we complete research and conduct workshops to gain information that will inform your strategy Then working with you we create a business strategy that encompasses your end goals and look at how to implement this in practical terms We can also provide training to your team so that they understand and can implement these strategies We have experience of Implementing the marketing mix Implementing a strong specification sales strategy Developing new channels to market Incorporating sustainability into you strategy Developing export markets The benefits of letting us facilitate your strategy development We have been researching and mapping the evolution of communication channels in the construction sector since 2008 We understand of the dynamics of the Decision Making Unit and are able to draw on our extensive research to inform strategy development Our research into the Adoption of BIM gives us insight into how it is influencing the construction team We have over 12 years experience of conducting research for the construction sector an important element to informing your strategy Chris Ashworth founder of Competitive Advantage is a leading authority in the development of demand through specification and has extensive knowledge of the specification process Chris is a true expert in marketing and has an innate understanding of both specifiers and the wider conntruction supply chain He delivers concise relevant information in an easily accessible way and can be relied upon to provide food for thought at any presentation he gives I have no hesitation in recommending him

    Original URL path: http://www.cadvantage.co.uk/home/what-we-do/implementing-business-strategy-for-construction-markets/ (2016-02-12)
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  • Construction sales and marketing training | Competitive Advantage
    market Courses are run in a relaxed environment questions and discussion is encouraged Whether new to the construction industry or experienced there is always something to gain from these programmes Open training courses Held at the Building Centre in Central London Each course lasts one day Ideal for companies with just one or two people requiring sales and marketing training specific to construction Online training In the form of one hour webinars drawing on material from our standard programmes as well as topical construction sales and marketing subjects that reference our construction research findings Easy access training in bite size sessions Affordable and without the need to travel Why train with Competitive Advantage While there are many training providers very few have a construction focus Because we are constantly researching the market and participating in industry groups we have a good understanding of what drives industry decision makers this is included in our seminar material with established theory supported by practical experience Our programme of open courses is now in its 8 th year All our courses are CPD certified by the Construction CPD Certification Service and delegates receive copies of all slides used and a set of reference documents on CD I have talked to a number of my team and all said that they found the 2 days enormously helpful and that they learned a lot The notes are incredibly comprehensive and have already been referred to during inter departmental meetings Maria Simmonds Managing Director Lorient Polyproducts Ltd The course was first class I can share with you that one of our sales reps has used a new strategy learned from the course resulting in the success of arranging a CPD with a major architect practice that we have not been able to get into before Eurobond I

    Original URL path: http://www.cadvantage.co.uk/home/what-we-do/construction-sales-and-marketing-training/ (2016-02-12)
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  • Developing a CPD strategy for your construction products
    person who delivers the material as a Trusted Advisor Technical advice is the key reason why a specifier will allow a relationship with a construction product manufacturer CPD seminars are a proactive way to introduce your company and demonstrate the technical competence of your team CPD is a valuable tool in the process of specification selling CPD selling without the sales pitch Architects Engineers and other construction design professionals want informative and accurate CPD they do not want to be sold to For this reason the CPD accreditation bodies vet material to ensure it meets these criteria An overt sales message is frowned upon What the audience wants is an inspirational CPD seminar As a construction product manufacturer you want to use CPD to generate awareness and leads for your product Is it possible to keep all three parties happy The team at Competitive Advantage have been helping companies do this for a number of years How we can help develop your CPD strategy Written and delivered properly a CPD seminar can establish the manufacturer s sales representative as a Trusted Advisor CPD seminars can raise the awareness of your construction products in the mind of the specifier and ensure they include key sometimes unique performance criteria How Competitive Advantage can help you develop and implement a CPD strategy We can help you develop and maximize the benefit from your CPD strategy by Research and identify a unique topic that specifiers will want to learn about Research and identify the CPD offerings of your competitors and manufacturers of complementary product so these topics are avoided Facilitate a workshop with your technical sales and marketing staff to define your CPD seminar objectives to develop the story you want to tell to look at how to demonstrate technical competence whilst delivering an inspirational and engaging presentation And importantly define your objectives for delivering CPD Taking the results of the workshop and drawing on our construction knowledge and experience develop an outline for your CPD seminar presentation Once you are happy with the CPD seminar outline work with your team to develop technical and marketing content in line with your seminar objectives Develop a script which includes all key points Facilitate a workshop to review content with your technical sales and marketing staff to make sure the final content meets objectives and has the support of all stakeholders Create PowerPoint slides with a compelling title and well written agenda Prepare your CPD accreditation application for approval In addition we can Train your team in delivery techniques to ensure the seminar is presented in a memorable and effective manner Prepare CPD seminar promotional material Develop a communications strategy to gain CPD bookings Prepare seminar handouts Organise CPD events on your behalf Put in place a process that allows you to follow up delivery develop relationships with specifiers and establish your team as Trusted Advisor The benefits of working with us for developing your construction CPD programme Our specialist team have been recruited from sales

    Original URL path: http://www.cadvantage.co.uk/home/what-we-do/using-cpd-seminars-as-a-sales-tool/ (2016-02-12)
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web-archive-uk.com, 2016-10-26