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  • Helen | Competitive Advantage | Page 9
    recognises that meeting the UK s infrastructure ambitions requires a long term sustainable plan and recently major industry leaders and government ministers signed Construction industry knowledge hub Construction market activity Understanding the construction industry New eBook Incoporating BIM into your specification sales strategy Posted on November 24 2013 updated on April 9 2014 by Helen Leave a comment In the last 150 years there have only been a few innovations in construction which have significantly contributed to the efficiency of building construction Building Information Modelling BIM is one of these For manufacturers this is an opportunity to be secure specifications and keep them firm during the construction process To take advantage you need Building Information Modelling Construction industry knowledge hub Effective specification strategies How much should you invest in your Construction Sales Marketing Posted on November 19 2013 updated on April 15 2014 by Helen 1 Comment How do you decide your marketing spend and then justify it to the Finance Director Even when starting with a bottom up process it is useful to have a comparison with other similar companies Competitive Advantage Consultancy has completed a survey of marketing activity and spend in the construction sector for Manufacturers Contractors Professional Services and Communicating with the industry Construction industry knowledge hub Marketing in construction Smart Companies Know How to Forecast Posted on November 16 2013 updated on April 16 2014 by Helen Leave a comment When you drive do you look to the front or to the rear Most people look forward with the occasional glance in the rear view mirror Yet in business we spend most of our time looking at history in the form of management accounts rather than anticipating what is going to happen Forecasting is an important Construction industry knowledge hub Construction market activity Understanding the construction industry November Construction Market Overview Posted on November 13 2013 updated on January 18 2016 by Helen Leave a comment The ONS has released its latest construction output figures for September and Quarter 3 2013 These show a steady growth in construction output over the previous two quarters of 2013 with a 1 9 rise in Q2 and a 1 7 rise in Q3 the highest Q3 rise since 2003 The CPA has also published their latest Construction Construction industry knowledge hub Construction market activity Selling to specifiers creating an effective strategy Posted on November 9 2013 updated on April 9 2014 by Helen Leave a comment Selling to specifiers It is about creating awareness of the benefits your products can bring to a construction project Specification selling is a whole company activity requiring technical input and involving the whole supply chain not just the sales team The approach draws on the principas of Key Account Management KAM and is a crucial Communicating with the industry Construction industry knowledge hub Effective specification strategies Understanding the construction industry Understanding your customer New Research Construction Marketing Activity Spend 2013 Posted on November 9 2013 updated on April 15 2014 by Helen

    Original URL path: http://www.cadvantage.co.uk/author/helen/page/9/ (2016-02-12)
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  • Chris Ashworth | Competitive Advantage | Page 9
    I presented at the CIMCIG seminar Communicating with Construction Industry Decision Makers In this blog I give an overview of the event with a summary of the Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding your customer Specification how to deliver an epic blockbuster Posted on February 12 2013 updated on January 4 2016 by Chris Ashworth 1 Comment Understanding forms of specification The Oxford English Dictionary defines a specification as A detailed description of the construction workmanship materials etc of work done or to be done prepared by an architect engineer etc However in practice it is much more complicated than this Think of your specification as a composition the information to be Communicating with the industry Construction industry knowledge hub Effective specification strategies Creating one awesome Sales and Markteing team that consistently achieves goals Posted on February 3 2013 updated on January 18 2016 by Chris Ashworth 2 Comments Forecasters are telling us that this year s construction activity will be worse than last year So how can construction companies weather the storm In times of recession it is the weak companies which fail the good companies restructure or reinvent themselves and improve the way they do business There are plenty of examples Recently Communicating with the industry Construction industry knowledge hub Effective specification strategies Marketing in construction CPD An essential part of your marketing portfolio Posted on January 26 2013 updated on April 9 2014 by Chris Ashworth Leave a comment Before you can sell you need to establish a relationship and your position as a trusted advisor Win business by becoming part of a team that helps solve problems That s where continuing professional development seminars come in Since the recession started everyone seems busier than ever The situation is made worse by modern technology Emails Construction industry knowledge hub Effective specification strategies 6 Reasons why you need to provide BIM objects Posted on June 13 2012 updated on January 18 2016 by Chris Ashworth Leave a comment As with any new idea BIM is both an opportunity and a threat to building product manufacturers Provide the level of detail required and your product will be incorporated into the building s specification at an early stage Don t provide BIM objects and risk competitor products being used instead For a manufacturer the need to provide Building Information Modelling Communicating with the industry Construction industry knowledge hub Effective specification strategies Understanding your customer Using Benefits to Demonstrate Value Posted on February 28 2012 updated on January 18 2016 by Chris Ashworth Leave a comment Any salesman must be able to demonstrate value if they are to sell a premium product If your product is commodity then price will be the major issue and you will not need a specification salesman Architects and engineers do not want to be sold to and they will not deal with salesmen if they Effective specification strategies Effective Specification Selling Understanding how relationships are key Posted on January

    Original URL path: http://www.cadvantage.co.uk/author/chris/page/9/ (2016-02-12)
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  • Marketing in construction | Competitive Advantage | Page 9
    2010 Mark Buckshon is a journalist who publishes regional construction industry publications in the US and Canadian market He is also a prolific Blogger see www constructionmarketingideas com This book has been written for the North American Architectural Engineering or Construction AEC business but has much of relevance to those same Construction industry knowledge hub Marketing in construction Marketing Selling Professional Services in Architecture Construction Posted on December 15 2009 updated on April 15 2014 by Helen Leave a comment by Basil Sawcsuk Date reviewed December 2009 Basil Sawczuk s book is an invaluable sales tool for the architect or other professional working in the construction sector It draws on tried and tested sales practices presenting them in a logical and easy to follow format within the context of a hypothetical architect s practice Starting with selection Communicating with the industry Construction industry knowledge hub Effective specification strategies Marketing in construction Post navigation Newer posts Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter

    Original URL path: http://www.cadvantage.co.uk/category/knowledge-hub/marketing-in-construction/page/9/ (2016-02-12)
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  • BIM for manufacturers – help with the journey | Competitive Advantage
    Events BIM for manufacturers help with the journey Knowledge hub home BIM for manufacturers help with the journey Posted on July 28 2015 updated on July 16 2015 by Helen Tweet Tuesday 28th July 2015 London This one day event is designed for the building product manufacturer both those with BIM and those considering its adoption Suitable for both the technical and marketing person It will provide an impartial perspective on progress with BIM implementation and then split the group into those with BIM and those considering it to address specific issues relevant to you This event is jointly hosted by BIM 4 Manufacturers Manufacturing Construction Products Association and CIM s Construction Industry Group Post navigation Previous Next Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We

    Original URL path: http://www.cadvantage.co.uk/event/bim-for-manufacturers-help-with-the-journey/ (2016-02-12)
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  • Low Energy Know How | Competitive Advantage
    Competitive Advantage Events Low Energy Know How Knowledge hub home Low Energy Know How Posted on July 17 2015 updated on June 16 2015 by Helen Tweet Friday 17th July 2015 Eastleigh This free event is an excellent opportunity to gain a comprehensive understanding of the latest Zero Carbon homes policy Join us as we present the most recent information on the Zero Carbon journey and definition as well as the latest on both the Performance Gap project and the cost of meeting the Zero Carbon Standard We will also be looking to the future with the proposed Allowable Solutions schemes and the importance of retrofitting existing homes and the timeline to 2016 Post navigation Previous Next Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are

    Original URL path: http://www.cadvantage.co.uk/event/low-energy-know-how-3/ (2016-02-12)
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  • Low Energy Know How | Competitive Advantage
    Knowledge hub Useful links Events Competitive Advantage Events Low Energy Know How Knowledge hub home Low Energy Know How Posted on July 15 2015 updated on June 16 2015 by Helen Tweet Wednesday 15th July 2015 Llandudno During this event you will be presented with the most recent information on the Zero Carbon journey and definition plus the latest on both the Performance Gap project and the cost of meeting the Zero Carbon Standard This event will also provide delegates with the practical knowledge to meet regulations as Saint Gobain will be presenting information on a number of product solutions designed to meet the Zero Carbon target Post navigation Previous Next Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction

    Original URL path: http://www.cadvantage.co.uk/event/low-energy-know-how-4/ (2016-02-12)
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  • Webinar: 5 Steps to Becoming the Trusted Advisor | Competitive Advantage
    Specification strategies Training Developing CPD Mentoring Why choose us Why choose us What people say about us Case studies knowledge hub Knowledge hub Useful links Events Competitive Advantage Events Webinar 5 Steps to Becoming the Trusted Advisor Knowledge hub home Webinar 5 Steps to Becoming the Trusted Advisor Posted on July 14 2015 updated on May 21 2015 by Helen Tweet Tuesday 14th July 2015 12 30 Online To be effective the process of relationship building really needs to start before a project has even been conceived Post navigation Previous Next Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction sales and marketing challenges CONTACT US What s New COURSE Construction Industry Overview BLOG Thoughts on planning Construction marketing strategy

    Original URL path: http://www.cadvantage.co.uk/event/webinar-5-steps-to-becoming-the-trusted-advisor/ (2016-02-12)
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  • Konstruct Academy – South East | Competitive Advantage
    CPD Mentoring Why choose us Why choose us What people say about us Case studies knowledge hub Knowledge hub Useful links Events Competitive Advantage Events Konstruct Academy South East Knowledge hub home Konstruct Academy South East Posted on July 14 2015 updated on June 16 2015 by Helen Tweet Tuesday 14th July 2015 Woking Hear an array of excellent speakers discuss cutting edge research and knowledge in this space A complimentary lunch will be provided and delegates will also receive a tour of the BREEAM Outstanding WWF Living Planet Centre Post navigation Previous Next Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction sales and marketing challenges CONTACT US What s New COURSE Construction Industry Overview BLOG Thoughts on planning

    Original URL path: http://www.cadvantage.co.uk/event/konstruct-academy-south-east/ (2016-02-12)
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