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  • UK Construction Marketing Activity June 2015
    decreased by 0 8 compared with March 2015 This was made up partly by a decrease of 4 8 in repair and maintenance with an increase in all new work of 1 6 New orders for the construction industry Q1 2015 were estimated to have increased by 0 4 compared with Q4 2014 and by 8 0 compared with Q1 2014 The Construction Products Association supports this month s release of the ONS Construction Output Figures as they welcome the new construction output price deflators implemented The CPA say that the slight fall in April as reported by the ONS was expected due to the general election and its impacts on consumer and business confidence According to the latest figures from the Barbour ABI Economic Construction Market Review the value of construction projects awarded in April 2015 was 5 5bn which is an 11 rise in the figure from April 2014 This rise gives cause for optimism as private housing continues to perform well accounting for 67 of new contracts awarded The Markit CIPS UK Construction PMI shows construction output growth rebounding for May 2015 The index registered at 55 9 for May 2015 up from 54 2 in April however this is still the second lowest reading since June 2013 According to this month s PMI construction companies confidence regarding the outlook for the year ahead is at its highest level since February 2006 with 58 anticipating a rise in output levels and only 4 forecasting a reduction The Nationwide House Price Index reports that in May 2015 house prices increased by 0 3 with annual house price growth slowing to 4 6 down from 5 2 in April 2015 The Halifax House Price Index reports that in May 2015 prices decreased by 0 1 with annual growth rising by just 0 1 from April 2015 and the quarterly rate of change falling for the second successive month The latest House Price Index from the ONS shows that house prices have increased in the UK by 9 6 over the past year up to March 2015 However the index also shows a wide variation in average house prices among UK regions and their rate of change showing a clear north south divide The ONS have put together this infographic to show the changes in house prices for each region of the UK Construction industry knowledge hub Construction market activity Barbour ABI CONSTRUCTION CONSTRUCTION ACTIVITY CONSTRUCTION MARKET CONSTRUCTION OUTPUT CONSTRUCTION PRODUCTS ASSOCIATION House Price Index HOUSING MARKET Markit CIPS PMI OFFICE OF NATIONAL STATISTICS Post navigation Previous Next 2 thoughts on June construction market overview martyn says June 25 2015 at 11 21 am Your first paragraph first sentence in the newsletter highlights doesn t appear to be correct The figures you refer to at the end of the paragraph refer to Q4 2014 not Q1 2015 according to table 1 of Output in the Construction Industry for April 2015 and New Orders Q1 2015 The table shows that Q1

    Original URL path: http://www.cadvantage.co.uk/june-construction-market-overview-4/ (2016-02-12)
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  • Construction market activity | Competitive Advantage | Page 2
    2014 These show that in January 2015 output in the construction industry decreased by 2 6 compared with December 2014 and compared with January 2014 output decreased by 3 1 making this the first year on year decrease since May 2013 Construction industry knowledge hub Construction market activity February construction market overview Posted on February 17 2015 updated on January 18 2016 by Michael Prince Leave a comment The ONS have released their Output in the Construction Industry figures for December and Q4 2014 These show that output was estimated to have increased by 0 4 in December 2014 when compared with November 2014 Output in December 2014 increased by 5 5 when compared with December 2013 making it the 19th monthly period of year on year Construction market activity Taking advantage of the growing construction market Posted on February 17 2015 updated on February 17 2015 by Chris Ashworth Leave a comment According to the CPA s recently published Winter forecast construction output will increase by 5 3 in 2015 This spreads beyond the private housing sector that did so well last year to include 8 0 growth in commercial offices and 7 9 growth in new infrastructure These positive forecasts follow on from what would seem to have been a Construction industry knowledge hub Construction market activity January construction market overview Posted on January 13 2015 updated on January 18 2016 by Michael Prince Leave a comment The Glenigan Index has been published for January 2015 which covers the value of projects starting on site during the three months to December 2014 These figures show that the index is flat compared to a year ago with a 14 fall in Civil engineering activity which is masking a 4 rise in non residential starts Construction market activity December construction market overview Posted on December 10 2014 updated on January 18 2016 by Michael Prince Leave a comment The ONS have released their Output in the Construction Industry figures for September and Q3 2014 These figures show that in September 2014 output was estimated to have increased by 1 8 compared with August 2014 following a fall of 3 0 in August The ONS also report that this was the sixth consecutive period of annual Construction market activity 2014 Construction Market Activity The year that delivered growth Posted on December 1 2014 updated on December 1 2014 by Michael Prince Leave a comment In the final quarter of 2013 for the first time in 5 years the construction industry saw growth over 3 consecutive quarters This heralded the end of recession and marked the beginning of growth for the construction industry So what have been the highlights of 2014 so far And what could 2015 hold ONS figures Construction market activity November construction market overview Posted on November 11 2014 updated on January 18 2016 by Michael Prince Leave a comment The Construction Products Association has released its latest forecast for the construction industry they expect the construction industry to

    Original URL path: http://www.cadvantage.co.uk/category/knowledge-hub/construction-market-activity/page/2/ (2016-02-12)
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  • Construction Sales and Marketing Roundup - September 2015
    Express Writers provide an infographic on how and where big brands are placing their content marketing budgets Looking to the future Hubspot provide 7 game changing marketing trends to tackle in 2016 as well as a guide to what your marketing will look like in 2017 Anna Hern in her article The thing about digital marketing for RIBA Insight talks about how the freedom of digital communications is exhilarating Referencing our Construction Media Index research she talks about how communication channels have fragmented in recent years requiring a more considered approach to getting your message heard And of course we whole heartedly agree with the sentiment of the Hinge Marketing article the importance of market research and understanding your competitor A topic we cover in detail in our eBook A how to guide for market research in the construction industry Construction journal readership Hubspot have written a blog on the 7 metrics that prove digital publishing is thriving The Construction Media Index research shows that key decision makers in construction are more likely to read online publications than hardcopy magazines journals Something reflected in the announcement from Emap that they will be moving to pure digital subscriptions Social media for construction For inspiration on how marketers across all industry sectors are using Twitter then take a look at this Hubspot blog 10 outstanding B2B Twitter feeds Simply Measured have published a guide to the 10 social media trends you ve been ignoring Hinge Marketing present 5 Ways Architecture Firms are Using Pinterest Drawing on our Construction Media Index research findings we have produced an infographic which asks how closely does the construction sector follows social media trends And our article for the Building Centre provides information on how the construction industry uses social media We also summarise this in a video Uses of Social Media in Construction SEO Copy blogger provide a useful guide to the anatomy of a web writer exploring the need for SEO and social media understanding copywriting and storytelling skills as well as an aptitude for research Key content marketing takeaways from Brighton SEO is a useful read by Pauley Creative The Construction Media Index research confirms the need for a good website with construction decision makers also valuing direct contact Effective construction CPD This RIBA Insight article updating CPD for the time poor provides useful advice and as a RIBA approved supplier we can provide guidance on developing CPD The Construction Media Index reviews technical presentations Overall a third of decision makers participate in CPD although it is much higher for Architects and Engineers Construction Sales Looking into our crystal ball this Hubspot blog 9 experts predict the future of sales provides guidance on selling in an increasingly digital world The blog says it is no longer about selling it is about helping a sentiment we echo when we talk about becoming a Trusted Advisor Our popular one day course Creating Demand through specification is now available at the early bird price of 247 VAT

    Original URL path: http://www.cadvantage.co.uk/sales-and-marketing-round-up-september-2/ (2016-02-12)
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  • Uses of Social Media in Construction Q&A with Chris Ashworth | Competitive Advantage
    Leave a comment Tweet We have just launched the Construction Media Index 2015 478 key decision makers were interviewed and asked about how they source information to inform their product purchasing and design ideas Findings from the research show for example the industry has a preference for online publications rather than hardcopy journals Twitter and LinkedIn are the most popular social networks used by Construction decision makers for work Yet direct contact via phone and email is still of value In this YouTube video Chris Ashworth explains the key findings from this year s Construction Media Index 2015 research Further reading How do Construction Decision Makers gather information on product and design solutions Sales marketing round up October INFOGRAPHIC How closely does the construction sector follow social media trends Further information The research from the Construction Media Index 2015 covers a wealth of communication channels online and hardcopy journal readership blogs online articles devices social network Apps product directories attendance at technical seminar To purchase the Construction Media Index 2015 please visit http cadvantage knowledge co uk Communicating with the industry Construction industry knowledge hub Effective specification strategies Marketing in construction Understanding the construction industry Understanding your customer Architects Chris Ashworth Construction Media Index CONTRACTORS ENGINEERS House Builders Merchants Twitter Chat Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite s strike strong Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook

    Original URL path: http://www.cadvantage.co.uk/uses-of-social-media-in-construction-with-chris-ashworth/ (2016-02-12)
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  • How key decision makers in construction use social media
    these trends Recently we completed the Construction Media Index 2015 research that looks at how key decision makers in construction source information to inform their specification and design ideas The research covers a wealth of communication channels online and hardcopy journal readership blogs online articles devices social networks Apps product directories and attendance at technical seminars Focussing on social media we have created an infographic to present a comparison between our findings for the construction sector and general social media trends Although these trends reported by the Construction Media Index 2015 are generally similar across categories there are some noticeable differences For example for social networks Architects are much greater users than other categories and more Housebuilders use Technical Apps than any of the other categories For more information about the Construction Media Index 2015 visit www cadvantage knowledge co uk Further reading How Key Decision Makers in Construction gather information and use social media INFOGRAPHIC Competitive Advantage s new media satnav How the construction industry uses social media Further information The Construction Media Index 2015 provides impartial research on traditional and digital communication channels Research from 478 construction professionals Architects Engineers Housebuilders Merchants Contractors Presents how key decision makers in construction gather information to inform their product and design decisions www cadvantage knowledge co uk Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding your customer Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite s strike strong Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in

    Original URL path: http://www.cadvantage.co.uk/infographic-how-closely-does-the-construction-sector-follow-social-media-trends/ (2016-02-12)
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  • The Construction Media Index research reveals how Construction Decision Makers source information and design ideas
    and LinkedIn are the most popular networks The Construction Media Index reveals that most construction industry decision makers use more than one social network for work and the social media channels used vary with profession Those aged 36 55 are more active on social media for work than other age groups The most popular device to access social networks is the smart phone with the most popular time of day being between 12 00 and 2 00pm Almost half of respondents who use social networks for work have increased their usage in the past 12 months While more than a third anticipate increasing their usage in the next 12 months Delivering Construction CPD A third of decision makers participate in CPD although it is much higher for architects and engineers Although Online CPD is being widely used the majority of respondents prefer to have CPD delivered in their office Communicating with Construction Industry Decision Makers Conclusion Our research shows product manufacturers need to have a strategic presence online to get in front of construction decision makers This online presence though needs to be complemented by real person support The Construction Media Index now in its fourth edition is the only impartial research report for the construction industry on traditional and digital communication channels It reveals how Architects Engineers Housebuilders Merchants and Contractors gather information to inform their product and design decisions The 2015 Construction Media Index consists of Architect Communication Channels 350 VAT Contractor Communication Channels 300 VAT Engineer Communication Channels 300 VAT Housebuilder Communication Channels 250 VAT Merchant Communication Channels 250 VAT These can be purchased online at www cadvantage knowlege co uk Further reading Use of social media in construction Competitive Advantage s new media satnav How Key Decision Makers in Construction gather information and use social media INFOGRAPHIC Further information The Construction Media Index 2015 provides impartial research on traditional and digital communication channels Research from 478 construction professionals Architects Engineers Housebuilders Merchants Contractors Presents how key decision makers in construction gather information to inform their product and design decisions www cadvantage knowledge co uk Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Chris Ashworth Communicating Online COMMUNICATING WITH ARCHITECTS COMMUNICATION CHANNELS CONSTRUCTION MARKETING CONSTRUCTION RESEARCH SPECIFICATION SELLING SPECIFIERS SU BUTCHER WHAT DO SPECIFIERS WANT Post navigation Previous Next One thought on How do Construction Decision Makers gather information on product and design solutions Helen Johnstone says September 24 2015 at 10 31 am Via Twitter PriteshPatel9 questioned the stat about the use of Google Here is the response from Competitive Advantage When respondents were asked about the usage of Google it was in the context of social networks and alongside the alternatives so we believe it was clear that this was Google not the search engine Many users sign into Google plus and use the feature to comment on You Tube access e mails and Google wallet etc as such they are participating in the Google

    Original URL path: http://www.cadvantage.co.uk/how-do-construction-decision-makers-gather-information-on-product-and-design-solutions/ (2016-02-12)
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  • Use of social media in construction | Competitive Advantage
    comment Tweet Further information The Construction Media Index 2015 provides impartial research on traditional and digital communication channels Research from 478 construction professionals Architects Engineers Housebuilders Merchants Contractors Presents how key decision makers in construction gather information to inform their product and design decisions www cadvantage knowledge co uk amp amp lt a href storify com CompetitiveA use of social media in construction target blank amp amp gt View the story Use of Social Media in Construction on Storify amp amp lt a amp amp gt Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite s strike strong Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event

    Original URL path: http://www.cadvantage.co.uk/use-of-social-media-in-construction/ (2016-02-12)
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  • Researching construction markets to inform your strategy
    as it should be for marketing is an investment in tomorrow It has always been a challenge how best to reach inform and influence specifiers engineers contractors housebuilders and merchants Often marketers have had to back their judgement and experience to tell them where to invest because good readership research has been scarce When markets and readership are stable there is less risk of missing the target But when what audiences read where they read it and how they read are visibly changing we need something more reliable and fresh If your budget is big enough you can throw money at the media hoping enough of your message gets through but very few companies have that kind of budget You can back your experience but if everything is in flux you re stretching your luck without fresh facts to back your judgement Cue Competitive Advantage with a raft of fresh facts from its Construction Media Index September 2015 MRA Marketing has sponsored it again because it provides detailed and accurate insight into what the industry reads and where it gets its information It helps us decide where to spend our customers money to achieve their objectives More than that it helps us understand how markets are changing different sectors at different rates and the differential impact of digital media and mobile devices In places the Index confirms expectations in many places there were surprises Dipping in to the reports at random we ve become used to hearing about the rapid growth of smartphones and the trend to online print media is on borrowed time But it s a mixed picture 42 of merchant respondents read hardcopy magazines and journals but almost three quarters of hardcopy readers browsed and read the magazines in depth So engagement is high 86 have increased their use of social media in the past 12 months 42 use social media networks for work mostly LinkedIn and Twitter How often do they access social networks by age When do merchants use their smartphones tablets or PCs to access social networks It s all in the report 73 of architects read hardcopy magazines and journals 55 browsing or reading in depth 83 use leading product directories Which and how do they use them CPD and technical seminars To what extent are they still using traditional routes to get information It s all here in depth all the questions you can think of And it s clear and easy to read and understand If you want help planning and shaping your communications so they hit their target and achieve your objectives this is a pretty useful report Once you ve seen it it s hard to imagine deciding where and how much to spend customers money without using it The Construction Media Index is construction marketing s dynamic media satnav Further information The Construction Media Index 2015 provides impartial research on traditional and digital communication channels Research from 478 construction professionals Architects Engineers Housebuilders Merchants Contractors Presents how key

    Original URL path: http://www.cadvantage.co.uk/competitive-advantages-new-media-satnav/ (2016-02-12)
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