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  • How do Key Decision Makers in Construction gather information and use social media?
    and use social media INFOGRAPHIC Posted on August 13 2015 updated on September 29 2015 by Helen Leave a comment Tweet Further information The Construction Media Index 2015 provides impartial research on traditional and digital communication channels Research from 478 construction professionals Architects Engineers Housebuilders Merchants Contractors Presents how key decision makers in construction gather information to inform their product and design decisions www cadvantage knowledge co uk Communicating with the industry Effective specification strategies Marketing in construction Understanding the construction industry Understanding your customer Communicating Online COMMUNICATING WITH ARCHITECTS COMMUNICATION CHANNELS Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite s strike strong Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales

    Original URL path: http://www.cadvantage.co.uk/how-key-decision-makers-in-construction-gather-information-and-use-social-media-infographic/ (2016-02-12)
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  • Construction Marketing Strategies for communicating with specifiers
    with the industry Marketing to the Construction Design Team Knowledge hub home Marketing to the Construction Design Team Posted on June 23 2015 by Helen Leave a comment Tweet a href storify com CompetitiveA marketing to the construction design team target blank View the story Marketing to the Construction Design Team on Storify a Communicating with the industry Construction industry knowledge hub Effective specification strategies Marketing in construction Understanding your customer Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite s strike strong Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us

    Original URL path: http://www.cadvantage.co.uk/marketing-to-the-construction-design-team/ (2016-02-12)
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  • Communicating with the industry | Competitive Advantage | Page 2
    to get for free has impacted on the way publications operate and are funded Listening to the different speakers each publisher has developed different ways of meeting Communicating with the industry Marketing in construction 12 steps to delivering effective CPD Posted on May 27 2014 updated on May 27 2014 by Chris Ashworth Leave a comment CPD seminars are an effective tool for starting a new relationship or enhancing an existing one with a practice Architects are required to complete 35 hours of CPD Continuing Professional Development each year other professionals have to meet similar requirements CPD seminars are a proactive way to introduce your company and demonstrate technical competence This Communicating with the industry Construction industry knowledge hub Effective specification strategies Planning Effective CPD Posted on April 9 2014 updated on April 9 2014 by Helen Leave a comment Online training Planning CPD Thursday 29th May 2014 Cost 45 00 CPD seminars are an effective tool for starting a new relationship or enhancing an existing one with a practice CPD seminars are a proactive way to introduce your company and demonstrate technical competence CPD has the benefit of meeting many specifiers at one time and can Communicating with the industry Construction industry knowledge hub Effective specification strategies Understanding your customer Making the most of CPD Posted on April 6 2014 updated on April 9 2014 by Helen Leave a comment Anyone who has attended my training on specification strategy will know that I am an advocate of CPD If done well it is a great way for a sales representative to become established in a practice and projects them and their company as a leading authority on the selected subject Unfortunately CPD is not always Communicating with the industry Construction industry knowledge hub Effective specification strategies Managing your Specification Strategy What is Key Account Management Posted on March 11 2014 updated on April 8 2015 by Helen Leave a comment Key Account Management KAM is a professional sales approach which involves the supplier and client s business working together to gain understanding of each others business and achieve common goals Identifying your key clients allows you to then work with their Architects Engineers and Contractors taking a more holistic approach to your specification strategy This is Communicating with the industry Construction industry knowledge hub Effective specification strategies Sustainability update March Posted on March 9 2014 updated on June 10 2014 by Helen Leave a comment The government isextending its cashback scheme in support of the Green Deal from 31 March to 30 June 2014 Some home owner rebates have also been increased Up to 4 000 is now available for solid wall insulation from 650 up to 1 000 for room in roof insulation from 220 up to 650 for double glazing from Communicating with the industry Construction industry knowledge hub Construction market activity Sustainability Understanding the construction industry Effective CPD An essential part of becoming a Trusted Advisor Posted on February 26 2014 updated on April 23 2014

    Original URL path: http://www.cadvantage.co.uk/category/knowledge-hub/communicating-with-the-industry/page/2/ (2016-02-12)
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  • Understanding Specifiers and the Specification process
    possible to keep all three parties happy I believe so Learn more about selling without the sales pitch Creating an Effective Specification Strategy If your product has genuine benefits which can justify its selection over competitors then you should be using specification sales to create demand Our blog putting in place a winning specification strategy provides a seven step process to follow A great way of informing your specification strategy is through research We detail the essential research that every construction product manufacturer should be conducting to inform their business strategy in our blog 4 key research methods to better understand specification Our first Twitter Chat on specification strategy hosted in partnership with Barbour ABI answered questions such as What are your top 3 tips for manufacturers to help increase specification of their products And How can manufacturers identify the decision makers in a project team Communicating Effectively with Specifiers This autumn we released new research into communicating with specifiers Our Construction Media Index now in its fourth edition is building reputation and is the only impartial report into communication channels used by key decision makers in construction The publicity around this release proved popular reading We previewed some key findings of the Construction Media Index in an infographic We also took a focused look at the social media findings providing an infographic to present a comparison between the construction sector and general social media trends Asking how closely does the construction sector follow social media trends We expanded on this in our article exploring how construction decision makers gather product and design solutions Building Information Modelling The BIM4M2 working group hosted a discussion at Ecobuild this spring and our report providing a review of the Ecobuild BIM4M2 panel discussion proved popular The key advice from the experts was consider resource need and how BIM is relevant to you and how you interact in the supply chain process Also you must think about your particular route to market for your product The debate around Building Information Modelling has been a constant throughout the year with potentially more questions than answers for the building product manufacturer Our own research Adoption of BIM by Architects 2015 aims to inform BIM strategy for construction product manufacturers so that you can invest effectively to provide market leading technical support and engage with architects Understanding the construction sector Our blog on understanding the construction sector was a hit The blog provides guidance on understanding why the construction sector is the way it is referencing a number of visuals produced by the industry including our own infographic on the history of the construction industry What should be top of the blogs for 2016 What do you want to learn more about What specification strategy challenges would you like help with Tell us what blog topics you would like for 2016 learn cadvantage co uk Further information Seasonal Sale Purchase Construction Media Index Architect Communication Channels and Adoption of BIM by Architects 2015 together and get a

    Original URL path: http://www.cadvantage.co.uk/understanding-specifiers/ (2016-02-12)
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  • Effective sales strategies for construction products where channel partners are a manufacturer’s key route to market
    easiest to sell b Which products give me the best margin Manufacturers selling through channel may have little or no contact with the end customer their relationship and potential loyalty is with the channel How well do we really know our customers All this leads us to a stark reality many manufacturers have lost contact with their end customers What their end customers are actually saying and or require is being lost or distorted however innocently in many cases by the involvement of the channel partner The voice of the customer may no longer be aligned with the voice of the manufacturer s business Manufacturers are investing in costly marketing initiatives and promotions where sales potential is increasingly difficult to validate and the impact of the promotions hard to monitor all because of the disconnection from the end customer Costly marketing campaigns may well be encouraging end customers to approach the channel partners to buy a manufacturer s product BUT understandably the channel partner may seek to substitute that manufacturer s product with a comparable product if this offers better margin for the channel partner So where does all the above leave the building product manufacturer Manufacturers need to be able to communicate directly with their end customers to ensure that loyalty is to the manufacturer s brand and not that of the channel partner Channel partners will rightly remain an integral part of fulfilling those orders but only by hearing the voice of the customer for themselves can manufacturers be confident that their marketing initiatives and promotions are correctly targeted and communicated to the end customer and that those customers are hearing the voice of the business Marketing functions need to have direct reliable data about customer needs and buying behaviours in order to make sound marketing spend decisions many marketing functions that operate through channel partners simply don t have sufficient data to enable them to make those decisions and track the impact One marketing manager described marketing spend in the absence of reliable data as like tipping money into a black hole What are smart manufacturers doing to address these issues So what is the key to attracting retaining and growing sales in an increasingly competitive marketplace where channel partners are a manufacturer s key route to market 1 Communicate directly with your customers The manufacturer needs to have a complete picture of which product and or service is being bought by which end customer and importantly why When any customer places an order even if it is fulfilled by a channel partner and they get credited for the sale the manufacturer must have access to this information in real time 2 Incentivise customers channel partners End customers and channel partners must be incentivised and motivated to be loyal to the manufacturer s brand products and or services In the case of premium priced products particularly those incentives may often be non financial but of high perceived value to the end customer 3 Incentivise your sales people

    Original URL path: http://www.cadvantage.co.uk/building-customer-loyalty-whilst-selling-through-the-channel-in-the-digital-b2b-world/ (2016-02-12)
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  • Creating an Effective Specification Strategy Q&A with Chris Ashworth | Competitive Advantage
    specification strategies Creating an Effective Specification Strategy Q A Knowledge hub home Creating an Effective Specification Strategy Q A with Chris Ashworth Posted on September 15 2015 updated on October 15 2015 by Emily Johnson Leave a comment Tweet Chris Ashworth from Competitive Advantage sums up a recent twitter chat on how to create an Effective Specification Strategy Covering questions such as Why is it so important for product manufacturers to have an effective specification strategy How important is market research to specification strategy What are your top 3 tips for manufacturers to help increase specification of their products Have specifiers changed the way in which they specify products over the past few years Further reading Creating Construction Sales Superheros Specifying through the Supply Chain Construction product specification your questions answered Further information Find out how we can help you implement an effective business strategy for construction markets Construction industry knowledge hub Effective specification strategies Chris Ashworth Competitive Advantage Construction Market Research CONSTRUCTION PRODUCTS ASSOCIATION SPECIFICATION SALES Specification Strategy Twitter Chat Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite s strike strong Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us

    Original URL path: http://www.cadvantage.co.uk/creating-an-effective-specification-strategy-qa-with-chris-ashworth/ (2016-02-12)
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  • Creating Construction Sales Superheros
    the conversation although other more complex causes may be the real explanation Quality is a benefit and the important thing is to present sufficient relevant benefits to justify the price Other benefits are speed of installation local production installation training and support to name a few Knowledge is power Educate your team to understand the construction sector to know its history and why it is the way it is today Provide them with an understanding of supply chain mechanics different contract types and how this affects the decision making unit DMU With this knowledge they can be more effective at identifying when to speak to key decision makers in the construction process and influence product specification Sales gadgets Give your team the tools to sell effectively We are not talking x ray vision here or a swanky bat mobile A well thought out website sales literature samples and a suite of comprehensive CPD presentations are essentials Case studies are also vital aids to conversations with specifiers Providing a set of information that demonstrates your product benefits is a great way of kitting your team out Trusted to save the day Finally armed with construction industry knowledge and a comprehensive set of product information they are able to talk confidently with specifiers Placing themselves as Trusted Advisors someone the specifier goes to for advice Someone that delivers technical information that delivers solutions Conclusion Latest figures show construction is one of the largest sectors of the UK economy It contributes almost 90 billion to the UK economy or 6 7 By training your team and providing them with the right sales tools you can empower them to become sales superheros the Trusted Advisor securing specifications Competitive Advantage s training course is a great first step in empowering your team Join us in

    Original URL path: http://www.cadvantage.co.uk/creating-construction-sales-superheros/ (2016-02-12)
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  • Understanding the UK Construction Supply Chain
    enjoyed by the supply chain For these reasons the term Supply Chain like Value Engineering often has negative connotations for manufacturers suggesting specifications will be switched for cheaper alternatives It is to be expected that contractors and clients will enter into supply chain agreements with the manufacturers of the products that they regularly use For example the client Land Securities operate Project Rio which includes the procurement of key product groups used on their projects In Design Build the contractor will often have lists of approved products that the architect should use Product lists will be developed around products that are reliable easy to install and give a price advantage So should the manufacturer invest in these supply chain agreements Often it can lead to additional work but it can also require considerable supervision For example in the housebuilding sector the manufacturer is often responsible for policing sites to ensure that sub contractors are using designated products A labour and administratively intensive activity From the specification manager s perspective it is important to be aware of this influence on specification and there are two approaches to adopt 1 Understand the supply chain relationships and use these to maximise your return Build a good understanding of relationships using past project history and note where supply chain agreements are in place The architect should know if the Client has a supply chain agreement covering your products similarly for Design Build he will have been briefed by the main contractor concerning approved products and should know where agreements might extend to the stockists to be used If your products are excluded consider entering into a supply chain agreement or recognise a lost cause and focus your effort elsewhere 2 Ensure strong specifications which do not allow switching for inferior products If a Traditional contract then specification by the architect will take place before the contractor is appointed Should the contractor then try to implement a supply chain agreement which works against your product the importance of a well written specification is key be it a named product or equivalent or a performance specification Identify the unique benefits of your product and develop performance specification clauses which describe these Well written generic specifications which describe key performance features of your product are the best way to protect against specification switching as it makes it difficult or impossible for the contractor to demonstrate that his alternative is equivalent or equal especially if you are the Trusted Advisor advising the specifier in the background Remember that while a supply chain agreement will be a strong driver to product selection the overpowering consideration should be that the best outcome is delivered for the client The future As Building Information Modelling BIM is adopted we can anticipate that the current supply chain relationships will change BIM promises greater transparency and less risk in the construction process and discussion about product selection should take place at Stages 2 or 3 of the Plan of Work But as the industry

    Original URL path: http://www.cadvantage.co.uk/specifying-through-the-supply-chain/ (2016-02-12)
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web-archive-uk.com, 2017-12-15