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  • Effective specification strategies | Competitive Advantage | Page 2
    Helen Leave a comment To establish an effective specification strategy you need to know what is important to each decision maker how this will influence their product choice and then demonstrate the value of your offering In a recent Twitter Chat hosted by Barbour News I answered questions on how to establish effective specification selling amp amp amp lt a href storify com CompetitiveA effective specification target blank amp amp amp gt View the story Do you have Effective specification strategies 7 reasons your construction product is not being specified Posted on February 24 2015 updated on April 15 2015 by Chris Ashworth 1 Comment Do you truly understand how your customers select their products what they have used before and how they source product information In this blog we take a look at reasons why your construction product may not be specified and suggest ways to improve your specification sales approach 1 You are selling on price alone Construction industry knowledge hub Effective specification strategies Putting in place a winning specification strategy Posted on January 9 2015 updated on January 14 2015 by Chris Ashworth Leave a comment If your product has genuine benefits which can justify its selection over competitors then you should probably be using specification sales to create demand The alternative is to rely on low prices and or good availability to win orders at the point of purchase Here are 7 key stages to developing an effective specification strategy What Construction industry knowledge hub Effective specification strategies Understanding your customer CPD selling without the sales pitch Posted on December 30 2014 updated on November 26 2014 by Chris Ashworth Leave a comment Architects Engineers and other design professional want informative and accurate CPD material they do not want to be sold to For this reason the CPD accreditation bodies vet material to ensure it meets this criteria Although an overt sales message is frowned upon the audience want an inspirational CPD seminars As a construction product manufacturer Communicating with the industry Effective specification strategies Marketing in construction Understanding your customer Understanding specification our top of the blogs from 2014 Posted on December 8 2014 updated on November 26 2014 by Helen Leave a comment During 2014 the Competitive Advantage team has published more than 80 blogs for construction sales and marketing professionals All are written to inspire you when facing the challenges our complex construction sector presents so which blogs have proven the most popular We looked at blog stats to see what story they told Delivering what your Construction industry knowledge hub Effective specification strategies Understanding the construction industry Understanding your customer 5 reasons your specification strategy is failing Posted on November 27 2014 updated on November 11 2014 by Chris Ashworth Leave a comment As the saying goes failing to plan is planning to fail In this blog we list what not to do when implementing an effective specification strategy You re working by instinct In many companies there is the tendency to

    Original URL path: http://www.cadvantage.co.uk/category/knowledge-hub/effective-specification-strategies/page/2/ (2016-02-12)
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  • Construction industry update: December
    their construction counterparts to get the required level of training to ensure the industry can deliver more high quality homes The ICE are to open a new exhibition and learning centre in 2016 at their London headquarters as part of ICE s Shaping the World appeal it is designed to help inspire the next generation of engineers and demonstrate the diverse range of engineering careers available to young people And Eque2 have released a guide Maintain profitability by managing fluctuating resource in the contracting industry They also provide a Slideshare called Skills Shortages What the Construction Industry looks like now and into 2020 Earlier this month the Chancellor in his Autumn Statement unveiled the details for an apprenticeship levy The levy will come into force from April 2017 with businesses contributing 0 5 of their total wage bill towards paying for on the job training This though calls into question the CITB levy The Spending Review and Autumn Statement can be accessed here A newly formed Committee on Education Skills and the Economy say alternative ways of getting into work including apprenticeships and vocational qualifications can often be neglected by careers advisers The Committee will carry out an inquiry on how to improve careers advice in schools this comes in advance of the publication of the Government s careers strategy At the other end of the career journey CIOB have released research Exploring the impact of the ageing population on the workforce and built environment CIOB argue that retaining older workers is crucial to curbing the construction industry skills gap With many employers not having a full understanding of health risks in the construction sector and seeing them as harder to manage than safety risks a new guide has been issued providing guidelines for Occupational Health Risk Management In Construction Card schemes are important in maintaining safety and standards in the construction sector yet fraud in this area was highlighted in a recent Newsnight programme Ian Sidney Fraud Investigator at the CITB responds to this with his blog on how we must unite to tackle card fraud The construction press has reported on the Government restructure of the 2 9bn consultancy framework for a second time since the summer CCS has now told bidders it will instead start the procurement on the basis of just seven lots and has scrapped the regional element This fuels concerns that the procurement process is excluding SMEs CEEQUAL are to merge with BREEAM signally the creation of one sustainability standard for civil engineering and infrastructure projects in the UK and around the world This as BREEAM celebrates 25 years Liz Peace will lead and chair an independent group conducting a review of the community infrastructure levy Written submissions would be appreciated by 24 December 2015 but will also be accepted up until 15 January 2016 RICS report that their Property Measurement Professional Statement has become mandatory And 77 sites of coastal heritage are being helped through a new 3 million Coastal Revival Fund CIOB

    Original URL path: http://www.cadvantage.co.uk/construction-industry-update-december-2/ (2016-02-12)
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  • Construction industry update: November
    Our own apprentice Emily Johnson is supporting the Construction Youth Trust by running 5km The Construction Youth Trust is a great charity that helps young people by giving them access to training education and employment opportunities in the construction industry The NHBC Standard 2016 has been published introducing the most significant design and content revision in over two decades The All Party Parliamentary Group for Excellence in the Built Environment is to look at the Quality of New Build Housing in England and examine what potential for improvement there is Significant in light of the pledge to build a million homes by 2020 The Construction Industry Council provides an overview of how the enquiry will be managed Nick Clegg criticises the conservative government for their assault on housing associations This as the ONS has reclassified housing associations as public sector A new Supply Chain Sustainability Portal has been launched with the aim to share sustainability best practice The portal is supported by 35 of the UK s top construction contractors FM service providers clients and suppliers It is hoped the resource will help to maintain a focus on quality and efficiency throughout the supply chain as the Government pushes to achieve its target of building a million homes by 2020 With the government committing 100 billion to infrastructure spending by 2020 the newly formed National Infrastructure Commission promises to put infrastructure at the heart of the upcoming spending review The Commission chaired by Lord Adonis is currently calling for evidence on three key areas Northern Connectivity London s Transport System and Energy The CBI AECOM have released a survey of Infrastructure 2015 called Turning Momentum into Delivery It highlights that 94 of businesses reported quality of infrastructure as a decisive factor when planning future investment but that the majority of firms 53 are not confident of seeing a tangible improvement in the coming five years As Sir John Armitt prepares to take on the role of president of the ICE he talks to Infrastructure Intelligence about the infrastructure commission As part of George Osborne s forthcoming spending review to be announce on November 25th nine new prisons are to be built across England and Wales as part of a 3 billion project They will replace outdated Victorian jails which will be sold off to free up space for around 3 000 homes and raise funds to pay for the building programme The UK steel industry has recently announced factory closures by SSI and Tata Steel The House of Commons has produced a useful guide to the UK Steel Industry Following a top level summit with the key players from the UK steel industry the government has issued a press release steel summit the way forward with a focus on three key areas Public procurement International comparisons Competitiveness and productivity Government has also issued new guidelines covering the purchase of steel for public sector construction projects Marketing Works and the University of Reading have released research into tendering habits and bid

    Original URL path: http://www.cadvantage.co.uk/construction-industry-update-november-2/ (2016-02-12)
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  • Construction industry update: October
    the UK housing crisis In answer to the housing crisis debate the Building Centre have a series of housing exhibitions looking at off site prefabrication to easily demountable structures and much more in between And Construction Enquirer report on the first UK house to be totally manufactured off site Inside Housing reported that 86 of housing associations voted to voluntarily extend Right to Buy The House Building Federation welcomed the governments offer to independently deliver an extension to the Right to Buy New research by the NHBC has found that house prices are not reduced on developments which successfully integrate social and private housing The Homes and Communities Agency has published its annual survey of all private registered providers of social housing in England The report includes size and type of home location and rents at 31 March 2015 With the government assessing responses to the proposed introduction of an apprenticeship levy research from The Sutton Trust shows the earning potential of the best apprenticeships rivals degrees The construction press are reporting job losses at CITB as the organisation continues to reorganise in a bid to survive The evolution at CITB includes the launch of Go Construct a new campaign to encourage people to consider a career in construction Next month also sees Careers in Construction Live The revised standard ISO 14001 2015 Environmental management systems Requirements with guidance for use is now available for purchase NBS have published an overview of the updates for New Approved Documents for England Part E G H M1 M2 and Q Newly installed space heating and water heating systems are required to display an energy efficiency label rating The Construction Design Management Regulations 2015 now apply in full as the transition period ends The Construction Products Association has welcomed the appointment of Mike

    Original URL path: http://www.cadvantage.co.uk/construction-industry-update-october-2/ (2016-02-12)
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  • 3 Key takeaways from the 2015 UK performance report on construction
    finally growing the number of new houses built which will help to meet pent up demand The overall takeaway from this is that although Construction is heading in the right direction there is still a great deal of work needed to get it back to the performance levels enjoyed before the economic downturn Point 2 The skills puzzle affecting construction recovery and hindering productivity growth The KPI s show a clear slowing in staff loss during 2015 stated Tom Crane This has been with a decline in skilled workers but has been balanced out by a modest upward trend in training sustained over the last couple of years The KPI s also showed the proportion of the workforce under 24 has fallen alongside the proportion of women in construction overall showing that the industry is having trouble bringing in a younger workforce to replace those retiring Gillian Econopouly went on to say that productivity and profitability are improving However due to staff shortages companies are finding it hard to release employees for training Yet companies are creating new roles as well as modernising other roles something that has not been seen in construction for quite some time A cause for concern is the rise in fatalities in construction showing a review and improvement of health and safety is needed Gillian calls all of this the skills Puzzle asking how do we solve these issues to help the recovery of construction Overall these issues are hindering productivity growth in construction which according to KPIs has contributed to 20 of construction firms making a loss in the last 12 months Point 3 Overall environmental performance is improving in 2015 but there are still issues Environmental performance was seen to be positive through 2014 reports Tom Crane And according to the KPIs overall environmental performance is improving in 2015 as we are designing buildings which are more energy efficient than a few years ago Stuart Blofeld of BRE Smartwaste presents the findings on waste from construction and how it has reduced He mentioned that the total waste figures in the KPI s is only an average of waste produced and is broken down further within these figures by construction waste demolition waste and excavation waste Stuart then goes on to say how these 3 types of projects are all performing similarly and that smaller projects are managing their waste better than larger projects Projects located significantly closer to a waste facility will produce more waste than a project located further away possibly due to the cost of transporting their waste to a suitable facility Finally Stuart went through an example and demonstration of Smartwaste s new online waste monitoring tool for projects in the UK To summarise environmental performance is improving and will continue to improve as we strive to design more energy efficient buildings However in terms of construction waste more needs to be done to manage this in an environmentally sustainable way In Conclusion Construction is edging out of recession and

    Original URL path: http://www.cadvantage.co.uk/3-key-takeaways-from-the-2015-uk-performance-report-on-construction/ (2016-02-12)
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  • Construction industry update: September
    also scope for further progress particularly with regard to addressing evident skills shortages the limited awareness of financing options and existing government support programmes relatively low levels of exports in construction products and materials and in improving efficiencies in the supply chain The BIS analysis states a skilled and flexible workforce will be vital to the UK construction sector s future performance and competitiveness New research from the Federation of Master Builders shows a shortage of bricklayers carpenters and site managers threatens the construction sector s recovery with two thirds of UK building companies turning down work due to lack of skilled resource So it is no surprise that the FMB welcome the apprenticeship levy It is also welcome news that the CITB report following the release of UCAS application statistics that the numbers studying building degree courses has increased by 8 compared with the same time last year In response to a consultation with over 800 construction employers of all sizes as well as industry federations the CITB have simplified the application process for training funding To bolster recruitment the Builders Merchants Federation have launched a careers website This site aims to help young people understand how to get into the sector and what career options suit them best The website also has a live jobs section http www merchant recruitment co uk This month also sees the British Chambers of Commerce launch the Your Future programme of career events which will see 250 careers events take place by March 2016 Finally CIOB report that The East Midlands Property Alliance has commissioned an online software system that gives transparency on project performance The Firefly system allows tracking of around 15 different performance indicators including programme local spend and training opportunities Construction industry knowledge hub Understanding the construction industry BIS

    Original URL path: http://www.cadvantage.co.uk/construction-industry-update-september-2/ (2016-02-12)
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  • Understanding the construction industry | Competitive Advantage | Page 2
    to fund new apprenticeships introduced by Osborne in the Summer Budget The construction Understanding the construction industry Construction industry update June Posted on June 16 2015 updated on January 18 2016 by Chris Ashworth Leave a comment The Chartered Institute of Housing have recommended measures for the July 2015 Emergency Budget saying it is an opportunity for government to take further steps to address the country s housing supply crisis by building more affordable homes improving standards for private renters and giving councils more resources to tackle rogue landlords A new body the Housing and Finance Construction industry knowledge hub Understanding the construction industry Secret Confessions of a Telephone Researcher Interview No 3 Posted on May 19 2015 updated on March 30 2015 by Rachel Ward Leave a comment In a series of Secret Confessions blogs Nichola Martland Telephone Research Team Leader at Competitive Advantage reflects on her experience and her tips for successful interviews Third in the series in this blog Nichola discloses how she manages to persuade respondents to participate in telephone interviews there are always going to be challenging calls and Marketing in construction Understanding the construction industry Construction industry update May Posted on May 12 2015 updated on January 18 2016 by Chris Ashworth Leave a comment The new LoveLives campaign backed by Construction News has now raised 220 000 The campaign is seeking to raise a total of 400 000 in 50 days to secure the short term future of almost 200 people seeking apprenticeships through Building Lives The CITB SkillBuild awards have announced the first woman to win a prestigious newcomers award Demi Leigh who Construction industry knowledge hub Understanding the construction industry Understanding the construction sector a visual guide Posted on April 29 2015 updated on April 28 2015 by Helen 2 Comments With the election just around the corner the construction sector is pushing hard to ensure construction is seen as key to continued economic recovery There is also increasing activity to raise the profile of construction as a desirable and rewarding career path Therefore I thought it was timely to provide some guidance on understanding why Understanding the construction industry Secret Confessions of a Telephone Researcher Interview No 2 Posted on April 24 2015 updated on March 30 2015 by Rachel Ward Leave a comment In a series of Secret Confessions blogs Nichola Martland Research Team Leader at Competitive Advantage reflects on her experience and her tips for successful telephone interviews Second in the series in this blog Nichola reveals the tools and support mechanisms critical to the success of her research programmes Q Your pivotal role in the Market Construction industry knowledge hub Marketing in construction Understanding the construction industry Construction industry update April Posted on April 15 2015 updated on April 15 2015 by Chris Ashworth Leave a comment With the upcoming election the construction industry is keen to have their say Glenigan have published a special report reviewing the construction specific issues that will directly impact the industry

    Original URL path: http://www.cadvantage.co.uk/category/knowledge-hub/understanding-the-construction-industry/page/2/ (2016-02-12)
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  • Chris Ashworth | Competitive Advantage
    adoption and expected implementation by 2019 The Building Information Modelling Construction industry knowledge hub Effective specification strategies Understanding your customer Uses of Social Media in Construction Q A with Chris Ashworth Posted on October 12 2015 updated on October 15 2015 by Emily Johnson Leave a comment We have just launched the Construction Media Index 2015 478 key decision makers were interviewed and asked about how they source information to inform their product purchasing and design ideas Findings from the research show for example the industry has a preference for online publications rather than hardcopy journals Twitter and LinkedIn are the most popular social networks used Communicating with the industry Construction industry knowledge hub Effective specification strategies Marketing in construction Understanding the construction industry Understanding your customer How do Construction Decision Makers gather information on product and design solutions Posted on September 23 2015 updated on January 18 2016 by Helen 1 Comment Over June and August this year we asked 478 construction professionals how they gather information to inform their product and design decisions We asked them questions about their journal readership blog readership social media activity use of product directories and CPD requirements This information is presented in full in our research The Construction Media Index Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Creating an Effective Specification Strategy Q A with Chris Ashworth Posted on September 15 2015 updated on October 15 2015 by Emily Johnson Leave a comment Chris Ashworth from Competitive Advantage sums up a recent twitter chat on how to create an Effective Specification Strategy Covering questions such as Why is it so important for product manufacturers to have an effective specification strategy How important is market research to specification strategy What are your top 3 tips for Construction industry knowledge hub Effective specification strategies Construction product specification your questions answered Posted on April 28 2015 updated on April 28 2015 by Helen Leave a comment To establish an effective specification strategy you need to know what is important to each decision maker how this will influence their product choice and then demonstrate the value of your offering In a recent Twitter Chat hosted by Barbour News I answered questions on how to establish effective specification selling amp amp amp lt a href storify com CompetitiveA effective specification target blank amp amp amp gt View the story Do you have Effective specification strategies New Research into BIM Adoption by Product Manufacturers Posted on February 4 2015 updated on February 18 2015 by Helen Leave a comment BIM Adoption by Product Manufacturers is a 53 page report that takes an in depth look at manufacturers decisions around BIM including their reasons to invest timescales for those investments processes for developing BIM content and routes to market The survey of 188 UK organisations was conducted by Competitive Advantage between July and October 2014 on behalf of BIM4M2 Building Information Modelling BIM update January Posted on January

    Original URL path: http://www.cadvantage.co.uk/tag/chris-ashworth/ (2016-02-12)
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