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  • Competitive Advantage | Competitive Advantage
    many construction companies marketing is seen as just sales promotion but an important element is strategic planning a process which should be ongoing not just reserved for the annual budget A well used tool for this is Ansoff s matrix he first developed it 60 years ago but it is still as relevant today as Construction industry knowledge hub Marketing in construction Understanding your customer Creating an Effective Specification Strategy Q A with Chris Ashworth Posted on September 15 2015 updated on October 15 2015 by Emily Johnson Leave a comment Chris Ashworth from Competitive Advantage sums up a recent twitter chat on how to create an Effective Specification Strategy Covering questions such as Why is it so important for product manufacturers to have an effective specification strategy How important is market research to specification strategy What are your top 3 tips for Construction industry knowledge hub Effective specification strategies Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews

    Original URL path: http://www.cadvantage.co.uk/tag/competitive-advantage/ (2016-02-12)
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  • Construction Market Research | Competitive Advantage
    In many construction companies marketing is seen as just sales promotion but an important element is strategic planning a process which should be ongoing not just reserved for the annual budget A well used tool for this is Ansoff s matrix he first developed it 60 years ago but it is still as relevant today as Construction industry knowledge hub Marketing in construction Understanding your customer Creating an Effective Specification Strategy Q A with Chris Ashworth Posted on September 15 2015 updated on October 15 2015 by Emily Johnson Leave a comment Chris Ashworth from Competitive Advantage sums up a recent twitter chat on how to create an Effective Specification Strategy Covering questions such as Why is it so important for product manufacturers to have an effective specification strategy How important is market research to specification strategy What are your top 3 tips for Construction industry knowledge hub Effective specification strategies Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing

    Original URL path: http://www.cadvantage.co.uk/tag/construction-market-research/ (2016-02-12)
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  • CONSTRUCTION MARKETING | Competitive Advantage
    Well done Su we hope this will stimulate change The Construction Marketing Awards received some more favourable media coverage with Construction industry knowledge hub Marketing in construction The Construction Marketing Awards 2015 inspiration for my marketing apprenticeship Posted on December 15 2015 updated on December 17 2015 by Emily Johnson 2 Comments My name is Emily Johnson I m Competitive Advantage s newest recruit I ve been working with the company since early September as a Digital Marketing Apprentice Right from the start I was thrown into a world of YouTube filming SEO Google Analytics Tweets emails and posting blogs Never had I thought I d find a job like this Construction industry knowledge hub Marketing in construction Sales marketing round up November Posted on November 17 2015 updated on November 19 2015 by Helen Leave a comment Human attention spans are now just 8 25 seconds An infographic by wyzowl presents the challenges of marketing to those with a shorter attention span than goldfish The final stat of the infographic states that 59 of senior executives would rather watch video that read text making Richard Blackwell s RIBA Insights article on how to increase engagement from Construction industry knowledge hub Marketing in construction Sales marketing round up October Posted on October 13 2015 updated on October 14 2015 by Helen Leave a comment The Construction Media Index 2015 has launched The 2015 research into communication channels used by key decision makers in the construction sector looks at online and hardcopy journal readership as well as usage of blogs online articles social networks devices Apps product directories and attendance at technical seminars This comprehensive and independent research conducted by Competitive Advantage Communicating with the industry Construction industry knowledge hub Effective specification strategies Marketing in construction How do Construction Decision Makers gather information on product and design solutions Posted on September 23 2015 updated on January 18 2016 by Helen 1 Comment Over June and August this year we asked 478 construction professionals how they gather information to inform their product and design decisions We asked them questions about their journal readership blog readership social media activity use of product directories and CPD requirements This information is presented in full in our research The Construction Media Index Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Sales marketing round up August Posted on August 12 2015 updated on January 18 2016 by Helen Leave a comment Communicating with decision makers in the construction Industry The 4th edition of the Construction Media Index is soon to be released This research provides an impartial view on the use of hardcopy and electronic media by category of decision maker how electronic media is being used to inform product and design ideas industry publications which are Marketing in construction Understanding your customer Sales Marketing round up July Posted on July 14 2015 updated on January 18 2016 by Helen Leave a comment Specification Sales Steve Rogan

    Original URL path: http://www.cadvantage.co.uk/tag/construction-marketing/ (2016-02-12)
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  • strategy planning | Competitive Advantage
    Case studies knowledge hub Knowledge hub Useful links Events Competitive Advantage strategy planning Knowledge hub home strategy planning Thoughts on planning your construction marketing strategy Posted on January 25 2016 updated on February 9 2016 by Chris Ashworth Leave a comment In many construction companies marketing is seen as just sales promotion but an important element is strategic planning a process which should be ongoing not just reserved for the annual budget A well used tool for this is Ansoff s matrix he first developed it 60 years ago but it is still as relevant today as Construction industry knowledge hub Marketing in construction Understanding your customer Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction sales and marketing challenges

    Original URL path: http://www.cadvantage.co.uk/tag/strategy-planning/ (2016-02-12)
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  • UK construction market | Competitive Advantage
    studies knowledge hub Knowledge hub Useful links Events Competitive Advantage UK construction market Knowledge hub home UK construction market Thoughts on planning your construction marketing strategy Posted on January 25 2016 updated on February 9 2016 by Chris Ashworth Leave a comment In many construction companies marketing is seen as just sales promotion but an important element is strategic planning a process which should be ongoing not just reserved for the annual budget A well used tool for this is Ansoff s matrix he first developed it 60 years ago but it is still as relevant today as Construction industry knowledge hub Marketing in construction Understanding your customer Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction sales and marketing

    Original URL path: http://www.cadvantage.co.uk/tag/uk-construction-market/ (2016-02-12)
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  • The Decision Making Unit – understanding specification influence | Competitive Advantage
    increasingly sustainability He has the potential to act as the node between the Client Main Contractor Specialist Contractor and many others to ensure the right products are selected and installed correctly The introduction of BIM is further encouraging this culture Although the Architects remains important remember he is not the exclusive decision maker The Engineer Engineers play an important role in building design often providing evidence on new forms of technology They have a variety of disciplines including Civil Structural Electrical Mechanical Acoustics and Building Services There are also specialisms within these categories Their approach is information based wanting to know both technical data and the background behind it Like architects they want good quality technical advice The Quantity Surveyor The Quantity Surveyor can be found in many different roles on the construction project representing the Client acting as Project Manager writing specifications giving advice on sustainability Occasionally he makes product recommendations but more often he is overseeing choices to ensure the Client gets value The Main Contractor When specification selling there is the tendency to focus on just the Architect or Engineer forgetting about the Contractor Perhaps this is because when we think Contractor it is often the Buyer Estimator or Project Manager of a Sub contractor An often forgotten specifier works for the Main Contractor and will be responsible for many product decisions If a project is Design Build or PF2 the Contractor will be directing the Engineer and Architect s product selection They will have in house decision makers interpreting the Client s needs and briefing the specifiers In the Traditional form of contract the Contractor should have limited influence over product selection However this could change with the adoption of Building Information Modelling The Contractor adding a BIM object following a performance specification by the Architect I see as being the norm With earlier engagement from Contractors there will be earlier procurement with greater activity at the front end of the construction process David Philp Head of BIM Implementation Cabinet Office Specialist Contractor As the name suggests these sub contractors are specialist and have a good understanding of the products they install The larger players particularly for larger systems such as facades will often advise the Client and Architect on design With a trend for performance specifications final decision on product selection with often rest with the specialist Contractor Sales people often talk to the buyer in these organisations and it is hardly surprising that the conversation is about price try to build relationships with other decision makers who are more interested in the value proposition The Facilities Manager Facilities Managers have previously been most influential with PFI where their experience will influence product selection however with the Clients growing realisation that operating costs during the life of a building can exceed its construction costs we expect the Facilities Manager to have an increasing influence on product selection Conclusion It is important for the Specification Salesperson to build relationships with as many key players in the

    Original URL path: http://www.cadvantage.co.uk/understanding-specification-influence/ (2016-02-12)
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  • SPECIFICATION SELLING | Competitive Advantage
    specifiers and the specification process With topics covering CPD Selling without the Sales Pitch Creating an Effective Specification Strategy Communicating Effectively with Specifiers Building Information Modelling Understanding Construction industry knowledge hub Effective specification strategies Understanding your customer Sales marketing round up October Posted on October 13 2015 updated on October 14 2015 by Helen Leave a comment The Construction Media Index 2015 has launched The 2015 research into communication channels used by key decision makers in the construction sector looks at online and hardcopy journal readership as well as usage of blogs online articles social networks devices Apps product directories and attendance at technical seminars This comprehensive and independent research conducted by Competitive Advantage Communicating with the industry Construction industry knowledge hub Effective specification strategies Marketing in construction How do Construction Decision Makers gather information on product and design solutions Posted on September 23 2015 updated on January 18 2016 by Helen 1 Comment Over June and August this year we asked 478 construction professionals how they gather information to inform their product and design decisions We asked them questions about their journal readership blog readership social media activity use of product directories and CPD requirements This information is presented in full in our research The Construction Media Index Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Creating Construction Sales Superheros Posted on September 9 2015 by Helen Leave a comment Is it a bird is it a plane No it is a specification sales advisor The construction sector has a complex Decision Making Unit DMU providing a challenge for those selling building products The answer is to empower your team to sell on benefits and not on price alone In this blog we review how Construction industry knowledge hub Effective specification strategies Sales Marketing round up July Posted on July 14 2015 updated on January 18 2016 by Helen Leave a comment Specification Sales Steve Rogan has written an article entitled What is specification sales and is it for you Vocational Place provide a check list of the six habits of a great sales team And expert market provide some advice on how to get what you want on the phone Much of this advice is covered Marketing in construction Construction product specification your questions answered Posted on April 28 2015 updated on April 28 2015 by Helen Leave a comment To establish an effective specification strategy you need to know what is important to each decision maker how this will influence their product choice and then demonstrate the value of your offering In a recent Twitter Chat hosted by Barbour News I answered questions on how to establish effective specification selling amp amp amp lt a href storify com CompetitiveA effective specification target blank amp amp amp gt View the story Do you have Effective specification strategies Marketing round up April Posted on April 13 2015 updated on January 18 2016 by Helen Leave a comment Building product

    Original URL path: http://www.cadvantage.co.uk/tag/specification-selling-2/ (2016-02-12)
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  • Specification Strategy | Competitive Advantage
    10 2016 by Helen Leave a comment An effective specification sales process for your construction product ensures your team is focused in the right areas communicating successfully with key construction decision makers at the right stage of the construction project to create demand for your construction products There are a number of steps that need to be taken to put in place this Effective specification strategies The Decision Making Chain five key stages of construction product specification Posted on January 12 2016 updated on January 12 2016 by Chris Ashworth Leave a comment To influence the specification of your construction product it is necessary to understand the dynamics of the construction decision making unit DMU Today it is very rare that a single person will have full control of the decision to purchase and many have the influence to prevent the selection of a product It is thus Construction industry knowledge hub Effective specification strategies Creating an Effective Specification Strategy Q A with Chris Ashworth Posted on September 15 2015 updated on October 15 2015 by Emily Johnson Leave a comment Chris Ashworth from Competitive Advantage sums up a recent twitter chat on how to create an Effective Specification Strategy Covering questions such as Why is it so important for product manufacturers to have an effective specification strategy How important is market research to specification strategy What are your top 3 tips for Construction industry knowledge hub Effective specification strategies Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to

    Original URL path: http://www.cadvantage.co.uk/tag/specification-strategy/ (2016-02-12)
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web-archive-uk.com, 2016-12-05