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  • WHAT DO SPECIFIERS WANT | Competitive Advantage
    be summarised as understanding specifiers and the specification process With topics covering CPD Selling without the Sales Pitch Creating an Effective Specification Strategy Communicating Effectively with Specifiers Building Information Modelling Understanding Construction industry knowledge hub Effective specification strategies Understanding your customer BIM what do architects want from building product manufacturers Posted on November 11 2015 updated on November 11 2015 by Helen Leave a comment For a building product manufacturer the need to provide BIM support will become as necessary as the provision of standard specification clauses or CAD details To benefit from BIM you need to understand how your building products should be presented and the information that will be required Then just as standard specifications are provided today Building Information Modelling Construction industry knowledge hub Sales marketing round up October Posted on October 13 2015 updated on October 14 2015 by Helen Leave a comment The Construction Media Index 2015 has launched The 2015 research into communication channels used by key decision makers in the construction sector looks at online and hardcopy journal readership as well as usage of blogs online articles social networks devices Apps product directories and attendance at technical seminars This comprehensive and independent research conducted by Competitive Advantage Communicating with the industry Construction industry knowledge hub Effective specification strategies Marketing in construction How do Construction Decision Makers gather information on product and design solutions Posted on September 23 2015 updated on January 18 2016 by Helen 1 Comment Over June and August this year we asked 478 construction professionals how they gather information to inform their product and design decisions We asked them questions about their journal readership blog readership social media activity use of product directories and CPD requirements This information is presented in full in our research The Construction Media Index Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Creating Construction Sales Superheros Posted on September 9 2015 by Helen Leave a comment Is it a bird is it a plane No it is a specification sales advisor The construction sector has a complex Decision Making Unit DMU providing a challenge for those selling building products The answer is to empower your team to sell on benefits and not on price alone In this blog we review how Construction industry knowledge hub Effective specification strategies Benefits are what matters Posted on August 13 2015 updated on August 13 2015 by Chris Ashworth Leave a comment Very often the message coming back from the sales team is that our prices are too high but is this questioned enough Market research often shows that customers only buy on price when they have no other comparisons to quote a leading property developer We do not go to the market looking for lowest price Effective specification strategies Understanding your customer Sales Marketing round up July Posted on July 14 2015 updated on January 18 2016 by Helen Leave a comment Specification Sales Steve Rogan has written

    Original URL path: http://www.cadvantage.co.uk/tag/what-do-specifiers-want/ (2016-02-12)
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  • How the construction marketing awards 2015 inspired my marketing
    careers The video collected over 40 000 views in over 120 countries and was used by over 14 educational institutions All of this was achieved with a minimal advertising budget of 130 and a month to complete the campaign This example showed that despite not having a large budget they still managed to achieve a massive impact through Social Media Polypipe Building Products Marketing Team of the Year Stepping away from the digital side I want to talk about this year s winner of the Marketing Team of the Year Polypipe Coming together a little over a year ago the marketing team have managed to transform the business and increased sales by over 200 Polypipe demonstrated that no objective is too great to be achieved They managed to draw an extra 40 000 views to their website and successfully run a campaign in which the opportunity was given to win a van filled with Polypipe products In another campaign they involved a high profile designer and Dragon s Den star Kelly Hoppen whom as a brand ambassador provided a recognisable focal point for every aspect of the exercise It excites me to think what the team will achieve in the coming years I think their campaign was successful because they took time to understand and appeal to their target audience Sarah King Certsure Young Marketer of the Year Another entry that really stood out for me was Sarah King who won this year s Young Marketer of the Year award After a career change from a nursery nurse Sarah took the plunge into the marketing world with Certsure As Sarah s entry states she proves that skills and knowledge can be taught but attitude is what really counts Sarah s story really spoke to me and inspired me Since I started in September no two days have been the same uneventful or boring and I love that This means I like going to work as l enjoy what I do Sarah s story reassured me it showed me that I don t necessarily need a degree all I need is persistence and an attitude to want to be the best I can be In summary This year s awards were a mind opening experience I met and spoke to inspirational people gained knowledge advice and encouragement from industry experts who have dedicated their careers to construction marketing My most special moment was seeing the winners celebrate Seeing the looks on their faces as they found out all their hard work and determination had been recognised celebrating their success with their colleagues and that sense of achievement So what s next Well I hope to gain enough experience and confidence to one day enter my name into the Young Marketer of the Year award But in the meantime I m proud to be a Construction Digital Marketing Apprentice As the year draws to a close and many marketers review their plans for 2016 I hope the CMA entries which are summarised

    Original URL path: http://www.cadvantage.co.uk/the-construction-marketing-awards-2015-inspiration-for-my-marketing-apprenticeship/ (2016-02-12)
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  • Architects | Competitive Advantage
    by 2019 The Building Information Modelling Construction industry knowledge hub Effective specification strategies Understanding your customer Uses of Social Media in Construction Q A with Chris Ashworth Posted on October 12 2015 updated on October 15 2015 by Emily Johnson Leave a comment We have just launched the Construction Media Index 2015 478 key decision makers were interviewed and asked about how they source information to inform their product purchasing and design ideas Findings from the research show for example the industry has a preference for online publications rather than hardcopy journals Twitter and LinkedIn are the most popular social networks used Communicating with the industry Construction industry knowledge hub Effective specification strategies Marketing in construction Understanding the construction industry Understanding your customer CPD selling without the sales pitch Posted on December 30 2014 updated on November 26 2014 by Chris Ashworth Leave a comment Architects Engineers and other design professional want informative and accurate CPD material they do not want to be sold to For this reason the CPD accreditation bodies vet material to ensure it meets this criteria Although an overt sales message is frowned upon the audience want an inspirational CPD seminars As a construction product manufacturer Communicating with the industry Effective specification strategies Marketing in construction Understanding your customer Understanding specification our top of the blogs from 2014 Posted on December 8 2014 updated on November 26 2014 by Helen Leave a comment During 2014 the Competitive Advantage team has published more than 80 blogs for construction sales and marketing professionals All are written to inspire you when facing the challenges our complex construction sector presents so which blogs have proven the most popular We looked at blog stats to see what story they told Delivering what your Construction industry knowledge hub Effective specification strategies Understanding the construction industry Understanding your customer 5 reasons your specification strategy is failing Posted on November 27 2014 updated on November 11 2014 by Chris Ashworth Leave a comment As the saying goes failing to plan is planning to fail In this blog we list what not to do when implementing an effective specification strategy You re working by instinct In many companies there is the tendency to shoot from the hip and work by instinct While it is true that most of us have Construction industry knowledge hub Effective specification strategies Understanding the construction industry Understanding your customer Becoming a Trusted Advisor adding value via the technical CPD seminar Posted on November 5 2014 updated on January 18 2016 by Helen Leave a comment Today all customer types Clients Architects Engineers Contractors Distributors and Merchants are looking for relationships with suppliers who understand their business and can add value Although obvious this view has been qualified in the USA through research conducted by the Society for Marketing Professional Services and published in their book A E C Business Development Communicating with the industry Construction industry knowledge hub Marketing in construction 3 stages to becoming a Trusted Advisor Posted on

    Original URL path: http://www.cadvantage.co.uk/tag/architects/ (2016-02-12)
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  • CONSTRUCTION ACTIVITY | Competitive Advantage
    2015 and 1 3 compared with August 2014 This is the first fall in output since May 2013 All work types decreased in August 2015 compared to July 2015 with new work decreasing by 3 6 and Construction industry knowledge hub Construction market activity 3 Key takeaways from the 2015 UK performance report on construction Posted on September 24 2015 updated on September 30 2015 by Michael Prince Leave a comment With Glenigan releasing the new 2015 UK Construction Key Performance Indicators I recently attended the launch of the 2015 UK Performance Report at The Department of Business Innovation and Skills in London I wanted to understand more about the KPI s what they mean and how key influencers in construction interpret them The Report aims to map trends Construction industry knowledge hub Understanding the construction industry September construction market overview Posted on September 8 2015 updated on January 18 2016 by Michael Prince Leave a comment The ONS have released their Output in the Construction Industry June 2015 and Quarter 2 figures These show that in Q2 2015 output was estimated to have increased by 0 2 compared with Q1 2015 Also that between Q2 2015 and Q2 2014 estimated output increased by 2 4 This saw all new work increase by 1 0 Construction industry knowledge hub Construction market activity August construction market overview Posted on August 12 2015 updated on August 13 2015 by Michael Prince Leave a comment The Construction Products Association published its latest Construction Trade Survey for Q2 2015 The survey shows that most firms across construction reported growth for Q2 2015 making this the 9th consecutive quarter of growth for the construction industry However contractors did not have it so good with one in four reporting falling profit margins Complementing Construction industry knowledge hub Construction market activity July construction market overview Posted on July 15 2015 updated on July 15 2015 by Michael Prince Leave a comment The ONS have released their Output in the Construction Industry figures for May 2015 These show that in May 2015 output decreased by 1 3 compared with April 2015 With repair and maintenance decreasing by 1 0 made up of falls in non housing R M of 1 9 and private housing R M of 0 8 These decreases are slightly Construction market activity June construction market overview Posted on June 17 2015 updated on July 2 2015 by Michael Prince 2 Comments The ONS have released a statement defending their UK construction output data The statement says that ONS figures were the biggest and best measure of the UK construction sector This follows criticism for accuracy of their data by construction economists last month due to the ONS figures suggesting the construction sector entered recession at the Construction industry knowledge hub Construction market activity May construction market overview Posted on May 12 2015 updated on May 15 2015 by Michael Prince Leave a comment The Construction Products Association have released their latest State of Trade

    Original URL path: http://www.cadvantage.co.uk/tag/construction-activity/ (2016-02-12)
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  • CONSTRUCTION MARKET | Competitive Advantage
    decreased by 2 2 compared with Q2 2015 and between Q3 2015 and Q3 2014 estimated output decreased by 0 1 In September 2015 estimated construction output decreased by 0 2 compared with Construction industry knowledge hub Construction market activity October construction market overview Posted on October 13 2015 updated on October 14 2015 by Michael Prince Leave a comment The ONS have released figures for Output in the Construction Industry August 2015 showing that output was estimated to have decreased by 4 3 compared with July 2015 and 1 3 compared with August 2014 This is the first fall in output since May 2013 All work types decreased in August 2015 compared to July 2015 with new work decreasing by 3 6 and Construction industry knowledge hub Construction market activity 3 Key takeaways from the 2015 UK performance report on construction Posted on September 24 2015 updated on September 30 2015 by Michael Prince Leave a comment With Glenigan releasing the new 2015 UK Construction Key Performance Indicators I recently attended the launch of the 2015 UK Performance Report at The Department of Business Innovation and Skills in London I wanted to understand more about the KPI s what they mean and how key influencers in construction interpret them The Report aims to map trends Construction industry knowledge hub Understanding the construction industry August construction market overview Posted on August 12 2015 updated on August 13 2015 by Michael Prince Leave a comment The Construction Products Association published its latest Construction Trade Survey for Q2 2015 The survey shows that most firms across construction reported growth for Q2 2015 making this the 9th consecutive quarter of growth for the construction industry However contractors did not have it so good with one in four reporting falling profit margins Complementing Construction industry knowledge hub Construction market activity June construction market overview Posted on June 17 2015 updated on July 2 2015 by Michael Prince 2 Comments The ONS have released a statement defending their UK construction output data The statement says that ONS figures were the biggest and best measure of the UK construction sector This follows criticism for accuracy of their data by construction economists last month due to the ONS figures suggesting the construction sector entered recession at the Construction industry knowledge hub Construction market activity May construction market overview Posted on May 12 2015 updated on May 15 2015 by Michael Prince Leave a comment The Construction Products Association have released their latest State of Trade Survey for Q1 2015 The survey indicates an 8th consecutive quarter of increasing sales for construction product manufacturers with further growth anticipated for Q2 and further into 2015 This anticipated growth is supported by domestic demand exports and a reduction in fuel and energy Construction industry knowledge hub Construction market activity April construction market overview Posted on April 15 2015 updated on April 15 2015 by Michael Prince 1 Comment The ONS have released their Output in the Construction Industry figures for

    Original URL path: http://www.cadvantage.co.uk/tag/construction-market/ (2016-02-12)
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  • Website usage terms and conditions | Competitive Advantage
    permitted by law Your use of any information or materials on this website is entirely at your own risk for which we shall not be liable It shall be your own responsibility to ensure that any products services or information available through this website meet your specific requirements This website contains material which is owned by or licensed to us This material includes but is not limited to the design layout look appearance and graphics Reproduction is prohibited other than in accordance with the copyright notice which forms part of these terms and conditions All trademarks reproduced in this website which are not the property of or licensed to the operator are acknowledged on the website Unauthorised use of this website may give rise to a claim for damages and or be a criminal offence We aim to update our site regularly and may change the content at any time If the need arises we may suspend access to our site or close it indefinitely Any of the material on our site may be out of date at any given time and we are under no obligation to update such material From time to time this website may also include links to other websites These links are provided for your convenience to provide further information They do not signify that we endorse the website s We have no responsibility for the content of the linked website s Your use of this website and any dispute arising out of such use of the website is subject to the laws of England Northern Ireland Scotland and Wales Privacy policy We are committed to responsible data management and subscribe to the principals of the data protection legislation in the United Kingdom We are committed to maintaining the privacy of our users and maintaining the security of any personal information received from you If you register for any of the Services you will be asked to provide basic personal information The information provided by you is not available for sale or use by third parties The information is used solely for notifying you of changes or updates to the Website Services Competitive Advantage collects anonymous information about the visitors to our website for analytics purposes and personal information from those users who complete the contact form or sometimes from those who provide information over the phone when calling with an inquiry Once a visitor completes the contact form participates in a competition accesses information behind a wall where the user must provide their personal details such as an email address or contacts the company by email or phone any data coming from that exchange will be recorded and kept in our database We will not sell your information trade it with any other third party or use it for any other purpose other than to communicate to you First party cookies In May 2011 the UK Government passed new legislation is regards to the use of Cookies We use 1st party cookies for Google

    Original URL path: http://www.cadvantage.co.uk/website-usage-terms-and-conditions/ (2016-02-12)
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  • Develop your marketing expertise for the construction sector | Competitive Advantage
    expertise for the construction sector Marketing in the construction industry a one day training course This course provides marketing training specific to the construction industry It has been designed for the marketing professional working within construction manufacturer or supplier at any level in a marketing department It puts marketing theory into context using industry examples An overview of the construction industry is provided with a look at customer channels products and pricing Details of industry specific communications channels and sources of information for market research are provided saving time for the construction marketing professional Who should attend This course is ideal for the marketing professional new to the construction industry As well as helping the new entrant to the industry the course will also provide a check list and source of new ideas for the more experienced marketing professional Learning Outcomes Understand construction industry drivers Apply an industry context to product management and development Know how to structure effective pricing lists Learn how customer channels operate and the necessary sales processes Identify the principal communications channels and how they are used in the industry Learn of industry market research sources Programme Overview of the Construction Industry Market Structure Future Developments Types of Contract Changing Specifier Influences Customer Channels Channels and Influences Direct and Indirect Customers Specification Selling Working with distributors Customer Relationships Marketing Communications Journals Public Relations Using social media Product Directories Providing Technical Information Products Brand Products and Services Life Cycle Specification and Commodity Influences on Product Development Innovative Products Pricing Industry Practices Price List structure Market Research Sources of Industry Information Customer Satisfaction Marketing Metrics Course Duration 1 day Further information See our other in house course topics Understanding the Construction Industry Creating Demand through Specification Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news

    Original URL path: http://www.cadvantage.co.uk/home/what-we-do/construction-sales-and-marketing-training/in-house-training/develop-your-marketing-expertise-for-the-construction-sector/ (2016-02-12)
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  • Measuring your Brand Strength in Specification | Competitive Advantage
    the hubspot interview with Reichheld Completing brand strength analysis Working with some of our clients Competitive Advantage has developed a process which uses the Net Promoter Score concept to measure specifiers loyalty to leading brands We ask the specifier how likely they are to specify a brand for a project This can then be scored in the way described by Reichheld By matching the results against the environment the specifier works in we can then give our clients a feel for their brand strength in various sectors By repeating the research regularly our clients can track their performance comparing it with communication initiatives The research is conducted for a selection of non competing brands this brings down the overall cost and participants share some of the information allowing them to benchmark their performance against other leading brands In an industry where companies merge or have a portfolio of brands it is particularly useful to track the impact of new identities Benefits of brand strength analysis A measure of return on investment for specification selling A measure of the strength of your brand which can be tracked over time Indication of brand strength for different sectors Opportunity to benchmark your brand against other leading but non competing brands For more information or to participate email learn cadvantage co uk Further reading Sample Sizing how to document Sample Size Calculators a review eBook Market Research that informs your business strategy Construction Research About Competitive Advantage Competitive Advantage has been conducting construction research since 2000 we specialise in the provision of quantitative analysis of qualitative issues In addition to bespoke market research we publish reports providing construction market information on a range of important subject We are experienced in the use of a range of research methods including online surveys telephone interviews face

    Original URL path: http://www.cadvantage.co.uk/measuring-your-brand-strength-in-specification/ (2016-02-12)
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