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  • 4 key research methods to better understand specification | Competitive Advantage
    communications strategies to meet these 2 Brand strength analysis In an industry where companies merge or have a portfolio of brands it is particularly useful to track brand Conducting regularly brand strength analysing means you can track brand performance comparing it against communication initiatives by you and your competitors gauging changes in attitude You can measure return on investment for specification selling benchmark against other leading brands and also get an indication of brand strength for different construction sectors There are a number of ways of conducting brand analysis Most commonly used is the Net Promoter Score NPS a loyalty metric developed by Fred Reichheld This provides a simple score on a scale of 1 to 10 With repeat application NPS provides useful trends in your brand against competitors Brand personality research provides more qualitative analysis The technique requires participants to describe a brand in terms of personality traits this way feelings about the object brand can be determined Brand personality is seen as a valuable factor in increasing brand engagement and brand attachment Another method is to conduct a study on decision maker confusion As the name suggests this gives insight into the tendency to confuse one particular brand with another Whichever method you choose gaining understanding of how you are perceived in the market place is essential Giving you the information to position your brand effectively with key specifiers and decision makers within your construction sector 3 Specification analysis Understanding the drivers behind product selection is hugely significant and all the research techniques in this blog can inform the specification selling process There are some research techniques though that specifically consider the decision making process Trade off analysis is one way to understand how specifiers make their product choices Participants are asked to choose a limited number of attributes from a selection so giving an indication of the importance attached to particular attributes Or with conjoint analysis participants compare products to establish preferences and can then explain the importance of different attributes Focus groups are an ideal environment to test opinions or discuss new ideas particularly in relation to a new product To gain detailed insight into how your products are sold particularly if you use distribution channels then consider conducting a mystery shopper exercise As the title suggests this type of research has an anonymous element where the researcher poses as a customer and records their findings on such elements as service and price The information gathered can provide you with good and bad practice examples that your team can learn from Conducting analysis into why your product is specified can provide greater detail than customer analysis and brand analysis alone Asking questions on why your product is selected or not selected over another can truly inform you specification strategy 4 Market analysis To make informed business decisions you need to fully understand your construction market sector Understanding your market share expressed in terms of sales value or volume of units sold positions you against your competitors

    Original URL path: http://www.cadvantage.co.uk/4-key-research-methods-to-better-understand-specification/ (2016-02-12)
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  • How to effectively interpret and implement research findings | Competitive Advantage
    a significant proportion of each research project interpreting the findings We take care in collating a management summary that provides key points to be considered assisting you by providing business recommendations This is only possible because of our knowledge and experience of the construction sector How to use your research findings Yes research can have a dramatic impact on the direction of your business strategy but there are also other more immediate ways to implement the findings These can be small steps that have significant impact Share the findings of your research with all parts of your business This allows each business unit to identify new profitable ways of adapting business processes so maximising the learning potential of the research project Use the findings to inform and adapt your sales approach Identifying cross selling opportunities customer needs and information requirements Use findings to inform your marketing strategy providing the right information in the right way at the right time Apply findings to your service delivery Adapting and improving your service delivery will increase customer retention Feed your research findings into your new product development This could generate a new profitable idea or indeed change the direction of a product in development Feed your research findings into your communications Tell your customers very often Buyers in customer organisations will not be involved in day to day supply issues and will not know of your company s strengths or will chose to ignore them when negotiating prices Making them aware will put you in a better negotiating position or at the very least encourage them to think twice before purchasing from your competitors Implementing change Prioritisation is key introducing too many initiatives will lead to overload and a failure to achieve any improvements Areas for improvement should be ranked based on their importance to the customer and so the bottom line and the ease with which change can be achieved Starting with an easy win will work wonders for morale and encourage people to take on the more demanding challenges Having prioritised your improvement opportunities start with no more than three projects It is best to create multi disciplinary teams to work on these Involving people from across the organisation will bring in a range of skills and will improve customer focus and create ownership in those departments which do not normally have involvement with customers To improve the chances of success include a senior manager in each team this demonstrates that the initiative is important Hold regular progress reviews if possible the Managing Director should attend these to reinforce their importance and ensure any internal blockages are quickly cleared Conclusion Research should ultimately inform your business strategy and so it is important to take the time to define the requirement then interpret and implement findings Extracting a list of learning outcomes from the data is a good start these in turn can generate recommendations to business process and product offerings Taking these and filtering them across all business units is also

    Original URL path: http://www.cadvantage.co.uk/how-to-effectively-interpret-and-implement-research-findings/ (2016-02-12)
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  • Building Product Manufacturers | Competitive Advantage
    2020 This month B1M have created a number of videos perfect for those considering BIM implementation Top 10 BIM Acronyms Explained also summarised in an article for RIBA Insights Top 3 BIM Myths Dispelled and What Happens if I Don t do BIM Pheonix Building Information Modelling Construction industry knowledge hub BIM update August Posted on August 12 2015 updated on August 13 2015 by Michael Prince Leave a comment At the end of July BIM4M2 ran a 1 day seminar BIM for Manufacturers Help with the journey which provided an impartial perspective and some advice on the implementation of BIM Su Butcher has written a Storify of the day summarising all the tweets and discussions around the presentations The presentations from the day are Building Information Modelling Construction industry knowledge hub Sustainability update July Posted on July 14 2015 updated on January 18 2016 by Chris Ashworth Leave a comment The ONS have released Sustainable Development Indicators 2015 a report that assesses progress towards a sustainable economy society and environment The Inquiry of the Manufacturing Commission into industrial sustainability is seeking submissions on how UK manufacturing can achieve long term economic environmental and social sustainability The CPA are holding a Networking Forum on Energy Efficiency for Sustainability BIM update July Posted on July 14 2015 updated on July 15 2015 by Michael Prince Leave a comment Today saw a BIM4M2chat considering Is BIM right for me If you missed the opportunity to ask your questions then join the BIM4M2 LinkedIn Group or attend the seminar BIM for manufacturers help with the journey on the 28th July in London This seminar organised by BIM4M2 The CPA and CIMCIG aims to provide an impartial perspective Building Information Modelling BIM update May Posted on May 12 2015 updated on January 18 2016 by Michael Prince Leave a comment Following the release of the NBS BIM Toolkit Ian Chapman of the NBS National BIM Library will be hosting a webinar reviewing what the Toolkit means to manufacturers RIBA Insight provide an overview of the Toolkit in their article What is the NBS BIM Toolkit and what does it mean for manufacturers And Darren Lester Building Information Modelling Construction industry knowledge hub Construction product specification your questions answered Posted on April 28 2015 updated on April 28 2015 by Helen Leave a comment To establish an effective specification strategy you need to know what is important to each decision maker how this will influence their product choice and then demonstrate the value of your offering In a recent Twitter Chat hosted by Barbour News I answered questions on how to establish effective specification selling amp amp amp lt a href storify com CompetitiveA effective specification target blank amp amp amp gt View the story Do you have Effective specification strategies Sustainability update April Posted on April 15 2015 updated on April 15 2015 by Chris Ashworth Leave a comment As part of his announcement on Planning update on 25th March Eric Pickles confirmed that

    Original URL path: http://www.cadvantage.co.uk/tag/building-product-manufacturers/ (2016-02-12)
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  • CONSTRUCTION | Competitive Advantage
    were the biggest and best measure of the UK construction sector This follows criticism for accuracy of their data by construction economists last month due to the ONS figures suggesting the construction sector entered recession at the Construction industry knowledge hub Construction market activity May construction market overview Posted on May 12 2015 updated on May 15 2015 by Michael Prince Leave a comment The Construction Products Association have released their latest State of Trade Survey for Q1 2015 The survey indicates an 8th consecutive quarter of increasing sales for construction product manufacturers with further growth anticipated for Q2 and further into 2015 This anticipated growth is supported by domestic demand exports and a reduction in fuel and energy Construction industry knowledge hub Construction market activity Construction industry update May Posted on May 12 2015 updated on January 18 2016 by Chris Ashworth Leave a comment The new LoveLives campaign backed by Construction News has now raised 220 000 The campaign is seeking to raise a total of 400 000 in 50 days to secure the short term future of almost 200 people seeking apprenticeships through Building Lives The CITB SkillBuild awards have announced the first woman to win a prestigious newcomers award Demi Leigh who Construction industry knowledge hub Understanding the construction industry April construction market overview Posted on April 15 2015 updated on April 15 2015 by Michael Prince 1 Comment The ONS have released their Output in the Construction Industry figures for February 2015 Output in February 2015 was estimated to have decreased by 0 9 compared with January 2015 with all new work and repair and maintenance being the main contributors to the fall When compared with February 2014 output in February 2015 showed a decrease of 1 3 Construction industry knowledge hub Construction market activity February construction market overview Posted on February 17 2015 updated on January 18 2016 by Michael Prince Leave a comment The ONS have released their Output in the Construction Industry figures for December and Q4 2014 These show that output was estimated to have increased by 0 4 in December 2014 when compared with November 2014 Output in December 2014 increased by 5 5 when compared with December 2013 making it the 19th monthly period of year on year Construction market activity Construction industry update February Posted on February 17 2015 updated on February 18 2015 by Chris Ashworth Leave a comment The Construction Skills Network Report by CITB predicts an increase of over 8 000 jobs per year on last year s forecast with the annual demand for workers increasing to 44 690 In contrast new research from RICSs predicts skills shortages will threaten 27 000 building projects within five years Sheffield Heeley MP Meg Munn has criticised the Government s Construction industry knowledge hub Understanding the construction industry January construction market overview Posted on January 13 2015 updated on January 18 2016 by Michael Prince Leave a comment The Glenigan Index has been published for January 2015 which

    Original URL path: http://www.cadvantage.co.uk/tag/construction/ (2016-02-12)
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  • CONSTRUCTION OUTPUT | Competitive Advantage
    was estimated to have decreased by 2 2 compared with Q2 2015 and between Q3 2015 and Q3 2014 estimated output decreased by 0 1 In September 2015 estimated construction output decreased by 0 2 compared with Construction industry knowledge hub Construction market activity October construction market overview Posted on October 13 2015 updated on October 14 2015 by Michael Prince Leave a comment The ONS have released figures for Output in the Construction Industry August 2015 showing that output was estimated to have decreased by 4 3 compared with July 2015 and 1 3 compared with August 2014 This is the first fall in output since May 2013 All work types decreased in August 2015 compared to July 2015 with new work decreasing by 3 6 and Construction industry knowledge hub Construction market activity September construction market overview Posted on September 8 2015 updated on January 18 2016 by Michael Prince Leave a comment The ONS have released their Output in the Construction Industry June 2015 and Quarter 2 figures These show that in Q2 2015 output was estimated to have increased by 0 2 compared with Q1 2015 Also that between Q2 2015 and Q2 2014 estimated output increased by 2 4 This saw all new work increase by 1 0 Construction industry knowledge hub Construction market activity August construction market overview Posted on August 12 2015 updated on August 13 2015 by Michael Prince Leave a comment The Construction Products Association published its latest Construction Trade Survey for Q2 2015 The survey shows that most firms across construction reported growth for Q2 2015 making this the 9th consecutive quarter of growth for the construction industry However contractors did not have it so good with one in four reporting falling profit margins Complementing Construction industry knowledge hub Construction market activity July construction market overview Posted on July 15 2015 updated on July 15 2015 by Michael Prince Leave a comment The ONS have released their Output in the Construction Industry figures for May 2015 These show that in May 2015 output decreased by 1 3 compared with April 2015 With repair and maintenance decreasing by 1 0 made up of falls in non housing R M of 1 9 and private housing R M of 0 8 These decreases are slightly Construction market activity June construction market overview Posted on June 17 2015 updated on July 2 2015 by Michael Prince 2 Comments The ONS have released a statement defending their UK construction output data The statement says that ONS figures were the biggest and best measure of the UK construction sector This follows criticism for accuracy of their data by construction economists last month due to the ONS figures suggesting the construction sector entered recession at the Construction industry knowledge hub Construction market activity May construction market overview Posted on May 12 2015 updated on May 15 2015 by Michael Prince Leave a comment The Construction Products Association have released their latest State of Trade Survey for

    Original URL path: http://www.cadvantage.co.uk/tag/construction-output/ (2016-02-12)
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  • CONSTRUCTION PRODUCTS ASSOCIATION | Competitive Advantage
    s vital to understand what drives it especially when as in the financial crisis of 2008 09 work in the sector fell 13 around 2 billion As an economic forecaster what we re essentially trying to do is find Construction industry knowledge hub Construction market activity Understanding the construction industry October construction market overview Posted on October 13 2015 updated on October 14 2015 by Michael Prince Leave a comment The ONS have released figures for Output in the Construction Industry August 2015 showing that output was estimated to have decreased by 4 3 compared with July 2015 and 1 3 compared with August 2014 This is the first fall in output since May 2013 All work types decreased in August 2015 compared to July 2015 with new work decreasing by 3 6 and Construction industry knowledge hub Construction market activity Creating an Effective Specification Strategy Q A with Chris Ashworth Posted on September 15 2015 updated on October 15 2015 by Emily Johnson Leave a comment Chris Ashworth from Competitive Advantage sums up a recent twitter chat on how to create an Effective Specification Strategy Covering questions such as Why is it so important for product manufacturers to have an effective specification strategy How important is market research to specification strategy What are your top 3 tips for Construction industry knowledge hub Effective specification strategies September construction market overview Posted on September 8 2015 updated on January 18 2016 by Michael Prince Leave a comment The ONS have released their Output in the Construction Industry June 2015 and Quarter 2 figures These show that in Q2 2015 output was estimated to have increased by 0 2 compared with Q1 2015 Also that between Q2 2015 and Q2 2014 estimated output increased by 2 4 This saw all new work increase by 1 0 Construction industry knowledge hub Construction market activity August construction market overview Posted on August 12 2015 updated on August 13 2015 by Michael Prince Leave a comment The Construction Products Association published its latest Construction Trade Survey for Q2 2015 The survey shows that most firms across construction reported growth for Q2 2015 making this the 9th consecutive quarter of growth for the construction industry However contractors did not have it so good with one in four reporting falling profit margins Complementing Construction industry knowledge hub Construction market activity Construction industry update August Posted on August 12 2015 updated on January 18 2016 by Chris Ashworth Leave a comment The government have announced a smaller Construction Leadership Council and have discontinued the Chief Construction Adviser s post The Construction Products Association is campaigning for manufacturing to be part of the new Council as currently there is not a representative for product manufacturing or distribution Skills shortages in the construction sector still continues to cause concern with Construction industry knowledge hub Understanding the construction industry July construction market overview Posted on July 15 2015 updated on July 15 2015 by Michael Prince Leave a comment The ONS

    Original URL path: http://www.cadvantage.co.uk/tag/construction-products-association/ (2016-02-12)
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  • HOUSING MARKET | Competitive Advantage
    to enable councils to allocate appropriate small scale sites in the green belt specifically for starter homes In a bid for more affordable homes the Government have extended their Construction industry knowledge hub Understanding the construction industry November construction market overview Posted on November 12 2015 updated on January 18 2016 by Michael Prince Leave a comment The ONS have released their Output in the Construction Industry September and Q3 2015 figures showing that in Q3 2015 output was estimated to have decreased by 2 2 compared with Q2 2015 and between Q3 2015 and Q3 2014 estimated output decreased by 0 1 In September 2015 estimated construction output decreased by 0 2 compared with Construction industry knowledge hub Construction market activity Forecasting Private Housing Repair Maintenance and Improvement guest blog by Noble Francis Posted on October 14 2015 by Helen Leave a comment If you re operating in the private housing repair maintenance and improvement rm i sector worth 15 billion per year it s vital to understand what drives it especially when as in the financial crisis of 2008 09 work in the sector fell 13 around 2 billion As an economic forecaster what we re essentially trying to do is find Construction industry knowledge hub Construction market activity Understanding the construction industry October construction market overview Posted on October 13 2015 updated on October 14 2015 by Michael Prince Leave a comment The ONS have released figures for Output in the Construction Industry August 2015 showing that output was estimated to have decreased by 4 3 compared with July 2015 and 1 3 compared with August 2014 This is the first fall in output since May 2013 All work types decreased in August 2015 compared to July 2015 with new work decreasing by 3 6 and Construction industry knowledge hub Construction market activity Construction industry update October Posted on October 12 2015 updated on October 14 2015 by Chris Ashworth Leave a comment The chancellor has announced the introduction of the National Infrastructure Commission The Commission will be politically neutral and will make recommendations on infrastructure schemes under a four point plan to get Britain building This new approach will change the way vital infrastructure projects are planned determined and funded This announcement follows the publication of the report Construction industry knowledge hub Understanding the construction industry September construction market overview Posted on September 8 2015 updated on January 18 2016 by Michael Prince Leave a comment The ONS have released their Output in the Construction Industry June 2015 and Quarter 2 figures These show that in Q2 2015 output was estimated to have increased by 0 2 compared with Q1 2015 Also that between Q2 2015 and Q2 2014 estimated output increased by 2 4 This saw all new work increase by 1 0 Construction industry knowledge hub Construction market activity August construction market overview Posted on August 12 2015 updated on August 13 2015 by Michael Prince Leave a comment The Construction Products Association published

    Original URL path: http://www.cadvantage.co.uk/tag/housing-market/ (2016-02-12)
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  • marketing strategy | Competitive Advantage
    of the six habits of a great sales team And expert market provide some advice on how to get what you want on the phone Much of this advice is covered Marketing in construction How to choose the Construction Market Research provider that s right for you Posted on June 10 2015 updated on June 10 2015 by Rachel Ward Leave a comment You need fact based evidence to inform your construction specification strategy and to not base those construction sales and marketing decisions on assumptions You know you want to research construction markets and you ve got buy in from the board and colleagues How are you going to do your construction research You could go down the in house route Construction industry knowledge hub Marketing in construction Understanding your customer Marketing round up May Posted on May 12 2015 updated on May 12 2015 by Helen Leave a comment At the end of April Competitive Advantage was excited to participate in our first Twitter chat hosted by Barbour News In this chat we answered questions on specification selling For further insights into the challenges of managing a sales team read this article by Vocational Place John Benson in his article Why do People Buy Construction industry knowledge hub Marketing in construction Understanding your customer 4 key research methods to better understand specification Posted on March 21 2015 updated on July 15 2015 by Helen Leave a comment Research is an essential part of business It is an important tool which can help you identify critical differences and opportunities that inform strategy so contributing to the success of your company In this blog we detail the essential research that every construction product manufacturer should be conducting to inform their business strategy 1 Construction industry knowledge hub Marketing in construction Understanding your customer Marketing round up March Posted on March 17 2015 updated on March 17 2015 by Helen Leave a comment CIMCIG recently hosted a group of senior marketers from manufacturing The group met to discuss how the marketing needs of the industry are changing A write up of the CIMCIG Round Table has been written by Chris Ashworth Rick Osman in his article for RIBA Insights considers the importance of marketing material to manufacturers in the specification Construction industry knowledge hub Marketing in construction 5 reasons your market research is flawed Posted on March 3 2015 updated on March 17 2015 by Helen Leave a comment Conducting regular research into construction markets gives insight into the specifier s decision making process and the influences on product specification In this blog we review the do s and don ts when conducting research to help you use research effectively to inform your decisions and ultimately contribute to the growth of your company 1 You have Construction industry knowledge hub Marketing in construction Understanding your customer Marketing round up February Posted on February 17 2015 updated on January 18 2016 by Helen Leave a comment In this months marketing round up

    Original URL path: http://www.cadvantage.co.uk/tag/marketing-strategy/ (2016-02-12)
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web-archive-uk.com, 2017-12-17