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  • Mentoring your construction sales and marketing team | Competitive Advantage
    experiences of the team at Competitive Advantage with their wealth of sales and marketing experience within the construction industry your team can learn new skills grow in confidence and achieve business goals The benefits of mentoring your construction sales and marketing team Mentoring provides a cost effective way to develop your construction sales and marketing team a time effective way to provide training that causes minimal disruption to day to day business the opportunity for your construction sales and marketing team to learn new skills from experienced construction industry peers an opportunity for staff to put learning into practice whilst on the job a supportive environment that allows your staff to grow in confidence How mentoring works We work with you to agree a programme of meetings with one or more members of the Competitive Advantage team We look at your requirements and agree the objectives and goals for the mentoring programme We meet with your chosen member of staff or team on a regular basis provide guidance instruction and impartial advice Support can be provided in person or via the telephone The time spent mentoring can be steadily reduced as your staff gains confidence and experience progressing to mostly email and telephone exchanges Until the agreed objectives and goals are achieved Why choose Competitive Advantage as your mentor Our specialist team have been recruited from management or director level sales and marketing roles within the construction sector Some members of our team have worked overseas during their careers giving them an understanding of international practices Our ongoing research activities and involvement with a number of key industry organisations means we are in touch with developments in the industry providing an in depth knowledge to draw on when mentoring your sales and marketing team When mentoring your staff the specialist

    Original URL path: http://www.cadvantage.co.uk/home/what-we-do/mentoring-your-construction-sales-and-marketing-team/ (2016-02-12)
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  • Why choose us? | Competitive Advantage
    developments in the industry Working actively with these construction industry organisations we have delivered a number of reports on key issues such as sustainability the Green Deal and Building information Modelling Chris Ashworth founder of Competitive Advantage regularly speaks at high level industry conferences and events for organisations including AIS NMBS CIMCIG NICEIC ECA and TRADA Chris also writes regularly for Construction News RIBA Insight ECA Today Interiors Insight and Voltimum Chris Ashworth has developed a reputation as one of the construction industries leading authorities on specification selling You should choose us because Chris Ashworth founder of Competitive Advantage has over 30 years sales and marketing experience in the construction industry He is one of the construction industry s leading authorities on specification selling is a Fellow of the Chartered Institute of Marketing and a chartered marketer Our specialist team have a construction industry background Members of our team have worked overseas during their careers giving them an understanding of international practices Although UK based we have clients throughout Europe and North America We have a specialist understanding of the specification process and can help you deliver an effective strategy in this area Our expertise includes the different buyer seller relationships and we understand the changing role of influencers in the construction project process Our ongoing research activities give us an extensive and up to date understanding of construction industry issues We have a presence with a number of key construction industry organisations such as CIMCIG Construction Products Association and Construction Industry Council meaning we are in touch with and sometimes enablers of developments in the industry Organising seminars and events for CIMCIG including the Construction Marketing Awards keeps us informed and aware of the latest thinking in construction marketing We have strong relationships with a number of the leading

    Original URL path: http://www.cadvantage.co.uk/home/why-choose-us/ (2016-02-12)
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  • What people say about us | Competitive Advantage
    Well laid out and comprehensive Sean Appleton Marketing Manager Promat UK Chris is a true expert in marketing and has an innate understanding of both specifiers and the wider construction supply chain He delivers concise relevant information in an easily accessible way I have no hesitation in recommending him as a potential supplier Simon Forrester Association Chief Executive BPCA A very comprehensive and as always from you accurate report Your active role has been so important to us in many ways Steve Voelzke Rob Roy Industries USA I would like to take this opportunity to say a big thank you for delivering your talk on 2021 Vision at NICEIC Live South 2012 You did a brilliant job of engaging the audience and highlighting the trends our industry is set to follow in years to come The feedback I have received about your talk was excellent Our Finance Director Mark Sibley was particularly impressed The event was a success and we could not have made it happen without your support so thank you once again Mark Smith Head of Group Marketing Ascertiva Group What a terrific and successful event Our expectations were high and they were actually exceeded Tom Hodges Hodges Southwest I have talked to a number of my team and all said that they found the 2 days enormously helpful and that they learned a lot The notes are incredibly comprehensive and have already been referred to during inter departmental meetings Maria Simmonds Managing Director Lorient Polyproducts Ltd I found Chris really knowledgeable and he gave good examples from his personal experiences The training provided very useful tools to help me improve and help improve my internal support Makes me think more about what I can do and how to use my time more effectively Scott Leeder Director of

    Original URL path: http://www.cadvantage.co.uk/home/why-choose-us/what-people-say-about-us/ (2016-02-12)
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  • Case studies | Competitive Advantage
    the agenda wording and email invitations manage the registration process and manage the event on the day Read more Market feedback and evaluation Eurocell wanted to assess the market positioning of Eurocell brands against the competitor brand identifying perceived differences In talking through requirements with Eurocell Competitive Advantage proposed a multi channel approach using on site visits branch visits as well as phone and email research Read more Understanding key decision makers Promat wanted to review the market for their fire resistant panel Promat DURASTEEL to understand why it is used and who the key decision makers are Previous research had dictated that they should target architects which they continued to do for a number of years successfully but as the construction market changed Promat needed to do some more up to date research Read more Benchmarking brand Competitive Advantage was asked by H H to introduce a variation of the Net Promoter Score NPS to measure the likelihood of specification of their brand by architects They wanted to measure and track the strength of the H H brand against other leading construction brands operating in similar markets Read more Identifying how to deliver a sustainable future 2021 Vision is a research project jointly conceived and funded by ECA and NICEIC to provide a long term view of the next 10 years for the electrical contracting industry Competitive Advantage was contracted to conduct the research which sought to provide long term guidance to enable electrical contractors to see past the immediate and prepare for the next stage of opportunities coming with the drive for a sustainable future Read more Review of product usage in the UK new build housing market Baxi wished to have a greater understanding of the use of hot water systems in the UK new build housing market It engaged Competitive Advantage to complete this project on its behalf The in house team at Competitive Advantage conducted research amongst private developers Over 200 offices of the top 20 house builders participated The interviews were conducted by telephone and where possible were held with Construction Directors Managers Read more Regular measurement of customer satisfaction Ensuring a good level of customer satisfaction is key to the success of every business and should be measured on a regular basis H H have a strong commitment to their customer base and as such seek to conduct regular surveys to gauge and benchmark customer satisfaction H H engages Competitive Advantage to complete these surveys as well as collate and interpret the information A feature of the Competitive Advantage report is the use of multi attribute attitude mapping Read more Construction market size analysis Heatrae Sadia wanted to understand better the potential UK market size for unvented cylinders calorifiers over 300 litre As a first step the experienced team at Competitive Advantage conducted initial research with members of the Heatrae Sadia management team This informed the specifier and installer questionnaires and the market sectors to focus on The in house team at Competitive

    Original URL path: http://www.cadvantage.co.uk/home/why-choose-us/case-studies/ (2016-02-12)
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  • Construction industry knowledge hub | Competitive Advantage
    is necessary to understand the dynamics of the construction decision making unit DMU Today it is very rare that a single person will have full control of the decision to purchase and many have the influence to prevent the selection of a product It is thus Construction industry knowledge hub Effective specification strategies Construction regulations initiatives update January Posted on January 12 2016 updated on January 20 2016 by Helen Leave a comment Housebuilding Initiatives At the beginning of the year government announced radical plans to fast track construction of affordable homes on publicly owned land The policy is aimed at helping to deliver the commitment to create 200 000 starter homes over the next 5 years The government says this policy will lead to homes being built at a Building Information Modelling Construction industry knowledge hub Sustainability Construction market overview January Posted on January 12 2016 updated on January 14 2016 by Michael Prince Leave a comment At the end of 2015 the trend for both growth and output in construction remained positive For a summary of the complete year read our blog 2015 Construction market activity a year in review Or for a comprehensive review subscribe to our construction round up and get our eBook Construction Market Activity 2015 A Year in Review Construction industry knowledge hub Construction market activity What is so different about marketing construction products Posted on January 5 2016 updated on January 5 2016 by Helen Leave a comment The Chartered Institute of Marketing states that Marketing is the management process responsible for identifying anticipating and satisfying customer requirements profitably When marketing construction products how is this best achieved The construction sector poses unique marketing challenges with a complex decision making unit and many influences on product selection In this blog I take a Construction industry knowledge hub Marketing in construction 2015 Construction market activity a year in review Posted on December 16 2015 updated on December 17 2015 by Michael Prince Leave a comment Since coming out of the recession in 2014 the construction industry has maintained its performance throughout 2015 despite a huge amount of uncertainty around the general election halfway through the year As we head towards the end of 2015 what have been the highlights and what will 2016 hold for the industry In this blog Construction industry knowledge hub Construction market activity Sustainability update December Posted on December 15 2015 updated on January 18 2016 by Chris Ashworth Leave a comment With over 140 countries adopting the Paris Agreement the ONS have release visuals on why the Paris climate change summit matters The pact is the first to commit all countries to cut carbon emissions to attempt to limit the rise in global temperatures to less than 2C The agreement is partly legally binding and partly Construction industry knowledge hub Sustainability Sales marketing round up December Posted on December 15 2015 updated on January 18 2016 by Helen Leave a comment Awards season Su Butcher caused a stir when

    Original URL path: http://www.cadvantage.co.uk/category/knowledge-hub/ (2016-02-12)
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  • Useful links | Competitive Advantage
    and Skills Department for Energy and Climate Change Experian Federation of Master Builders Knight Frank Home Builders Federation Homes and C ommunities Agency Monthly Housing Market Bulletin Nationwide house price index NHBC UK Trade Investment Office for National Statistics NHBC Research and Publications Below are links to industry documents on Sustainable Construction Green Guide to Specification Code for Sustainable Homes BRE Global certification standard BES 6001 Planning for a Sustainable Future Low Carbon Construction IGT Other useful construction industry websites Barbour ABI Barbour Product Search BIM4M2 British Standards Building Regulations CIBSE Energy Centre Construction Marketing Ideas USA Construction Products Association Sustainability Challenge for Construction Construction Products Association Blog Construction Skills Contractors Marketing Services Design for Homes Glenigan Harmonised European Standards Listing Homes and Communities Agency ISO 9000 Information Integrity Software Construction Accounting Software RIBA Enterprises RIBA Product Selector RICS SpecifiedBy web version of Building Regulations Approved Documents The Building Centre The Construction CPD Certification Service NBS Building Information Modelling WRAP Construction UK Green Building Council Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article

    Original URL path: http://www.cadvantage.co.uk/home/useful-links/ (2016-02-12)
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  • Events | Competitive Advantage
    inspire manufacturers designers developers housebuilders and contractors Creating demand through specification Wednesday 16th March 2016 London Designed to help companies reduce the importance of price and create demand at the start of the supply channel through specification this course is suitable for those in marketing or sales management responsible for developing and implementing strategy as well as the salesmen calling on architects engineers and contractors The Big Conversation for new housing professionals Tuesday 22nd March 2016 Manchester The big conversation is designed especially for people who are new to housing Coming to this event will help upcoming housing professionals understand the huge value their roles play in the bigger world of housing and how they can utilise this world to contribute further to the industry and develop their careers This event is unique because it doesn t matter what a delegate knows about the industry it s all about discovering what there is to learn Construction Industry Overview Wednesday 20th April 2016 Farnborough This one day course delivers a comprehensive introduction to the UK Construction Industry providing a good foundation of knowledge for the new starter 220 VAT early bird rate until 30th March 2016 260 VAT thereafter 2016 Construction Industry Summit 20 21 September 2016 London The Summit represents an important opportunity for the industry to discuss the challenges and opportunity for the industry to discuss the challenges and the opportunities we face and work together to find the solutions Structural Timber Awards Wednesday 19th October 2016 The Structural Timber Awards will reward outstanding projects innovative products and dynamic people that are promoting excellence in structural timber across the UK Across key sectors of construction the Awards will showcase innovation celebrate best practice and recognise expertise in timber technology and the ways it contributes to an attractive energy efficient

    Original URL path: http://www.cadvantage.co.uk/home/forthcoming-events/ (2016-02-12)
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  • Contact us | Competitive Advantage
    Competitive Advantage Contact us Contact us How can we help you Submit your enquiry via our web form or if you wish to talk to us now please call us on 01276 503539 All information is treated as confidential and will not be shared with third parties If you are a human and are seeing this field please leave it blank Fields marked with a are required Construction market research Construction sales marketing strategy Construction sales marketing training Other Name Job Title Company Email Tel Additional information What is thirteen minus 6 By filling in our contact form you ll begin to receive our monthly Construction Sales and Marketing eNews Please tick below if you do not wish to receive this eNews eNews opt out Our address Competitive Advantage Consultancy Limited The Meads Business Centre 19 Kingsmead Farnborough GU14 7SR Follow us on Twitter CompetitiveA View our LinkedIn profile or join our new LinkedIn Group Construction Sales Marketing See our videos and slides Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are

    Original URL path: http://www.cadvantage.co.uk/home/contact-us/ (2016-02-12)
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web-archive-uk.com, 2017-12-11