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  • Green Construction | Competitive Advantage
    Portal has been launched with the aim to share sustainability best practice The portal is supported by 35 of the UK s top construction contractors FM service providers clients and suppliers It is hoped the resource will help to maintain a focus on quality and efficiency throughout the supply chain as the Government Construction industry knowledge hub Sustainability Sustainability update October Posted on October 13 2015 updated on January 18 2016 by Chris Ashworth Leave a comment The government has been criticised for its subsidy cuts as the press report 1000 job losses with two solar firms going out of business Amber Rudd Energy Secretary has defended her tough stance on cutting energy subsidies in her speech at the Conservative party conference The Conservative government has also been criticised in an infographic by Construction industry knowledge hub Sustainability Sustainability update August Posted on August 12 2015 updated on January 18 2016 by Chris Ashworth Leave a comment As over 200 businesses urge the chancellor to reconsider scrapping Zero Carbon the BBC report that Cardiff University have built a Zero Carbon house They report that the house exports more power to the grid than it uses And crucially they say the cost fell within the normal budget for social housing DECC have released Sustainability Sustainability update July Posted on July 14 2015 updated on January 18 2016 by Chris Ashworth Leave a comment The ONS have released Sustainable Development Indicators 2015 a report that assesses progress towards a sustainable economy society and environment The Inquiry of the Manufacturing Commission into industrial sustainability is seeking submissions on how UK manufacturing can achieve long term economic environmental and social sustainability The CPA are holding a Networking Forum on Energy Efficiency for Sustainability Sustainability Update June Posted on June 16 2015 updated on January 18 2016 by Chris Ashworth Leave a comment The latest take up figures for the Green Deal and Eco are now available The Green Deal energy efficiency scheme has exceeded 50m milestone with an average of 586 households applying each week At the same time the Independent reports The Green Deal no longer has a minister directly responsible for the programme and DECC s 3 3bn Construction industry knowledge hub Sustainability Sustainability update May Posted on May 12 2015 updated on January 18 2016 by Chris Ashworth Leave a comment In the lead up to the election a number of Peers wrote an open letter to the Times newspaper calling for home energy efficiency to be made a spending priority They argued that investment in energy efficiency is the most cost effective way to cut carbon emissions and provides a long term solution to fuel poverty Construction industry knowledge hub Sustainability Sustainability update April Posted on April 15 2015 updated on April 15 2015 by Chris Ashworth Leave a comment As part of his announcement on Planning update on 25th March Eric Pickles confirmed that the Code for Sustainable Homes has been withdrawn The Government has announced an extra 3m

    Original URL path: http://www.cadvantage.co.uk/tag/green-construction/ (2016-02-12)
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  • Green Deal | Competitive Advantage
    chancellor to reconsider scrapping Zero Carbon the BBC report that Cardiff University have built a Zero Carbon house They report that the house exports more power to the grid than it uses And crucially they say the cost fell within the normal budget for social housing DECC have released Sustainability Sustainability update July Posted on July 14 2015 updated on January 18 2016 by Chris Ashworth Leave a comment The ONS have released Sustainable Development Indicators 2015 a report that assesses progress towards a sustainable economy society and environment The Inquiry of the Manufacturing Commission into industrial sustainability is seeking submissions on how UK manufacturing can achieve long term economic environmental and social sustainability The CPA are holding a Networking Forum on Energy Efficiency for Sustainability Sustainability Update June Posted on June 16 2015 updated on January 18 2016 by Chris Ashworth Leave a comment The latest take up figures for the Green Deal and Eco are now available The Green Deal energy efficiency scheme has exceeded 50m milestone with an average of 586 households applying each week At the same time the Independent reports The Green Deal no longer has a minister directly responsible for the programme and DECC s 3 3bn Construction industry knowledge hub Sustainability Sustainability update May Posted on May 12 2015 updated on January 18 2016 by Chris Ashworth Leave a comment In the lead up to the election a number of Peers wrote an open letter to the Times newspaper calling for home energy efficiency to be made a spending priority They argued that investment in energy efficiency is the most cost effective way to cut carbon emissions and provides a long term solution to fuel poverty Construction industry knowledge hub Sustainability Sustainability update March Posted on March 17 2015 updated on January 18 2016 by Chris Ashworth Leave a comment This month saw the industry descend on ExCel for Ecobuild 2015 highlights of the show can be viewed on their website An overview of the Sustainable Homes 2015 national conference can be read on Storify referencing the impact of housing on residents health At the conference the BRE gave a sneak preview of their BREEAM Construction industry knowledge hub Sustainability Sustainability update February Posted on February 17 2015 updated on January 18 2016 by Chris Ashworth Leave a comment Jones Lang LaSalle sustainability boss and Building columnist Julie Hirigoyen has been appointed as the chief executive of the UK Green Building Council London Manchester and Birmingham have been ranked among the most sustainable cities in the world according to a new sustainability index published by Arcadis They report that the sustainability of global cities is Construction industry knowledge hub Sustainability Sustainability update January Posted on January 13 2015 updated on January 18 2016 by Chris Ashworth Leave a comment A December poll by Find Energy Savings suggest it is the under 40 s that are struggling the most to heat their homes In an article for Adjacent Government John Perry Policy Adviser at

    Original URL path: http://www.cadvantage.co.uk/tag/green-deal/ (2016-02-12)
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  • SPECIFICATION SALES | Competitive Advantage
    is it so important for product manufacturers to have an effective specification strategy How important is market research to specification strategy What are your top 3 tips for Construction industry knowledge hub Effective specification strategies Creating Construction Sales Superheros Posted on September 9 2015 by Helen Leave a comment Is it a bird is it a plane No it is a specification sales advisor The construction sector has a complex Decision Making Unit DMU providing a challenge for those selling building products The answer is to empower your team to sell on benefits and not on price alone In this blog we review how Construction industry knowledge hub Effective specification strategies Sales Marketing round up July Posted on July 14 2015 updated on January 18 2016 by Helen Leave a comment Specification Sales Steve Rogan has written an article entitled What is specification sales and is it for you Vocational Place provide a check list of the six habits of a great sales team And expert market provide some advice on how to get what you want on the phone Much of this advice is covered Marketing in construction Construction product specification your questions answered Posted on April 28 2015 updated on April 28 2015 by Helen Leave a comment To establish an effective specification strategy you need to know what is important to each decision maker how this will influence their product choice and then demonstrate the value of your offering In a recent Twitter Chat hosted by Barbour News I answered questions on how to establish effective specification selling amp amp amp lt a href storify com CompetitiveA effective specification target blank amp amp amp gt View the story Do you have Effective specification strategies 7 reasons your construction product is not being specified Posted on February 24 2015 updated on April 15 2015 by Chris Ashworth 1 Comment Do you truly understand how your customers select their products what they have used before and how they source product information In this blog we take a look at reasons why your construction product may not be specified and suggest ways to improve your specification sales approach 1 You are selling on price alone Construction industry knowledge hub Effective specification strategies Understanding specification our top of the blogs from 2014 Posted on December 8 2014 updated on November 26 2014 by Helen Leave a comment During 2014 the Competitive Advantage team has published more than 80 blogs for construction sales and marketing professionals All are written to inspire you when facing the challenges our complex construction sector presents so which blogs have proven the most popular We looked at blog stats to see what story they told Delivering what your Construction industry knowledge hub Effective specification strategies Understanding the construction industry Understanding your customer 5 reasons your specification strategy is failing Posted on November 27 2014 updated on November 11 2014 by Chris Ashworth Leave a comment As the saying goes failing to plan is planning to fail In

    Original URL path: http://www.cadvantage.co.uk/tag/specification-sales/ (2016-02-12)
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  • SPECIFIERS | Competitive Advantage
    DMU providing a challenge for those selling building products The answer is to empower your team to sell on benefits and not on price alone In this blog we review how Construction industry knowledge hub Effective specification strategies Sales Marketing round up July Posted on July 14 2015 updated on January 18 2016 by Helen Leave a comment Specification Sales Steve Rogan has written an article entitled What is specification sales and is it for you Vocational Place provide a check list of the six habits of a great sales team And expert market provide some advice on how to get what you want on the phone Much of this advice is covered Marketing in construction Construction product specification your questions answered Posted on April 28 2015 updated on April 28 2015 by Helen Leave a comment To establish an effective specification strategy you need to know what is important to each decision maker how this will influence their product choice and then demonstrate the value of your offering In a recent Twitter Chat hosted by Barbour News I answered questions on how to establish effective specification selling amp amp amp lt a href storify com CompetitiveA effective specification target blank amp amp amp gt View the story Do you have Effective specification strategies 5 reasons your market research is flawed Posted on March 3 2015 updated on March 17 2015 by Helen Leave a comment Conducting regular research into construction markets gives insight into the specifier s decision making process and the influences on product specification In this blog we review the do s and don ts when conducting research to help you use research effectively to inform your decisions and ultimately contribute to the growth of your company 1 You have Construction industry knowledge hub Marketing in construction Understanding your customer 7 reasons your construction product is not being specified Posted on February 24 2015 updated on April 15 2015 by Chris Ashworth 1 Comment Do you truly understand how your customers select their products what they have used before and how they source product information In this blog we take a look at reasons why your construction product may not be specified and suggest ways to improve your specification sales approach 1 You are selling on price alone Construction industry knowledge hub Effective specification strategies CPD selling without the sales pitch Posted on December 30 2014 updated on November 26 2014 by Chris Ashworth Leave a comment Architects Engineers and other design professional want informative and accurate CPD material they do not want to be sold to For this reason the CPD accreditation bodies vet material to ensure it meets this criteria Although an overt sales message is frowned upon the audience want an inspirational CPD seminars As a construction product manufacturer Communicating with the industry Effective specification strategies Marketing in construction Understanding your customer Marketing round up December Posted on December 9 2014 updated on December 10 2014 by Helen Leave a comment Marketing strategy With

    Original URL path: http://www.cadvantage.co.uk/tag/specifiers/ (2016-02-12)
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  • SU BUTCHER | Competitive Advantage
    effective specification strategy you need to know what is important to each decision maker how this will influence their product choice and then demonstrate the value of your offering In a recent Twitter Chat hosted by Barbour News I answered questions on how to establish effective specification selling amp amp amp lt a href storify com CompetitiveA effective specification target blank amp amp amp gt View the story Do you have Effective specification strategies Marketing round up November Posted on November 10 2014 updated on January 18 2016 by Helen Leave a comment Top news is that the Chartered Institute of Marketing have rebranded with the aim of becoming a more relevant and engaging organisation Sales top tips Stuart Ganis via LinkedIn provides 6 great tips sales people can implement today Pauley Creative remind us of 13 Scary ways your competition are sucking the blood out of your sales pipeline And continuing Marketing in construction Managing your Specification Strategy what do architects want Posted on January 2 2014 updated on November 26 2014 by Helen Leave a comment For the construction product manufacturer marketing to architects is a key business strategy creating awareness of products so that they ll be included in designs thereby creating demand pull through the supply chain and eventually sales The architect is one of the most important members of the design team distilling the requirements and advice of other Communicating with the industry Construction industry knowledge hub Effective specification strategies Communicating with Architects an interview with Su Butcher Posted on August 14 2012 updated on January 4 2016 by cadvantage Leave a comment The architect is probably the most important member of the design team distilling the requirements and advice of the other members Often though they are time poor and consequently hard to get

    Original URL path: http://www.cadvantage.co.uk/tag/su-butcher/ (2016-02-12)
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  • Sustainability | Competitive Advantage
    suppliers It is hoped the resource will help to maintain a focus on quality and efficiency throughout the supply chain as the Government Construction industry knowledge hub Sustainability Sustainability update February Posted on February 17 2015 updated on January 18 2016 by Chris Ashworth Leave a comment Jones Lang LaSalle sustainability boss and Building columnist Julie Hirigoyen has been appointed as the chief executive of the UK Green Building Council London Manchester and Birmingham have been ranked among the most sustainable cities in the world according to a new sustainability index published by Arcadis They report that the sustainability of global cities is Construction industry knowledge hub Sustainability Sustainability update July Posted on July 15 2014 updated on July 29 2014 by Chris Ashworth Leave a comment Ministers from 7 Member States write a letter to the European Commission urging the proposal of a binding 2030 target for energy efficiency The ministers ask the Commission to propose a binding target in July 2014 so it can be considered by the European Council in October this year They argue a separate efficiency target is Construction industry knowledge hub Sustainability Managing your Specification Strategy what do architects want Posted on January 2 2014 updated on November 26 2014 by Helen Leave a comment For the construction product manufacturer marketing to architects is a key business strategy creating awareness of products so that they ll be included in designs thereby creating demand pull through the supply chain and eventually sales The architect is one of the most important members of the design team distilling the requirements and advice of other Communicating with the industry Construction industry knowledge hub Effective specification strategies Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the

    Original URL path: http://www.cadvantage.co.uk/tag/sustainability/ (2016-02-12)
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  • ECO | Competitive Advantage
    carbon emissions to attempt to limit the rise in global temperatures to less than 2C The agreement is partly legally binding and partly Construction industry knowledge hub Sustainability Sustainability update August Posted on August 12 2015 updated on January 18 2016 by Chris Ashworth Leave a comment As over 200 businesses urge the chancellor to reconsider scrapping Zero Carbon the BBC report that Cardiff University have built a Zero Carbon house They report that the house exports more power to the grid than it uses And crucially they say the cost fell within the normal budget for social housing DECC have released Sustainability Sustainability update November Posted on November 11 2014 updated on January 18 2016 by Chris Ashworth Leave a comment One year on from its launch a review of the Infrastructure Carbon Review by the Green Construction Board has been published DECC has appointed Sustain Ltd to review the energy base for the In Use Factors IUFs of energy efficiency measures available through Green Deal and ECO to ascertain if they are set at the right levels Construction industry knowledge hub Sustainability The Changing Dynamics of Product Specification growing future prospects Posted on December 10 2013 updated on January 18 2016 by Helen Leave a comment At a recent summit Chief Executives of some of our leading construction contractors were asked to comment on prospects for the future These are some of the phrases they used Building information modelling collaborative behaviours drive around efficiency working smarter more for less cost in use energy in buildings more sustainable construction Although this was Communicating with the industry Construction industry knowledge hub Effective specification strategies Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your

    Original URL path: http://www.cadvantage.co.uk/tag/eco/ (2016-02-12)
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  • INBOUND MARKETING IN CONSTRUCTION | Competitive Advantage
    Construction Media Index is soon to be released This research provides an impartial view on the use of hardcopy and electronic media by category of decision maker how electronic media is being used to inform product and design ideas industry publications which are Marketing in construction Understanding your customer Sales Marketing round up July Posted on July 14 2015 updated on January 18 2016 by Helen Leave a comment Specification Sales Steve Rogan has written an article entitled What is specification sales and is it for you Vocational Place provide a check list of the six habits of a great sales team And expert market provide some advice on how to get what you want on the phone Much of this advice is covered Marketing in construction Marketing round up May Posted on May 12 2015 updated on May 12 2015 by Helen Leave a comment At the end of April Competitive Advantage was excited to participate in our first Twitter chat hosted by Barbour News In this chat we answered questions on specification selling For further insights into the challenges of managing a sales team read this article by Vocational Place John Benson in his article Why do People Buy Construction industry knowledge hub Marketing in construction Understanding your customer 4 key research methods to better understand specification Posted on March 21 2015 updated on July 15 2015 by Helen Leave a comment Research is an essential part of business It is an important tool which can help you identify critical differences and opportunities that inform strategy so contributing to the success of your company In this blog we detail the essential research that every construction product manufacturer should be conducting to inform their business strategy 1 Construction industry knowledge hub Marketing in construction Understanding your customer Marketing round up March Posted on March 17 2015 updated on March 17 2015 by Helen Leave a comment CIMCIG recently hosted a group of senior marketers from manufacturing The group met to discuss how the marketing needs of the industry are changing A write up of the CIMCIG Round Table has been written by Chris Ashworth Rick Osman in his article for RIBA Insights considers the importance of marketing material to manufacturers in the specification Construction industry knowledge hub Marketing in construction Marketing round up February Posted on February 17 2015 updated on January 18 2016 by Helen Leave a comment In this months marketing round up we present ideas on how to create a strong brand how to deliver effective CPD and predicted marketing trends for 2015 Developing Brand awareness In a recent RIBA Insight article Derryck Strachan provides five questions to ask yourself about your online brand Pauley Creative in a recent blog look at positioning Construction industry knowledge hub Marketing in construction Marketing round up January Posted on January 13 2015 updated on January 18 2016 by Helen Leave a comment As we begin the new year many of us will be reviewing strategy here are some reading

    Original URL path: http://www.cadvantage.co.uk/tag/inbound-marketing-in-construction/ (2016-02-12)
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