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  • Sales & marketing round up: November | Competitive Advantage
    Media Index which provides guidance on the communication channels to use when communicating with architects Marketpro recruitment consultants argue that some businesses mistakenly think marketing and sales talent are largely interchangeable They go on to say both disciplines have become so complex and distinct consolidating the two or having the wrong person in charge is a fool s errand Continuing along this vein Sir Martin Sorrell interviews Lord Alan Sugar for Marketing Week in which Lord Sugar debates how marketing has changed over the years with a greater number of communication channels to choose from A topic we are familiar with as we cover it is our Construction Media Index research showing how leading construction decision makers source product and design information For those of you like Lord Sugar who don t get it with Facebook nor Twitter Copy blogger provide guidance on social media marketing with 7 steps to follow They say if you use the tools strategically with a focus on content and getting a useful message in front of a wider audience and they can be brilliantly effective Hubspot provide an introduction to Twitter Moments this new feature is to help users quickly find some of the trending tweets and stories of the moment And for those social media moments Copyblogger have six exercises to help you write shorter sentences On the 24th November the DMA are hosting an event where they will reveals the findings from their email tracking study Cost to attend is 50 VAT and the event represents 2 hours CPD Finally we are in awards season The winners of the World Architecture Festival have been announced with the AkzoNoble building in Turkey one of the overall winners And you probably will have noticed that Grand Designs is previewing the shortlist for the RIBA

    Original URL path: http://www.cadvantage.co.uk/sales-marketing-round-up-november/ (2016-02-12)
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  • Helen | Competitive Advantage | Page 2
    in construction Understanding the construction industry Understanding your customer Use of social media in construction Posted on September 10 2015 updated on September 29 2015 by Helen Leave a comment amp amp lt a href storify com CompetitiveA use of social media in construction target blank amp amp gt View the story Use of Social Media in Construction on Storify amp amp lt a amp amp gt Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Competitive Advantage s new media satnav Posted on September 10 2015 updated on September 29 2015 by Helen Leave a comment Mike Rigby MD of MRA Marketing says We ve become so used to arriving on time where we planned to be that it s hard to imagine travel before satnav It s just as hard to imagine planning integrated marketing without good readership research Marketing can do more and be more effective than ever But it s also more Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding your customer Creating Construction Sales Superheros Posted on September 9 2015 by Helen Leave a comment Is it a bird is it a plane No it is a specification sales advisor The construction sector has a complex Decision Making Unit DMU providing a challenge for those selling building products The answer is to empower your team to sell on benefits and not on price alone In this blog we review how Construction industry knowledge hub Effective specification strategies Sales marketing round up September Posted on September 8 2015 updated on October 13 2015 by Helen Leave a comment It s time to put your entry together for the Construction Marketing Awards 2015 Entires close on the 25th September with winners announced at the Gala Dinner on the 9th December How do you know what your audience really wants In this blog the Content Marketing Institute ask the presenters for Content Marketing World 2015 to Construction industry knowledge hub Marketing in construction Understanding your customer How Key Decision Makers in Construction gather information and use social media INFOGRAPHIC Posted on August 13 2015 updated on September 29 2015 by Helen Leave a comment Communicating with the industry Effective specification strategies Marketing in construction Understanding the construction industry Understanding your customer Sales marketing round up August Posted on August 12 2015 updated on January 18 2016 by Helen Leave a comment Communicating with decision makers in the construction Industry The 4th edition of the Construction Media Index is soon to be released This research provides an impartial view on the use of hardcopy and electronic media by category of decision maker how electronic media is being used to inform product and design ideas industry publications which are Marketing in construction Understanding your customer Sales Marketing round up July Posted on July 14 2015 updated on January 18 2016 by Helen Leave a comment Specification Sales Steve Rogan has written an article entitled What is specification

    Original URL path: http://www.cadvantage.co.uk/author/helen/page/2/ (2016-02-12)
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  • UK Construction Sustainability Update - November 2015
    decision on the project The Environment Agency said it does not expect to normally take enforcement action on organisations that submit an ESOS notification of compliance by 29th January 2016 provided it has been notified by 5th December that they are going to be late For inspiration CIOB report on how Marks and Spencer are striving to be the most sustainable major retailer in the world through zero carbon buildings to zero waste in operations An Amsterdam developer the Dutch Green Company plans to use no electric air conditioning at all in a new hotel opening in that city in 2017 It could become one of the world s most energy efficient buildings the first nearly zero energy hotel As CIBSE announce the shortlist for the building performance awards the report Overheating in Homes found that 83 of Londoners suffered from overheating at least once this summer An overhaul of building regulations is recommended to tackle overheating problems And at the beginning of this month the refreshed Green Construction Board met for the first time The board discussed the activities of the Bonfield Review its report on solid insulation and its emerging action plan for the next two years Their report on solid wall insulation calls for action to address the poor installation standards inadequate regulations and lack of workable funding initiatives that have shrunk the market for solid wall insulation Leed a certification offered by the US Green Building Council USGBC is coming under fire An article by the Guardian asks How did a somewhat wonky design standard become such a strong marketing tool And what are the lessons and warnings that other sustainability initiatives can learn from its success Another lesson from across the pond that we are adopting here is pocket parks Community groups supported by local

    Original URL path: http://www.cadvantage.co.uk/sustainability-update-november-2/ (2016-02-12)
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  • UK Construction Sustainability Update - October 2015
    energy efficiency since 1990 Amber Rudd in her Conservative Party speech confirmed plans to insulate another million homes in five years At the recent UK Construction Week Peter Bonfield reiterated his call for input from the industry to the Bonfield Review an independent review commission by the government looking at UK home energy efficiency and renewable energy measures To share your ideas and assessment of how the current energy efficiency policy landscape is performing email BonfieldReview decc gsi gov uk Sustainable Homes are undertaking some research into the energy performance gap in new build homes over winter 2015 16 for the third in their National Energy Study series Whilst Darren Evans argues that the Sustainable solution to UK s housing crisis is right under our noses Meanwhile Construction Enquirer report on the first UK house manufactured totally off site and in Elrond Burrell review how Passivhaus is being adopted in Australia DECC have just announced three tariff reductions under their RHI degression policy The small non domestic tariff will be reduced by 5 Biomethane tariffs in the non domestic scheme will be reduced by 10 The domestic biomass tariff will be reduced by 10 The UK GBC team have written a review of World Green Building Week sharing some of their highlights from the events they attended On the 28th Ocotber The Ecobuild team are holding debate on The next big flood why the UK won t be ready CIRIA have announced an event looking at responsible sourcing in the construction industry on the 24th November at the Building Centre London This as MPs call on the construction industry to back British Steel as it feels the pressure from China Construction industry knowledge hub Sustainability Green Construction Green Deal Sustainable Construction Post navigation Previous Next Leave a Reply Cancel Reply

    Original URL path: http://www.cadvantage.co.uk/sustainability-update-october-2/ (2016-02-12)
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  • Chris Ashworth | Competitive Advantage | Page 2
    Cardiff University have built a Zero Carbon house They report that the house exports more power to the grid than it uses And crucially they say the cost fell within the normal budget for social housing DECC have released Sustainability Construction industry update August Posted on August 12 2015 updated on January 18 2016 by Chris Ashworth Leave a comment The government have announced a smaller Construction Leadership Council and have discontinued the Chief Construction Adviser s post The Construction Products Association is campaigning for manufacturing to be part of the new Council as currently there is not a representative for product manufacturing or distribution Skills shortages in the construction sector still continues to cause concern with Construction industry knowledge hub Understanding the construction industry Construction industry update July Posted on July 14 2015 updated on January 18 2016 by Chris Ashworth Leave a comment This months edition wholly focusses on the skill shortage A report from the CBI Education and Skills Survey 2015 says Business is responding to the skills challenge but apprenticeship reform is critical Yet the CBI criticise the apprenticeship levy on large UK employers to fund new apprenticeships introduced by Osborne in the Summer Budget The construction Understanding the construction industry Sustainability update July Posted on July 14 2015 updated on January 18 2016 by Chris Ashworth Leave a comment The ONS have released Sustainable Development Indicators 2015 a report that assesses progress towards a sustainable economy society and environment The Inquiry of the Manufacturing Commission into industrial sustainability is seeking submissions on how UK manufacturing can achieve long term economic environmental and social sustainability The CPA are holding a Networking Forum on Energy Efficiency for Sustainability Construction industry update June Posted on June 16 2015 updated on January 18 2016 by Chris Ashworth Leave a comment The Chartered Institute of Housing have recommended measures for the July 2015 Emergency Budget saying it is an opportunity for government to take further steps to address the country s housing supply crisis by building more affordable homes improving standards for private renters and giving councils more resources to tackle rogue landlords A new body the Housing and Finance Construction industry knowledge hub Understanding the construction industry Sustainability Update June Posted on June 16 2015 updated on January 18 2016 by Chris Ashworth Leave a comment The latest take up figures for the Green Deal and Eco are now available The Green Deal energy efficiency scheme has exceeded 50m milestone with an average of 586 households applying each week At the same time the Independent reports The Green Deal no longer has a minister directly responsible for the programme and DECC s 3 3bn Construction industry knowledge hub Sustainability Sustainability update May Posted on May 12 2015 updated on January 18 2016 by Chris Ashworth Leave a comment In the lead up to the election a number of Peers wrote an open letter to the Times newspaper calling for home energy efficiency to be made a spending priority They

    Original URL path: http://www.cadvantage.co.uk/author/chris/page/2/ (2016-02-12)
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  • Marketing in construction | Competitive Advantage | Page 2
    INFOGRAPHIC Posted on August 13 2015 updated on September 29 2015 by Helen Leave a comment Communicating with the industry Effective specification strategies Marketing in construction Understanding the construction industry Understanding your customer 5 Data analysis terms you won t have come across Posted on August 13 2015 updated on January 4 2016 by Michael Prince Leave a comment Once you have completed all your interviews or conducted your focus group there are many methods that can be used to analyse research data In this blog I go through some of the less well used terms and methods and explain when you might use them Regression Analysis This type of analysis is typically used Construction industry knowledge hub Marketing in construction Understanding your customer Sales marketing round up August Posted on August 12 2015 updated on January 18 2016 by Helen Leave a comment Communicating with decision makers in the construction Industry The 4th edition of the Construction Media Index is soon to be released This research provides an impartial view on the use of hardcopy and electronic media by category of decision maker how electronic media is being used to inform product and design ideas industry publications which are Marketing in construction Understanding your customer Sales Marketing round up July Posted on July 14 2015 updated on January 18 2016 by Helen Leave a comment Specification Sales Steve Rogan has written an article entitled What is specification sales and is it for you Vocational Place provide a check list of the six habits of a great sales team And expert market provide some advice on how to get what you want on the phone Much of this advice is covered Marketing in construction Secret Confessions of a Telephone Researcher Interview No 4 Posted on June 23 2015 updated on March 30 2015 by Rachel Ward Leave a comment In a series of Secret Confessions blogs Nichola Martland Telephone Research Team Leader at Competitive Advantage reflects on her experience and her tips for successful interviews Last in the series in this blog Nichola compares the merits of telephone research versus on line surveys Q In the age of digitisation and faced with alternative interview Construction industry knowledge hub Marketing in construction Understanding your customer Marketing to the Construction Design Team Posted on June 23 2015 by Helen Leave a comment a href storify com CompetitiveA marketing to the construction design team target blank View the story Marketing to the Construction Design Team on Storify a Communicating with the industry Construction industry knowledge hub Effective specification strategies Marketing in construction Understanding your customer Marketing round up June Posted on June 16 2015 updated on June 18 2015 by Helen Leave a comment Researching construction markets Here at Competitive Advantage we are excited about the launch of our newly revised eBook A how to guide for market research in the construction industry We will be presenting an overview of the guide in our webinar on Thursday 25th June at 12 30 Cost

    Original URL path: http://www.cadvantage.co.uk/category/knowledge-hub/marketing-in-construction/page/2/ (2016-02-12)
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  • Construction sales and Marketing round-up September
    the importance of delegation when it comes to content marketing Hubspot provide the A Z of social media terms and Simply Measured provide guidance on how to answer your bosses questions about social media campaigns Copyblogger provide advice on how to stay ahead of the search engines and avoid Google induced stress disorder For a look into the future take a look at the BBC article What will Google do next For marketing guidance with a construction focus Nick Pauley of Pauley Creative reviews the use of QR codes and hashtags in the construction industry Pauley Creative also provide advice on how to use Facebook as an online construction marketing tool Ian Purkis Technical Advisor of Jeld Weld shares some lessons learned delivering CPD We all like an engaging case study how about this Brick by brick the history of Lego marketing And we also love a good infographic this one by Hubspot provides a round up of Graphic design terms For some fresh sales ideas Jeffrey Davis provides an interesting take on how to adapt the four Ps into a sales tool Erica Stritch writes If you want to improve your sales conversations pay attention to these 7 keys Simply Measured have released their 2015 State of Social Marketing Report And for the construction sector Competitive Advantage will soon being issuing the Construction Media Index 2015 covering communication channels used by decision makers in the construction industry Get a preview of the results by joining our webinar on Thursday 17th September at 12 30 and receive a 25 discount on the advertised report price Construction industry knowledge hub Marketing in construction Understanding your customer CMI 2015 Construction Marketing Awards Construction Media Index Delivering CPD Hubspot Pauley Creative Understanding your customer Post navigation Previous Next Leave a Reply Cancel Reply

    Original URL path: http://www.cadvantage.co.uk/sales-and-marketing-round-up-september/ (2016-02-12)
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  • Understanding your customer | Competitive Advantage | Page 2
    other comparisons to quote a leading property developer We do not go to the market looking for lowest price Effective specification strategies Understanding your customer Sales marketing round up August Posted on August 12 2015 updated on January 18 2016 by Helen Leave a comment Communicating with decision makers in the construction Industry The 4th edition of the Construction Media Index is soon to be released This research provides an impartial view on the use of hardcopy and electronic media by category of decision maker how electronic media is being used to inform product and design ideas industry publications which are Marketing in construction Understanding your customer 5 Market research terms you may not have heard of Posted on July 16 2015 updated on January 4 2016 by Michael Prince Leave a comment Any number of methods can be used to gather data such as online or face to face surveys of individuals or groups of respondents such as focus groups to gather feedback In this blog I go through some of the terms and methods which perhaps you may not have heard of for collecting market research data Construction industry knowledge hub Understanding your customer Secret Confessions of a Telephone Researcher Interview No 4 Posted on June 23 2015 updated on March 30 2015 by Rachel Ward Leave a comment In a series of Secret Confessions blogs Nichola Martland Telephone Research Team Leader at Competitive Advantage reflects on her experience and her tips for successful interviews Last in the series in this blog Nichola compares the merits of telephone research versus on line surveys Q In the age of digitisation and faced with alternative interview Construction industry knowledge hub Marketing in construction Understanding your customer Marketing to the Construction Design Team Posted on June 23 2015 by Helen Leave a comment a href storify com CompetitiveA marketing to the construction design team target blank View the story Marketing to the Construction Design Team on Storify a Communicating with the industry Construction industry knowledge hub Effective specification strategies Marketing in construction Understanding your customer Marketing round up June Posted on June 16 2015 updated on June 18 2015 by Helen Leave a comment Researching construction markets Here at Competitive Advantage we are excited about the launch of our newly revised eBook A how to guide for market research in the construction industry We will be presenting an overview of the guide in our webinar on Thursday 25th June at 12 30 Cost to attend the webinar is just 45 Attendees will Construction industry knowledge hub Marketing in construction Understanding your customer How to choose the Construction Market Research provider that s right for you Posted on June 10 2015 updated on June 10 2015 by Rachel Ward Leave a comment You need fact based evidence to inform your construction specification strategy and to not base those construction sales and marketing decisions on assumptions You know you want to research construction markets and you ve got buy in from the board

    Original URL path: http://www.cadvantage.co.uk/category/knowledge-hub/understanding-your-customer/page/2/ (2016-02-12)
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