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  • Twitter Chat | Competitive Advantage
    Media Index 2015 478 key decision makers were interviewed and asked about how they source information to inform their product purchasing and design ideas Findings from the research show for example the industry has a preference for online publications rather than hardcopy journals Twitter and LinkedIn are the most popular social networks used Communicating with the industry Construction industry knowledge hub Effective specification strategies Marketing in construction Understanding the construction industry Understanding your customer Creating an Effective Specification Strategy Q A with Chris Ashworth Posted on September 15 2015 updated on October 15 2015 by Emily Johnson Leave a comment Chris Ashworth from Competitive Advantage sums up a recent twitter chat on how to create an Effective Specification Strategy Covering questions such as Why is it so important for product manufacturers to have an effective specification strategy How important is market research to specification strategy What are your top 3 tips for Construction industry knowledge hub Effective specification strategies Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review

    Original URL path: http://www.cadvantage.co.uk/tag/twitter-chat/ (2016-02-12)
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  • The Construction Media Index research reveals how Construction Decision Makers source information and design ideas
    are the most popular networks The Construction Media Index reveals that most construction industry decision makers use more than one social network for work and the social media channels used vary with profession Those aged 36 55 are more active on social media for work than other age groups The most popular device to access social networks is the smart phone with the most popular time of day being between 12 00 and 2 00pm Almost half of respondents who use social networks for work have increased their usage in the past 12 months While more than a third anticipate increasing their usage in the next 12 months Delivering Construction CPD A third of decision makers participate in CPD although it is much higher for architects and engineers Although Online CPD is being widely used the majority of respondents prefer to have CPD delivered in their office Communicating with Construction Industry Decision Makers Conclusion Our research shows product manufacturers need to have a strategic presence online to get in front of construction decision makers This online presence though needs to be complemented by real person support The Construction Media Index now in its fourth edition is the only impartial research report for the construction industry on traditional and digital communication channels It reveals how Architects Engineers Housebuilders Merchants and Contractors gather information to inform their product and design decisions The 2015 Construction Media Index consists of Architect Communication Channels 350 VAT Contractor Communication Channels 300 VAT Engineer Communication Channels 300 VAT Housebuilder Communication Channels 250 VAT Merchant Communication Channels 250 VAT These can be purchased online at www cadvantage knowlege co uk Further reading Use of social media in construction Competitive Advantage s new media satnav How Key Decision Makers in Construction gather information and use social media INFOGRAPHIC Further information The Construction Media Index 2015 provides impartial research on traditional and digital communication channels Research from 478 construction professionals Architects Engineers Housebuilders Merchants Contractors Presents how key decision makers in construction gather information to inform their product and design decisions www cadvantage knowledge co uk Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Chris Ashworth Communicating Online COMMUNICATING WITH ARCHITECTS COMMUNICATION CHANNELS CONSTRUCTION MARKETING CONSTRUCTION RESEARCH SPECIFICATION SELLING SPECIFIERS SU BUTCHER WHAT DO SPECIFIERS WANT Post navigation Previous Next One thought on How do Construction Decision Makers gather information on product and design solutions Helen Johnstone says September 24 2015 at 10 31 am Via Twitter PriteshPatel9 questioned the stat about the use of Google Here is the response from Competitive Advantage When respondents were asked about the usage of Google it was in the context of social networks and alongside the alternatives so we believe it was clear that this was Google not the search engine Many users sign into Google plus and use the feature to comment on You Tube access e mails and Google wallet etc as such they are participating in the Google network but

    Original URL path: http://www.cadvantage.co.uk/how-do-construction-decision-makers-gather-information-on-product-and-design-solutions/?replytocom=7847 (2016-02-12)
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  • CMI 2015 | Competitive Advantage
    says We ve become so used to arriving on time where we planned to be that it s hard to imagine travel before satnav It s just as hard to imagine planning integrated marketing without good readership research Marketing can do more and be more effective than ever But it s also more Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding your customer Sales marketing round up September Posted on September 8 2015 updated on October 13 2015 by Helen Leave a comment It s time to put your entry together for the Construction Marketing Awards 2015 Entires close on the 25th September with winners announced at the Gala Dinner on the 9th December How do you know what your audience really wants In this blog the Content Marketing Institute ask the presenters for Content Marketing World 2015 to Construction industry knowledge hub Marketing in construction Understanding your customer Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction

    Original URL path: http://www.cadvantage.co.uk/tag/cmi-2015/ (2016-02-12)
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  • CONSTRUCTION TRADE JOURNALS | Competitive Advantage
    of this advice is covered Marketing in construction Communicating with Construction Industry Decision Makers making the right media choices Posted on May 21 2013 updated on January 18 2016 by Chris Ashworth Leave a comment The construction market is complex with many influences and drivers As a result it is often hard to know where to start when selecting communication channels Last week I presented at the CIMCIG seminar Communicating with Construction Industry Decision Makers In this blog I give an overview of the event with a summary of the Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding your customer Communicating with Specialist Contractors an Interview with Stefan Hay Posted on August 14 2012 updated on January 4 2016 by cadvantage Leave a comment When specification selling there is the tendency to focus on just the Architect or Engineer forgetting about the Contractor The Contractor or Specialist Contractor are often overlooked and can present a missed opportunity in influencing the specification of your product When specification selling on a D B or PFI project don t just focus on the Architect Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Communicating with Architects an interview with Su Butcher Posted on August 14 2012 updated on January 4 2016 by cadvantage Leave a comment The architect is probably the most important member of the design team distilling the requirements and advice of the other members Often though they are time poor and consequently hard to get hold of So how do you introduce your products You need to find a way of getting the architect s attention and then reassuring Communicating with the industry Construction industry knowledge hub Effective specification strategies Marketing in construction Understanding the construction industry

    Original URL path: http://www.cadvantage.co.uk/tag/construction-trade-journals/ (2016-02-12)
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  • SOCIAL MEDIA | Competitive Advantage
    you Vocational Place provide a check list of the six habits of a great sales team And expert market provide some advice on how to get what you want on the phone Much of this advice is covered Marketing in construction Marketing round up April Posted on April 13 2015 updated on January 18 2016 by Helen Leave a comment Building product sales and marketing Steve Rogan has published a LinkedIn article about how sales is changing for building product manufacturers with regards to customer service and advances in communication David Gallagher in his article argues that marketing and sales are not the same Pauley Creative provide some advice on how to effectively structure a Construction industry knowledge hub Marketing in construction Marketing round up March Posted on March 17 2015 updated on March 17 2015 by Helen Leave a comment CIMCIG recently hosted a group of senior marketers from manufacturing The group met to discuss how the marketing needs of the industry are changing A write up of the CIMCIG Round Table has been written by Chris Ashworth Rick Osman in his article for RIBA Insights considers the importance of marketing material to manufacturers in the specification Construction industry knowledge hub Marketing in construction Marketing round up January Posted on January 13 2015 updated on January 18 2016 by Helen Leave a comment As we begin the new year many of us will be reviewing strategy here are some reading that may help with your planning 2015 Construction marketing resolutions A whitepaper by Matt Stevens What is success in construction marketing Content Marketing in the UK 2015 Benchmarks Budgets and Trends Or simply contact the team here at Construction industry knowledge hub Marketing in construction Marketing round up November Posted on November 10 2014 updated on January 18 2016 by Helen Leave a comment Top news is that the Chartered Institute of Marketing have rebranded with the aim of becoming a more relevant and engaging organisation Sales top tips Stuart Ganis via LinkedIn provides 6 great tips sales people can implement today Pauley Creative remind us of 13 Scary ways your competition are sucking the blood out of your sales pipeline And continuing Marketing in construction Marketing round up June Posted on June 10 2014 updated on June 12 2014 by Helen Leave a comment This round up has a focus on in bound marketing Marketing Sherpa ask Which of the following website optimization tactics does your organization currently use The CMI look at 10 approaches you can use to increase conversions when creating content or writing copy Jan Klin in running a series of articles on in bound the last one looked at the Construction industry knowledge hub Marketing in construction What should you consider when trying to get your stories into the construction press Posted on June 10 2014 updated on January 18 2016 by Chris Ashworth Leave a comment At the recent CIMCIG hosted seminar Death of Journalism we heard from journalists how the internet delivering

    Original URL path: http://www.cadvantage.co.uk/tag/social-media/ (2016-02-12)
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  • What should you consider when trying to get your stories into the construction press? | Competitive Advantage
    s challenges and there are now many different models being used Something I cover in my write up How the Internet is Changing Construction Journalism What is similar about all of these models is the focus on measurement of performance and accountability to ensure continuing success and to provide advertisers with the information they need to make choices What should you consider when trying to get your stories into the construction press Think about the nature of the journal you are targeting what is it they want to achieve Then write to suit Don t just spam journals but offer them exclusives Be prepared to pay professional journalists to prepare well written articles Also explore options for a link between articles and paid for promotion Things have moved on from the advertorial and there are now some very creative segmented promotional opportunities But insist on validated readership data Of course communications agencies have been doing this for many years and have the expertise to develop and implement an effective programme But their funding models have also changed with the demise of large advertising spends so you will have to pay a fair price for an integrated programme Further reading Read my blog for SpecifiedBy How the Internet is Changing Construction Journalism A video of the CIMCIG seminar introduction given by Catherine Towns of CIB can be viewed here You can also see her presentation on SlideShare Read Catherine Town s blog for CIB Communications on the subject of The Changing Landscape of Publishing Communicating with the industry Marketing in construction Communicating Online COMMUNICATING WITH ARCHITECTS COMMUNICATION CHANNELS CONSTRUCTION MARKETING Constuction Press marketing strategy SOCIAL MEDIA Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may

    Original URL path: http://www.cadvantage.co.uk/get-your-stories-into-the-construction-press/ (2016-02-12)
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  • Managing your Specification Strategy: What is Key Account Management?
    and importantly are shared by both parties Key Account Management allows you to deliver what you customer truly wants Why should you offer Key Account Management Unless your company has the lowest cost base in its sector it cannot expect to succeed with a policy of cutting prices The alternative is to offer your customers best value Key Account Management will help you to understand your client s business propose new ways of doing things and build stronger business relationships Making it much harder for your competitors to sell to your customers By entering into KAM relationships you will build stronger relationships with your customers gain an advantage over your competitors reduce the issue of price because of the value you provide encourage customer loyalty Who should you offer Key Account Management to Because of its complexity KAM is expensive to implement and can only be applied to a select key number of clients They need to be chosen carefully The client s organisation must be able to understand the process and have the desire to participate They must also have the level of business or potential to make the cost of the exercise worthwhile Select your larger client s with growth potential those that you value and want to continue working with and propose that you work with them to take costs out of their business It will help you to build stronger business relationships and make it much harder for your competitors to secure any of your business This is a win win approach Both companies should benefit from the savings and once you have worked with your key client s to find opportunities to take out cost you can apply them to other customers making your business offering more competitive without the need to reduce margins The benefits of Key Account Management are Achievement of cost benefits for both you and your customers Streamlined business processes Stronger business relationships enabling greater repeat orders Lessons that can be applied across your customer base Improved customer satisfaction What to consider when applying Key Account Management Key Points As a first step you need to identify clients who have the potential to use large volumes of your product e g retailers education healthcare then you need to learn more about their business and the environment they work in to understand how you can help take cost out such as New supply arrangements Offering them re engineered or even new products Suggest new ways that they can work using your product To be effective it is important to think outside the box For example one of the NHS s biggest costs is people Come up with a product or system that allows staff to work more effectively and the savings you contribute could potentially be far greater than the cost of your solution Once you have taken these steps you can work with the client s Architects Engineers and Contractors to ensure you support correct design good product availability and correct

    Original URL path: http://www.cadvantage.co.uk/managing-your-specification-strategy-what-is-key-account-management/ (2016-02-12)
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  • Sustainability update: March | Competitive Advantage
    from 31 March to 30 June 2014 Some home owner rebates have also been increased Up to 4 000 is now available for solid wall insulation from 650 up to 1 000 for room in roof insulation from 220 up to 650 for double glazing from 320 DECC has also announced an increase in the cashback payments under the Green Deal Assessments totalled 145 110 as at the end of January 2014 For the measure installed under ECO 33 were for cavity wall insulation under the Green Deal 31 covered boiler replacement for full details click here Communicating with the industry Construction industry knowledge hub Construction market activity Sustainability Understanding the construction industry Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite s strike strong Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article

    Original URL path: http://www.cadvantage.co.uk/green-deal-update-march/ (2016-02-12)
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web-archive-uk.com, 2017-12-15