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  • Secret Confessions of a Telephone Researcher – Interview No.3 | Competitive Advantage
    respect their job role and reiterate how their experience in that role is valued which is why they are being chosen to give their esteemed opinion Once the interview is underway I always listen to any feedback given even if it goes slightly off topic Sometimes I receive requests for literature or a visit from our Client which I ensure are logged and forwarded to the Client straight away as an important sales lead Sometimes respondents just like a little moan It could be about the Client their competitors the industry as a whole or even about the weekend s football result Either way I listen and then steer the conversation back to the interview Handling these instances in an appropriately understanding manner makes the respondent realise that they are dealing with another human being It often improves our rapport and the quality of their responses Q And for those times when the respondent just isn t interested in participating for whatever reasons What are your tips for dealing with resistant or reluctant participants It s important to know when to give up the ghost so to speak You don t want to upset or anger anyone If they are not convinced by the importance of the research or the value of their individual opinion then there is no point in continuing In my experience if the respondent is reluctantly answering questions the responses will not be accurate or of good quality And so you may as well just politely end the call and focus efforts on getting a respondent who is 100 happy to participate Conclusion Treating the respondent with respect and being clear about the purpose of the research and the importance to the Client even when anonymous of their input should help convince them to participate And

    Original URL path: http://www.cadvantage.co.uk/secret-confessions-of-a-telephone-researcher-interview-no-3/ (2016-02-12)
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  • Rachel Ward | Competitive Advantage
    Rachel Ward Leave a comment You need fact based evidence to inform your construction specification strategy and to not base those construction sales and marketing decisions on assumptions You know you want to research construction markets and you ve got buy in from the board and colleagues How are you going to do your construction research You could go down the in house route Construction industry knowledge hub Marketing in construction Understanding your customer Secret Confessions of a Telephone Researcher Interview No 3 Posted on May 19 2015 updated on March 30 2015 by Rachel Ward Leave a comment In a series of Secret Confessions blogs Nichola Martland Telephone Research Team Leader at Competitive Advantage reflects on her experience and her tips for successful interviews Third in the series in this blog Nichola discloses how she manages to persuade respondents to participate in telephone interviews there are always going to be challenging calls and Marketing in construction Understanding the construction industry Secret Confessions of a Telephone Researcher Interview No 2 Posted on April 24 2015 updated on March 30 2015 by Rachel Ward Leave a comment In a series of Secret Confessions blogs Nichola Martland Research Team Leader at Competitive Advantage reflects on her experience and her tips for successful telephone interviews Second in the series in this blog Nichola reveals the tools and support mechanisms critical to the success of her research programmes Q Your pivotal role in the Market Construction industry knowledge hub Marketing in construction Understanding the construction industry Secret Confessions of a Telephone Researcher Interview No 1 Posted on March 27 2015 updated on April 15 2015 by Rachel Ward Leave a comment Nichola Martland has been a key member of the research team at Competitive Advantage for 12 years At the coal face of market

    Original URL path: http://www.cadvantage.co.uk/author/rachel-ward/ (2016-02-12)
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  • Construction Industry Regulations and Initiatives Update - May 2015
    young women are joining the construction industry and is proud of being the first female to scoop the New Entrant title Breathe Freely is an initiative to raise awareness around the issue of lung disease and related occupational cancers in the construction industry They strive to provide guidance tools and resources to facilitate the recognition evaluation and control of workplace exposures the end goal being the implementation of a recognised management standard The Construction Logistics and Cyclist Safety CLOCS campaign now has 100 supporters following its launch 2 years ago The NBS have provided an overview of the new Construction Design and Management CDM Regulations 2015 which came into effect on 6 April 2015 Sarah Fox of 500 words provides an impartial review on the new RIBA contracts CIOB provide a helpful summary of the 10 collaborative projects that have won funding from Innovate UK s Digitising the Construction Sector programme totaling 5 6m RIBAJ report on the Edge Commissions inquiry This is an inquiry Chaired by Paul Morrell which is tasked with looking into the future of professionalism in the built environment construction industry The new report highlights the need for stronger institutions and more assertive collaboration within the industry These recommendations co insides with the merger announced between the National Specialist Contractors Council and the UK Contractors Group It is hoped this merger will offer a more collective voice for the contracting supply chain in construction Construction industry knowledge hub Understanding the construction industry Breathe Freely CITB Skillbuild CONSTRUCTION Construction Supply Chain developing skills in construction Digitising the Construction Sector Love Construction Love Lives RIBA Contracts skills shortage Skills Shortages Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML

    Original URL path: http://www.cadvantage.co.uk/construction-industry-update-may/ (2016-02-12)
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  • Secret Confessions of a Telephone Researcher – Interview No.2 | Competitive Advantage
    I m mindful that I m representing the Client albeit impartially and that this is an opportunity to raise their profile not damage it Correctly scripted questions worded to prompt the depth and breadth of responses that cover the Client s requirements in the brief are vitally important They should enable the respondent to understand exactly what you are asking and for them to give an informed response You don t want a question that is badly worded and therefore confuses the respondent Point 2 Ensure the questionnaire flows smoothly and is not too long I would say that a questionnaire that flows smoothly and is not too long is vitally important Questions of similar relevance should be grouped together For example in a customer satisfaction survey product questions shouldn t be mixed in with questions about customer service I find a questionnaire that is no longer than 15 minutes is best for getting good detailed responses Anything longer than 15 minutes and you lose the respondent s interest Plus we need to remember that people do have jobs to do and deadlines to meet which needs to be respected Point 3 Contacts that are relevant and up to date In order to achieve the interview quotas agreed I need a contact list of that is relevant and more importantly up to date I d rather spend my time interviewing people than chasing up incorrect telephone numbers or alternative contacts as the original may be out of date and no longer with the company CRM systems help us in this regard especially when the Client can provide qualified contacts from a well managed system Point 4 Continuous monitoring Once I ve started the interview programme I need continuous quick feedback on responses submitted from the team and Client We operate a feedback system so that the first 10 of responses are thoroughly reviewed before any further interviews are undertaken This allows us to assess if the questionnaire is functional and is delivering the quality of responses required as per the Client brief It also allows us with the Client to fine tune any necessary tweaks before the project continues so we can fully optimise results Communication with the Client during the course of the research is key It gives me the chance to raise any issues that I may have come across while conducting the research which can be addressed and changes made if necessary Conclusion Good input results in good output Investing time at the very beginning of the research project should ensure the quality of the questionnaire and the accuracy of contacts to ensure optimised results The safety net of communicating back to the Client after the initial trial interviews ensures the functionality of the survey and reassures the Client of the quality of the responses relative to their requirements Further reading Secrets of a telephone researcher interview no 1 4 key research methods to better understand specification Cost or investment does market research pay Further information Learn

    Original URL path: http://www.cadvantage.co.uk/secret-confessions-of-a-telephone-researcher-interview-no-2/ (2016-02-12)
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  • Construction Regulations and initiatives Update
    called into question the cost of the HS2 scheme stating the government has no convincing case for spending 50bn The Government have announced that for projects with a value of more than 50m bidders for major Government infrastructure projects will now have to provide evidence of their commitment to developing skills As part of his Planning update announcement on 25 th March Eric Pickles confirmed that the Code for Sustainable Homes has been withdrawn The NHBC have published a new report Homes through the decades the making of modern homes This new guide introduces the history of the modern British home from cholera outbreaks in Victorian London right through to carbon emissions targets today The CPA is calling for further evidence on poor or good behaviours around CE marking asking for factual data Please send examples of evidence to peter caplethorn constructionproducts org uk Leading consumer campaigner Lynn Faulds Wood will lead a review of the UK s system for the recall of unsafe products Innovate UK is to invest up to 2 million in feasibility studies to explore ways to improve the construction supply chain A recent article by Construction Marketing Media remind construction companies that all activity is marketing and reminds us of bad practices within the industry that need to be resolved such as payment terms Architectural applications for 3D printing are steadily advancing a faculty led student team at the College of Environmental Design at the University of California have created the largest 3D printed cement structure built to date And CITB have launched a new app to help get construction phase plans sorted on the move Construction industry knowledge hub Understanding the construction industry Apprenticeships Approved Documents code for sustainable homes developing skills in construction Home Quality Mark HOUSING MARKET Prompt Payment Code Skills Shortages

    Original URL path: http://www.cadvantage.co.uk/construction-industry-update-april-2/ (2016-02-12)
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  • Construction industry update: March | Competitive Advantage
    Rourke The four year grant is towards a 104m project for the advanced manufacturing of homes buildings and infrastructure supporting research and development investment in new manufacturing facilities and training The HBF estimate over 100 000 extra new jobs have been created by growing UK house building over the past two years At the end of January CITB told Construction News of research that forecast an additional 223 450 jobs would be needed over the next five years by UK Construction to handle expected output growth to 2019 Barbour Product Search in their blog UK Construction Skills Shortage Should we be worried reference research by HSBC and The Princes Trust saying 77 per cent of business leaders in the construction sector fear a skills shortage On International Woman s Day CITB released results of their industry poll construction remains one of the most male dominated industries in the UK with men making up 85 5 of the total workforce including 98 of all manual workers This month with National Apprenticeship Week and the CITB Building Futures Summit we have seen recruitment for the sector gain momentum A Plant announced a new record intake of 150 new apprenticeships NG Bailey Lafarge Tarmac Amey ICE have all Tweeted their support for National Apprenticeship Week NAW2015 and here at Competitive Advantage we have welcomed our first Apprentice On the Born to Build website a virtual construction site has been developed and asks Where will you work in the construction industry This month the HBF launched a new website aimed at raising awareness of the varied careers open to young people www housebuildingcareers org uk showcases the range of jobs that are involved in the development of new homes and communities BIS s Small Business Research Survey 2014 indicates that 32 of small and medium sized employers expected to be employing more people in 12 months time This will hopefully halt the decline in apprenticeship starts reported in the trade press and boost recruitment in the construction sector The proposed Construction Design and Management Regulations 2015 CDM are due to come into effect on 6 April 2015 The NBS have written an article summarising the changes The Green Construction Board has commissioned Chief Construction Adviser Peter Hansford to undertake a review of Solid Wall Insulation The review is to consider what more might be done to unlock demand Written evidence is being invited to be received by 24th April a report will be made June 2015 At the end of February the government published the Manufacturing Supply Chains Action Plan this looks at how government and industry will work together to help solve problems in the supply chains of the UK manufacturing sectors In EEF s 2015 Manifesto Securing a manufacturing renaissance Britain s manufacturers have set the next Government four key priorities to build on and secure the economic recovery driven by increased exports investment innovation and improved infrastructure and productivity Also at the end of February the Green Alliance published a document

    Original URL path: http://www.cadvantage.co.uk/construction-industry-update-march-2/ (2016-02-12)
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  • Understanding the construction industry | Competitive Advantage | Page 3
    have released a report A Study of the Factors Underpinning Investment in the Construction Products Industry The results in this report Construction industry knowledge hub Understanding the construction industry Understanding specification our top of the blogs from 2014 Posted on December 8 2014 updated on November 26 2014 by Helen Leave a comment During 2014 the Competitive Advantage team has published more than 80 blogs for construction sales and marketing professionals All are written to inspire you when facing the challenges our complex construction sector presents so which blogs have proven the most popular We looked at blog stats to see what story they told Delivering what your Construction industry knowledge hub Effective specification strategies Understanding the construction industry Understanding your customer 5 reasons your specification strategy is failing Posted on November 27 2014 updated on November 11 2014 by Chris Ashworth Leave a comment As the saying goes failing to plan is planning to fail In this blog we list what not to do when implementing an effective specification strategy You re working by instinct In many companies there is the tendency to shoot from the hip and work by instinct While it is true that most of us have Construction industry knowledge hub Effective specification strategies Understanding the construction industry Understanding your customer Construction industry update November Posted on November 11 2014 updated on January 18 2016 by Chris Ashworth Leave a comment The NHBC Foundation has published some guides to help interpret the requirements of Document L 2013 Also published by the NHBC Foundation is a new report on improving the prospects for small house builders and developers The Department for Communities and Local Government has published an update on progress with Help to Buy which has Understanding the construction industry How to effectively interpret and implement research findings Posted on November 11 2014 updated on November 11 2014 by Chris Ashworth Leave a comment At Competitive Advantage we are strong believers in applying research findings Yes conduct research and stay in touch with changing market dynamics learn what your customers think how you compare to the competition but importantly take the time to use your research information effectively Having conducted a survey the process of developing competitive advantage can Construction industry knowledge hub Effective specification strategies Marketing in construction Understanding the construction industry Understanding your customer Construction industry update October Posted on October 15 2014 updated on October 16 2014 by Chris Ashworth Leave a comment The NHS in England could be saving 1 5 billion a year by improving the efficiency of their estates facilities management says a review by EC Harris Built Asset Consultancy It says There has been a concerted effort by Trusts to both dispose of unneeded ageing and obsolete estate and gain better control of their facilities there Construction industry knowledge hub Understanding the construction industry Construction industry update September Posted on September 16 2014 updated on January 18 2016 by Chris Ashworth Leave a comment The Chartered Institute of Building

    Original URL path: http://www.cadvantage.co.uk/category/knowledge-hub/understanding-the-construction-industry/page/3/ (2016-02-12)
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  • Chris Ashworth | Competitive Advantage | Page 2
    different organisations and then disbanded To further complicate matters the nature of the relationship between the members of Building Information Modelling Construction industry knowledge hub Effective specification strategies Understanding the construction industry 12 steps to delivering effective CPD Posted on May 27 2014 updated on May 27 2014 by Chris Ashworth Leave a comment CPD seminars are an effective tool for starting a new relationship or enhancing an existing one with a practice Architects are required to complete 35 hours of CPD Continuing Professional Development each year other professionals have to meet similar requirements CPD seminars are a proactive way to introduce your company and demonstrate technical competence This Communicating with the industry Construction industry knowledge hub Effective specification strategies Energy efficiency expertise can boost your margins Posted on May 23 2014 updated on June 10 2014 by Chris Ashworth Leave a comment As the recession finally comes to an end it is important for contractors to take action to improve their margins A policy of more of the same will only lead to disaster as costs increase To survive companies must improve margins and to do this they need to demonstrate specialist skills and competences that clients Construction industry knowledge hub Sustainability Understanding your customer Are you getting the most from your specification activity Posted on May 1 2014 updated on May 14 2014 by Chris Ashworth Leave a comment NBS have just published their latest Specification Survey and it provides some invaluable information about the evolving specification process as well as some clues for improving specification sales activity Here are a few points for you to think about Get involved in projects at an early stage An important finding is that specification creation is Construction industry knowledge hub Effective specification strategies BIM for Manufacturers Are they terrified Posted on April 5 2014 updated on April 9 2014 by Helen Leave a comment At the end of March the inaugural meeting of BIM4M2 was held This is the group representing manufacturers that now forms part of the government s BIM Task Force It is early days but hopefully the group will be able to influence the standardisation of practices including templates for BIM objects so that it is easier Building Information Modelling Construction industry knowledge hub Managing your Specification Strategy what do architects want Posted on January 2 2014 updated on November 26 2014 by Helen Leave a comment For the construction product manufacturer marketing to architects is a key business strategy creating awareness of products so that they ll be included in designs thereby creating demand pull through the supply chain and eventually sales The architect is one of the most important members of the design team distilling the requirements and advice of other Communicating with the industry Construction industry knowledge hub Effective specification strategies Understanding Forecasts an interview with Noble Francis Posted on December 9 2013 updated on April 9 2014 by Helen Leave a comment The construction industry has complex interrelationships between buyers and decision makers

    Original URL path: http://www.cadvantage.co.uk/tag/chris-ashworth/page/2/ (2016-02-12)
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