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  • WHAT DO SPECIFIERS WANT | Competitive Advantage | Page 2
    inform your decisions and ultimately contribute to the growth of your company 1 You have Construction industry knowledge hub Marketing in construction Understanding your customer 7 reasons your construction product is not being specified Posted on February 24 2015 updated on April 15 2015 by Chris Ashworth 1 Comment Do you truly understand how your customers select their products what they have used before and how they source product information In this blog we take a look at reasons why your construction product may not be specified and suggest ways to improve your specification sales approach 1 You are selling on price alone Construction industry knowledge hub Effective specification strategies How do you make your investment in BIM worthwhile Posted on February 8 2015 updated on January 18 2016 by Chris Ashworth Leave a comment Recent research by BIM4M2 with 188 product manufacturers states that over half who have BIM consider their investment to have been worthwhile So what can be learnt from product manufacturers that have already adopted BIM How can you make your investment worthwhile In this blog I take a look at the findings from the research Building Information Modelling Construction industry knowledge hub CPD selling without the sales pitch Posted on December 30 2014 updated on November 26 2014 by Chris Ashworth Leave a comment Architects Engineers and other design professional want informative and accurate CPD material they do not want to be sold to For this reason the CPD accreditation bodies vet material to ensure it meets this criteria Although an overt sales message is frowned upon the audience want an inspirational CPD seminars As a construction product manufacturer Communicating with the industry Effective specification strategies Marketing in construction Understanding your customer Understanding specification our top of the blogs from 2014 Posted on December 8 2014 updated on November 26 2014 by Helen Leave a comment During 2014 the Competitive Advantage team has published more than 80 blogs for construction sales and marketing professionals All are written to inspire you when facing the challenges our complex construction sector presents so which blogs have proven the most popular We looked at blog stats to see what story they told Delivering what your Construction industry knowledge hub Effective specification strategies Understanding the construction industry Understanding your customer 5 reasons your specification strategy is failing Posted on November 27 2014 updated on November 11 2014 by Chris Ashworth Leave a comment As the saying goes failing to plan is planning to fail In this blog we list what not to do when implementing an effective specification strategy You re working by instinct In many companies there is the tendency to shoot from the hip and work by instinct While it is true that most of us have Construction industry knowledge hub Effective specification strategies Understanding the construction industry Understanding your customer Becoming a Trusted Advisor adding value via the technical CPD seminar Posted on November 5 2014 updated on January 18 2016 by Helen Leave a comment Today

    Original URL path: http://www.cadvantage.co.uk/tag/what-do-specifiers-want/page/2/ (2016-02-12)
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  • Construction Marketing Awards | Competitive Advantage
    updated on December 17 2015 by Emily Johnson 2 Comments My name is Emily Johnson I m Competitive Advantage s newest recruit I ve been working with the company since early September as a Digital Marketing Apprentice Right from the start I was thrown into a world of YouTube filming SEO Google Analytics Tweets emails and posting blogs Never had I thought I d find a job like this Construction industry knowledge hub Marketing in construction Sales marketing round up September Posted on September 8 2015 updated on October 13 2015 by Helen Leave a comment It s time to put your entry together for the Construction Marketing Awards 2015 Entires close on the 25th September with winners announced at the Gala Dinner on the 9th December How do you know what your audience really wants In this blog the Content Marketing Institute ask the presenters for Content Marketing World 2015 to Construction industry knowledge hub Marketing in construction Understanding your customer Marketing round up April Posted on April 13 2015 updated on January 18 2016 by Helen Leave a comment Building product sales and marketing Steve Rogan has published a LinkedIn article about how sales is changing for building product manufacturers with regards to customer service and advances in communication David Gallagher in his article argues that marketing and sales are not the same Pauley Creative provide some advice on how to effectively structure a Construction industry knowledge hub Marketing in construction Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing

    Original URL path: http://www.cadvantage.co.uk/tag/construction-marketing-awards/ (2016-02-12)
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  • How the construction marketing awards 2015 inspired my marketing
    video collected over 40 000 views in over 120 countries and was used by over 14 educational institutions All of this was achieved with a minimal advertising budget of 130 and a month to complete the campaign This example showed that despite not having a large budget they still managed to achieve a massive impact through Social Media Polypipe Building Products Marketing Team of the Year Stepping away from the digital side I want to talk about this year s winner of the Marketing Team of the Year Polypipe Coming together a little over a year ago the marketing team have managed to transform the business and increased sales by over 200 Polypipe demonstrated that no objective is too great to be achieved They managed to draw an extra 40 000 views to their website and successfully run a campaign in which the opportunity was given to win a van filled with Polypipe products In another campaign they involved a high profile designer and Dragon s Den star Kelly Hoppen whom as a brand ambassador provided a recognisable focal point for every aspect of the exercise It excites me to think what the team will achieve in the coming years I think their campaign was successful because they took time to understand and appeal to their target audience Sarah King Certsure Young Marketer of the Year Another entry that really stood out for me was Sarah King who won this year s Young Marketer of the Year award After a career change from a nursery nurse Sarah took the plunge into the marketing world with Certsure As Sarah s entry states she proves that skills and knowledge can be taught but attitude is what really counts Sarah s story really spoke to me and inspired me Since I started in September no two days have been the same uneventful or boring and I love that This means I like going to work as l enjoy what I do Sarah s story reassured me it showed me that I don t necessarily need a degree all I need is persistence and an attitude to want to be the best I can be In summary This year s awards were a mind opening experience I met and spoke to inspirational people gained knowledge advice and encouragement from industry experts who have dedicated their careers to construction marketing My most special moment was seeing the winners celebrate Seeing the looks on their faces as they found out all their hard work and determination had been recognised celebrating their success with their colleagues and that sense of achievement So what s next Well I hope to gain enough experience and confidence to one day enter my name into the Young Marketer of the Year award But in the meantime I m proud to be a Construction Digital Marketing Apprentice As the year draws to a close and many marketers review their plans for 2016 I hope the CMA entries which are summarised on the

    Original URL path: http://www.cadvantage.co.uk/the-construction-marketing-awards-2015-inspiration-for-my-marketing-apprenticeship/?replytocom=9063 (2016-02-12)
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  • How the construction marketing awards 2015 inspired my marketing
    video collected over 40 000 views in over 120 countries and was used by over 14 educational institutions All of this was achieved with a minimal advertising budget of 130 and a month to complete the campaign This example showed that despite not having a large budget they still managed to achieve a massive impact through Social Media Polypipe Building Products Marketing Team of the Year Stepping away from the digital side I want to talk about this year s winner of the Marketing Team of the Year Polypipe Coming together a little over a year ago the marketing team have managed to transform the business and increased sales by over 200 Polypipe demonstrated that no objective is too great to be achieved They managed to draw an extra 40 000 views to their website and successfully run a campaign in which the opportunity was given to win a van filled with Polypipe products In another campaign they involved a high profile designer and Dragon s Den star Kelly Hoppen whom as a brand ambassador provided a recognisable focal point for every aspect of the exercise It excites me to think what the team will achieve in the coming years I think their campaign was successful because they took time to understand and appeal to their target audience Sarah King Certsure Young Marketer of the Year Another entry that really stood out for me was Sarah King who won this year s Young Marketer of the Year award After a career change from a nursery nurse Sarah took the plunge into the marketing world with Certsure As Sarah s entry states she proves that skills and knowledge can be taught but attitude is what really counts Sarah s story really spoke to me and inspired me Since I started in September no two days have been the same uneventful or boring and I love that This means I like going to work as l enjoy what I do Sarah s story reassured me it showed me that I don t necessarily need a degree all I need is persistence and an attitude to want to be the best I can be In summary This year s awards were a mind opening experience I met and spoke to inspirational people gained knowledge advice and encouragement from industry experts who have dedicated their careers to construction marketing My most special moment was seeing the winners celebrate Seeing the looks on their faces as they found out all their hard work and determination had been recognised celebrating their success with their colleagues and that sense of achievement So what s next Well I hope to gain enough experience and confidence to one day enter my name into the Young Marketer of the Year award But in the meantime I m proud to be a Construction Digital Marketing Apprentice As the year draws to a close and many marketers review their plans for 2016 I hope the CMA entries which are summarised on the

    Original URL path: http://www.cadvantage.co.uk/the-construction-marketing-awards-2015-inspiration-for-my-marketing-apprenticeship/?replytocom=9064 (2016-02-12)
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  • Architects | Competitive Advantage | Page 2
    one When well delivered it gives credibility to the presenter the company and its products CPD has the benefit of meeting many specifiers at one time and can often end with a discussion about a specific project Communicating with the industry Construction industry knowledge hub Effective specification strategies Understanding your customer Managing your Specification Strategy Getting to know the design team Posted on January 29 2014 updated on January 4 2016 by Helen Leave a comment Back in 1994 Sir Michael Latham published Constructing the team a review of procurement and contractual arrangements in the UK construction industry He highlighted the need to improve the link between design and construction Two decades later thanks to the efforts of the first chief construction advisor Paul Morrell it is finally happening and Communicating with the industry Construction industry knowledge hub Effective specification strategies Understanding your customer Specification Strategy 5 steps to building strong relationships with specifiers Posted on January 14 2014 updated on November 26 2014 by Helen Leave a comment To be effective the process of relationship building really needs to start before a project has even been conceived But how do you achieve that Here are 5 simple steps to follow Step One Analyse your target markets Identify your top clients contractors and architects or engineers operating in each sector and how they work Communicating with the industry Construction industry knowledge hub Effective specification strategies Managing your Specification Strategy what do architects want Posted on January 2 2014 updated on November 26 2014 by Helen Leave a comment For the construction product manufacturer marketing to architects is a key business strategy creating awareness of products so that they ll be included in designs thereby creating demand pull through the supply chain and eventually sales The architect is one of the most important members of the design team distilling the requirements and advice of other Communicating with the industry Construction industry knowledge hub Effective specification strategies Building Information Modelling Marketing the Benefits Posted on November 5 2013 updated on April 15 2014 by Chris Ashworth 1 Comment BIM is the industry buzz word replacing sustainability in the most talked about league table This may seem like a design issue but it also has its place in marketing as a feature which delivers a number of benefits A year ago I wrote an article for Building Products about how not all features are Building Information Modelling Communicating with the industry Construction industry knowledge hub Effective specification strategies Marketing in construction Reaping the Benefits of BIM an interview with Rebecca De Cicco Posted on November 4 2013 updated on April 9 2014 by Chris Ashworth Leave a comment Our recent research Adoption of BIM by Architects has been compiled to provide an impartial view to help product manufacturers make informed decisions as part of their BIM strategy The provision of BIM objects by building product manufacturers is now an issue of when not if and of course how With this is mind I

    Original URL path: http://www.cadvantage.co.uk/tag/architects/page/2/ (2016-02-12)
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  • CONSTRUCTION ACTIVITY | Competitive Advantage | Page 2
    spreads beyond the private housing sector that did so well last year to include 8 0 growth in commercial offices and 7 9 growth in new infrastructure These positive forecasts follow on from what would seem to have been a Construction industry knowledge hub Construction market activity January construction market overview Posted on January 13 2015 updated on January 18 2016 by Michael Prince Leave a comment The Glenigan Index has been published for January 2015 which covers the value of projects starting on site during the three months to December 2014 These figures show that the index is flat compared to a year ago with a 14 fall in Civil engineering activity which is masking a 4 rise in non residential starts Construction market activity December construction market overview Posted on December 10 2014 updated on January 18 2016 by Michael Prince Leave a comment The ONS have released their Output in the Construction Industry figures for September and Q3 2014 These figures show that in September 2014 output was estimated to have increased by 1 8 compared with August 2014 following a fall of 3 0 in August The ONS also report that this was the sixth consecutive period of annual Construction market activity 2014 Construction Market Activity The year that delivered growth Posted on December 1 2014 updated on December 1 2014 by Michael Prince Leave a comment In the final quarter of 2013 for the first time in 5 years the construction industry saw growth over 3 consecutive quarters This heralded the end of recession and marked the beginning of growth for the construction industry So what have been the highlights of 2014 so far And what could 2015 hold ONS figures Construction market activity November construction market overview Posted on November 11 2014 updated on January 18 2016 by Michael Prince Leave a comment The Construction Products Association has released its latest forecast for the construction industry they expect the construction industry to grow 23 by the end of 2018 and contribute 12 billion to the UK economy over the next two years with construction output growing 4 8 in 2014 and 5 3 in 2015 The CPA has also released its latest Construction industry knowledge hub Construction market activity October construction market overview Posted on October 16 2014 updated on October 16 2014 by Michael Prince Leave a comment With winter fast approaching the growth of the construction industry seems to be slowing dramatically The ONS Output in the Construction Industry figures for 2014 show output was estimated to have fallen by 3 9 in August 2014 compared with July 2014 Figures show that all new work in construction decreased by 4 8 overall only public Construction industry knowledge hub Construction market activity 5 Simple actions to better understand construction markets Posted on September 7 2014 updated on January 18 2016 by Chris Ashworth Leave a comment The construction industry is a complex one with many factors influencing decision making Whatever your role you

    Original URL path: http://www.cadvantage.co.uk/tag/construction-activity/page/2/ (2016-02-12)
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  • CONSTRUCTION MARKET | Competitive Advantage | Page 2
    for Sustainable Homes BIM and of course the forthcoming election Housing and Planning Minister Brandon Lewis has published a new plain English guide to explain how the planning system in England Understanding the construction industry December construction market overview Posted on December 10 2014 updated on January 18 2016 by Michael Prince Leave a comment The ONS have released their Output in the Construction Industry figures for September and Q3 2014 These figures show that in September 2014 output was estimated to have increased by 1 8 compared with August 2014 following a fall of 3 0 in August The ONS also report that this was the sixth consecutive period of annual Construction market activity 2014 Construction Market Activity The year that delivered growth Posted on December 1 2014 updated on December 1 2014 by Michael Prince Leave a comment In the final quarter of 2013 for the first time in 5 years the construction industry saw growth over 3 consecutive quarters This heralded the end of recession and marked the beginning of growth for the construction industry So what have been the highlights of 2014 so far And what could 2015 hold ONS figures Construction market activity November construction market overview Posted on November 11 2014 updated on January 18 2016 by Michael Prince Leave a comment The Construction Products Association has released its latest forecast for the construction industry they expect the construction industry to grow 23 by the end of 2018 and contribute 12 billion to the UK economy over the next two years with construction output growing 4 8 in 2014 and 5 3 in 2015 The CPA has also released its latest Construction industry knowledge hub Construction market activity October construction market overview Posted on October 16 2014 updated on October 16 2014 by Michael Prince Leave a comment With winter fast approaching the growth of the construction industry seems to be slowing dramatically The ONS Output in the Construction Industry figures for 2014 show output was estimated to have fallen by 3 9 in August 2014 compared with July 2014 Figures show that all new work in construction decreased by 4 8 overall only public Construction industry knowledge hub Construction market activity 5 Simple actions to better understand construction markets Posted on September 7 2014 updated on January 18 2016 by Chris Ashworth Leave a comment The construction industry is a complex one with many factors influencing decision making Whatever your role you need to be familiar with these and their implications if you are to be effective Here are 5 actions you can take to understand construction markets Know how the industry works To understand why things happen the way Construction industry knowledge hub Understanding the construction industry Cost or investment does market research pay Posted on September 7 2014 updated on September 18 2014 by cadvantage Leave a comment Author Ian Exall is chairman of CIMCIG the Chartered Institute of Marketing s Construction industry Group and marketing manager at shower manufacturer Aqualisa

    Original URL path: http://www.cadvantage.co.uk/tag/construction-market/page/2/ (2016-02-12)
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  • CONSTRUCTION MARKET SURVEY | Competitive Advantage
    objectives The order of questions is also important The questions at the beginning of your survey should be interesting simple and non threatening Construction industry knowledge hub Marketing in construction Understanding your customer 4 key research methods to better understand specification Posted on March 21 2015 updated on July 15 2015 by Helen Leave a comment Research is an essential part of business It is an important tool which can help you identify critical differences and opportunities that inform strategy so contributing to the success of your company In this blog we detail the essential research that every construction product manufacturer should be conducting to inform their business strategy 1 Construction industry knowledge hub Marketing in construction Understanding your customer 5 reasons your market research is flawed Posted on March 3 2015 updated on March 17 2015 by Helen Leave a comment Conducting regular research into construction markets gives insight into the specifier s decision making process and the influences on product specification In this blog we review the do s and don ts when conducting research to help you use research effectively to inform your decisions and ultimately contribute to the growth of your company 1 You have Construction industry knowledge hub Marketing in construction Understanding your customer BIM update January Posted on January 13 2015 updated on January 14 2015 by Chris Ashworth Leave a comment The BIM4M2 Working Group is soon to release the results of their manufacturer survey Adoption of BIM A project that Competitive Advantage is proud to have delivered If you would like a copy sent to you following release please email learn cadvantage co uk and Competitive Advantage will arrange this NBS has launched its fifth NBS National BIM Survey click Building Information Modelling Construction industry knowledge hub How to effectively interpret and implement research findings Posted on November 11 2014 updated on November 11 2014 by Chris Ashworth Leave a comment At Competitive Advantage we are strong believers in applying research findings Yes conduct research and stay in touch with changing market dynamics learn what your customers think how you compare to the competition but importantly take the time to use your research information effectively Having conducted a survey the process of developing competitive advantage can Construction industry knowledge hub Effective specification strategies Marketing in construction Understanding the construction industry Understanding your customer Cost or investment does market research pay Posted on September 7 2014 updated on September 18 2014 by cadvantage Leave a comment Author Ian Exall is chairman of CIMCIG the Chartered Institute of Marketing s Construction industry Group and marketing manager at shower manufacturer Aqualisa Market research is one of the activities we know we should do more of but for lots of reasons we don t do anywhere as much as we need How many times do you Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Market research who needs it Posted on August 12 2014 updated on August 13 2014 by

    Original URL path: http://www.cadvantage.co.uk/tag/construction-market-survey/ (2016-02-12)
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web-archive-uk.com, 2017-12-11