web-archive-uk.com


Web directory, archive
Search web-archive-uk.com:


Find domain in archive system:
web-archive-uk.com » UK » C » CADVANTAGE.CO.UK

Total: 836

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • The challenges of marketing construction products
    construction Decision Making Unit The construction sector s Decision Making Unit DMU is far more complex than many business to business markets This is because the team responsible for designing selecting purchasing and installing products are employed by different organisations usually come together for a single project and then disperse To further complicate matters the nature of the relationship between the members of the project team will depend on the type of contract used Traditional Design Build Management PF2 And BIM is also altering the influence of different members of the DMU The Architect has not been the sole specifier for many years It is important to understand the different members of the DMU and their influence You need to know what is important to each decision maker and how this will influence their product choice to then promote to them relevant benefits Understanding how the construction industry has evolved knowing why the industry operates in the way it does allows the marketer to understand the DMU and target key decision makers at key stages of the construction project Keeping informed about influences on construction product selection The decision to specify a product is based on many factors some of them conflicting Construction products may be selected because of their aesthetics speed of installation or availability for example The overriding concern is that it is fit for purpose performing its role effectively and throughout the design life of the building Knowing what is of importance to your target market is critical customer research is a valuable tool for this Also of importance is keeping up to date with the latest construction regulations and initiatives so you can present relevant benefits that meet these challenges There are many influences on the selection of construction products For example the construction skills shortage is a major concern products that are either easy to install or come with technical guidance and installation training may do well in this environment Government also plays a significant role in driving product selection with construction initiatives building regulations and planning Building Information Modelling BIM is an example of an initiative being championed by the government BIM gives the potential to change the way the construction team shares information avoiding component conflicts and reducing operating costs for the client Increasing adoption of BIM by architects means products supported with BIM content are more likely to be selected Sustainability is also a key factor in construction product selection It is important to demonstrate how your construction product meets government regulations and standards Think about Part L compliance BREEAM BES6001 and any other proven certification or test data Conclusion So what is so different about marketing construction products The main differences are that the market place is complex and there are many influences on product selection There is not one decision maker but a team of decision makers all with varying influence at different points of the construction project Finally the lead time from decision to specify through to installation can

    Original URL path: http://www.cadvantage.co.uk/what-is-so-different-about-marketing-construction-products/ (2016-02-12)
    Open archived version from archive


  • January 2016 construction market overview
    a strong outlook for construction activity in 2016 with firms also optimistic as improving UK economic conditions continue to boost the demand for commercial projects In contrast to this Glenigan report that total project starts for the final quarter of 2015 fell by 14 with the total value declining for the first time since 2009 and only 4 sectors seeing a rise during 2015 Mirroring the Markit CIPS results the latest CBI growth indicator shows economic growth across the private sector increasing from 13 in November to 20 in December 2015 The CBI expect this economic growth to continue at a similar pace in the first 3 months of 2016 The Nationwide House Price Index reports that in December 2015 house prices increased by 0 8 Reporting that annual house price growth increased to 4 5 up from 3 7 in November 2015 The Halifax House Price Index reports that in December 2015 house prices increased by 1 7 and house prices in the last 3 months October December were 1 6 higher than the preceding 3 months Costain the engineering solutions provider announced its trading update for the year ended 31 December 2015 they continue to perform well and are on track to deliver full year results in line with expectations The Group finished the year with a record level order book of 3 9 billion compared to 3 5 billion at the end of 2014 including over 1 1 billion of revenues secured for 2016 New eBook Consrtuction Market Activity 2015 a year in review Receive a free eBook when you subscribe to our monthly Construction Industry Knowledge Hub round up eBook contents include Construction Market Activity A Year in Review The General Election It s Influence on Construction Housing It s Influence on Construction Growth The Skills

    Original URL path: http://www.cadvantage.co.uk/construction-market-overview-january/ (2016-02-12)
    Open archived version from archive

  • Chris Ashworth | Competitive Advantage
    merging businesses Chris runs construction training programmes for the Builders Merchants Federation has been an Associate Lecturer at Oxford Brookes University is a Deputy Chairman of the organising committee for the Chartered Institute of Marketing Construction Industry Group CIMCIG a former member of the Green Construction Board Promotional Working Group BIM4M2 Promotions Working Group Chair and Steering Group Member and on the External Affairs Committee of the Construction Products Association He is also a regular contributor to industry journals including Construction News Building and RIBA Insight s bulletin He regularly speaks at seminars for organisations such as RIBA Enterprises The Electrical Contractors Association Association of Interior Specialists Council for Aluminium in Building and CIMCIG Chris Ashworth has over 35 years sales and marketing experience in the construction industry Joining Chubb Fire in 1979 as a marketing graduate Chris initially worked in their specialist fire fighting vehicle division progressing onto the export division travelling overseas principally to Saudi Arabia and the Gulf states Working for Cape from 1984 to 1993 he held front line marketing and key account positions with responsibility for existing and new products in the building sector He then took responsibility for development of the company s Asian business covering the region from Singapore up to Japan and down to New Zealand Over a period of 5 years he developed new markets and opened offices in Singapore and Hong Kong where he was a resident for 3 years During this period he more than doubled the company s sales in the region Returning to the UK in 1991 as National Sales Manager he managed a sales team selling to specifiers distributors and contractors Subsequently as Head of Marketing he revitalised Cape Boards technical services department and implemented a CRM system He was recruited into Saint Gobain Glass UK

    Original URL path: http://www.cadvantage.co.uk/home/the-team/chris-ashworth/ (2016-02-12)
    Open archived version from archive


  • Market feedback and evaluation for the construction sector | Competitive Advantage
    are and how things are evolving Regular construction market evaluation also demonstrates how you are placed against your competitors comparing strengths and weaknesses including price To make informed decisions you need to fully understand your construction market sector That means understanding Market size and your share of it Which sectors you are most successful in and why What the growth prospects for these construction market sectors are in the short to medium term Other construction market sectors which offer growth potential The benefits of construction market feedback and evaluation Enables you to fully understand your market and so make informed decisions when developing your construction business strategy Be confident of making the right decision in terms of product investment and development Identify opportunities for new and existing products and services Anticipate future demand Identify new construction market sectors you could move into and the risks Track progress and evaluate success for your construction business or a particular product or service The benefits of working with us for construction market research We have been conducting research for the construction sector since 2000 Our specialist team have been recruited from sales marketing and design roles within the construction sector We are experienced at interviewing construction industry decision makers architects engineers project managers estimators large small contractors sub contractors distributors wholesalers and merchants We publish standard reports that can be drawn on to complement your research findings Our commercial experience means that as well as reporting findings we are able to interpret these effectively and make sound business recommendations If your research identifies a training requirement or a need for strategy development we have the expertise to support you with this We provide high quality informative data at an affordable cost Further information Learn about customer perception surveys Or consider benchmarking loyalty to

    Original URL path: http://www.cadvantage.co.uk/home/what-we-do/researching-the-construction-market/market-feedback-and-evaluation-for-the-construction-sector/ (2016-02-12)
    Open archived version from archive

  • Mystery shopper for the construction market | Competitive Advantage
    can inform your sales team and put them in a strong position to negotiate with distributors The information can inform your marketing team to provide customer lead campaigns You will gain impartial information about your company s customer service allowing you to make informed improvements You will gain an understanding of your competitors offering in relation to yours You can determine price levels in the construction market particularly relevant when launching a new product Training requirements can be Identified and an informed development plan put in place The mystery shopper is a relatively inexpensive means of monitoring the market and if repeated on a regular basis can also highlight trends How the process works The key to a mystery shopper is keeping it simple and having clear objectives for the shopper to cover when presenting their enquiry Working with you we will clearly identify your objectives defining the issues to be covered by the shopper Our construction knowledge allows us to successfully pose as a prospective customer understanding your product portfolio allowing for a believable buying scenario Competitive Advantage has been conducting construction market research since 2000 We are experienced at conducting mystery shopper via site visits in store telephone online or a combination of these As part of the process we conduct a pilot allowing you to make adjustments before rolling out the full survey Our commercial experience of the construction industry means that as well as reporting research findings we are able to interpret these effectively and make sound business recommendations The benefits of working with us on construction market research We have been conducting research for the construction sector since 2000 Our specialist team have been recruited from sales marketing and design roles within the construction sector We are experienced at interviewing construction industry decision makers architects

    Original URL path: http://www.cadvantage.co.uk/home/what-we-do/researching-the-construction-market/mystery-shopper-for-the-construction-market/ (2016-02-12)
    Open archived version from archive

  • Customer satisfaction measurement in construction markets | Competitive Advantage
    understanding of the importance of price in decision making Helps you understand what customers like about your service and why Identifies opportunities for improvement Prioritises the changes based on customer needs Strengthens your customer relationship Benchmarks performance against your competitors Identifies your competitors strengths and weaknesses How we can help you with your customer satisfaction measurement Competitive Advantage work with you to identify your customer satisfaction challenges Taking the factors that you believe to be important we draw on our past experience to recommend a questionnaire structure Having got your approval we will then test this with a small smaple to ensure it is working as intended Conducting your customer satisfaction research Conducted on your behalf we have found telephone interviews to be the most cost effective and reliable method of research If there are some complex issues or important customers we can include face to face interviews in the research process Based on your channels to market and customer mix we will recommend a sample of representative size and mix We will ask you to provide us with your customer list so that we can conduct the interviews When we conduct interviews we will ask respondents for their permission to identify them to you We find that many of your customers are happy for you to know what they think and often they want you to know who made comments Because of our construction background we recognise that some information either complaints or opportunities should be fed back to you immediately for action and we do this We also provide a transcript of each interview this can be a valuable tool for your sales team Reporting is factual but includes a series of commercial recommendations based on our extensive construction sales and marketing experience Upon completion we recommend that

    Original URL path: http://www.cadvantage.co.uk/home/what-we-do/researching-the-construction-market/customer-satisfaction-measurement-in-construction-markets/ (2016-02-12)
    Open archived version from archive

  • Measurement of customer perception in construction | Competitive Advantage
    for its construction products and services These perceptions are based on how the company performs and its communication with the market Conducting regular perception studies is a valuable way to stay in touch with your customer base Based on this a communications plan can be developed and possible changes made to your construction business strategy The benefits of completing a regular customer perception study It enables fact based decision making Helps you understand what customers like about your company and why Identifies opportunities for improvement Prioritises changes based on customer feedback Strengthens your customer relationships Measures effectiveness of advertising and PR programmes Develops a focused and effective communications programme Benchmarks you against your competitors How the process works Competitive Advantage work with you to understand your company values performance and communication challenges Taking the factors that you believe to be important and drawing on our experience we recommend a questionnaire structure Having got your approval we then test this with a few respondents to ensure it is working as intended The survey We have found telephone interviews to be the most cost effective and reliable method of research If there are some complex issues or important customers we can include face to face interviews in the research process The range of research methods can include online surveys telephone interviews face to face interviews focus groups Who we contact Based on your channels to market and customer mix we will recommend a sample of representative size and mix We will ask you to provide us with your customer lists and we can also source appropriate lists of non customers Presenting the findings Reporting is factual but includes a series of commercial recommendations based on extensive practical construction industry sales and marketing experience Further information Learn about customer satisfaction surveys Or consider

    Original URL path: http://www.cadvantage.co.uk/home/what-we-do/researching-the-construction-market/measurement-of-customer-perception-in-construction/ (2016-02-12)
    Open archived version from archive

  • Construction sales and marketing training courses | Competitive Advantage
    sales and marketing training courses Construction sales and marketing training courses Training for sales and marketing construction professionals While there are many training providers very few have a construction focus Our construction industry training is Specific to construction marketing or construction sales challenges Run by experienced construction professionals sharing their sales and marketing expertise knowledge and practical advice Certified by the Construction CPD Certification Service Forthcoming construction sales and marketing training Creating Demand through Specification London 16th March 2016 247 00 VAT early bird booking until 3rd March 295 00 VAT thereafter Understand the impact of market influences Recognise the different contracts used and their impact on decision making Appreciate how the residential sector is evolving and its future industry wide impact Know different decision makers and how they influence specification Effectively use the different sales tools available Develop personal strategies to manage the process Further information We can deliver in house courses to your sales and marketing team Further reading Browse our market research reports available to purchase online Learn from our eBooks Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and

    Original URL path: http://www.cadvantage.co.uk/home/what-we-do/construction-sales-and-marketing-training/courses/ (2016-02-12)
    Open archived version from archive



  •  


web-archive-uk.com, 2017-12-17