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  • cadvantage | Competitive Advantage
    industry knowledge hub Effective specification strategies Sustainability How to market your sustainable building products a lesson from those doing it right Posted on October 18 2012 updated on April 15 2014 by cadvantage Leave a comment The architect is probably the most important member of the design team distilling the requirements and advice of the other members Recently Competitive Advantage completed research into how Architects design non residential sustainable buildings and the information they need from manufacturers One of the questions we asked architects was which manufacturers they considered provided good information about sustainable products Communicating with the industry Construction industry knowledge hub Effective specification strategies Marketing in construction Understanding your customer Market Research that informs your business strategy Part 5 Deciding on an interview method Posted on September 27 2012 updated on January 4 2016 by cadvantage Leave a comment This blog is the final in a 5 part series of articles reviewing different types of market research and how best to use them to inform your business strategy the first explained customer satisfaction surveys the second customer perception studies the third market feedback and evaluation with the most recent covering mystery shopper research This Construction industry knowledge hub Understanding your customer Seven Tools of Specification Selling Posted on September 18 2012 updated on November 26 2014 by cadvantage Leave a comment To assume that the contractor is insisting on using the cheapest product available is far from the reality There are many influences on product choice The specification salesman must create demand reduce the importance of price and transfer influence away from the supply chain to the manufacturer In this blog article we review the tools Construction industry knowledge hub Effective specification strategies Market Research that informs your business strategy Part 4 Mystery Shopper Posted on September 13 2012 updated on January 4 2016 by cadvantage Leave a comment This blog is part 4 in a series of articles reviewing different types of market research and how best to use them to inform your business strategy the first explained customer satisfaction surveys the second customer perception studies and the third market feedback and evaluation As the title suggests this type of research has an Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Market Research that informs your business strategy Part 3 market feedback and evaluation Posted on August 29 2012 updated on January 18 2016 by cadvantage Leave a comment This blog is the third in a series of articles reviewing different types of market research and how best to use them to inform your business strategy the first explained customer satisfaction surveys and the second customer perception studies In this article we will be looking at the process of gathering market feedback and the Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Market Research that informs your business strategy Part 1 customer satisfaction surveys Posted on August

    Original URL path: http://www.cadvantage.co.uk/author/cadvantage/ (2016-02-12)
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  • CONSTRUCTION RESEARCH | Competitive Advantage | Page 2
    behalf of the BIM4M2 working group sets out to inform the process of helping manufacturers implement BIM In an article for Adjacent Building Information Modelling Construction industry knowledge hub Information resources for the manufacturer starting their BIM Journey Posted on February 10 2015 updated on January 18 2016 by Michael Prince Leave a comment Following the publication of new research by BIM4M2 and the recent Barbour ABI Twitter chat with Steve Thompson Chair of BIM4M2 many interesting points have been raised around the challenges of BIM adoption faced by construction product manufacturers The government s 2016 deadline is just around the corner The BIM4M2 research states just under 50 of respondents Building Information Modelling Construction industry knowledge hub How do you make your investment in BIM worthwhile Posted on February 8 2015 updated on January 18 2016 by Chris Ashworth Leave a comment Recent research by BIM4M2 with 188 product manufacturers states that over half who have BIM consider their investment to have been worthwhile So what can be learnt from product manufacturers that have already adopted BIM How can you make your investment worthwhile In this blog I take a look at the findings from the research Building Information Modelling Construction industry knowledge hub Marketing round up January Posted on January 13 2015 updated on January 18 2016 by Helen Leave a comment As we begin the new year many of us will be reviewing strategy here are some reading that may help with your planning 2015 Construction marketing resolutions A whitepaper by Matt Stevens What is success in construction marketing Content Marketing in the UK 2015 Benchmarks Budgets and Trends Or simply contact the team here at Construction industry knowledge hub Marketing in construction BIM update January Posted on January 13 2015 updated on January 14 2015 by Chris Ashworth Leave a comment The BIM4M2 Working Group is soon to release the results of their manufacturer survey Adoption of BIM A project that Competitive Advantage is proud to have delivered If you would like a copy sent to you following release please email learn cadvantage co uk and Competitive Advantage will arrange this NBS has launched its fifth NBS National BIM Survey click Building Information Modelling Construction industry knowledge hub 5 reasons your specification strategy is failing Posted on November 27 2014 updated on November 11 2014 by Chris Ashworth Leave a comment As the saying goes failing to plan is planning to fail In this blog we list what not to do when implementing an effective specification strategy You re working by instinct In many companies there is the tendency to shoot from the hip and work by instinct While it is true that most of us have Construction industry knowledge hub Effective specification strategies Understanding the construction industry Understanding your customer How to effectively interpret and implement research findings Posted on November 11 2014 updated on November 11 2014 by Chris Ashworth Leave a comment At Competitive Advantage we are strong believers in applying research findings

    Original URL path: http://www.cadvantage.co.uk/tag/construction-research/page/2/ (2016-02-12)
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  • Construction Sales and Marketing Roundup - May 2015
    behind their decision making An idea backed up by the Vocational Place blog on putting yourself in your customers shoes Becoming the Trusted Advisor is certainly a sales approached we support here at Competitive Advantage Great customer service also needs to happen online Pamela Wilson provides personal insight into online testing to provide the best online customer experience in her article for Copyblogger And Hinge Marketing provides advice on b2b website best practices To keep your measurement on track Hub spot provide a useful reminder on what analytics are of use Pauley Creative also gives a practical checklist on how to set up your analytics report Sticking with digital Su Butcher writes for the Building Centre on the reasons why construction professionals should blog And Mike Anderson writes for RIBA Insight about mobile technology and the construction industry looking at mobile working exploring how companies need to embrace digitalisation to engage Generation M With the announcement of the Building Better Communities shortlist remember that the Construction Marketing Awards are now open for entries The CMA s 2015 have new categories and an easier online entry process Nick Pauley in his review of the 2015 Building Awards reflects on how the winners demonstrated ingenuity relating it to the marketing challenges highlighted at the CIMCIG roundtable event Finally Talk build com the construction industry s social site has announced integration with Twitter Facebook Linked In and Pinterest Construction industry knowledge hub Marketing in construction Understanding your customer Communicating Online COMMUNICATING WITH ARCHITECTS COMMUNICATION CHANNELS CONSTRUCTION MARKETING inbound marketing INBOUND MARKETING IN CONSTRUCTION MARKETING IN CONSTRUCTION MARKETING MIX marketing strategy Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href

    Original URL path: http://www.cadvantage.co.uk/marketing-round-up-may/ (2016-02-12)
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  • 5 reasons your market research is flawed | Competitive Advantage
    staff then questions may be biased and respondents feel less inclined to divulge the truth Equally members of staff may interpret the findings with a bias towards the company or their interests giving an inaccurate picture 3 You are unsure how to analyse the results to give meaning and understanding to the research If completing analysis of research results in house then you may lack the benefit of a broader industry view or experience Using a professional consultancy can save you time in terms of manpower and their experience at analysing findings means a more accurate result A good consultancy that understands the construction sector will also be able to provide key learning points from the research to inform your business strategy 4 Your research consultancy is not construction savvy If you are using a consultancy then one element to consider is do they understand the construction sector Construction has a complex Decision Making Unit DMU hence a sales and marketing challenge and as the government encourages initiatives such as sustainability and BIM the dynamics are set to change So having the skills to talk the customer s language is a key advantage 5 You have failed to act on the results of the research It may seem obvious but an important element of research is to interpret the results and incorporate them into your business strategy Extracting a list of learning outcomes from the data is a good start these in turn can generate recommendations to business process and product offerings Further reading Sample size calculators a review How to effectively interpret and implement research findings 5 essential elements of an awesome research brief Further information Competitive Advantage has been conducting construction market research since 2000 Our commercial experience of the construction industry means that as well as reporting

    Original URL path: http://www.cadvantage.co.uk/5-reasons-your-market-research-is-flawed/ (2016-02-12)
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  • Marketing round-up: February | Competitive Advantage
    blog Hubspot warn of the mistakes to avoid when measuring brand awareness This links nicely with the seminar entitled Death of Brand being hosted on the 17th March by CIMCIG Marketing trends for 2015 personalisation and visual content An infographic by Smart Insights provides information on what works best in digital marketing today but a recent survey by Forrester has shown that many B2B marketers are struggling to make an impact with their content marketing So with 2015 being the year that Jobs post PC dream is finally realised what are the marketing predictions for the year ahead Building on those listed in last month s Marketing round up here are some further marketing trend predictions Joe Pulizzi presents 4 unexpected content marketing patterns for 2015 Formstack provide a new infographic on trends in personalised marketing for 2015 Hubspot review 2014 research and present statistics that demonstrate the effectiveness of visual content marketing whilst the content marketing institute provide guidance on visual content mistakes to avoid And if it is statisitcs you are after eConsultancy have recently updated their B2B internet statistics compendium Delivering effective CPD An article by RIBA Insight says Overt commercialism in CPD marketing is not only unacceptable it s self defeating But Providers sometimes find knowing how to avoid it a challenge This sentiment is echoed in our recent blog CPD selling without the sales pitch Another RIBA Insight article looks at CPD from the asessors point of view highlighting the good and the bad Construction industry knowledge hub Marketing in construction COMMUNICATION CHANNELS CPD inbound marketing INBOUND MARKETING IN CONSTRUCTION MARKETING IN CONSTRUCTION marketing strategy Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and

    Original URL path: http://www.cadvantage.co.uk/marketing-round-up-february/ (2016-02-12)
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  • Marketing round-up: January | Competitive Advantage
    here at Competitive Advantage to arrange a 30 minute FOC consultation on your specification strategy T 01276 503539 Refreshingly Anna Hern asks in her blog for CIMCIG is there more to life than statistics A reminder for this time of year that although it is important to measure activity we mustn t forget to draw on experience There have also been a number of marketing trend predictions for the coming year Here are some of the new terms we have come across Adaptive Content Human to Human Marketing Contextual Advertising With content marketing remaining popular take a look at this infographic on content selling Rick Osman in his article Words are Sticky reminds us that with the immediacy of social media we shouldn t forget that online marketing can have longevity Gavin Tadman provides a review of a recent campaign for Coillte Panel Products in his article We ve gone viral Nick Pauley in his latest blog provides tips on shaping a strong construction brand This links nicely with the next CIMCIG seminar entitled Death of Brand SpecifiedBy have released a report providing insights into exactly what specifiers want from building product manufacturers and what helps influence their decisions The next webinar from Competitive Advantage also provides a review on Identifying the drivers behind product selection Finally a new exclusive social network for the UK Construction industry has been launched www talk build Construction industry knowledge hub Marketing in construction CONSTRUCTION RESEARCH INBOUND MARKETING IN CONSTRUCTION MARKETING IN CONSTRUCTION marketing strategy SOCIAL MEDIA Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i

    Original URL path: http://www.cadvantage.co.uk/marketing-round-up-january/ (2016-02-12)
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  • MARKETING IN CONSTRUCTION | Competitive Advantage | Page 2
    LinkedIn provides 6 great tips sales people can implement today Pauley Creative remind us of 13 Scary ways your competition are sucking the blood out of your sales pipeline And continuing Marketing in construction Marketing round up October Posted on October 16 2014 updated on October 16 2014 by Helen Leave a comment The common thread through this months marketing round up is inbound or content marketing Hubspot have issued their report State of Inbound 2014 2015 Part of this research looked at the difference between in bound and content marketing They have also issued a slideshare presentation on 9 inbound marketing insights from the U K Hubspot have also Marketing in construction Cost or investment does market research pay Posted on September 7 2014 updated on September 18 2014 by cadvantage Leave a comment Author Ian Exall is chairman of CIMCIG the Chartered Institute of Marketing s Construction industry Group and marketing manager at shower manufacturer Aqualisa Market research is one of the activities we know we should do more of but for lots of reasons we don t do anywhere as much as we need How many times do you Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Market research who needs it Posted on August 12 2014 updated on August 13 2014 by cadvantage Leave a comment Author Lucia Di Stazio Director of full service marketing agency MRA Marketing Finance Dry dull and difficult Insurance Yawn Pensions Zzzzzzz Production Dirty drab and noisy Marketing Wheeee Let the fun begin Marketing engages and involves us Good advertising makes us smile feel hungry warm or sad makes us want to support a cause join Construction industry knowledge hub Marketing in construction Understanding your customer Customer satisfaction Applying what you learn to boost productivity Posted on August 6 2014 updated on July 31 2014 by Chris Ashworth Leave a comment You may feel that your customers receive good service but how does it compare with your competitors or other suppliers your customers use Furthermore customer satisfaction is based on perceptions which may be different to reality Conducting regular customer satisfaction surveys is an important element of good business Surveying your customers informs business process Construction industry knowledge hub Marketing in construction Understanding your customer The 5 essential elements of an awesome research brief Posted on July 29 2014 updated on November 20 2014 by Helen Leave a comment A great brief possesses clarity displays depth of thought and provides direction Drafting a comprehensive brief takes time thought and input from others including your peers and chosen research consultant Putting in the effort ensures the key reasons for conducting research are clear and importantly how the findings are to be used is understood Construction industry knowledge hub Marketing in construction Understanding your customer Marketing round up July Posted on July 15 2014 updated on January 18 2016 by Helen Leave a comment This round up provides useful reading on how best to use social media

    Original URL path: http://www.cadvantage.co.uk/tag/marketing-in-construction-2/page/2/ (2016-02-12)
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  • Reaping the Benefits of BIM – an interview with Rebecca De Cicco | Competitive Advantage
    behind One of the main barriers to the adoption of BIM is technical expertise the industry is still getting to grips with the level of detail required at the various stages of the design process Manufacturers must ensure they are aware of not only the government push for Level 2 by 2016 but also what is required before and leading to that time to create a strong place for them in industry The manufacturer can help by being involved in the early stages of the design process This will ensure that their products are used and detailed as the project moves forward I believe the next step for the manufacturer will be the provision of a series of varied levels of detail in their content so the design team can pull in geometrical components into their models to then pull in elements of data as and when needed in the design process so not overloading the early stage model with memory hungry data This is very important as many manufacturers overload their products with detailed geometry Q In your opinion what are the main benefits of BIM for the building product manufacturer One benefit I do see BIM offering the manufacturer is the ability to monitor and track their products how they are used in design and in use Other benefits come from enabling clarity of design Providing BIM objects for the design team means the design team has a greater understanding of the product and how it works in the design overall The main benefits for Architects are The ability to use the geometry from the BIM element to understand special requirements instead of using generic placeholders To get greater understanding on how a specific building product will function in its space how people will interact with it and ultimately how it is maintained and used The ability to pull varying levels of data into the schedule documents that link to the specification saves time and helps with accuracy The ability to trial and test objects based on data usage To understand how the product functions as an element in the design and over its life cycle understanding its in use effect All of this makes the architects life easier as well as saving time Having the associated data included in BIM objects streamlines the design process allowing the Architect to embed actual content into the early stages model Rebecca De Cicco Architect working at David Miller Architects and prominent member of the UK BIM community Digital design and technology first became a passion for Rebecca as an undergraduate Since graduating as an architect in Australia in 2002 innovation has been the platform for her career learning through practical experience how new technology can promote excellence throughout the whole building lifecycle This underpins her role at DMA where she works with the team and our partners to trial and apply new techniques to ensure that the practice remains at the leading edge of technology developing the most intelligent solutions

    Original URL path: http://www.cadvantage.co.uk/reaping-the-benefits-of-bim-an-interview-with-rebecca-de-cicco/ (2016-02-12)
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