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  • Marketing round-up: November | Competitive Advantage
    remind us of 13 Scary ways your competition are sucking the blood out of your sales pipeline And continuing the macabre theme a recent article for RIBA Insight by Chris Ashworth evaluates the recent seminar by CIMCIG Death of the Salesman Measuring ROI As the end of the year approaches and we review our successes here are some thoughts on ROI Ross Sturley writes for the Glenigan Blog about how ROI is King in Construction Marketing and the Content Marketing Institute provide a quick and easy ROI tip sheet Strategy development With the new year just around the corner our thoughts turn to developing strategy The Content Marketing Institute provide guidance on how to build a better content marketing strategy Copy Blogger look at How Customer Experience Maps Help You Develop a Smarter Content Strategy Whereas Construction Marketing Ideas float three unconventional construction marketing rules for success Social Media Salesforce have released a Social Engagement Benchmark Report for Facebook Construction Marketing Ideas asks is social media a magic bullet Jan Klin in his blog considers are links still important in SEO And provides a free SEO audit template Awards shortlists announced The end of the year also heralds the awards season with a number of shortlists being announced Construction Marketing Awards shortlist announced Building Performance Awards shortlist announced B2B Marketing Awards shorlist announced Marketing in construction COMMUNICATING WITH ARCHITECTS CONSTRUCTION MARKETING MARKETING IN CONSTRUCTION marketing strategy SOCIAL MEDIA SU BUTCHER Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite s strike strong Learn more about Building Information Modelling Communicating with

    Original URL path: http://www.cadvantage.co.uk/marketing-round-up-november/ (2016-02-12)
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  • Communicating with Architects – an interview with Su Butcher | Competitive Advantage
    not have to be time consuming it can make your activities more effective If you re used to trying to get introductions to specifiers you ll be used to the frustration of trying to connect with someone who is busy or more likely a gatekeeper Twitter can help architects find you when they are looking for advice and if you do it well you can become the go to person for your target audience You need to Listen find out which of your customers and contaacts use Twitter and how they use it Engage in conversation with them about your expertise like you would in real life You need to Be Useful provide information that people will want to keep or share For example much of your expertise that is only currently available via personal contact can be adapted into social objects that people will want to keep and share for you You need to Be Found be there and be present Twitter is an easy way for architects who need advice about your products to contact you if you are engaging and useful I am often asked how long I spend on Twitter my constant presence on Twitter is an illusion caused by technology In fact I spend very little time actually using Twitter but tools I use make me appear to be always available and therefore more approachable If you learn how to use Twitter properly it will save you time and make your sales activities more efficient Q Our research says the number of Architects regularly reading blogs has also increased in your opinion how does this information differ from eNews and website information A Blog is a form of online publishing which is easily updated very searchable and to which readers can subscribe share on and add comments Email is not searchable online and both e news and websites are more static without simple public interaction The information in an email is commonly only readable by the recipients The interactive public nature of a blog has many advantages Whatever is written is accessible via search so blogging dramatically improves your performance on search engines If you write useful Blog posts and share them carefully they will generate interaction and comments increasing the sharing opportunities and building a footprint of your expertise The amount of fresh content you can easily share on a blog makes them particularly attractive to search engines and demonstrates that you are present and accessible Publishing on a blog rather than in an email newsletter allows people to contact you when they are ready rather than you contacting them when they are busy Architects are wary of giving out their email addresses as they are used to being spammed by product manufacturers but if you write a good blog they can find you easily when they need you opt in and out easily without surrendering their email and teach you more about their work when they post comments and questions Q With almost

    Original URL path: http://www.cadvantage.co.uk/communicating-with-architects-an-interview-with-su-butcher/ (2016-02-12)
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  • Don’t Ignore BIM | Competitive Advantage
    and operating costs Other client organisations can soon be expected to follow the government s lead and require BIM we are already hearing about client user groups for Retail and Rail Contractors are already enjoying the benefits of BIM as costly on site changes are avoided So although initially adopting BIM in response to client demand they can also be expected to pressure the other members of the construction team to use BIM as standard For a manufacturer the need to provide BIM objects will become as necessary as the provision of standard specification clauses or CAD details At the moment we are talking about early adopters but very soon it will become mandatory for companies that wish to achieve effective specification selling The most obvious barrier to providing BIM objects for a manufacturer is available resource But this is less of a problem than you might think Work can be outsourced to one of the BIM library providers just passing them your technical literature and BIM objects can be prepared for the price of a brochure More of a challenge is deciding the software There is a move towards open standards but as yet this is not being widely used by contractors or specifiers So which software to select There are 6 major software vendors with Rivitt the market leader But our recently completed research report Adoption of BIM shows that this is not used by 65 of the top architectural and engineering practices So before deciding on a format make sure that your key specifiers are using it Adoption of BIM can help you with this as it lists the top 80 engineer practices top 80 architect practices and top 20 main contractors and details if they have adopted BIM and the software they use Indications are that take up of BIM will be rapid because of the benefits to all of the members of the construction team RIBA s research shows that while in 2010 13 of architects had already adopted it by 2011 these figures had increased to 31 By construction industry standards this rate of adoption is meteoric and is not something manufacturers can afford to ignore What is your experience of BIM and how do you see it affecting the way you work Further reading Communicating with Specialist Contractors an Interview with Stefan Hay Communicating with Architects an interview with Su Butcher 6 highs and lows of communicating with construction specifiers Key Factors for Successful Specification Selling The Latest Construction Industry Research reports to buy online Construction Media Index Adoption of BIM Sign up for our newsletter If you liked this article then sign up for our eNews and recieve an overview of the current market an update on legislation and initiatives as well as a round up of useful marketing items straight to your in box once a month Building Information Modelling Construction industry knowledge hub Understanding the construction industry Architects BIM Building Information Modelling Building Product Manufacturers Chris Ashworth COMMUNICATING WITH ARCHITECTS

    Original URL path: http://www.cadvantage.co.uk/dont-ignore-bim/ (2016-02-12)
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  • Sustainability update: July | Competitive Advantage
    save energy in sectors such as transport buildings and private households A recent video by Infrastructure Intelligence argues that the economic upturn must refocus the industry back on carbon reduction targets 2 61 million was issued to households through the new Green Deal Home Improvement Fund during the scheme s first week according to industry estimates A new report by the UKGBC outlines the economic benefits of home retrofit It calls for home energy efficiency to be made a national infrastructure priority and for all political parties to commit to a target of 1 million deep retrofits a year by 2020 And a new energy efficiency cooperative which links property owners and community groups with local retrofit professionals and tradesmen has been launched by UK GBC member Parity Projects Lord Deighton Commercial Secretary to the Treasury said he is extremely attracted to the idea of reframing home energy efficiency as one of the UK s top 40 infrastructure priorities Closing the Gap Design As Built Performance has just been published by the Zero Carbon Hub The report provides a clear set of recommendations for both government and industry to address The European Commission has adopted new proposals to raise the sustainability of new and renovated buildings by increasing resource efficiency and improving information on the environmental performance of buildings BRE are consulting on a new residential version of BREEAM following the government s decision to drop the Code for Sustainable Homes Construction industry knowledge hub Sustainability Green Construction Green Deal HOUSING MARKET Sustainability Sustainable Construction Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime

    Original URL path: http://www.cadvantage.co.uk/sustainability-update-july/ (2016-02-12)
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  • Sustainability update: November | Competitive Advantage
    the Green Construction Board has been published DECC has appointed Sustain Ltd to review the energy base for the In Use Factors IUFs of energy efficiency measures available through Green Deal and ECO to ascertain if they are set at the right levels Call for evidence has been extended until Wednesday 19th November The European Council have announced EU leaders have agreed to cut greenhouse gas emissions by 40 by 2030 The Department of Energy and Climate Change have published their Annual energy statement and EMR annual update A new BREEAM Refurbishment Fit Out scheme has been launched CIBSE Certification Ltd is one of the first to be approved by the Environment Agency to operate a register of Energy Savings Opportunity Scheme ESOS Lead Assessors and already has it up and running The NBS have released their 2014 Sustainability report The report claims that the government lags behind industry in its commitment to sustainability The Big Energy Vision has been launched Forum for the Future has teamed up with Behaviour Change to convene The Big Energy Vision a coalition of businesses and civil society to change the national dialogue and help people take control of their energy Construction industry knowledge hub Sustainability BREEAM ECO ESOS Green Construction Green Construction Board Green Deal Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite s strike strong Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report

    Original URL path: http://www.cadvantage.co.uk/sustainability-update-november/ (2016-02-12)
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  • INBOUND MARKETING IN CONSTRUCTION | Competitive Advantage | Page 2
    Effective specification strategies The Growth of Social Media in Construction How to take advantage Posted on August 7 2013 updated on April 15 2014 by Chris Ashworth Leave a comment Our recent research the Construction Media Index demonstrates that social media is an established part of the business landscape Social media is a great leveller and in my recent articles for AIS Interiors Insight and Construction News I present the case for building profile through social media In the past the small or medium sized business Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding your customer Communicating with Construction Industry Decision Makers An Integrated Strategy Posted on June 11 2013 updated on January 18 2016 by Helen Leave a comment Our recent research Construction Media Index identifies communication channels used by the key decision makers in the UK construction industry It looks at the readership of hardcopy and online trade journals industry blogs and websites and the use of product directories as well as attendance of technical seminars It also provides an insight into Twitter Communicating with the industry Construction industry knowledge hub Understanding the construction industry Understanding your customer Communicating with Construction Industry Decision Makers making the right media choices Posted on May 21 2013 updated on January 18 2016 by Chris Ashworth Leave a comment The construction market is complex with many influences and drivers As a result it is often hard to know where to start when selecting communication channels Last week I presented at the CIMCIG seminar Communicating with Construction Industry Decision Makers In this blog I give an overview of the event with a summary of the Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding your customer Communicating with Specialist Contractors an Interview with Stefan Hay Posted on August 14 2012 updated on January 4 2016 by cadvantage Leave a comment When specification selling there is the tendency to focus on just the Architect or Engineer forgetting about the Contractor The Contractor or Specialist Contractor are often overlooked and can present a missed opportunity in influencing the specification of your product When specification selling on a D B or PFI project don t just focus on the Architect Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Communicating with Architects an interview with Su Butcher Posted on August 14 2012 updated on January 4 2016 by cadvantage Leave a comment The architect is probably the most important member of the design team distilling the requirements and advice of the other members Often though they are time poor and consequently hard to get hold of So how do you introduce your products You need to find a way of getting the architect s attention and then reassuring Communicating with the industry Construction industry knowledge hub Effective specification strategies Marketing in construction Understanding the construction industry Understanding your customer Making sense of the construction industry a marketer s guide Posted

    Original URL path: http://www.cadvantage.co.uk/tag/inbound-marketing-in-construction/page/2/ (2016-02-12)
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  • Sustainable Construction | Competitive Advantage | Page 2
    knowledge hub Knowledge hub Useful links Events Competitive Advantage Sustainable Construction Knowledge hub home Sustainable Construction The Changing Dynamics of Product Specification growing future prospects Posted on December 10 2013 updated on January 18 2016 by Helen Leave a comment At a recent summit Chief Executives of some of our leading construction contractors were asked to comment on prospects for the future These are some of the phrases they used Building information modelling collaborative behaviours drive around efficiency working smarter more for less cost in use energy in buildings more sustainable construction Although this was Communicating with the industry Construction industry knowledge hub Effective specification strategies Post navigation Newer posts Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction sales

    Original URL path: http://www.cadvantage.co.uk/tag/sustainable-construction/page/2/ (2016-02-12)
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  • Net Promoter Score | Competitive Advantage
    hub Knowledge hub Useful links Events Competitive Advantage Net Promoter Score Knowledge hub home Net Promoter Score The Advantages of Benchmarking your Brand with Key Specifiers an interview with Jenny Smith Andrews from H H Posted on February 7 2014 updated on January 4 2016 by Helen 1 Comment The Net Promoter Score NPS is a loyalty metric developed by Fred Reichheld In his book The Ultimate Question NPS is presented as the most important metric for business Developed for consumer marketing the Net Promoter Score tracks how customers represent a company to their friends and associates Working with some of our clients Competitive Construction industry knowledge hub Understanding your customer Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction

    Original URL path: http://www.cadvantage.co.uk/tag/net-promoter-score/ (2016-02-12)
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web-archive-uk.com, 2017-12-17