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  • The Advantages of Benchmarking your Brand with Key Specifiers – an interview with Jenny Smith-Andrews from H+H | Competitive Advantage
    Net Promoter Score benefit their decision making Q How important is the architect s opinion of your brand to H H and why Although there are a number of professionals in the building process who can influence specification decisions an architect who understands the benefits of using H H product is a hugely valuable ally in any project Their opinion of our product and our brand will be critical to winning and keeping the specification Q The NPS research also gives an indication of how architects specify nominated performance generic Is this useful information for you Architects are extremely important customers so the more we understand about how they specify the better This area of the research allows us to track trends in specification and understand better the importance of brands in the architect s decision making Q With our research we also allow you to benchmark against competitors How important is this feature This is very useful information We collect data and market intelligence from a number of different sources to get an understanding of where we sit in the market and this is one good resource Q How will the findings of the Net Promoter Score research influence your marketing strategy The main advantage of the Net Promoter Score is that it allows us to track changes in the attitudes of the key specifiers We need to be able to compare year on year in order to investigate the success of our marketing activity Net Promoter is one of the sources of this information Conclusion H H have a strong commitment to their customer base and as such conduct regular surveys to gauge and benchmark customer satisfaction The Net Promoter Score provides them with a valuable dimension to this regular research The nature of a Net Promoter Score is that it provides an impartial benchmark providing an understanding of specification trends and how your product relates to your competitors Participating in regular NPS surveys is a valuable complement as it can verify your findings from your market data intelligence gathering and regular customer surveys If you would like to find out more about the Net Promoter Score conducted by Competitive Advantage then call us on 01276 503539 Or if you have any other customer research you would like to conduct then we would be happy to discuss this with you at no obligation Further Reading Measuring your brand strength Communicating with Construction Industry Decision Makers making the right media choices Sample Size Calculators a review Construction industry knowledge hub Understanding your customer Building Product Manufacturers CONSTRUCTION MARKET SURVEY CONSTRUCTION RESEARCH Net Promoter Score NPS PRODUCT MANUFACTURERS RESEARCH REPORTS SPECIFICATION SELLING WHAT DO SPECIFIERS WANT Post navigation Previous Next One thought on The Advantages of Benchmarking your Brand with Key Specifiers an interview with Jenny Smith Andrews from H H Carl Friesen says February 20 2014 at 10 00 pm I think that architects to specify a certain brand if they are given the ammunition they need to defend

    Original URL path: http://www.cadvantage.co.uk/the-advantages-of-benchmarking-your-brand-with-key-specifiers-an-interview-with-jenny-smith-andrews-from-hh/?replytocom=33 (2016-02-12)
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  • The Future of the Electrical Contracting Industry | Competitive Advantage
    as Green Deal Assessors or become Green Deal Installers replacing other trades Starting in 2014 a massive programme will see the installation of SMART meters in every UK households with a target completion date of 2020 In addition to telling householders how much energy they are using this will allow a SMART grid to be developed All of this will provide work for electrical contractors not only installing the meters but also data cables to gather information about equipment usage By 2021 managing equipment operation will also become a major business Many buildings will incorporate remote control and monitoring with high speed internet allowing specialist centres to take charge of this on behalf of building occupants With far greater use of high tech electrical systems demand for electrical and communications installations will be high both for installation and problem troubleshooting when they fail A new generation of electric cars will also become available in the next few years This will require installation of charging points at homes offices in the centres of cities and at refuelling stations For these new cars to succeed there will need to be a good network of charging points providing plenty of opportunities for electrical contractors Changing building design and new products In the past we have tended to demolish buildings when they no longer met our needs by 2021 the preference will be to renovate and change the design to meet new needs This will create opportunities to rewire complete buildings and retrofit energy efficiency measures Customers will also be looking for trusted energy advisors to help plan their requirements work with the construction team to install systems and ensure efficient operation after commissioning If the electrical contractor can build his expertise and then demonstrate his competence he has the opportunity to perform that role Building design and construction will change with increased use of modular systems and components While there will be far greater use of high tech electrical systems they will also be modular and plug and play connected with pre formed cables or bus bars de skilling electrical installation on new build sites New buildings will also be designed with far higher levels of energy efficiency including energy generation and storage facilities There will be major changes to the way we light our buildings All of this presents opportunities for the electrical contractor who is up to date with new innovations and technology There will be a raft of new product developments in response to the need for energy efficiency in buildings but also changes to the types of products installed and the way they are used because of the high cost of raw materials like copper As a result cabling in buildings will have simplified reducing the amount and complexity of work for electrical contractors The approach to lighting will have also changed with more designed solutions often simulating daylight How electrical contractors will need to adapt The drive to reduce construction costs will be apparent in changes to the

    Original URL path: http://www.cadvantage.co.uk/future-of-electrical-contracting/ (2016-02-12)
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  • Helen | Competitive Advantage | Page 3
    further insights into the challenges of managing a sales team read this article by Vocational Place John Benson in his article Why do People Buy Construction industry knowledge hub Marketing in construction Understanding your customer Understanding the construction sector a visual guide Posted on April 29 2015 updated on April 28 2015 by Helen 2 Comments With the election just around the corner the construction sector is pushing hard to ensure construction is seen as key to continued economic recovery There is also increasing activity to raise the profile of construction as a desirable and rewarding career path Therefore I thought it was timely to provide some guidance on understanding why Understanding the construction industry Construction product specification your questions answered Posted on April 28 2015 updated on April 28 2015 by Helen Leave a comment To establish an effective specification strategy you need to know what is important to each decision maker how this will influence their product choice and then demonstrate the value of your offering In a recent Twitter Chat hosted by Barbour News I answered questions on how to establish effective specification selling amp amp amp lt a href storify com CompetitiveA effective specification target blank amp amp amp gt View the story Do you have Effective specification strategies Marketing round up April Posted on April 13 2015 updated on January 18 2016 by Helen Leave a comment Building product sales and marketing Steve Rogan has published a LinkedIn article about how sales is changing for building product manufacturers with regards to customer service and advances in communication David Gallagher in his article argues that marketing and sales are not the same Pauley Creative provide some advice on how to effectively structure a Construction industry knowledge hub Marketing in construction Are you asking the right questions in your construction survey Posted on April 9 2015 updated on July 15 2015 by Helen Leave a comment In drafting questions for your construction research survey there are a number of different techniques to consider Questionnaires should be carefully worded so that the necessary information is collected to fulfil your construction research objectives The order of questions is also important The questions at the beginning of your survey should be interesting simple and non threatening Construction industry knowledge hub Marketing in construction Understanding your customer 4 key research methods to better understand specification Posted on March 21 2015 updated on July 15 2015 by Helen Leave a comment Research is an essential part of business It is an important tool which can help you identify critical differences and opportunities that inform strategy so contributing to the success of your company In this blog we detail the essential research that every construction product manufacturer should be conducting to inform their business strategy 1 Construction industry knowledge hub Marketing in construction Understanding your customer Marketing round up March Posted on March 17 2015 updated on March 17 2015 by Helen Leave a comment CIMCIG recently hosted a group of senior marketers

    Original URL path: http://www.cadvantage.co.uk/author/helen/page/3/ (2016-02-12)
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  • An update on green construction initiatives and sustainability issues in construction | Competitive Advantage
    hub Knowledge hub Useful links Events Competitive Advantage An update on green construction initiatives and Knowledge hub home An update on green construction initiatives and sustainability issues in construction Sustainability Update November Posted on November 17 2015 updated on January 18 2016 by Chris Ashworth Leave a comment A new Supply Chain Sustainability Portal has been launched with the aim to share sustainability best practice The portal is supported by 35 of the UK s top construction contractors FM service providers clients and suppliers It is hoped the resource will help to maintain a focus on quality and efficiency throughout the supply chain as the Government Construction industry knowledge hub Sustainability Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction

    Original URL path: http://www.cadvantage.co.uk/tag/an-update-on-green-construction-initiatives-and-sustainability-issues-in-construction/ (2016-02-12)
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  • building performance | Competitive Advantage
    people say about us Case studies knowledge hub Knowledge hub Useful links Events Competitive Advantage building performance Knowledge hub home building performance Sustainability Update November Posted on November 17 2015 updated on January 18 2016 by Chris Ashworth Leave a comment A new Supply Chain Sustainability Portal has been launched with the aim to share sustainability best practice The portal is supported by 35 of the UK s top construction contractors FM service providers clients and suppliers It is hoped the resource will help to maintain a focus on quality and efficiency throughout the supply chain as the Government Construction industry knowledge hub Sustainability Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction sales and marketing challenges CONTACT US What

    Original URL path: http://www.cadvantage.co.uk/tag/building-performance/ (2016-02-12)
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  • ESOS | Competitive Advantage
    on January 18 2016 by Chris Ashworth Leave a comment A new Supply Chain Sustainability Portal has been launched with the aim to share sustainability best practice The portal is supported by 35 of the UK s top construction contractors FM service providers clients and suppliers It is hoped the resource will help to maintain a focus on quality and efficiency throughout the supply chain as the Government Construction industry knowledge hub Sustainability Sustainability update March Posted on March 17 2015 updated on January 18 2016 by Chris Ashworth Leave a comment This month saw the industry descend on ExCel for Ecobuild 2015 highlights of the show can be viewed on their website An overview of the Sustainable Homes 2015 national conference can be read on Storify referencing the impact of housing on residents health At the conference the BRE gave a sneak preview of their BREEAM Construction industry knowledge hub Sustainability Sustainability update November Posted on November 11 2014 updated on January 18 2016 by Chris Ashworth Leave a comment One year on from its launch a review of the Infrastructure Carbon Review by the Green Construction Board has been published DECC has appointed Sustain Ltd to review the energy base for the In Use Factors IUFs of energy efficiency measures available through Green Deal and ECO to ascertain if they are set at the right levels Construction industry knowledge hub Sustainability Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW

    Original URL path: http://www.cadvantage.co.uk/tag/esos/ (2016-02-12)
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  • Green Construction Board | Competitive Advantage
    construction contractors FM service providers clients and suppliers It is hoped the resource will help to maintain a focus on quality and efficiency throughout the supply chain as the Government Construction industry knowledge hub Sustainability Sustainability update March Posted on March 17 2015 updated on January 18 2016 by Chris Ashworth Leave a comment This month saw the industry descend on ExCel for Ecobuild 2015 highlights of the show can be viewed on their website An overview of the Sustainable Homes 2015 national conference can be read on Storify referencing the impact of housing on residents health At the conference the BRE gave a sneak preview of their BREEAM Construction industry knowledge hub Sustainability Sustainability update February Posted on February 17 2015 updated on January 18 2016 by Chris Ashworth Leave a comment Jones Lang LaSalle sustainability boss and Building columnist Julie Hirigoyen has been appointed as the chief executive of the UK Green Building Council London Manchester and Birmingham have been ranked among the most sustainable cities in the world according to a new sustainability index published by Arcadis They report that the sustainability of global cities is Construction industry knowledge hub Sustainability Sustainability update November Posted on November 11 2014 updated on January 18 2016 by Chris Ashworth Leave a comment One year on from its launch a review of the Infrastructure Carbon Review by the Green Construction Board has been published DECC has appointed Sustain Ltd to review the energy base for the In Use Factors IUFs of energy efficiency measures available through Green Deal and ECO to ascertain if they are set at the right levels Construction industry knowledge hub Sustainability Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding

    Original URL path: http://www.cadvantage.co.uk/tag/green-construction-board/ (2016-02-12)
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  • Chris Ashworth | Competitive Advantage | Page 3
    short youtube video with comments on the latest Government and Opposition statements concerning the housing market BRE has launched a new home quality mark the mark aims to help everyone understand the quality performance Construction industry knowledge hub Understanding the construction industry Sustainability update March Posted on March 17 2015 updated on January 18 2016 by Chris Ashworth Leave a comment This month saw the industry descend on ExCel for Ecobuild 2015 highlights of the show can be viewed on their website An overview of the Sustainable Homes 2015 national conference can be read on Storify referencing the impact of housing on residents health At the conference the BRE gave a sneak preview of their BREEAM Construction industry knowledge hub Sustainability 7 reasons your construction product is not being specified Posted on February 24 2015 updated on April 15 2015 by Chris Ashworth 1 Comment Do you truly understand how your customers select their products what they have used before and how they source product information In this blog we take a look at reasons why your construction product may not be specified and suggest ways to improve your specification sales approach 1 You are selling on price alone Construction industry knowledge hub Effective specification strategies Taking advantage of the growing construction market Posted on February 17 2015 updated on February 17 2015 by Chris Ashworth Leave a comment According to the CPA s recently published Winter forecast construction output will increase by 5 3 in 2015 This spreads beyond the private housing sector that did so well last year to include 8 0 growth in commercial offices and 7 9 growth in new infrastructure These positive forecasts follow on from what would seem to have been a Construction industry knowledge hub Construction market activity Construction industry update February Posted on February 17 2015 updated on February 18 2015 by Chris Ashworth Leave a comment The Construction Skills Network Report by CITB predicts an increase of over 8 000 jobs per year on last year s forecast with the annual demand for workers increasing to 44 690 In contrast new research from RICSs predicts skills shortages will threaten 27 000 building projects within five years Sheffield Heeley MP Meg Munn has criticised the Government s Construction industry knowledge hub Understanding the construction industry Sustainability update February Posted on February 17 2015 updated on January 18 2016 by Chris Ashworth Leave a comment Jones Lang LaSalle sustainability boss and Building columnist Julie Hirigoyen has been appointed as the chief executive of the UK Green Building Council London Manchester and Birmingham have been ranked among the most sustainable cities in the world according to a new sustainability index published by Arcadis They report that the sustainability of global cities is Construction industry knowledge hub Sustainability BIM update February Posted on February 17 2015 updated on January 18 2016 by Chris Ashworth Leave a comment New research BIM Adoption by Product Manufacturers The headline story this month is the release of the BIM4M2

    Original URL path: http://www.cadvantage.co.uk/author/chris/page/3/ (2016-02-12)
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web-archive-uk.com, 2017-12-17