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  • 5 Data analysis terms you won’t have come across
    piling is not strictly a type of analysis it useful to understand how it can occur as it can cause a skewed distribution of responses This may then indicate error in the research and can also interfere with the ability to draw meaningful conclusions form the analysis Inferential Analysis This is the analysis of data to test a specific hypothesis in the research This would be used when you want to generalise your research findings to represent the population and not just your sample This can give you the opinions about a product from a relatively small sample at a lower cost rather than if you were to research the whole population This is most effective if you know that your sample is truly representative of the population Inferential analysis would typically be used when opinions from two different groups have been gathered about a product and you want to talk about how the opinions really differ It helps identify if these differences are due to chance or if they represent real differences of opinions existing in the population This is a useful type of analysis when using focus groups as it can help draw meaningful conclusions from participant s opinions about a product One Way Frequency Table A one way frequency table typically display s categorical data in the form of frequency counts and or relative frequencies This is a table of data which only examines one variable at a time enabling the data to be created in a bar chart which indicates how often particular responses are used for each question on a survey These tables can then be combined to create larger charts or individual charts presenting data in a more visual and easy to understand format A one way frequency Table would mostly be used when there is a large amount of data and you want to find the most popular responses for many questions in the research quickly and easily Stochastic This can be used in 2 different ways Firstly stochastic fancy this is a way of describing the statistical chance of randomness within a response or sample Secondly a process can be described as a stochastic process meaning there is an element of random variation within the process creating several directions in which the process may evolve Identifying a process as stochastic or the stochastic fancy within a sample can be useful as it helps you to remove the random elements from the research giving the outcome more direction and focusing it more to your overall research objectives and conclusions Conclusion There are many methods of market research analysis the method selected for analysis can be dependent on the type of data gathered during the interview process and can shape the outcome of the research towards the objectives Such as whether you want the outcome of the research to be more qualitative quantitative or a more visual easy to understand her presentation of the analysis Competitive Advantage can help you choose a method for

    Original URL path: http://www.cadvantage.co.uk/5-data-analysis-terms-you-wont-have-come-across/ (2016-02-12)
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  • Secret Confessions of a Telephone Researcher – Interview No.4 | Competitive Advantage
    engaged the respondent you can potentially push for extra information You can expand upon a question when necessary or delve further into a relevant issue or idea when the opportunity arises or if clarification is needed This would not be possible in an on line survey For purely quantitative research where large quantities of statistical data are required via multiple choice answers for example then on line surveys are more efficient In my experience respondents tend to give short concise answers even with open ended questions and by engaging with them over the phone you can challenge answers further thus enabling a higher quality response Also as we directly manage the quotas it s easier to meet the quota required by the Client say 50 Architects 25 Contractors and 25 Subcontractors It would be harder to meet such quotas with an online survey without having to disqualify and potentially disgruntle respondents Conclusion This is a huge topic area that we will discuss further in the future It s a matter of horses for courses How the information is collected by the researcher be it desk research face to face interviews observation online or telephone depends on both the quantity and quality of data required Competitive Advantage offers what we like to think is the optimum combination for the Client What is clear throughout Nichola s secret confessions as you would expect from someone who s passionate about her work is the valuable role telephone surveying still brings to the Client Making that personal contact on behalf of the Client raises their profile Telephone research means capturing clarifying and conveying that unexpected or extra nugget of gold and capitalising on those opportunities to generate and communicate sales leads Further reading Secret confessions of a telephone researcher interview no 1 Secret confessions

    Original URL path: http://www.cadvantage.co.uk/secret-confessions-of-a-telephone-researcher-interview-no-4/ (2016-02-12)
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  • Construction Sales and Marketing Roundup - June 2015
    with Barbour Product Search considering the challenges of marketing to the construction design team Join us on Tuesday 23rd June at 12pm simply follow SpecStrategy on Twitter and feel free to ask Chris any questions you may have in your tweets Website marketing The art of simple succinct and scanable copywriting for websites is covered in a blog by copyblogger Pauley Creative provides an overview of QR code and Hashtag examples by construction marketers the good and the not so good Kristina Kledzik in an article for Riba Insights provides a guide for building a mobile site what s needed for SEO in 2015 The ONS have published some stats on UK internet usage considering location age and gender and a recent Hubspot blog provides a collation of charts on internet trends Benchmarking your Marketing Marketing budgets are set to grow say 62 of respondents to the State of the Industry construction barometer Hubspot provide a Slidehare on content marketing statistics in Europe Paper versus Digital Pinnacle consulting in a recent blog discuss the future of trade press in the construction industry CDP have produced a document that looks at the future for paper based product and technical literature in the face of increasing digital information Communicating with Specifiers For CPD seminars Gideon Brimmer an architect writes for Riba Insights telling us how he wants to be seduced by your product Another article from Riba Insights gives guidance on what makes a good Powerpoint Vocational Place talk about how communication is key to managing an effective sales team with some useful guidance on delivering an effective sales strategy Hubspot provide a blog on the science of choice looking at the role of bias priming and other psychological quirks in decision making Construction industry knowledge hub Marketing in construction Understanding your

    Original URL path: http://www.cadvantage.co.uk/marketing-round-up-june-2/ (2016-02-12)
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  • Marketing in construction | Competitive Advantage | Page 3
    interviews Second in the series in this blog Nichola reveals the tools and support mechanisms critical to the success of her research programmes Q Your pivotal role in the Market Construction industry knowledge hub Marketing in construction Understanding the construction industry Marketing round up April Posted on April 13 2015 updated on January 18 2016 by Helen Leave a comment Building product sales and marketing Steve Rogan has published a LinkedIn article about how sales is changing for building product manufacturers with regards to customer service and advances in communication David Gallagher in his article argues that marketing and sales are not the same Pauley Creative provide some advice on how to effectively structure a Construction industry knowledge hub Marketing in construction Are you asking the right questions in your construction survey Posted on April 9 2015 updated on July 15 2015 by Helen Leave a comment In drafting questions for your construction research survey there are a number of different techniques to consider Questionnaires should be carefully worded so that the necessary information is collected to fulfil your construction research objectives The order of questions is also important The questions at the beginning of your survey should be interesting simple and non threatening Construction industry knowledge hub Marketing in construction Understanding your customer Secret Confessions of a Telephone Researcher Interview No 1 Posted on March 27 2015 updated on April 15 2015 by Rachel Ward Leave a comment Nichola Martland has been a key member of the research team at Competitive Advantage for 12 years At the coal face of market research she leads the telephone interviews for the wide range of research subjects covered by Competitive Advantage She has extensive experience in engaging with all categories working in the Construction sector from Mr Construction industry knowledge hub Marketing in construction Understanding your customer 4 key research methods to better understand specification Posted on March 21 2015 updated on July 15 2015 by Helen Leave a comment Research is an essential part of business It is an important tool which can help you identify critical differences and opportunities that inform strategy so contributing to the success of your company In this blog we detail the essential research that every construction product manufacturer should be conducting to inform their business strategy 1 Construction industry knowledge hub Marketing in construction Understanding your customer Marketing round up March Posted on March 17 2015 updated on March 17 2015 by Helen Leave a comment CIMCIG recently hosted a group of senior marketers from manufacturing The group met to discuss how the marketing needs of the industry are changing A write up of the CIMCIG Round Table has been written by Chris Ashworth Rick Osman in his article for RIBA Insights considers the importance of marketing material to manufacturers in the specification Construction industry knowledge hub Marketing in construction 5 reasons your market research is flawed Posted on March 3 2015 updated on March 17 2015 by Helen Leave a comment Conducting regular research

    Original URL path: http://www.cadvantage.co.uk/category/knowledge-hub/marketing-in-construction/page/3/ (2016-02-12)
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  • Delivering CPD | Competitive Advantage
    about us Case studies knowledge hub Knowledge hub Useful links Events Competitive Advantage Delivering CPD Knowledge hub home Delivering CPD Sales marketing round up September Posted on September 8 2015 updated on October 13 2015 by Helen Leave a comment It s time to put your entry together for the Construction Marketing Awards 2015 Entires close on the 25th September with winners announced at the Gala Dinner on the 9th December How do you know what your audience really wants In this blog the Content Marketing Institute ask the presenters for Content Marketing World 2015 to Construction industry knowledge hub Marketing in construction Understanding your customer Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction sales and marketing challenges CONTACT

    Original URL path: http://www.cadvantage.co.uk/tag/delivering-cpd/ (2016-02-12)
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  • Hubspot | Competitive Advantage
    say about us Case studies knowledge hub Knowledge hub Useful links Events Competitive Advantage Hubspot Knowledge hub home Hubspot Sales marketing round up September Posted on September 8 2015 updated on October 13 2015 by Helen Leave a comment It s time to put your entry together for the Construction Marketing Awards 2015 Entires close on the 25th September with winners announced at the Gala Dinner on the 9th December How do you know what your audience really wants In this blog the Content Marketing Institute ask the presenters for Content Marketing World 2015 to Construction industry knowledge hub Marketing in construction Understanding your customer Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction sales and marketing challenges CONTACT US

    Original URL path: http://www.cadvantage.co.uk/tag/hubspot/ (2016-02-12)
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  • Pauley Creative | Competitive Advantage
    about us Case studies knowledge hub Knowledge hub Useful links Events Competitive Advantage Pauley Creative Knowledge hub home Pauley Creative Sales marketing round up September Posted on September 8 2015 updated on October 13 2015 by Helen Leave a comment It s time to put your entry together for the Construction Marketing Awards 2015 Entires close on the 25th September with winners announced at the Gala Dinner on the 9th December How do you know what your audience really wants In this blog the Content Marketing Institute ask the presenters for Content Marketing World 2015 to Construction industry knowledge hub Marketing in construction Understanding your customer Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction sales and marketing challenges CONTACT

    Original URL path: http://www.cadvantage.co.uk/tag/pauley-creative/ (2016-02-12)
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  • Understanding your customer | Competitive Advantage
    us Case studies knowledge hub Knowledge hub Useful links Events Competitive Advantage Understanding your customer Knowledge hub home Understanding your customer Sales marketing round up September Posted on September 8 2015 updated on October 13 2015 by Helen Leave a comment It s time to put your entry together for the Construction Marketing Awards 2015 Entires close on the 25th September with winners announced at the Gala Dinner on the 9th December How do you know what your audience really wants In this blog the Content Marketing Institute ask the presenters for Content Marketing World 2015 to Construction industry knowledge hub Marketing in construction Understanding your customer Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction sales and marketing challenges

    Original URL path: http://www.cadvantage.co.uk/tag/understanding-your-customer/ (2016-02-12)
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web-archive-uk.com, 2017-12-16