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  • 5 Market research terms you may not have heard of
    using a Dyad or Triad is best when you need to determine the influences on decision making Projective This technique is best used in focus groups or interviews The projective technique helps to stimulate the participant s minds by having them think in a more creative and subjective way Several examples of projective techniques are sentence completion the attribution of human characteristics and associations to objects and expressive drawing Projective techniques encourage the participants to think outside the box and perhaps suggest improvements for the product or service that may not have been thought of otherwise Snowball Sampling This is when the initial respondent sample is selected at random and subsequent respondents are then selected by referrals or information from the earlier respondents This type of sampling is used when it is hard to locate or contact the required number of respondents for a research sample Conjoint Analysis This is a statistical technique used to determine how participants value the different attributes of a new product or service such as price function or the benefits in comparison to another A set of product or service designs are shown to participants who will review and compare them in relation to the different attributes The implied value for different attributes of the compared product or service can then be determined This then can be used to create different market models to estimate market share revenue and profitability of these products or services This would most likely be used in the lead up to the launch of a new product or service to help determine viability Trade Off Analysis Trade off analysis is one way to understand how Specifiers make their product choices This method is used to inform the effect of decreasing one or more key factors whilst simultaneously increasing one or more other key factors for a product or service This can help to identify the relationship between two similar factors for example the price and cost of a product or service Participants are asked to choose a limited number of attributes from a selection so giving an indication of the importance to particular attributes Trade off analysis can be used to inform a strategy about the product or service such as whether to increase or lower price or to adapt customer service Conclusion There are many methods for conducting market research the method you choose can be dependent upon your research objectives whether you want the outcome of the research to be more qualitative or quantitative your budget and timescales Competitive Advantage can help you choose a method for your research and conduct it for you guiding your decisions along the way Feel free go get in touch for more information about the research options we have available by emailing us at talk cadvantage co uk Further Reading How to choose the Construction Market Research provider that s right for you Are you asking the right questions in your construction survey 4 key research methods to better understand specification 5

    Original URL path: http://www.cadvantage.co.uk/5-market-research-terms-you-may-not-have-heard-of/ (2016-02-12)
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  • Understanding your customer | Competitive Advantage | Page 3
    Competitive Advantage She has extensive experience in engaging with all categories working in the Construction sector from Mr Construction industry knowledge hub Marketing in construction Understanding your customer 4 key research methods to better understand specification Posted on March 21 2015 updated on July 15 2015 by Helen Leave a comment Research is an essential part of business It is an important tool which can help you identify critical differences and opportunities that inform strategy so contributing to the success of your company In this blog we detail the essential research that every construction product manufacturer should be conducting to inform their business strategy 1 Construction industry knowledge hub Marketing in construction Understanding your customer 5 reasons your market research is flawed Posted on March 3 2015 updated on March 17 2015 by Helen Leave a comment Conducting regular research into construction markets gives insight into the specifier s decision making process and the influences on product specification In this blog we review the do s and don ts when conducting research to help you use research effectively to inform your decisions and ultimately contribute to the growth of your company 1 You have Construction industry knowledge hub Marketing in construction Understanding your customer Putting in place a winning specification strategy Posted on January 9 2015 updated on January 14 2015 by Chris Ashworth Leave a comment If your product has genuine benefits which can justify its selection over competitors then you should probably be using specification sales to create demand The alternative is to rely on low prices and or good availability to win orders at the point of purchase Here are 7 key stages to developing an effective specification strategy What Construction industry knowledge hub Effective specification strategies Understanding your customer CPD selling without the sales pitch Posted on December 30 2014 updated on November 26 2014 by Chris Ashworth Leave a comment Architects Engineers and other design professional want informative and accurate CPD material they do not want to be sold to For this reason the CPD accreditation bodies vet material to ensure it meets this criteria Although an overt sales message is frowned upon the audience want an inspirational CPD seminars As a construction product manufacturer Communicating with the industry Effective specification strategies Marketing in construction Understanding your customer Understanding specification our top of the blogs from 2014 Posted on December 8 2014 updated on November 26 2014 by Helen Leave a comment During 2014 the Competitive Advantage team has published more than 80 blogs for construction sales and marketing professionals All are written to inspire you when facing the challenges our complex construction sector presents so which blogs have proven the most popular We looked at blog stats to see what story they told Delivering what your Construction industry knowledge hub Effective specification strategies Understanding the construction industry Understanding your customer 5 reasons your specification strategy is failing Posted on November 27 2014 updated on November 11 2014 by Chris Ashworth Leave a comment As

    Original URL path: http://www.cadvantage.co.uk/category/knowledge-hub/understanding-your-customer/page/3/ (2016-02-12)
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  • BIM4M2 | Competitive Advantage | Page 2
    2016 by Michael Prince Leave a comment This month at Ecobuild BIM was the hot topic with everyone wanting to learn more The main attraction was the BIM Theatre hosted by the NBS which saw many presentations and a wealth of information given out by BIM experts The NBS have written up the highlights of what happened at the BIM theatre The Building Information Modelling Construction industry knowledge hub BIM update February Posted on February 17 2015 updated on January 18 2016 by Chris Ashworth Leave a comment New research BIM Adoption by Product Manufacturers The headline story this month is the release of the BIM4M2 research BIM Adoption by Product Manufacturers Report 2014 This research conducted by Competitive Advantage on behalf of the BIM4M2 working group sets out to inform the process of helping manufacturers implement BIM In an article for Adjacent Building Information Modelling Construction industry knowledge hub How do you make your investment in BIM worthwhile Posted on February 8 2015 updated on January 18 2016 by Chris Ashworth Leave a comment Recent research by BIM4M2 with 188 product manufacturers states that over half who have BIM consider their investment to have been worthwhile So what can be learnt from product manufacturers that have already adopted BIM How can you make your investment worthwhile In this blog I take a look at the findings from the research Building Information Modelling Construction industry knowledge hub New Research into BIM Adoption by Product Manufacturers Posted on February 4 2015 updated on February 18 2015 by Helen Leave a comment BIM Adoption by Product Manufacturers is a 53 page report that takes an in depth look at manufacturers decisions around BIM including their reasons to invest timescales for those investments processes for developing BIM content and routes to market The

    Original URL path: http://www.cadvantage.co.uk/tag/bim4m2/page/2/ (2016-02-12)
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  • Construction industry update: November | Competitive Advantage
    2013 Also published by the NHBC Foundation is a new report on improving the prospects for small house builders and developers The Department for Communities and Local Government has published an update on progress with Help to Buy which has now helped 54 000 home owners The Lyons report provides a comprehensive plan on how to tackle the underlying causes of the housing crisis with recommendations regarding the responsibility of councils in the supply of land a more active role for local government via partnerships a new focus for the Homes and Communities Agency and an extension of the Garden Cities approach to new Garden Suburbs One year on from its launch a review of the Infrastructure Carbon Review by the Green Construction has been published A new BREEAM Refurbishment Fit Out scheme has been launched RIBA have launched two new building contracts aligned with the RIBA Plan of Work 2013 the RIBA Domestic Building Contract and the RIBA Concise Building Contract A report on the impacts posed by low carbon technologies on electricity distribution infrastructure investment has been issued this co insides with the publication of the first Electricity Market Reform Annual Review Understanding the construction industry BREEAM Document L Green Construction Green Deal Help to Buy Housebuilders HOUSING MARKET LOW CARBON CONSTRUCTION RIBA plan of work Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite s strike strong Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by

    Original URL path: http://www.cadvantage.co.uk/construction-industry-update-november/ (2016-02-12)
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  • Climate change | Competitive Advantage
    What people say about us Case studies knowledge hub Knowledge hub Useful links Events Competitive Advantage Climate change Knowledge hub home Climate change Sustainability update September Posted on September 8 2015 updated on September 9 2015 by Chris Ashworth Leave a comment There is continued criticism by the industry of the government s policies on climate action with concern that energy efficiency and renewables are being left entirely to market forces The Carbon Brief provide a useful assessment of the past green deal and why Amber Rudd has commission a review This review being carried out by Dr Construction industry knowledge hub Sustainability Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction sales and marketing challenges CONTACT US What s

    Original URL path: http://www.cadvantage.co.uk/tag/climate-change/ (2016-02-12)
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  • DECC | Competitive Advantage
    Leave a comment There is continued criticism by the industry of the government s policies on climate action with concern that energy efficiency and renewables are being left entirely to market forces The Carbon Brief provide a useful assessment of the past green deal and why Amber Rudd has commission a review This review being carried out by Dr Construction industry knowledge hub Sustainability Sustainability update July Posted on July 14 2015 updated on January 18 2016 by Chris Ashworth Leave a comment The ONS have released Sustainable Development Indicators 2015 a report that assesses progress towards a sustainable economy society and environment The Inquiry of the Manufacturing Commission into industrial sustainability is seeking submissions on how UK manufacturing can achieve long term economic environmental and social sustainability The CPA are holding a Networking Forum on Energy Efficiency for Sustainability Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to

    Original URL path: http://www.cadvantage.co.uk/tag/decc/ (2016-02-12)
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  • Energy Efficiency | Competitive Advantage
    9 2015 by Chris Ashworth Leave a comment There is continued criticism by the industry of the government s policies on climate action with concern that energy efficiency and renewables are being left entirely to market forces The Carbon Brief provide a useful assessment of the past green deal and why Amber Rudd has commission a review This review being carried out by Dr Construction industry knowledge hub Sustainability Sustainability update August Posted on August 12 2015 updated on January 18 2016 by Chris Ashworth Leave a comment As over 200 businesses urge the chancellor to reconsider scrapping Zero Carbon the BBC report that Cardiff University have built a Zero Carbon house They report that the house exports more power to the grid than it uses And crucially they say the cost fell within the normal budget for social housing DECC have released Sustainability The Green Deal and Registered Social Landlords will it be a winning combination Posted on January 23 2013 updated on April 15 2014 by Helen Leave a comment Recent research by Competitive Advantage indicates that a significant proportion of RSLs have plans to upgrade the energy efficiency of their properties with many upgrades starting in 1 to 2 years And with many of them interested in the Green Deal as a possible funding mechanism this is a combination not to be ignored but Construction industry knowledge hub Sustainability Understanding the construction industry Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a

    Original URL path: http://www.cadvantage.co.uk/tag/energy-efficiency/ (2016-02-12)
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  • Solar | Competitive Advantage
    us What people say about us Case studies knowledge hub Knowledge hub Useful links Events Competitive Advantage Solar Knowledge hub home Solar Sustainability update September Posted on September 8 2015 updated on September 9 2015 by Chris Ashworth Leave a comment There is continued criticism by the industry of the government s policies on climate action with concern that energy efficiency and renewables are being left entirely to market forces The Carbon Brief provide a useful assessment of the past green deal and why Amber Rudd has commission a review This review being carried out by Dr Construction industry knowledge hub Sustainability Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction sales and marketing challenges CONTACT US What s New

    Original URL path: http://www.cadvantage.co.uk/tag/solar/ (2016-02-12)
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web-archive-uk.com, 2017-12-17