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  • Construction industry knowledge hub | Competitive Advantage | Page 4
    Johnson Leave a comment Chris Ashworth from Competitive Advantage sums up a recent twitter chat on how to create an Effective Specification Strategy Covering questions such as Why is it so important for product manufacturers to have an effective specification strategy How important is market research to specification strategy What are your top 3 tips for Construction industry knowledge hub Effective specification strategies Use of social media in construction Posted on September 10 2015 updated on September 29 2015 by Helen Leave a comment amp amp lt a href storify com CompetitiveA use of social media in construction target blank amp amp gt View the story Use of Social Media in Construction on Storify amp amp lt a amp amp gt Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Competitive Advantage s new media satnav Posted on September 10 2015 updated on September 29 2015 by Helen Leave a comment Mike Rigby MD of MRA Marketing says We ve become so used to arriving on time where we planned to be that it s hard to imagine travel before satnav It s just as hard to imagine planning integrated marketing without good readership research Marketing can do more and be more effective than ever But it s also more Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding your customer Creating Construction Sales Superheros Posted on September 9 2015 by Helen Leave a comment Is it a bird is it a plane No it is a specification sales advisor The construction sector has a complex Decision Making Unit DMU providing a challenge for those selling building products The answer is to empower your team to sell on benefits and not on price alone In this blog we review how Construction industry knowledge hub Effective specification strategies Specifying through the Supply Chain Posted on September 9 2015 updated on September 9 2015 by Chris Ashworth Leave a comment In much of my material on specification strategy I emphasise the importance of relationships On one level this is about becoming the Trusted Advisor with strong relationships at Client Architect Engineer and Contractor level It is also about understanding the relationships that exist throughout the supply chain knowing which organisation works with which and the Construction industry knowledge hub Effective specification strategies Understanding the construction industry Construction industry update September Posted on September 9 2015 updated on January 18 2016 by Chris Ashworth Leave a comment The new trade body Build UK that seeks to provide a single voice for the whole of the contracting supply chain have announced their plan of action to transform the construction sector This is to focus on Image of construction The industry s skills needs Effective pre qualification Health and safety performance Fair payment practices An economic Construction industry knowledge hub Understanding the construction industry Sales marketing round up September Posted on September 8 2015 updated on October 13 2015 by Helen Leave a

    Original URL path: http://www.cadvantage.co.uk/category/knowledge-hub/page/4/ (2016-02-12)
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  • News | Competitive Advantage
    email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite s strike strong Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings

    Original URL path: http://www.cadvantage.co.uk/news/ (2016-02-12)
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  • Staff Members | Competitive Advantage
    Developing CPD Mentoring Why choose us Why choose us What people say about us Case studies knowledge hub Knowledge hub Useful links Events Competitive Advantage News Staff Members Knowledge hub home Archives Andy Hamer BA Hons Marketing Engineering Su Butcher BA Hons BArch Alison Parkes BA Hons Bill Wright MA Cantab CEng FIET Annette Harpham DipM MCIM Chartered Marketer Nikki Hunt Emma Townend Trainer BEng Hons MICE CEng Tech IOSH Michael Prince Research Analyst BA Hons Nichola Martland Research Team Leader CIM Dip Rachel Ward Research Director BA Hons Post navigation Older posts Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction sales and marketing challenges CONTACT US What s New COURSE Construction Industry Overview BLOG Thoughts on planning Construction

    Original URL path: http://www.cadvantage.co.uk/staff-members/ (2016-02-12)
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  • admin | Competitive Advantage
    01252 378053 talk cadvantage co uk Home Who we are Who we are What we do What we do Research Forecasts Specification strategies Training Developing CPD Mentoring Why choose us Why choose us What people say about us Case studies knowledge hub Knowledge hub Useful links Events Competitive Advantage Articles by admin Nothing Found It seems we can t find what you re looking for Perhaps searching can help Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction sales and marketing challenges CONTACT US What s New COURSE Construction Industry Overview BLOG Thoughts on planning Construction marketing strategy BLOG The Decision Making Chain five key stages of construction product specification BLOG What is so different about marketing construction products NEWS

    Original URL path: http://www.cadvantage.co.uk/author/admin/ (2016-02-12)
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  • Communicating with Specialist Contractors – an Interview with Stefan Hay | Competitive Advantage
    information based There has also been a significant increase in the use of social media and the ECA have a presence on Twitter YouTube LinkedIn and Facebook we are communicating with our members and Contractors in new ways across a number of channels We have found that broadcasting messages across a number of social media channels allows us to reach a broader audience for example Facebook appeals to a younger audience To summarise networking at events is a good way of maintaining communication with Contractors as well as using the newer online social media channels To use a mix of channels and formats also allows for a greater reach Q With a high proportion of Contractors using social media for work and also subscribing regularly to trade journals how would you see these communication channels being utilised by the specification salesman At the ECA we have experienced a number of interesting discussions between Contractors and Specifiers on forum based social media sites such as LinkedIn Social media enables more interactions between Specifiers and Contractors so it is worth being present on these social media platforms so you can get involved In relation to trade journals the ECA is bucking the trend We launched a new journal 2 years ago called ECA Today in print and online Prior to the launch we did significant research as we were concerned with the visible decline in printed journals Our findings demonstrated that 80 of our members wanted a printed journal and currently the publication has a circulation of circa 20 000 well beyond our membership base ECA Today also has a turn page online version which we promote strongly through social media I feel the publication works as it is very Contractor driven advising them of what the Specifier wants It has focus some trade journals do not Often trade journals are too product based and can become bland in their delivery or they can be too newsy and so scattergun in their topic matter The ECA Today is feature based with strong editorial that identifies opportunities for the Contractor So it is important for the Specification Salesman to think carefully before working with a trade journal to ensure it is the right one for them and research such as the Construction Media Index with help with this Q With almost a quarter of top main Contractors already using BIM how do you see this influencing working methods and in particular product specification We spend a lot of time talking about BIM We had the ECA council meeting only last week and BIM was on the agenda in a report from the ECA energy solutions team I believe BIM will be significantly important it is set to change the consultancy process between Contractor and Specifier a change potentially for the better as the Contractor will be seen more as a solutions provider rather than the final installer BIM is very much on the agenda for our larger Contractors already and although I am

    Original URL path: http://www.cadvantage.co.uk/communicating-with-specialist-contractors-an-interview-with-stefan-hay/ (2016-02-12)
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  • Communicating with Construction Industry Decision makers: An interview with Tom Fitzpatrick of Construction News | Competitive Advantage
    it on cnplus co uk as soon as it s ready to go This has reduced the need for a traditional press day and means readers can expect to see content produced online throughout the week rather than heavily weighted to one or two days around press day in its traditional sense Our strong brand and heritage as the champion for the construction industry as well as initiatives such as our recent loveconstruction campaign have helped increase our engagement with readers online We are campaigning through social media and encouraging reader interaction but also producing far more content than we can fit in the weekly magazine with up to 10 news stories a day as well as in depth data and forecasts project reports an SME hub and more Q Construction News website and eNews also ranked well in the CMI 2013 research Do you think there has been a blurring of boundaries between the online journal website and eNews CN tries to adapt its content to the digital print channels but we acknowledge that to lead the news agenda and stay ahead of competitors you have to do so by focusing online first The way in which you communicate with your readers and users be it in their inbox or on our homepage necessitates a certain type of content or amount of content but ultimately the goal is to invite as many people as possible to benefit from the valuable content CN provides Q Roughly how many people open your daily eNews Typical open rates for our daily news emails regularly exceed 25 which is really good for a daily B2B email For breaking news emails this is often higher around or above 30 Q How would you describe your online communications for readers Timely trusted informative and insightful in order for readers to take action on the back of the content that will help their business perform better Q What is the strategy for Construction News going forward Will there be greater emphasis on online Yes we are changing our website to make navigation more user friendly and to increase the dedicated landing pages on specific companies where readers can find everything they need to know about the UK s biggest contractors as well as introducing a new channel on the website dedicated to clients in the industry All our features project reports and data analysis are now on the website ahead of publication in print and we have a dedicated SME Hub online We send a daily newsletter which is packed full of news features opinion picture galleries and data We send breaking newsletters on the biggest stories each week as well as regional and sector alerts tailored for individual reader preferences We are giving large companies the opportunity to subscribe as corporate customers which increases the value of CN throughout their business Our team now has more than 30 000 Twitter followers a community of more than 30 000 people on LinkedIn and we enjoy talking

    Original URL path: http://www.cadvantage.co.uk/communicating-with-construction-industry-decision-makers-an-interview-with-tom-fitzpatrick-of-construction-news/ (2016-02-12)
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  • The Growth of Social Media in Construction – How to take advantage | Competitive Advantage
    of construction professionals use them for help with work mostly to network or keep informed about industry news Online video these are watched by more than half of architects and main contractors All of these channels are easy to use and low cost As an example of how effective these channels are one of my comments about the Construction Media Index research findings was tweeted at a recent seminar presentation I gave By the end of the seminar I had been contacted by a leading industry journal asking for more information Social media is not just about direct contact with your customers it s about indirect contact via the press Tips for using social media Social networking like any other form of communication is not just about talking but listening By following clients on Twitter you can build a better understanding of their likes and dislikes And following key influencers can also tell you about business opportunities An architect might well tweet that they have just won a project Discussion groups can also give an indication of trends By following designers discussions you can get an understanding of issues they are finding challenging perhaps pointing to an opportunity for you Or use the discussion group to ask questions about decision makers needs Always aim to provide useful information Content is king Put out informative articles which will help people and in time it will lead to referrals Word of warning don t include overt sales material it will just turn people away Consider doing short pieces to camera and posting them on YouTube this is rapidly growing in popularity as a means of communicating and is ideal for demonstrating a skill or showing off a project What about the future Our research is pointing at some trends There seems to be a blurring between the different forms of communication Online journals news alerts blogs and information websites are merging in people s perceptions as the way information is delivered evolves For example with the growth in the use of twitter there is now a preference for links where further information can be downloaded We are also increasingly relying on others to summarise news for us rather than reading it in detail There seems to be a low awareness of particular Apps but these are widely used and I would expect them to become more influential in the future possibly working as a means of sifting information for people An increasing problem is information overload Already a third of industry decision makers are using QR codes and more than double that number for main contractors As companies realise the potential of the QR code to offer more information this usage can only increase either as we know it today or in whatever format that supersedes it Further information Read the full article for AIS Interiors Insights Profile Building Through Social Media Read my article for SpecifiedBy The Use of Social Media in Construction Find out more about The Construction Media Index

    Original URL path: http://www.cadvantage.co.uk/the-growth-of-social-media-in-construction-how-to-take-advantage/ (2016-02-12)
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  • Communicating with Construction Industry Decision Makers – making the right media choices | Competitive Advantage
    Architects or Civil Engineers Age and business size do not have a significant bearing on communication channels used Te hnical product specifications are important with only three quarters of architects using NBS and 95 saying they want 3D CAD images The seminar continued with presentations from a number of leading communications agencies Anna Hern from Ridgemount PR took a look at PR in this digital age siting that hardcopy readership is showing an overall decline and people are being more selective and specific about what they read and look for in journals and the way they use search engines On a more positive note she went on to say there is a diversity of information sources available now meaning there is less reliance on publishing houses and directories Jan Zajac from The Charlotte Street Agency backed this up by saying in his presentation that successful marketing in the digital age requires a successful marriage of media and content Jan presented findings that demonstrate product appearance and its sustainability credentials carry the most influence when it comes to specification this is followed by cost He went on to review the importance of branding which is shorthand for what your product delivers saying that a brand is a product with added value The event concluded with a case study presented by Paul Evans of Celotex The campaign sought to change perceptions and reposition Celotex as a number one provider of refurbishment solutions prior to the Green Deal Launch It used a number of channels hardcopy and online journal advertising direct mail landing pages Youtube Twitter and LinkedIn The focus though was not just on the communications but also on brand positioning reinforcing the need to communicate with a holistic integrated approach Conclusion From this seminar four elements stood out In this digital age when there is so much noise it is important to have a strong brand one that makes your product memorable It is also important to consider your message making sure that it is providing value the saying Content is King is as relevant as ever Selecting relevant communication channels for your target audience is key to ensuring you are in the right place at the right time Finally designers and contractors want technical support from manufacturers in the form of seminars specifications and images Competitive Advantage will shortly commission research into what architects want in terms of technical support Tell us what you want to know by completing our online form More about the Construction Media Index research The Construction Media Index now in its 3rd year is a comprehensive report detailing the communication channels available for promoting to the construction sector Research for Construction Media Index was conducted during April 2013 It comprised 550 targeted telephone interviews To ensure complete impartiality no publishers of media have been involved in either the compilation of contact lists or subsequent phases of the research The Construction Media Index reports will be available from June 2013 Pre order your copy now Further

    Original URL path: http://www.cadvantage.co.uk/communicating-with-construction-industry-decision-makers-making-the-right-media-choices/ (2016-02-12)
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web-archive-uk.com, 2017-12-16