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  • Construction industry update: September | Competitive Advantage
    16 2014 updated on January 18 2016 by Chris Ashworth Leave a comment Tweet The Chartered Institute of Building has launched a guide for MPs and prospective parliamentary candidates to highlight the strategic importance of construction to the UK economy The Get Britain Building Campaign has issued its action plan with a list of actions to complete by 2015 Barbour ABI have issued Scottish Construction A Bright Future warning over 7billion of planned construction works could be in jeopardy if Scotland votes to leave the United Kingdom The ONS have released Construction Statistics No 15 2014 edition it gives a broad perspective of statistical trends in UK construction as well as features on leading initiatives that may influence the future The latest figures for the Help to Buy have been released the figures cover the first 16 months of the scheme and show just under 30 000 houses have been bought through Help to Buy The Government has announced they are slashing red tape to boost British housebuilding they claim the measures will save housebuilders and counculs 114 million per year Construction industry knowledge hub Understanding the construction industry Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite s strike strong Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight

    Original URL path: http://www.cadvantage.co.uk/construction-industry-update-september/ (2016-02-12)
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  • Understanding the construction industry | Competitive Advantage | Page 4
    builders London s first long term infrastructure plan has been launched by the Mayor he said This plan is a real wake up call to the Construction industry knowledge hub Construction market activity Understanding the construction industry Construction industry update June Posted on July 15 2014 updated on January 18 2016 by Chris Ashworth Leave a comment The government has released the sixth monthly figures for the Help to Buy Scheme which reflects the growth of the housing sector These figures show that in the first 14 months up to 31st May 2014 22 831 homes have been bought with the help of this scheme which has increase by 11 from the total Construction industry knowledge hub Understanding the construction industry The Decision Making Unit understanding specification influence Posted on June 26 2014 by Helen Leave a comment The construction sector s Decision Making Unit DMU is far more complex than many business to business markets This is because the team responsible for designing selecting purchasing and installing products is usually created for a single project employed by different organisations and then disbanded To further complicate matters the nature of the relationship between the members of Building Information Modelling Construction industry knowledge hub Effective specification strategies Understanding the construction industry Construction industry update June Posted on June 10 2014 updated on January 18 2016 by Helen Leave a comment New data shows that 74 of homes bought through the Help to Buy scheme are new build properties An interesting article by Building asks Is planning the root cause of England s housing market ills Referenced in the Queen s Speech the government has published its Infrastructure Bill The Bill would turn the Highways Agency into a Government owned company Construction industry knowledge hub Construction market activity Understanding the construction industry Understanding construction market forecasts how they can help with business planning Posted on May 12 2014 updated on May 15 2014 by Michael Prince Leave a comment With a cautious return to growth it is important to keep informed of changes in the construction market and its sectors With this in mind this blog looks at how to use construction market forecasts to inform your business strategy An overview of UK construction the industry today Construction is a key sector for the Construction industry knowledge hub Construction market activity Understanding the construction industry Sustainability update April Posted on April 9 2014 updated on January 18 2016 by Helen Leave a comment Version 3 of the Green DealCode of Practice has just been published by DECC they have also published a draft of version 4 that will replace version 3 in due course There are calls for the Green Deal to be thrown a lifeline with only 33 plans being recorded in February The Government is providing Construction industry knowledge hub Effective specification strategies Sustainability Understanding the construction industry New Research Two thirds of suspended ceiling specifications are nominated Posted on April 9 2014 updated on April 9 2014 by Helen

    Original URL path: http://www.cadvantage.co.uk/category/knowledge-hub/understanding-the-construction-industry/page/4/ (2016-02-12)
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  • Customer satisfaction – Applying what you learn to boost productivity | Competitive Advantage
    potential of each customer Applying what you learn by improving current product and services is an important element of customer satisfaction surveys Also remember that the findings can also input into new products and services or identifies opportunities to cross sell other products Much more effective than developing new customers is the retention of current customers Developing strong customer relationships is key to business success Very often just the act of asking for customer opinions will improve relationships Customer satisfaction is about perceptions Identify the Service Gap and then reduce it Finally having a full understanding of your customers expectations and attitudes is key to business development Successful companies survey their customers once or twice a year to keep in touch with changing views and benchmark performance against their competitors and suppliers of complementary products Applying what you learn Learning point 1 Share the findings of your customer satisfaction surveys so all parts of your business understand the needs of your customer This allows each business unit to identify new profitable ways of satisfying customers needs Maximising the learning potential Learning point 2 Use the survey findings to inform and adapt your sales approach Identifying cross selling opportunities increases the profit potential of each customer Learning point 3 Apply the survey findings to your service delivery Adapting and improving your service delivery will increase customer retention Learning point 4 Feed your customer satisfaction survey findings into your new product development Learning point 5 Taking regular customer satisfaction surveys is a good way of informing your business strategy Knowing what your customers want is critical to business success Conclusion Customer satisfaction surveys can review a number of aspects of the customer relationship such as delivery performance product suitability and quality of your staff It also obtains similar information about your principal competitors so that differences can be evaluated The survey should be the first stage of your customer value programme and each report should yield follow up actions to help you implement changes and exploit the opportunities identified In principal conducting regular customer satisfaction surveys allows you to place customer value at the heart of your business Enabling you to identify opportunities to retain customers cross sell and up sell as well as deliver new successful products It informs your business strategy and places you in a strong position to grow profits Further reading The 5 essential elements of an awesome research brief Know your Customers Understanding construction market forecasts how they can help with business planning Further information Learn how we can help you with researching the construction market Download our Research brief template Working with Competitive Advantage Competitive Advantage has been conducting construction market research since 2000 Our marketing team have construction industry experience and are familiar with the industry s language and practices Our commercial experience means that as well as reporting market research findings we are able to interpret these effectively and make sound business recommendations We aim to provide high quality information at an economic cost

    Original URL path: http://www.cadvantage.co.uk/customer-satisfaction-applying-what-you-learn-to-boost-productivity/ (2016-02-12)
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  • Energy efficiency expertise can boost your margins | Competitive Advantage
    occupants In terms of design while traditional construction methods can be modified there are a raft of new construction techniques available Some are based around the fabric of the building and will make the structure a better insulator they include new systems such as triple glazing and lightweight walls Others are designed to minimise the amount of energy required to heat or cool the building and range from more efficient boilers to means of recovering waste heat Things for contractors to consider For the contractor this means you need to be up to speed with the latest offerings available from manufacturers If you understand the pros and cons of the different systems then you can advise your clients presenting yourself as someone they can rely on to help make what can be a complicated choice It is also important to know how to install these systems correctly Very often their performance can be let down by poor installation and clients want to know that they can trust the contractors they use to do a good job All of this provides the opportunity to differentiate your business from those of your competitors and justify a premium price key to business survival Ways to learn about efficiency So take the opportunity to learn about the new systems and products available In addition to details on manufacturer websites many trade associations and industry organisations are running seminars to inform about the options available One example is a free event being organised by the Green Construction Board on the morning of 3 July at Nottingham University This will explain some of the changes to Document L and then give a tour of the demonstration houses at the university If you are based in the area why not come along and learn more about the

    Original URL path: http://www.cadvantage.co.uk/energy-efficiency-expertise-can-boost-your-margins/ (2016-02-12)
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  • Chris Ashworth | Competitive Advantage | Page 3
    channels Last week I presented at the CIMCIG seminar Communicating with Construction Industry Decision Makers In this blog I give an overview of the event with a summary of the Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding your customer Specification how to deliver an epic blockbuster Posted on February 12 2013 updated on January 4 2016 by Chris Ashworth 1 Comment Understanding forms of specification The Oxford English Dictionary defines a specification as A detailed description of the construction workmanship materials etc of work done or to be done prepared by an architect engineer etc However in practice it is much more complicated than this Think of your specification as a composition the information to be Communicating with the industry Construction industry knowledge hub Effective specification strategies May Construction Market Overview Posted on May 21 2012 updated on January 18 2016 by Helen Leave a comment So much for avoiding double dip recession as predicted at the budget For those who missed it the UK entered double dip recession according to the latest Quarter 1 statistics for GDP published by the ONS at the end of April A major contributor was construction which fell by 3 in the first quarter following Construction industry knowledge hub Construction market activity Don t Ignore BIM Posted on May 10 2012 updated on January 18 2016 by cadvantage Leave a comment BIM Building Information Modelling is now competing with Sustainability as the hot topic for the construction industry since the government announcement that it will be required on all public sector projects over 5 million from 2016 onwards This programme of implementation is already underway with the Ministry of Justice and NHS now requiring it on Building Information Modelling Construction industry knowledge hub Understanding the construction industry The Marketing Mix and the Challenge of Combining Offline with Online Posted on April 3 2012 updated on January 4 2016 by cadvantage Leave a comment Last week I was presenting at Mobile Apps in the Built Environment and I began to jot some thoughts down As the event title suggests the subject was Apps I presented our latest research Construction Media Index giving an insight into channels of communication used by the construction sector covering traditional forms such as print Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer March Construction Market Oveview Posted on March 15 2012 updated on January 4 2016 by Helen Leave a comment Latest Office of National Statistics figures show that construction output has continued to fall and was down 2 3 in January Comparing the quarter with the equivalent period a year ago there was a small increase of 0 6 The largest increase was new Infrastructure up 11 and the largest fall was public non housing down 15 4 Construction orders for Construction market activity 6 highs and lows of communicating with construction specifiers Posted on March 8 2012 updated on January 4 2016 by

    Original URL path: http://www.cadvantage.co.uk/tag/chris-ashworth/page/3/ (2016-02-12)
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  • Construction Content Marketing | Competitive Advantage
    a comment Communicating with decision makers in the construction Industry The 4th edition of the Construction Media Index is soon to be released This research provides an impartial view on the use of hardcopy and electronic media by category of decision maker how electronic media is being used to inform product and design ideas industry publications which are Marketing in construction Understanding your customer Marketing round up April Posted on April 13 2015 updated on January 18 2016 by Helen Leave a comment Building product sales and marketing Steve Rogan has published a LinkedIn article about how sales is changing for building product manufacturers with regards to customer service and advances in communication David Gallagher in his article argues that marketing and sales are not the same Pauley Creative provide some advice on how to effectively structure a Construction industry knowledge hub Marketing in construction Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction

    Original URL path: http://www.cadvantage.co.uk/tag/construction-content-marketing/ (2016-02-12)
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  • MARKETING MIX | Competitive Advantage
    Social Media Marketing 101 toolkit For Construction industry knowledge hub Marketing in construction How much should you invest in your Construction Sales Marketing Posted on November 19 2013 updated on April 15 2014 by Helen 1 Comment How do you decide your marketing spend and then justify it to the Finance Director Even when starting with a bottom up process it is useful to have a comparison with other similar companies Competitive Advantage Consultancy has completed a survey of marketing activity and spend in the construction sector for Manufacturers Contractors Professional Services and Communicating with the industry Construction industry knowledge hub Marketing in construction Love construction Love your business Posted on August 8 2013 updated on April 9 2014 by Chris Ashworth Leave a comment How to make sure people like and want to do business with you I recently wrote an article for CNPlus following the launch of their Love Construction campaign The article argued that in the same way people are saying what is great about construction time should be spent thinking about what is great about your Construction industry knowledge hub Understanding the construction industry Understanding your customer The Growth of Social Media in Construction How to take advantage Posted on August 7 2013 updated on April 15 2014 by Chris Ashworth Leave a comment Our recent research the Construction Media Index demonstrates that social media is an established part of the business landscape Social media is a great leveller and in my recent articles for AIS Interiors Insight and Construction News I present the case for building profile through social media In the past the small or medium sized business Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding your customer The Growth of Social Media in Construction Posted on August 6 2013 updated on January 18 2016 by Chris Ashworth Leave a comment For three years Competitive Advantage have been measuring the communication channels used by Architects Engineers and Contractors in the Construction Media Index During that time we have seen the use of social media grow and now become an established part of the information network Online communications seems to have come of age And in my recent Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding your customer Communicating with Construction Industry Decision makers PR in a digital age Posted on July 16 2013 updated on January 4 2016 by Helen Leave a comment Our recent research Construction Media Index identifies communication channels used by the key decision makers in UK construction industry It looks at the readership of hardcopy and online trade journals industry blogs and websites and the use of product directories as well as attendance of technical seminars It also provides an insight into Twitter and Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the different players in the industry Civil Engineers Posted on July 2 2013 updated on January 18 2016 by Helen 3 Comments The construction industry is

    Original URL path: http://www.cadvantage.co.uk/tag/marketing-mix/ (2016-02-12)
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  • Marketing round-up: October | Competitive Advantage
    also issued a slideshare presentation on 9 inbound marketing insights from the U K Hubspot have also re released their most popular eBook which outlines 6 essential steps to internet marketing success Onespot have created an infographic that shows how actual results of content marketing don t always line up with what were intended and provides a few tips on how to close the gap The Great Divide in Content Marketing Lucia Di Stazio of MRA Marketing in a recent article for Riba Insight reminds us of the importance of integrating your marketing to leverage effect With the trend towards inbound marketing it is important not to forget traditional channels and taking an integrated approach Construction Marketing Media argue the effectiveness of social media saying that the old methods should not be abandoned it is still important to pick up the phone and talk And in a recent blog they remind us to complete customer testimonials providing a simple and time efficient approach The Modern Marketing Blog takes a look at what B2C and B2B can learn from each other SpecifiedBy have launched a construction marketing specific blog with their first article announcing a new service for construction marketers of smart automated reporting And as we head towards the end of the year Hubspot provide a video interview with David Meerman Scott Brian Halligan on What s Changed with Marketing in 2014 Marketing in construction CONSTRUCTION MARKETING MARKETING IN CONSTRUCTION Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite s strike strong Learn more about Building Information Modelling Communicating with

    Original URL path: http://www.cadvantage.co.uk/marketing-round-up-october/ (2016-02-12)
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web-archive-uk.com, 2017-12-11