web-archive-uk.com


Web directory, archive
Search web-archive-uk.com:


Find domain in archive system:
web-archive-uk.com » UK » C » CADVANTAGE.CO.UK

Total: 836

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • CONSTRUCTION MARKETING | Competitive Advantage | Page 3
    articles on in bound the last one looked at the Construction industry knowledge hub Marketing in construction What should you consider when trying to get your stories into the construction press Posted on June 10 2014 updated on January 18 2016 by Chris Ashworth Leave a comment At the recent CIMCIG hosted seminar Death of Journalism we heard from journalists how the internet delivering massive amounts of information for us to access much of which we expect to get for free has impacted on the way publications operate and are funded Listening to the different speakers each publisher has developed different ways of meeting Communicating with the industry Marketing in construction Specification Strategy 5 steps to building strong relationships with specifiers Posted on January 14 2014 updated on November 26 2014 by Helen Leave a comment To be effective the process of relationship building really needs to start before a project has even been conceived But how do you achieve that Here are 5 simple steps to follow Step One Analyse your target markets Identify your top clients contractors and architects or engineers operating in each sector and how they work Communicating with the industry Construction industry knowledge hub Effective specification strategies Managing your Specification Strategy what do architects want Posted on January 2 2014 updated on November 26 2014 by Helen Leave a comment For the construction product manufacturer marketing to architects is a key business strategy creating awareness of products so that they ll be included in designs thereby creating demand pull through the supply chain and eventually sales The architect is one of the most important members of the design team distilling the requirements and advice of other Communicating with the industry Construction industry knowledge hub Effective specification strategies How much should you invest in your Construction Sales Marketing Posted on November 19 2013 updated on April 15 2014 by Helen 1 Comment How do you decide your marketing spend and then justify it to the Finance Director Even when starting with a bottom up process it is useful to have a comparison with other similar companies Competitive Advantage Consultancy has completed a survey of marketing activity and spend in the construction sector for Manufacturers Contractors Professional Services and Communicating with the industry Construction industry knowledge hub Marketing in construction Reaping the Benefits of BIM An Interview with David Philp Posted on October 24 2013 updated on April 9 2014 by Helen Leave a comment Our recent research Adoption of BIM by Architects has been compiled to provide an impartial view to help product manufacturers make informed decisions as part of their BIM strategy The provision of BIM objects by building product manufacturers is now an issue of when not if and of course how With this in mind I asked Building Information Modelling Construction industry knowledge hub Effective specification strategies Understanding your customer Understanding the different players in the industry Main Contractor Posted on October 15 2013 updated on November 26 2014 by Helen Leave a

    Original URL path: http://www.cadvantage.co.uk/tag/construction-marketing/page/3/ (2016-02-12)
    Open archived version from archive


  • SPECIFICATION SELLING | Competitive Advantage | Page 3
    issue of when not if and of course how With this is mind I Building Information Modelling Communicating with the industry Construction industry knowledge hub Effective specification strategies Reaping the Benefits of BIM An Interview with David Philp Posted on October 24 2013 updated on April 9 2014 by Helen Leave a comment Our recent research Adoption of BIM by Architects has been compiled to provide an impartial view to help product manufacturers make informed decisions as part of their BIM strategy The provision of BIM objects by building product manufacturers is now an issue of when not if and of course how With this in mind I asked Building Information Modelling Construction industry knowledge hub Effective specification strategies Understanding your customer Reaping the Benefits of BIM An interview with John Tebbit Posted on October 16 2013 updated on April 9 2014 by Helen 1 Comment Our recent research Adoption of BIM by Architects has been compiled to provide an impartial view to help product manufacturers make informed decisions as part of their BIM strategy The provision of BIM objects by building product manufacturers is now an issue of when not if and of course how With this in mind I asked Building Information Modelling Construction industry knowledge hub Effective specification strategies Understanding your customer Understanding the different players in the industry Building Services Engineers Posted on September 30 2013 updated on January 18 2016 by Helen Leave a comment The construction industry is made up of a series of relationships with architects designers engineers contractors sub contractors all working together to meet the needs of the client This blog is the fourth in the series looking at the different players in the industry The aim of this series is to provide a clearer view of Communicating with the industry Construction industry knowledge hub Understanding the construction industry Understanding the different players in the industry Civil Engineers Posted on July 2 2013 updated on January 18 2016 by Helen 3 Comments The construction industry is made up of a series of relationships with architects designers engineers contractors sub contractors all working together to meet the needs of the client This blog is the second in the series looking at the different players in the industry The aim of this series is to provide a clearer view of Construction industry knowledge hub Understanding the construction industry Understanding your customer Measuring your Brand Strength in Specification Posted on June 3 2013 updated on January 4 2016 by Chris Ashworth Leave a comment The Net Promoter Score the most important metric for business The Net Promoter Score NPS is a loyalty metric developed by Fred Reichheld In his book The Ultimate Question NPS is presented as the most important metric for business Developed for consumer marketing the Net Promoter Score tracks how customers represent a company to Construction industry knowledge hub Understanding your customer Specification how to deliver an epic blockbuster Posted on February 12 2013 updated on January 4 2016 by Chris

    Original URL path: http://www.cadvantage.co.uk/tag/specification-selling-2/page/3/ (2016-02-12)
    Open archived version from archive

  • WHAT DO SPECIFIERS WANT | Competitive Advantage | Page 3
    and then disbanded To further complicate matters the nature of the relationship between the members of Building Information Modelling Construction industry knowledge hub Effective specification strategies Understanding the construction industry 12 steps to delivering effective CPD Posted on May 27 2014 updated on May 27 2014 by Chris Ashworth Leave a comment CPD seminars are an effective tool for starting a new relationship or enhancing an existing one with a practice Architects are required to complete 35 hours of CPD Continuing Professional Development each year other professionals have to meet similar requirements CPD seminars are a proactive way to introduce your company and demonstrate technical competence This Communicating with the industry Construction industry knowledge hub Effective specification strategies Recruiting a Specification Salesperson Posted on May 6 2014 updated on May 6 2014 by Chris Ashworth Leave a comment With the UK construction industry strengthening we have been asked by a few of our clients how they go about recruiting more sales staff Identifying a candidate with the myriad of skills required to specification sell is a challenge When recruiting an established Specification Salesperson you will expect him or her to have a network Construction industry knowledge hub Effective specification strategies Are you getting the most from your specification activity Posted on May 1 2014 updated on May 14 2014 by Chris Ashworth Leave a comment NBS have just published their latest Specification Survey and it provides some invaluable information about the evolving specification process as well as some clues for improving specification sales activity Here are a few points for you to think about Get involved in projects at an early stage An important finding is that specification creation is Construction industry knowledge hub Effective specification strategies BIM for Manufacturers Are they terrified Posted on April 5 2014 updated on April 9 2014 by Helen Leave a comment At the end of March the inaugural meeting of BIM4M2 was held This is the group representing manufacturers that now forms part of the government s BIM Task Force It is early days but hopefully the group will be able to influence the standardisation of practices including templates for BIM objects so that it is easier Building Information Modelling Construction industry knowledge hub Managing your Specification Strategy What is Key Account Management Posted on March 11 2014 updated on April 8 2015 by Helen Leave a comment Key Account Management KAM is a professional sales approach which involves the supplier and client s business working together to gain understanding of each others business and achieve common goals Identifying your key clients allows you to then work with their Architects Engineers and Contractors taking a more holistic approach to your specification strategy This is Communicating with the industry Construction industry knowledge hub Effective specification strategies Effective CPD An essential part of becoming a Trusted Advisor Posted on February 26 2014 updated on April 23 2014 by Helen Leave a comment CPD Continuing Professional Development is probably one of the most effective means of

    Original URL path: http://www.cadvantage.co.uk/tag/what-do-specifiers-want/page/3/ (2016-02-12)
    Open archived version from archive


  • Architects | Competitive Advantage | Page 3
    by cadvantage Leave a comment If you are a Marketer new to construction then you may be feeling overwhelmed by the complexity of this challenging market place The construction industry is made up of a series of relationships with architects designers engineers contractors sub contractors all working together to meet the needs of the client There are also a number of Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer The Marketing Mix and the Challenge of Combining Offline with Online Posted on April 3 2012 updated on January 4 2016 by cadvantage Leave a comment Last week I was presenting at Mobile Apps in the Built Environment and I began to jot some thoughts down As the event title suggests the subject was Apps I presented our latest research Construction Media Index giving an insight into channels of communication used by the construction sector covering traditional forms such as print Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer 6 highs and lows of communicating with construction specifiers Posted on March 8 2012 updated on January 4 2016 by cadvantage Leave a comment The construction market is complex with many influences and drivers As a product manufacturer it is often hard to know where to start when trying to get your product specified Getting the right communication channels to focus your efforts on is critical and our latest research Construction Media Index CMI provides a comprehensive insight into Communicating with the industry Effective specification strategies Marketing in construction Using Benefits to Demonstrate Value Posted on February 28 2012 updated on January 18 2016 by Chris Ashworth Leave a comment Any salesman must be able to demonstrate value if they are to

    Original URL path: http://www.cadvantage.co.uk/tag/architects/page/3/ (2016-02-12)
    Open archived version from archive

  • CONSTRUCTION ACTIVITY | Competitive Advantage | Page 3
    market ills Referenced in the Queen s Speech the government has published its Infrastructure Bill The Bill would turn the Highways Agency into a Government owned company Construction industry knowledge hub Construction market activity Understanding the construction industry June construction market overview Posted on June 10 2014 updated on January 18 2016 by Helen Leave a comment Market outlook remains positive with the latest CPA Construction Trade Survey showing that construction activity rose again in Q1 the first time in six years that the industry has enjoyed four consecutive quarters of growth Housing is a key driver of this but The National Housing Federation has reported that the London market is beginning Construction industry knowledge hub Construction market activity Understanding construction market forecasts how they can help with business planning Posted on May 12 2014 updated on May 15 2014 by Michael Prince Leave a comment With a cautious return to growth it is important to keep informed of changes in the construction market and its sectors With this in mind this blog looks at how to use construction market forecasts to inform your business strategy An overview of UK construction the industry today Construction is a key sector for the Construction industry knowledge hub Construction market activity Understanding the construction industry February Construction Market Overview Posted on February 13 2014 updated on January 18 2016 by Helen Leave a comment The Construction Products Association has released its latest Construction Trade Survey This survey shows that in Q4 2013 Construction activity rose by a substantial amount making it the first time in 5 years the industry has seen growth over 3 consecutive quarters In contrast to this GDP figures released by the ONS show the UK economy Construction industry knowledge hub Construction market activity December Construction Market Overview Posted on December 14 2013 updated on April 9 2014 by Helen Leave a comment The Chancellor presented his Autumn Statement last week with one positive point relevant to construction that the government would beinvesting 1bn in loans to unblock stalled housing developments in Leeds and Manchester he commented that If we want more people to own a home we have to build more homes It was also announced that Councils would Construction industry knowledge hub Construction market activity The Changing Dynamics of Product Specification growing future prospects Posted on December 10 2013 updated on January 18 2016 by Helen Leave a comment At a recent summit Chief Executives of some of our leading construction contractors were asked to comment on prospects for the future These are some of the phrases they used Building information modelling collaborative behaviours drive around efficiency working smarter more for less cost in use energy in buildings more sustainable construction Although this was Communicating with the industry Construction industry knowledge hub Effective specification strategies Understanding Forecasts an interview with Noble Francis Posted on December 9 2013 updated on April 9 2014 by Helen Leave a comment The construction industry has complex interrelationships between buyers and decision makers

    Original URL path: http://www.cadvantage.co.uk/tag/construction-activity/page/3/ (2016-02-12)
    Open archived version from archive

  • CONSTRUCTION MARKET | Competitive Advantage | Page 3
    housing market ills Referenced in the Queen s Speech the government has published its Infrastructure Bill The Bill would turn the Highways Agency into a Government owned company Construction industry knowledge hub Construction market activity Understanding the construction industry June construction market overview Posted on June 10 2014 updated on January 18 2016 by Helen Leave a comment Market outlook remains positive with the latest CPA Construction Trade Survey showing that construction activity rose again in Q1 the first time in six years that the industry has enjoyed four consecutive quarters of growth Housing is a key driver of this but The National Housing Federation has reported that the London market is beginning Construction industry knowledge hub Construction market activity Understanding construction market forecasts how they can help with business planning Posted on May 12 2014 updated on May 15 2014 by Michael Prince Leave a comment With a cautious return to growth it is important to keep informed of changes in the construction market and its sectors With this in mind this blog looks at how to use construction market forecasts to inform your business strategy An overview of UK construction the industry today Construction is a key sector for the Construction industry knowledge hub Construction market activity Understanding the construction industry February Construction Market Overview Posted on February 13 2014 updated on January 18 2016 by Helen Leave a comment The Construction Products Association has released its latest Construction Trade Survey This survey shows that in Q4 2013 Construction activity rose by a substantial amount making it the first time in 5 years the industry has seen growth over 3 consecutive quarters In contrast to this GDP figures released by the ONS show the UK economy Construction industry knowledge hub Construction market activity Understanding Forecasts an interview with Noble Francis Posted on December 9 2013 updated on April 9 2014 by Helen Leave a comment The construction industry has complex interrelationships between buyers and decision makers which are becoming increasingly complicated as it faces new demands and pressures such as sustainability and the introduction of BIM With a cautious return to growth it is important to keep informed of changes in the construction market and its sectors Monitoring changes and understanding industry forecasts can Construction industry knowledge hub Construction market activity Understanding the construction industry September Construction Market Overview Posted on September 21 2013 updated on January 18 2016 by Helen Leave a comment The ONS has released its latest figures for Construction Output These figures show that compared to June 2013 output increased in July 2013 by 2 2 and has also increased by 2 when compared with July 2012 The volume of new orders for Q2 2013 is estimated to be 19 8 higher than in Q1 2013 and has risen by Construction industry knowledge hub Construction market activity August Construction Market Overview Posted on August 15 2013 updated on January 18 2016 by Helen Leave a comment At long last the green shoots of recovery

    Original URL path: http://www.cadvantage.co.uk/tag/construction-market/page/3/ (2016-02-12)
    Open archived version from archive

  • CONSTRUCTION MARKET SURVEY | Competitive Advantage | Page 2
    journals industry blogs and websites and the use of product directories as well as attendance of technical seminars It also provides an insight into Twitter Communicating with the industry Construction industry knowledge hub Understanding your customer The Growth of Social Media in Construction Posted on August 6 2013 updated on January 18 2016 by Chris Ashworth Leave a comment For three years Competitive Advantage have been measuring the communication channels used by Architects Engineers and Contractors in the Construction Media Index During that time we have seen the use of social media grow and now become an established part of the information network Online communications seems to have come of age And in my recent Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding your customer July Construction Market Overview Posted on July 17 2013 updated on April 9 2014 by Helen Leave a comment The ONS released its figures for Output in the Construction Industry May 2013 earlier this month these figures show that total volume of construction output in May 2013 was 4 8 lower than in May 2012 with zero growth since April 2013 The Construction Products Association s State of the Trade Survey 2013 Q2 shows that the sales Construction industry knowledge hub Construction market activity Understanding the different players in the industry Civil Engineers Posted on July 2 2013 updated on January 18 2016 by Helen 3 Comments The construction industry is made up of a series of relationships with architects designers engineers contractors sub contractors all working together to meet the needs of the client This blog is the second in the series looking at the different players in the industry The aim of this series is to provide a clearer view of Construction industry knowledge hub Understanding the construction industry Understanding your customer Communicating with Construction Industry Decision Makers An Integrated Strategy Posted on June 11 2013 updated on January 18 2016 by Helen Leave a comment Our recent research Construction Media Index identifies communication channels used by the key decision makers in the UK construction industry It looks at the readership of hardcopy and online trade journals industry blogs and websites and the use of product directories as well as attendance of technical seminars It also provides an insight into Twitter Communicating with the industry Construction industry knowledge hub Understanding the construction industry Understanding your customer Measuring your Brand Strength in Specification Posted on June 3 2013 updated on January 4 2016 by Chris Ashworth Leave a comment The Net Promoter Score the most important metric for business The Net Promoter Score NPS is a loyalty metric developed by Fred Reichheld In his book The Ultimate Question NPS is presented as the most important metric for business Developed for consumer marketing the Net Promoter Score tracks how customers represent a company to Construction industry knowledge hub Understanding your customer Communicating with Construction Industry Decision Makers making the right media choices Posted on May 21 2013 updated on January 18

    Original URL path: http://www.cadvantage.co.uk/tag/construction-market-survey/page/2/ (2016-02-12)
    Open archived version from archive

  • Market Research that informs your business strategy. Part 5: Deciding on an interview method | Competitive Advantage
    the organisation conducting the survey or cares about the results It is also important to bear in mind that on line survey participants are limited to those who are internet savvy and care must be taken not to let this bias the results For example when conducting the Construction Media Index Competitive Advantage choose not to use this method as it would be likely to show a much higher usage of social media than a representative sample would show Other disadvantages are that you cannot control the number or mix of participants making it much harder to work to a quota Telephone research Competitive Advantage has found telephone interviews to be the most cost effective and reliable method of research in the construction sector The two way conversation allows for clarity and the flow of questions can be directed according to the answers given This human element allows for greater detail in the responses especially in the case of open questions Telephone research needn t be conducted in one go the answers can be collected over a series of calls You can choose who to include in your calling list meaning a more targeted approach The challenges are that telephone research does require a researcher with good questioning skills one who is able to get past the gatekeeper to speak to the right respondent Our experience is that telephone research skills are also very different from telesales skills Time can also be an issue with this research especially if you have a tight deadline Face to face research If there are some complex issues or important customers consider face to face interviews in the research process Obviously the challenge is scheduling the time for an interview with the chosen respondent and where Meetings usually take place at the respondent s office and sometimes involve more than one person This is also an expensive option Another way to achieve this is by hosting a focus group Focus Groups The purpose of the focus group is to bring together people who have similar experiences to discuss an issue By holding a group discussion each participant should contribute to the conversation supporting opinions or adding a different perspective on an issue It is an ideal environment to test opinions or discuss new ideas These may have been the findings from a telephone survey and the focus group can be used to gain a better understanding of some of the issues behind the responses Alternatively it can be used to test concepts before conducting a telephone or online survey Focus groups are particularly valuable when researching attitudes to a new product or testing attitudes to product literature It works in a far less structured manner than a standard interview with a facilitator guiding the discussion allowing one participant s opinions to spark thoughts from others Conclusions Market research is an important part of business and when used effectively can inform business decisions which contribute to the success of your company In summary market research

    Original URL path: http://www.cadvantage.co.uk/market-research-that-informs-your-business-strategy-part-5-deciding-on-an-interview-method/ (2016-02-12)
    Open archived version from archive



  •  


web-archive-uk.com, 2017-12-18