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  • MARKETING IN CONSTRUCTION | Competitive Advantage | Page 3
    and spend in the construction sector for Manufacturers Contractors Professional Services and Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the different players in the industry Main Contractor Posted on October 15 2013 updated on November 26 2014 by Helen Leave a comment The construction industry is made up of a series of relationships with architects designers engineers contractors sub contractors all working together to meet the needs of the client This blog is the fifth in the series looking at the different players in the industry The aim of this series is to provide a clearer view of Construction industry knowledge hub Understanding the construction industry Understanding your customer Communicating with Construction Industry Decision makers An interview with Tom Fitzpatrick of Construction News Posted on August 21 2013 updated on January 18 2016 by Helen Leave a comment Our recent research Construction Media Index identifies communication channels used by the key decision makers in the UK construction industry It looks at the readership of hardcopy and online trade journals industry blogs and websites and the use of product directories as well as attendance of technical seminars It also provides an insight into Twitter Communicating with the industry Construction industry knowledge hub Understanding your customer The Growth of Social Media in Construction How to take advantage Posted on August 7 2013 updated on April 15 2014 by Chris Ashworth Leave a comment Our recent research the Construction Media Index demonstrates that social media is an established part of the business landscape Social media is a great leveller and in my recent articles for AIS Interiors Insight and Construction News I present the case for building profile through social media In the past the small or medium sized business Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding your customer The Growth of Social Media in Construction Posted on August 6 2013 updated on January 18 2016 by Chris Ashworth Leave a comment For three years Competitive Advantage have been measuring the communication channels used by Architects Engineers and Contractors in the Construction Media Index During that time we have seen the use of social media grow and now become an established part of the information network Online communications seems to have come of age And in my recent Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding your customer Communicating with Construction Industry Decision makers PR in a digital age Posted on July 16 2013 updated on January 4 2016 by Helen Leave a comment Our recent research Construction Media Index identifies communication channels used by the key decision makers in UK construction industry It looks at the readership of hardcopy and online trade journals industry blogs and websites and the use of product directories as well as attendance of technical seminars It also provides an insight into Twitter and Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the different players in the industry Civil Engineers

    Original URL path: http://www.cadvantage.co.uk/tag/marketing-in-construction-2/page/3/ (2016-02-12)
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  • The Growth of Social Media in Construction | Competitive Advantage
    professionals use them for help with work mostly to network or keep informed about industry news Online video Watched by more than half of architects and main contractors QR codes are used by a third of industry decision makers Online communications are being used in an integrated manner There seems to be a blurring between the different forms of communication as online journals news alerts blogs and information websites are merging in people s perceptions However this integrated approach also means that the source of information is not always recognised People just know they got it off the web What Does this Mean for a Construction Product Manufacturer Simply content is still king if you want people to know about your products and specify them you need to be providing them with the technical information they need when they want it and in a form they can easily access Designers and contractors want technical support from manufacturers and whichever channel you are communicating by it is important to ensure that your messages are consistent support your brand ideals and that they provide value Researching and selecting the relevant communication channels for your target audience will ensure you are in the right place at the right time which is critical in the age of information on demand Further information Read the full article on The Use of Social Media in Construction Or read my article for AIS Profile Building Through Social Media Find out more about The Construction Media Index an independent impartial and comprehensive report detailing the communication channels available for promoting to the construction sector Further reading Communicating with Construction Industry Decision Makers an integrated strategy Measuring your Brand Strength in Specification Communicating with Construction Industry Decision Makers making the right media choices Communicating with the industry Construction industry

    Original URL path: http://www.cadvantage.co.uk/the-growth-of-social-media-in-construction/ (2016-02-12)
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  • Effective Specification Selling – Understanding how relationships are key | Competitive Advantage
    Once a project is started we can then use our established relationships to explore opportunities for product specification talking to our advocates to learn more about others in the decision making unit who will become targets in our relationship building process First the company builds relationships with the specifiers and then the sales person follows up in circumstances where he or she is effectively pushing against an open door The more doors the promotional activity can open for the sales person the more effective he or she will be Having got their foot in the door the sales person can then build on the established relationship to map the other players in the decision making unit client architect engineer sustainability consultant QS main contractor and specialist contractor both buyer and project manager They can all influence the selection of products Very rarely does one person have the power to force through a product choice but all have the power of veto As the project progresses and more influencers join the team the specification sales person will need to build relationships with all of these players and understand how influential they are as well as try to move his or her product offering up their priority lists How do the decision makers interrelate This is partly driven by the type of contract Relationships within a traditional contract will be different to that in design and build It is also dependent on the experience of the designer and the input they will accept from the specialist contractor Increasingly more sophisticated specialist contractors are recognising the advantages of being involved in a project at the design stage All of this is about thinking smart rather than just throwing resource at the problem a key consideration in these tough economic times A consequence of

    Original URL path: http://www.cadvantage.co.uk/effective-specification-selling-understanding-how-relationships-are-key/ (2016-02-12)
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  • Structural engineers | Competitive Advantage
    studies knowledge hub Knowledge hub Useful links Events Competitive Advantage Structural engineers Knowledge hub home Structural engineers Understanding the different players in the industry Structural Engineers Posted on July 31 2013 updated on January 18 2016 by Helen Leave a comment The construction industry is made up of a series of relationships with architects designers engineers contractors sub contractors all working together to meet the needs of the client This blog is the third in the series looking at the different players in the industry The aim of this series is to provide a clearer view of Communicating with the industry Construction industry knowledge hub Understanding the construction industry Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction sales and

    Original URL path: http://www.cadvantage.co.uk/tag/structural-engineers/ (2016-02-12)
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  • CIMCIG | Competitive Advantage
    Institute of Marketing s Construction industry Group and marketing manager at shower manufacturer Aqualisa Market research is one of the activities we know we should do more of but for lots of reasons we don t do anywhere as much as we need How many times do you Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer The future of the construction industry latest views from industry leaders Posted on April 10 2013 updated on January 18 2016 by Helen Leave a comment Last night CIMCIG held its annual Chairman s Debate Tuesday 9 April 2013 at which a number of leading figures form a panel to discuss a key construction issues in front of an audience of selected senior executives from the industry Principal guest was Peter Hansford Chief Construction Advisor the panel comprised Brian Berry Chief Executive Construction industry knowledge hub Construction market activity Understanding the construction industry Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter

    Original URL path: http://www.cadvantage.co.uk/tag/cimcig/ (2016-02-12)
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  • ian exall | Competitive Advantage
    knowledge hub Knowledge hub Useful links Events Competitive Advantage ian exall Knowledge hub home ian exall Cost or investment does market research pay Posted on September 7 2014 updated on September 18 2014 by cadvantage Leave a comment Author Ian Exall is chairman of CIMCIG the Chartered Institute of Marketing s Construction industry Group and marketing manager at shower manufacturer Aqualisa Market research is one of the activities we know we should do more of but for lots of reasons we don t do anywhere as much as we need How many times do you Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction sales and

    Original URL path: http://www.cadvantage.co.uk/tag/ian-exall/ (2016-02-12)
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  • Visualising research findings – my heroes | Competitive Advantage
    overall score of detractors and promoters as well as calculating the value to the business Although not very visual it is very simple That is why Fred Reichheld is one of my research heroes Tell the story Infographics tell a story and can present the key points from research in one big picture using graphics and icons to present the message presenting as much or as little information as you want An early infographic can be found for World War 2 demonstrating how working women are supporting the war effort The origins of modern day infographics are found in maps For example the development of the modern London Underground map created by Harry Beck In 1933 The design is based on electrical circuit drawings to represent the complicated tube system This simplified the way the data was presented because it removed the concept of distance from the map making it easy to read The modern day road sign was created out of the need for information to be presented in a clear format that anybody could understand quickly regardless of language spoken This was created by Margaret Calvert using pictograms to get information across in a way everybody could understand by representing instructions and information using everyday images Margaret Calvert and Harry Beck contributed significantly to how we visualise information for this reason they are two of my research heroes Keep it simple One simple way to visualise analysis is to create a S W O T matrix this represents strengths weakness opportunities and threats This is a good starting point for perhaps a new product launch S W O T analysis visualises the information across a grid system and can offer some useful interpretation of data but it is only as good as the data used and the context considered This form of matrix began in the 1960s and is attributed to the Stanford Research Institute If William Playfair gave us the fundamentals then Hans Rosling is bringing data visualisation into the modern day Hans Rosling is a statistician from Sweden from complex information he creates simple presentations that are extremely visual making statistics easy to understand and relatable Someone else who uses visuals well is Steven D Levitt Steven is an economist who questions theories through case studies in real world situations Together with Stephen J Dubner a journalist he wrote the book Freakonomics and subsequently SuperFreakonomics which came with illustrations They re love of visualising research is clear on their website and they have achieved the ultimate visualisation a movie Hans Rosling and Steve D Levitt are both number guys that are able to visualise their findings in an exciting and interesting way because of that they are included in my list of research heroes Competitive Advantage strives to learn from and include these techniques in our research reports Our aim is to make it quick and easy for you to understand the findings Who are your research heroes Further reading Market research who needs it The

    Original URL path: http://www.cadvantage.co.uk/visualising-research-findings-my-heroes/?replytocom=2922 (2016-02-12)
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  • Building Product Manufacturers | Competitive Advantage | Page 3
    for sustainability and energy efficiency there is a now a need for new product solutions The shortages of some key building materials also presents opportunity to introduce new building systems An effective New Product Development strategy Construction industry knowledge hub Marketing in construction Understanding your customer Customer satisfaction Applying what you learn to boost productivity Posted on August 6 2014 updated on July 31 2014 by Chris Ashworth Leave a comment You may feel that your customers receive good service but how does it compare with your competitors or other suppliers your customers use Furthermore customer satisfaction is based on perceptions which may be different to reality Conducting regular customer satisfaction surveys is an important element of good business Surveying your customers informs business process Construction industry knowledge hub Marketing in construction Understanding your customer BIM what should the manufacturer be doing Posted on July 23 2014 updated on July 29 2014 by Chris Ashworth Leave a comment If your organisation has not yet decided to offer BIM content be aware that in a very short time your business will be disadvantaged In a recent article for RIBA Insight I look at the Growing BIM Community When the BIM Task Force was first formed and the government announced that it wanted all of its buildings Building Information Modelling Construction industry knowledge hub BIM update July Posted on July 15 2014 updated on July 29 2014 by Chris Ashworth Leave a comment A recent blog by NBS offers 4 key points from the NBS National BIM Report 2014 A report by Mitbrand provides a Global perspectives on BIM and its uptake The BIM4sme taskgroup have launched their new website http www bim4sme org and here is a wealth of video resource for BIM A feature in Building Magazine covers a debate between BIM experts on Building Information Modelling Construction industry knowledge hub Three steps to win green construction specifications Posted on July 14 2014 updated on July 16 2014 by Chris Ashworth Leave a comment The UK is the sixth largest green construction sector in the world Whether it s called sustainability or energy efficiency the drive to improve the design of our new buildings and upgrade the UK s existing stock is very much centre stage Here are just three examples announced in the first week of July Lord Deighton Commercial Construction industry knowledge hub Effective specification strategies Sustainability Recruiting a Specification Salesperson Posted on May 6 2014 updated on May 6 2014 by Chris Ashworth Leave a comment With the UK construction industry strengthening we have been asked by a few of our clients how they go about recruiting more sales staff Identifying a candidate with the myriad of skills required to specification sell is a challenge When recruiting an established Specification Salesperson you will expect him or her to have a network Construction industry knowledge hub Effective specification strategies Are you getting the most from your specification activity Posted on May 1 2014 updated on May 14 2014

    Original URL path: http://www.cadvantage.co.uk/tag/building-product-manufacturers/page/3/ (2016-02-12)
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web-archive-uk.com, 2017-12-17