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  • New Research – Two thirds of suspended ceiling specifications are nominated | Competitive Advantage
    and specifications via a simple scoring mechanism based on the Net Promoter Score concept As part of the research respondents were asked how they specified ceilings It was interesting to note that two thirds of suspended specifications are nominated With performance specifications used half as much for decorative products than functional products Architects identified as currently working on projects in the target sectors were surveyed using an online survey during February 2014 Respondents were asked to name their preferred ceiling manufacturer from a list of 11 named manufacturers They were then asked the proportion of specifications in each of five formats Finally they were asked a simple question On a scale of 1 to 10 where 1 is not likely and 10 is very likely how likely would you be to name the following ceiling brands in your specification This question was asked twice once for mineral fibre ceiling manufacturers and once for metal ceiling manufacturers The objective of this research is to evaluate the strength of ceiling manufacturer brands and specifications via a simple scoring mechanism based on the Net Promoter Score concept This provides a Mix of specification type used Measure of strength of specification Benchmark against competitors The report costs just 200 VAT Purchase online now Construction industry knowledge hub Understanding the construction industry Understanding your customer Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite s strike strong Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n

    Original URL path: http://www.cadvantage.co.uk/new-research-two-thirds-of-suspended-ceiling-specifications-are-nominated/ (2016-02-12)
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  • New Research into the Adoption of BIM by Architects | Competitive Advantage
    Information Modelling is a hot topic with government and the construction industry shouting its benefits The problem for the manufacturer with hard pressed budgets is will I get a return on my investment Adoption of BIM has been researched and written to help answer that question and then make the right implementation choices Our 2013 research into BIM will help manufacturers decide if the investment in Building Information Modelling is justified by enabling you to understand The value and penetration of BIM designed construction up to 2016 A free service to subscribers which calculates the growth in BIM in your target market How architects are currently using BIM and how this will change by 2016 Variations in BIM usage between sectors The availability and importance of manufacturers specifications as BIM objects Architects preferred sources for BIM objects What architects expect from manufacturers offering BIM objects We are also offering a service free to those that purchase the report normally priced at 50 VAT to calculate the growth in value of BIM designed projects in your markets And providing a complimentary copy of our eBook Incorporating BIM into your Specification Sales Strategy worth 20 VAT The report costs just 250 VAT Purchase online now Building Information Modelling Construction industry knowledge hub Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite s strike strong Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube

    Original URL path: http://www.cadvantage.co.uk/new-research-in-the-adoption-of-bim-by-architects/ (2016-02-12)
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  • Potential influence of BIM on your market | Competitive Advantage
    Potential influence of BIM on your market Posted on November 9 2013 updated on April 9 2014 by Helen Leave a comment Tweet At present BIM is used on only a small proportion of construction projects but by 2016 the value of work it is used for will be 14 times greater Already a significant proportion of architects who use BIM use it for all projects and this is predicted to more than treble by 2016 To justify the investment in BIM you need to know what value of your business will be influenced by its use Using the formulae used to calculate the penetration of BIM into the UK market between 2013 and 2016 we can calculate the penetration of BIM into your target UK market Competitive Advantage are offering a service to calculate the growth in value of BIM designed projects in your markets This service costs just 50 VAT If you choose to purchase the Adoption of BIM 2013 report we will refund you the cost of this market analysis Purchase online now Building Information Modelling Construction industry knowledge hub Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite s strike strong Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month

    Original URL path: http://www.cadvantage.co.uk/potential-influence-of-bim-on-your-market/ (2016-02-12)
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  • Construction Research: Marketing Activity & Spend 2013 | Competitive Advantage
    Marketing Activity Knowledge hub home Construction Research Marketing Activity Spend 2013 Posted on November 4 2013 updated on April 15 2014 by Helen Leave a comment Tweet Competitive Advantage Consultancy has completed a survey of marketing activity and spend in the construction sector for Manufacturers Contractors Professional Services and Suppliers Wholesaler Distributor Merchant Construction Research Marketing Activity Spend 2013 from Competitive Advantage Communicating with the industry Construction industry knowledge hub Construction market activity Marketing in construction Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite s strike strong Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and

    Original URL path: http://www.cadvantage.co.uk/construction-research-marketing-activity-spend-2013/ (2016-02-12)
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  • BIM | Competitive Advantage | Page 3
    employed by different organisations and then disbanded To further complicate matters the nature of the relationship between the members of Building Information Modelling Construction industry knowledge hub Effective specification strategies Understanding the construction industry BIM update June Posted on June 10 2014 updated on July 29 2014 by Chris Ashworth 2 Comments The NBS say in their recent article that BIM is government led and technology driven and it is implementing change across all industries but there is still much confusion about what exactly it is and how it should be utilised and implemented This is from a comprehensive article called What is BIM just one of Building Information Modelling Construction industry knowledge hub Are you getting the most from your specification activity Posted on May 1 2014 updated on May 14 2014 by Chris Ashworth Leave a comment NBS have just published their latest Specification Survey and it provides some invaluable information about the evolving specification process as well as some clues for improving specification sales activity Here are a few points for you to think about Get involved in projects at an early stage An important finding is that specification creation is Construction industry knowledge hub Effective specification strategies BIM for Manufacturers Are they terrified Posted on April 5 2014 updated on April 9 2014 by Helen Leave a comment At the end of March the inaugural meeting of BIM4M2 was held This is the group representing manufacturers that now forms part of the government s BIM Task Force It is early days but hopefully the group will be able to influence the standardisation of practices including templates for BIM objects so that it is easier Building Information Modelling Construction industry knowledge hub Managing your Specification Strategy Getting to know the design team Posted on January 29 2014 updated on January 4 2016 by Helen Leave a comment Back in 1994 Sir Michael Latham published Constructing the team a review of procurement and contractual arrangements in the UK construction industry He highlighted the need to improve the link between design and construction Two decades later thanks to the efforts of the first chief construction advisor Paul Morrell it is finally happening and Communicating with the industry Construction industry knowledge hub Effective specification strategies Understanding your customer Specification Strategy 5 steps to building strong relationships with specifiers Posted on January 14 2014 updated on November 26 2014 by Helen Leave a comment To be effective the process of relationship building really needs to start before a project has even been conceived But how do you achieve that Here are 5 simple steps to follow Step One Analyse your target markets Identify your top clients contractors and architects or engineers operating in each sector and how they work Communicating with the industry Construction industry knowledge hub Effective specification strategies Managing your Specification Strategy what do architects want Posted on January 2 2014 updated on November 26 2014 by Helen Leave a comment For the construction product manufacturer marketing to architects

    Original URL path: http://www.cadvantage.co.uk/tag/bim/page/3/ (2016-02-12)
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  • Building Information Modelling | Competitive Advantage | Page 3
    Construction News Awards Innovate UK has awarded a 1m contract to RIBA Enterprises to develop a prototype digital tool that is Building Information Modelling Construction industry knowledge hub BIM what should the manufacturer be doing Posted on July 23 2014 updated on July 29 2014 by Chris Ashworth Leave a comment If your organisation has not yet decided to offer BIM content be aware that in a very short time your business will be disadvantaged In a recent article for RIBA Insight I look at the Growing BIM Community When the BIM Task Force was first formed and the government announced that it wanted all of its buildings Building Information Modelling Construction industry knowledge hub BIM update July Posted on July 15 2014 updated on July 29 2014 by Chris Ashworth Leave a comment A recent blog by NBS offers 4 key points from the NBS National BIM Report 2014 A report by Mitbrand provides a Global perspectives on BIM and its uptake The BIM4sme taskgroup have launched their new website http www bim4sme org and here is a wealth of video resource for BIM A feature in Building Magazine covers a debate between BIM experts on Building Information Modelling Construction industry knowledge hub The Decision Making Unit understanding specification influence Posted on June 26 2014 by Helen Leave a comment The construction sector s Decision Making Unit DMU is far more complex than many business to business markets This is because the team responsible for designing selecting purchasing and installing products is usually created for a single project employed by different organisations and then disbanded To further complicate matters the nature of the relationship between the members of Building Information Modelling Construction industry knowledge hub Effective specification strategies Understanding the construction industry BIM update June Posted on June 10 2014 updated on July 29 2014 by Chris Ashworth 2 Comments The NBS say in their recent article that BIM is government led and technology driven and it is implementing change across all industries but there is still much confusion about what exactly it is and how it should be utilised and implemented This is from a comprehensive article called What is BIM just one of Building Information Modelling Construction industry knowledge hub BIM for Manufacturers Are they terrified Posted on April 5 2014 updated on April 9 2014 by Helen Leave a comment At the end of March the inaugural meeting of BIM4M2 was held This is the group representing manufacturers that now forms part of the government s BIM Task Force It is early days but hopefully the group will be able to influence the standardisation of practices including templates for BIM objects so that it is easier Building Information Modelling Construction industry knowledge hub Managing your Specification Strategy what do architects want Posted on January 2 2014 updated on November 26 2014 by Helen Leave a comment For the construction product manufacturer marketing to architects is a key business strategy creating awareness of products so that they

    Original URL path: http://www.cadvantage.co.uk/tag/building-information-modelling/page/3/ (2016-02-12)
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  • Communicating with Construction Industry Decision makers: PR in a digital age | Competitive Advantage
    that social media is now established as a work tool with professionals using it to network and for industry news how has this impacted on the delivery of a communications PR campaign Social media offers a whole range of new possibilities for the PR profession and it would be hard to imagine a PR programme that does not include some social media channels within the planned activity One of the most important aspects of this development is that it allows us to communicate directly with our clients audiences This is both a huge opportunity and a challenge It requires us to have a hugely in depth understanding of our clients business the concerns of their customers and the wider industry environment Where we are running for example a Twitter account on behalf of our client we all need to be sure that we are able to distribute relevant and engaging content for the audience We also use e newsletters as a regular communication channel These can be a very persuasive tool provided that the content is relevant and stimulating for the audience Once you are marked as spam you have lost that contact for ever so it is vital to keep the quality of content high The key to using these channels effectively is integration It is important to ensure that your messages are consistent and that any promotional campaign exploits all the available channels properly If you are doing your job well then it will be possible to demonstrate the value of the PR programme to the client The in depth analytics freely available allow us for the first time to see who is reading what content and that is an unbeatable way to evaluate the success of your communications Q Content is King how do you ensure content is relevant and of value Knowledge and technique We specialise in construction so our whole team is constantly referring to the trade media and constantly monitoring news sources to keep in touch with what is happening in the market This means that content generated by us will be up to date with industry developments and informed by an understanding of the market context within which our clients are operating Writing technique however is just as important When we recruit we focus primarily on the writing quality of our team which is why we employ experienced journalists as well as career PR professionals Pleasing our clients is about delivering well informed well written editorial content that appeals to their market and results in engagement interest and ultimately sales Further reading Communicating with Construction Industry Decision Makers making the right media choices Communicating with Construction Industry Decision Makers an integrated strategy Understanding the different players in the industry Architects Understanding the different players in the industry Civil engineers The Construction Media Index Purchase online now The Construction Media Index report now in its third year is the only impartial research report for the construction industry on traditional and digital communication channels The

    Original URL path: http://www.cadvantage.co.uk/communicating-with-construction-industry-decision-makers-pr-in-a-digital-age/ (2016-02-12)
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  • Understanding the different players in the industry – Civil Engineers | Competitive Advantage
    and communications supply and land division Civil engineers spend much of their time visiting project sites developing community consensus and preparing construction plans They work on residential commercial industrial and public works projects of all sizes and levels of construction The Institute of Civil Engineers currently has more than 80 000 members worldwide Communicating with Civil Engineers Civil Engineers often spend time on site bearing this in mind it s important to deliver information in a format that suits Like architects what engineers want is good quality technical advice It is also important to remember that specifiers in general are short on time and will not respond well to spin What specifiers want is technical information and advice they will be happy to deal with a manufacturer or supplier who can provide good quality comprehensive information on demand Our research Construction Media Index 2013 indicates that readership of trade journals by Civil Engineers remains strong eNews readership is on the increase and social networks are being accepted as a work tool often to keep up to date with industry news or find out about events Video and webinar are popular and the brochure in both digital and hardcopy format is still in demand When looking to manufacturers for technical support most Civil Engineers see sample specifications as important and although NBS is intended primarily for architects it is regularly used by a quarter of Civil Engineers BIM objects are also important being required by most Civil Engineers regardless of the size of practice Conclusion The Civil Engineer is an important influencer for most types of project Like all of us in the construction industry they suffer time constraints and readership behavior is changing Although online information is an important resource this is probably being used selectively to maximize productivity so choose your channels of communication carefully and present the appropriate product information in an easy to access format Further reading Understanding the different players in the industry Architects Communicating with Construction Industry Decision Makers making the right media choices Communicating with Construction Industry Decision Makers An Integrated Strategy Measuring your Brand Strength in Specification Communicating with Architects an interview with Su Butcher More about the Construction Media Index research The Construction Media Index now in its 3rd year is a comprehensive report detailing the communication channels available for promoting to the construction sector Research for Construction Media Index was conducted during April 2013 It comprised 550 targeted telephone interviews To ensure complete impartiality no publishers of media have been involved in either the compilation of contact lists or subsequent phases of the research Order your copy now Construction industry knowledge hub Understanding the construction industry Understanding your customer Civil Engineers Communicating Online COMMUNICATION CHANNELS CONSTRUCTION MARKET SURVEY CONSTRUCTION MARKETING CONSTRUCTION RESEARCH MARKETING IN CONSTRUCTION MARKETING MIX marketing strategy SPECIFICATION SALES SPECIFICATION SELLING SPECIFIERS WHAT DO SPECIFIERS WANT Post navigation Previous Next 3 thoughts on Understanding the different players in the industry Civil Engineers loler inspections says July 8 2013 at

    Original URL path: http://www.cadvantage.co.uk/understanding-the-different-players-in-the-industry-civil-engineers/ (2016-02-12)
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web-archive-uk.com, 2017-12-15