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  • INBOUND MARKETING IN CONSTRUCTION | Competitive Advantage | Page 3
    Knowledge hub Useful links Events Competitive Advantage INBOUND MARKETING IN CONSTRUCTION Knowledge hub home INBOUND MARKETING IN CONSTRUCTION 6 highs and lows of communicating with construction specifiers Posted on March 8 2012 updated on January 4 2016 by cadvantage Leave a comment The construction market is complex with many influences and drivers As a product manufacturer it is often hard to know where to start when trying to get your product specified Getting the right communication channels to focus your efforts on is critical and our latest research Construction Media Index CMI provides a comprehensive insight into Communicating with the industry Effective specification strategies Marketing in construction Post navigation Newer posts Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction

    Original URL path: http://www.cadvantage.co.uk/tag/inbound-marketing-in-construction/page/3/ (2016-02-12)
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  • Helen | Competitive Advantage | Page 4
    Construction marketing resolutions A whitepaper by Matt Stevens What is success in construction marketing Content Marketing in the UK 2015 Benchmarks Budgets and Trends Or simply contact the team here at Construction industry knowledge hub Marketing in construction Marketing round up December Posted on December 9 2014 updated on December 10 2014 by Helen Leave a comment Marketing strategy With the end of the year approaching many of you will be reviewing your marketing strategy and considering your goals for 2015 Here is a summary of the articles we have come across Hubspot review setting proper goals to get results and budget templates Also drawing on their findings from the 2014 State Marketing in construction Understanding specification our top of the blogs from 2014 Posted on December 8 2014 updated on November 26 2014 by Helen Leave a comment During 2014 the Competitive Advantage team has published more than 80 blogs for construction sales and marketing professionals All are written to inspire you when facing the challenges our complex construction sector presents so which blogs have proven the most popular We looked at blog stats to see what story they told Delivering what your Construction industry knowledge hub Effective specification strategies Understanding the construction industry Understanding your customer Marketing round up November Posted on November 10 2014 updated on January 18 2016 by Helen Leave a comment Top news is that the Chartered Institute of Marketing have rebranded with the aim of becoming a more relevant and engaging organisation Sales top tips Stuart Ganis via LinkedIn provides 6 great tips sales people can implement today Pauley Creative remind us of 13 Scary ways your competition are sucking the blood out of your sales pipeline And continuing Marketing in construction Becoming a Trusted Advisor adding value via the technical CPD seminar Posted on November 5 2014 updated on January 18 2016 by Helen Leave a comment Today all customer types Clients Architects Engineers Contractors Distributors and Merchants are looking for relationships with suppliers who understand their business and can add value Although obvious this view has been qualified in the USA through research conducted by the Society for Marketing Professional Services and published in their book A E C Business Development Communicating with the industry Construction industry knowledge hub Marketing in construction Marketing round up October Posted on October 16 2014 updated on October 16 2014 by Helen Leave a comment The common thread through this months marketing round up is inbound or content marketing Hubspot have issued their report State of Inbound 2014 2015 Part of this research looked at the difference between in bound and content marketing They have also issued a slideshare presentation on 9 inbound marketing insights from the U K Hubspot have also Marketing in construction 3 stages to becoming a Trusted Advisor Posted on October 6 2014 updated on October 16 2014 by Helen 1 Comment To be a successful Specification Salesperson you need to stand out from the crowd You need to be a

    Original URL path: http://www.cadvantage.co.uk/author/helen/page/4/ (2016-02-12)
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  • Chris Ashworth | Competitive Advantage | Page 4
    for Sustainable Homes BIM and of course the forthcoming election Housing and Planning Minister Brandon Lewis has published a new plain English guide to explain how the planning system in England Understanding the construction industry Putting in place a winning specification strategy Posted on January 9 2015 updated on January 14 2015 by Chris Ashworth Leave a comment If your product has genuine benefits which can justify its selection over competitors then you should probably be using specification sales to create demand The alternative is to rely on low prices and or good availability to win orders at the point of purchase Here are 7 key stages to developing an effective specification strategy What Construction industry knowledge hub Effective specification strategies Understanding your customer CPD selling without the sales pitch Posted on December 30 2014 updated on November 26 2014 by Chris Ashworth Leave a comment Architects Engineers and other design professional want informative and accurate CPD material they do not want to be sold to For this reason the CPD accreditation bodies vet material to ensure it meets this criteria Although an overt sales message is frowned upon the audience want an inspirational CPD seminars As a construction product manufacturer Communicating with the industry Effective specification strategies Marketing in construction Understanding your customer Sustainability update December Posted on December 9 2014 updated on January 18 2016 by Chris Ashworth Leave a comment DECC has published the latest statistics for Green Deal ECO Green Deal Finance Company to accept 34m bailout after it signs up just 6 000 homes up to Green Deal out of 60 000 target Following the recent government review of housing standards BRE is developing a voluntary sustainability standard for new homes DCLG has launched Construction industry knowledge hub Sustainability Construction industry update December Posted on December 9 2014 updated on January 18 2016 by Chris Ashworth Leave a comment RICS have announced the first International Property Measurement Standard They say it means for the first time professionals and their clients will benefit from a common method for measurement wherever they are The CPA have released a report A Study of the Factors Underpinning Investment in the Construction Products Industry The results in this report Construction industry knowledge hub Understanding the construction industry BIM update December Posted on December 9 2014 updated on January 18 2016 by Chris Ashworth Leave a comment The BIM Toolkit was presented publicly for the first time at NBS Live by members of the core team and with the BIM Task Group s Dave Philp as chair of the session This conference is summarised in a recent article by RIBA Insights The NBS have recently provided BIM object shared parameters which allows the Building Information Modelling Construction industry knowledge hub 5 reasons your specification strategy is failing Posted on November 27 2014 updated on November 11 2014 by Chris Ashworth Leave a comment As the saying goes failing to plan is planning to fail In this blog we list what not

    Original URL path: http://www.cadvantage.co.uk/author/chris/page/4/ (2016-02-12)
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  • Marketing in construction | Competitive Advantage | Page 4
    is a summary of the articles we have come across Hubspot review setting proper goals to get results and budget templates Also drawing on their findings from the 2014 State Marketing in construction How to effectively interpret and implement research findings Posted on November 11 2014 updated on November 11 2014 by Chris Ashworth Leave a comment At Competitive Advantage we are strong believers in applying research findings Yes conduct research and stay in touch with changing market dynamics learn what your customers think how you compare to the competition but importantly take the time to use your research information effectively Having conducted a survey the process of developing competitive advantage can Construction industry knowledge hub Effective specification strategies Marketing in construction Understanding the construction industry Understanding your customer Marketing round up November Posted on November 10 2014 updated on January 18 2016 by Helen Leave a comment Top news is that the Chartered Institute of Marketing have rebranded with the aim of becoming a more relevant and engaging organisation Sales top tips Stuart Ganis via LinkedIn provides 6 great tips sales people can implement today Pauley Creative remind us of 13 Scary ways your competition are sucking the blood out of your sales pipeline And continuing Marketing in construction Becoming a Trusted Advisor adding value via the technical CPD seminar Posted on November 5 2014 updated on January 18 2016 by Helen Leave a comment Today all customer types Clients Architects Engineers Contractors Distributors and Merchants are looking for relationships with suppliers who understand their business and can add value Although obvious this view has been qualified in the USA through research conducted by the Society for Marketing Professional Services and published in their book A E C Business Development Communicating with the industry Construction industry knowledge hub Marketing in construction Marketing round up October Posted on October 16 2014 updated on October 16 2014 by Helen Leave a comment The common thread through this months marketing round up is inbound or content marketing Hubspot have issued their report State of Inbound 2014 2015 Part of this research looked at the difference between in bound and content marketing They have also issued a slideshare presentation on 9 inbound marketing insights from the U K Hubspot have also Marketing in construction Visualising research findings my heroes Posted on October 14 2014 updated on October 16 2014 by Michael Prince 1 Comment One of the most important things to master when conducting research is how to present the information Research findings must be presented clearly and simply in an easy to understand format with concise conclusions In this blog I take a look at those that have changed the way we visualise data identifying some of my Construction industry knowledge hub Marketing in construction Understanding your customer Marketing round up September Posted on September 16 2014 updated on January 18 2016 by Helen Leave a comment Measuring your marketing success In a recent guest blog Ian Exall chair of CIMCIG talks

    Original URL path: http://www.cadvantage.co.uk/category/knowledge-hub/marketing-in-construction/page/4/ (2016-02-12)
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  • How Key Decision Makers in Construction gather information and use social media | Competitive Advantage
    Events How Key Decision Makers in Construction gather Knowledge hub home How Key Decision Makers in Construction gather information and use social media Posted on September 17 2015 updated on August 4 2015 by Helen Tweet Thursday 17th September 12 30 Webinar 45 incl VAT How we gather information and use social media for work has changed dramatically in recent years This webinar provides a preview of key points from The Construction Media Index 2015 research due to be released at the end of September Presenting specific information for the construction industry on Key journal readership for online and hardcopy Readership of online blogs and articles Social networks for work Sources of product information CPD Post navigation Previous Next Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help

    Original URL path: http://www.cadvantage.co.uk/event/how-key-decision-makers-in-construction-gather-information-and-use-social-media/ (2016-02-12)
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  • Understanding your customer | Competitive Advantage | Page 4
    do more of but for lots of reasons we don t do anywhere as much as we need How many times do you Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer The Role of Research in New Product Development Posted on August 20 2014 updated on August 12 2014 by Chris Ashworth Leave a comment Now is the ideal time to be developing new products With continuing growth in construction activity and over recent years the drive for sustainability and energy efficiency there is a now a need for new product solutions The shortages of some key building materials also presents opportunity to introduce new building systems An effective New Product Development strategy Construction industry knowledge hub Marketing in construction Understanding your customer Market research who needs it Posted on August 12 2014 updated on August 13 2014 by cadvantage Leave a comment Author Lucia Di Stazio Director of full service marketing agency MRA Marketing Finance Dry dull and difficult Insurance Yawn Pensions Zzzzzzz Production Dirty drab and noisy Marketing Wheeee Let the fun begin Marketing engages and involves us Good advertising makes us smile feel hungry warm or sad makes us want to support a cause join Construction industry knowledge hub Marketing in construction Understanding your customer Customer satisfaction Applying what you learn to boost productivity Posted on August 6 2014 updated on July 31 2014 by Chris Ashworth Leave a comment You may feel that your customers receive good service but how does it compare with your competitors or other suppliers your customers use Furthermore customer satisfaction is based on perceptions which may be different to reality Conducting regular customer satisfaction surveys is an important element of good business Surveying your customers informs business process Construction industry knowledge hub Marketing in construction Understanding your customer The 5 essential elements of an awesome research brief Posted on July 29 2014 updated on November 20 2014 by Helen Leave a comment A great brief possesses clarity displays depth of thought and provides direction Drafting a comprehensive brief takes time thought and input from others including your peers and chosen research consultant Putting in the effort ensures the key reasons for conducting research are clear and importantly how the findings are to be used is understood Construction industry knowledge hub Marketing in construction Understanding your customer Energy efficiency expertise can boost your margins Posted on May 23 2014 updated on June 10 2014 by Chris Ashworth Leave a comment As the recession finally comes to an end it is important for contractors to take action to improve their margins A policy of more of the same will only lead to disaster as costs increase To survive companies must improve margins and to do this they need to demonstrate specialist skills and competences that clients Construction industry knowledge hub Sustainability Understanding your customer New Research Two thirds of suspended ceiling specifications are nominated Posted on April 9 2014 updated on April 9 2014 by Helen Leave

    Original URL path: http://www.cadvantage.co.uk/category/knowledge-hub/understanding-your-customer/page/4/ (2016-02-12)
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  • Document L | Competitive Advantage
    The NHBC Foundation has published some guides to help interpret the requirements of Document L 2013 Also published by the NHBC Foundation is a new report on improving the prospects for small house builders and developers The Department for Communities and Local Government has published an update on progress with Help to Buy which has Understanding the construction industry Energy efficiency expertise can boost your margins Posted on May 23 2014 updated on June 10 2014 by Chris Ashworth Leave a comment As the recession finally comes to an end it is important for contractors to take action to improve their margins A policy of more of the same will only lead to disaster as costs increase To survive companies must improve margins and to do this they need to demonstrate specialist skills and competences that clients Construction industry knowledge hub Sustainability Understanding your customer Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction

    Original URL path: http://www.cadvantage.co.uk/tag/document-l/ (2016-02-12)
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  • Help to Buy | Competitive Advantage
    people say about us Case studies knowledge hub Knowledge hub Useful links Events Competitive Advantage Help to Buy Knowledge hub home Help to Buy Construction industry update November Posted on November 11 2014 updated on January 18 2016 by Chris Ashworth Leave a comment The NHBC Foundation has published some guides to help interpret the requirements of Document L 2013 Also published by the NHBC Foundation is a new report on improving the prospects for small house builders and developers The Department for Communities and Local Government has published an update on progress with Help to Buy which has Understanding the construction industry Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction sales and marketing challenges CONTACT US What s

    Original URL path: http://www.cadvantage.co.uk/tag/help-to-buy/ (2016-02-12)
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web-archive-uk.com, 2017-12-16