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  • David Ing | Competitive Advantage
    knowledge hub Knowledge hub Useful links Events Competitive Advantage David Ing Knowledge hub home David Ing Communicating with Construction Industry Decision Makers An Integrated Strategy Posted on June 11 2013 updated on January 18 2016 by Helen Leave a comment Our recent research Construction Media Index identifies communication channels used by the key decision makers in the UK construction industry It looks at the readership of hardcopy and online trade journals industry blogs and websites and the use of product directories as well as attendance of technical seminars It also provides an insight into Twitter Communicating with the industry Construction industry knowledge hub Understanding the construction industry Understanding your customer Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction sales

    Original URL path: http://www.cadvantage.co.uk/tag/david-ing/ (2016-02-12)
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  • Building Information Modelling – Marketing the Benefits | Competitive Advantage
    building of interest to developer and tenant When promoting your company s BIM capability you might focus on the following benefits Provides a clearer idea of what the building will look like and how spaces can be used allowing easy planning of space utilisation and avoiding expensive variations Greater certainty and predictability of time cost and quality Lower design fees as a result of better understanding and spatial coordination Lower construction costs as a result of better construction and project management Building operating costs reduced through improved data availability allowing better managed assets leading to reduced costs When promoting that same feature of BIM capability to a contractor while some benefits would be similar others would be different Better visualisation of designs at an early stage helpingto get the design right first time andavoid clashes on site Better construction and project management build it once virtually then build it for real Quicker more consistent and easier coordination of design documentation Remove the need to check or re key data Improved data availability enabling better informed early design Improved coordination of contractor design information reducing costs Delivery of coordinated information to the construction team enabling better work face coordination productivity and Health Safety Earlier accurate complete procurement data smart BoQs elimination of waste and rework There are two key rules to follow when promoting benefits Don t assume people know about the subject spell it out and Make the statement more than once When scanning through an article or an advert people will miss points so make your benefits obvious At the launch of the Construction Strategy on 2 nd July this year Peter Hansford made it clear that BIM is and will remain a central element of the government s procurement policy This has been supported by leading representatives of the design and contracting fraternity and our recently completed report Adoption of BIM 2013 suggests that the value of UK construction projects using BIM will increase by a factor of 14 between now and 2016 Manufacturers who make BIM objects available will be helping with the design process confirming product benefits and the value they represent By providing off the shelf designs they will help ensure compatibility with other systems saving time for the project team Further Reading Reaping the Benefits of BIM an interview with Rebecca De Cicco Reaping the Benefits of BIM An Interview with David Philp Reaping the Benefits of BIM An interview with John Tebbit Incorporating BIM into your Sales Strategy Communicating with Architects an interview with Su Butcher Understanding the different players in the industry Architects Construction Research Adoption of BIM 2013 Building Information Modelling is a hot topic with government and the construction industry shouting its benefits The problem for the manufacturer with hard pressed budgets is will I get a return on my investment Adoption of BIM has been researched and written to help answer that question and then make the right implementation choices Building Information Modelling Communicating with the industry Construction industry

    Original URL path: http://www.cadvantage.co.uk/building-information-modelling-marketing-the-benefits/?replytocom=9469 (2016-02-12)
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  • SALES TRAINING | Competitive Advantage
    What people say about us Case studies knowledge hub Knowledge hub Useful links Events Competitive Advantage SALES TRAINING Knowledge hub home SALES TRAINING Using Benefits to Demonstrate Value Posted on February 28 2012 updated on January 18 2016 by Chris Ashworth Leave a comment Any salesman must be able to demonstrate value if they are to sell a premium product If your product is commodity then price will be the major issue and you will not need a specification salesman Architects and engineers do not want to be sold to and they will not deal with salesmen if they Effective specification strategies Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction sales and marketing challenges CONTACT US What s New

    Original URL path: http://www.cadvantage.co.uk/tag/sales-training/ (2016-02-12)
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  • INTERIOR DESIGNERS | Competitive Advantage
    Case studies knowledge hub Knowledge hub Useful links Events Competitive Advantage INTERIOR DESIGNERS Knowledge hub home INTERIOR DESIGNERS 6 highs and lows of communicating with construction specifiers Posted on March 8 2012 updated on January 4 2016 by cadvantage Leave a comment The construction market is complex with many influences and drivers As a product manufacturer it is often hard to know where to start when trying to get your product specified Getting the right communication channels to focus your efforts on is critical and our latest research Construction Media Index CMI provides a comprehensive insight into Communicating with the industry Effective specification strategies Marketing in construction Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction sales and marketing challenges

    Original URL path: http://www.cadvantage.co.uk/tag/interior-designers/ (2016-02-12)
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  • SOCIAL MEDIA | Competitive Advantage | Page 3
    knowledge hub Knowledge hub Useful links Events Competitive Advantage SOCIAL MEDIA Knowledge hub home SOCIAL MEDIA 6 highs and lows of communicating with construction specifiers Posted on March 8 2012 updated on January 4 2016 by cadvantage Leave a comment The construction market is complex with many influences and drivers As a product manufacturer it is often hard to know where to start when trying to get your product specified Getting the right communication channels to focus your efforts on is critical and our latest research Construction Media Index CMI provides a comprehensive insight into Communicating with the industry Effective specification strategies Marketing in construction Post navigation Newer posts Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction sales and

    Original URL path: http://www.cadvantage.co.uk/tag/social-media/page/3/ (2016-02-12)
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  • How much should you invest in your Construction Sales & Marketing? | Competitive Advantage
    how these have changed since 2011 Be aware of how spend on traditional marketing may change in 2014 and where budgets will be focused for digital channels Know of the levels of enquiries received against channels used Understand how others evaluate and measure ROI Evaluate attitudes towards marketing expediture over 2011 2012 2013 with a view to 2014 The survey conducted through July to September 2013 published October 2013 covers marketing spend as a proportion of turnover how the budget is split usage of digital marketing and trends between 2011 2012 2013 and 2014 This reports contains 83 charts tables The report costs just 50 00 VAT Purchase online now Communicating with the industry Construction industry knowledge hub Marketing in construction Building Product Manufacturers Communicating Online COMMUNICATION CHANNELS CONSTRUCTION MARKET SURVEY CONSTRUCTION MARKETING CONSTRUCTION RESEARCH forecasting MARKETING IN CONSTRUCTION MARKETING MIX marketing strategy Post navigation Previous Next One thought on How much should you invest in your Construction Sales Marketing Carl Friesen says December 26 2013 at 10 31 pm One trend that s having an impact is the shift from paid marketing mostly adverts and sponsorships to social media and content marketing which are seen as earned and owned media It s no longer enough to just decide on an amount to buy in advertising and sponsorships and then make that happen Social media and content marketing can be time consuming While much of the work can be delegated to junior staff it s becoming more important for senior people to be seen as engaged and ready to communicate with their constituents Many firms use ghost writers is the A E world ready to embrace ghost tweeting Do you think that this change in the marketing picture will require more time from senior people or will it just be

    Original URL path: http://www.cadvantage.co.uk/how-much-should-you-invest-in-your-construction-sales-marketing/?replytocom=31 (2016-02-12)
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  • Communicating with the industry | Competitive Advantage | Page 5
    marketing understanding who are new to the construction industry As well as helping the new entrant Communicating with the industry Construction industry knowledge hub Understanding the construction industry Understanding your customer Delivering CPD Seminars Posted on April 14 2013 updated on April 9 2014 by Helen Leave a comment CPD Continuing Professional Development is probably one of the most effective means of starting relationships or enhancing an existing one When well delivered it gives credibility to the presenter the company and its products CPD has the benefit of meeting many specifiers at one time and can often end with a discussion about a specific project Communicating with the industry Construction industry knowledge hub Effective specification strategies Understanding your customer Ecobuild Pick up the phone and keep the conversation going Posted on March 12 2013 updated on January 18 2016 by Helen Leave a comment In this day of social media and email Ecobuild was an opportunity to meet new and existing clients face to face So what now It is all too easy to return to our desks and hide behind our computer screens to be diverted by project deadlines and internal meetings In this blog I will be Communicating with the industry Construction industry knowledge hub Specification how to deliver an epic blockbuster Posted on February 12 2013 updated on January 4 2016 by Chris Ashworth 1 Comment Understanding forms of specification The Oxford English Dictionary defines a specification as A detailed description of the construction workmanship materials etc of work done or to be done prepared by an architect engineer etc However in practice it is much more complicated than this Think of your specification as a composition the information to be Communicating with the industry Construction industry knowledge hub Effective specification strategies Creating one awesome Sales and Markteing team that consistently achieves goals Posted on February 3 2013 updated on January 18 2016 by Chris Ashworth 2 Comments Forecasters are telling us that this year s construction activity will be worse than last year So how can construction companies weather the storm In times of recession it is the weak companies which fail the good companies restructure or reinvent themselves and improve the way they do business There are plenty of examples Recently Communicating with the industry Construction industry knowledge hub Effective specification strategies Marketing in construction ROI and Measuring Success Posted on December 31 2012 updated on January 18 2016 by Helen 9 Comments Following my blog article at the end of 2012 covering How to create a winning marketing strategy for 2013 I thought it only right to begin 2013 with a look at measuring return on investment ROI so you can demonstrate your worth to the business and gain recognition for your successes The importance of measuring Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer So that was 2012 what does 2013 hold 5 marketing reports to help you predict the future Posted on

    Original URL path: http://www.cadvantage.co.uk/category/knowledge-hub/communicating-with-the-industry/page/5/ (2016-02-12)
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  • Is it worth specification selling? | Competitive Advantage
    We will save money that way Construction News 2 12 10 From construction s point of view this is good news the more we can eliminate the silo mentality the more efficient construction can become But does it mean the role of the architect has diminished or the death of specification selling I don t think so Ever since the adoption of Design Build as a means of constructing buildings the influence of the architect has changed In this situation and also with PFI he is designing with the needs of the contractor in mind as opposed to an exclusive focus on the needs of the client This means that his selection of products might be different or that he will create more open specifications leaving the sub contractor to make the final product selection Inevitable there are less nominated products but the architect is still making the decision about the type of product and ensuring that what is used is fit for purpose To assume that the contractor is insisting on using the cheapest product available is far from the reality There are many influences on product choice Firstly the contractor wants to provide a project his client is happy with They want to build a long term relationship with their clients and a reputation for delivering good value buildings Then there are the various engineers they are less likely to nominate a product but they still have a strong influence on product selection We also have the increasing influence of the planners they have final approval on the selection of an increasing number of product Yet another influence is sustainability and before long responsible sourcing of products It is the architect that will be reviewing these options with the contractor looking over his shoulder On top of all of this is the architect s responsibility to design a building which functions correctly When I was first involved with specification selling in the early 1980 s you built a relationship with an architect persuaded him of the benefits of your product then he put its name on the drawing and in the fullness of time you got an order Job done OK it was a bit more complicated than that Today it is a much more complex selling process the specification salesman needs to understand the wide range of drivers behind the requirement of a product and present relevant benefits His proposed product must also offer benefits that the main and specialist contractor will be happy with and he must ensure they know about these The role of the architect is still important unlike the old days when he passed down edicts which the contractor fulfilled he now acts as the node between the client main contractor specialist contractor and many others to ensure the right products are selected and installed correctly Very often he is the starting point in the process of specification selling but unlike the 1980s he is now just one of many that the specification

    Original URL path: http://www.cadvantage.co.uk/is-it-worth-specification-selling/ (2016-02-12)
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web-archive-uk.com, 2017-12-11