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  • MARKETING MIX | Competitive Advantage | Page 2
    drivers As a result it is often hard to know where to start when selecting communication channels Last week I presented at the CIMCIG seminar Communicating with Construction Industry Decision Makers In this blog I give an overview of the event with a summary of the Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding your customer Making sense of the construction industry a marketer s guide Posted on April 16 2012 updated on January 4 2016 by cadvantage Leave a comment If you are a Marketer new to construction then you may be feeling overwhelmed by the complexity of this challenging market place The construction industry is made up of a series of relationships with architects designers engineers contractors sub contractors all working together to meet the needs of the client There are also a number of Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer The Marketing Mix and the Challenge of Combining Offline with Online Posted on April 3 2012 updated on January 4 2016 by cadvantage Leave a comment Last week I was presenting at Mobile Apps in the Built Environment and I began to jot some thoughts down As the event title suggests the subject was Apps I presented our latest research Construction Media Index giving an insight into channels of communication used by the construction sector covering traditional forms such as print Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Post navigation Newer posts Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube

    Original URL path: http://www.cadvantage.co.uk/tag/marketing-mix/page/2/ (2016-02-12)
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  • CONSTRUCTION MARKETING | Competitive Advantage | Page 4
    part of the information network Online communications seems to have come of age And in my recent Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding your customer Communicating with Construction Industry Decision makers PR in a digital age Posted on July 16 2013 updated on January 4 2016 by Helen Leave a comment Our recent research Construction Media Index identifies communication channels used by the key decision makers in UK construction industry It looks at the readership of hardcopy and online trade journals industry blogs and websites and the use of product directories as well as attendance of technical seminars It also provides an insight into Twitter and Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the different players in the industry Civil Engineers Posted on July 2 2013 updated on January 18 2016 by Helen 3 Comments The construction industry is made up of a series of relationships with architects designers engineers contractors sub contractors all working together to meet the needs of the client This blog is the second in the series looking at the different players in the industry The aim of this series is to provide a clearer view of Construction industry knowledge hub Understanding the construction industry Understanding your customer Communicating with Construction Industry Decision Makers An Integrated Strategy Posted on June 11 2013 updated on January 18 2016 by Helen Leave a comment Our recent research Construction Media Index identifies communication channels used by the key decision makers in the UK construction industry It looks at the readership of hardcopy and online trade journals industry blogs and websites and the use of product directories as well as attendance of technical seminars It also provides an insight into Twitter Communicating with the industry Construction industry knowledge hub Understanding the construction industry Understanding your customer Communicating with Construction Industry Decision Makers making the right media choices Posted on May 21 2013 updated on January 18 2016 by Chris Ashworth Leave a comment The construction market is complex with many influences and drivers As a result it is often hard to know where to start when selecting communication channels Last week I presented at the CIMCIG seminar Communicating with Construction Industry Decision Makers In this blog I give an overview of the event with a summary of the Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding your customer Sample Size Calculators a review Posted on February 28 2013 updated on April 9 2014 by Helen Leave a comment In market research the purpose of selecting a sample rather than the whole of your target audience or target population is to reduce cost and simplify the process When selecting a sample size it is important it represents the whole of your target population Careful consideration should be given to the selection criteria so that Construction industry knowledge hub Understanding your customer How to create a winning marketing strategy for 2013 Posted on December 3 2012 updated

    Original URL path: http://www.cadvantage.co.uk/tag/construction-marketing/page/4/ (2016-02-12)
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  • SPECIFICATION SELLING | Competitive Advantage | Page 4
    and lows of communicating with construction specifiers Posted on March 8 2012 updated on January 4 2016 by cadvantage Leave a comment The construction market is complex with many influences and drivers As a product manufacturer it is often hard to know where to start when trying to get your product specified Getting the right communication channels to focus your efforts on is critical and our latest research Construction Media Index CMI provides a comprehensive insight into Communicating with the industry Effective specification strategies Marketing in construction Using Benefits to Demonstrate Value Posted on February 28 2012 updated on January 18 2016 by Chris Ashworth Leave a comment Any salesman must be able to demonstrate value if they are to sell a premium product If your product is commodity then price will be the major issue and you will not need a specification salesman Architects and engineers do not want to be sold to and they will not deal with salesmen if they Effective specification strategies Effective Specification Selling Understanding how relationships are key Posted on January 4 2012 updated on January 4 2016 by Chris Ashworth Leave a comment To be effective the process of relationship building really needs to start before a project has even been conceived But how do you achieve that By working smart and embracing new opportunities such as social media Effective specification selling understanding how relationships are key Let me start with an example We are currently working with a Effective specification strategies Is it worth specification selling Posted on November 16 2011 updated on January 4 2016 by cadvantage Leave a comment For many years there has been discussion about the increasing influence of the contractor and if it is worth bothering with specification selling In his paper Low Carbon Construction Paul Morrell

    Original URL path: http://www.cadvantage.co.uk/tag/specification-selling-2/page/4/ (2016-02-12)
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  • WHAT DO SPECIFIERS WANT | Competitive Advantage | Page 4
    important members of the design team distilling the requirements and advice of other Communicating with the industry Construction industry knowledge hub Effective specification strategies The Changing Dynamics of Product Specification growing future prospects Posted on December 10 2013 updated on January 18 2016 by Helen Leave a comment At a recent summit Chief Executives of some of our leading construction contractors were asked to comment on prospects for the future These are some of the phrases they used Building information modelling collaborative behaviours drive around efficiency working smarter more for less cost in use energy in buildings more sustainable construction Although this was Communicating with the industry Construction industry knowledge hub Effective specification strategies Reaping the Benefits of BIM an interview with Rebecca De Cicco Posted on November 4 2013 updated on April 9 2014 by Chris Ashworth Leave a comment Our recent research Adoption of BIM by Architects has been compiled to provide an impartial view to help product manufacturers make informed decisions as part of their BIM strategy The provision of BIM objects by building product manufacturers is now an issue of when not if and of course how With this is mind I Building Information Modelling Communicating with the industry Construction industry knowledge hub Effective specification strategies Reaping the Benefits of BIM An Interview with David Philp Posted on October 24 2013 updated on April 9 2014 by Helen Leave a comment Our recent research Adoption of BIM by Architects has been compiled to provide an impartial view to help product manufacturers make informed decisions as part of their BIM strategy The provision of BIM objects by building product manufacturers is now an issue of when not if and of course how With this in mind I asked Building Information Modelling Construction industry knowledge hub Effective specification strategies Understanding your customer Incorporating BIM into your Sales Strategy Posted on October 23 2013 updated on April 9 2014 by Chris Ashworth Leave a comment At the launch of the Construction Strategy on 2nd July this year Peter Hansford made it clear that BIM is and will remain a central element of the government s procurement policy This has been supported by leading representatives of the design and contracting fraternity and our recently completed report Adoption of BIM 2013 suggests that Building Information Modelling Communicating with the industry Construction industry knowledge hub Effective specification strategies Reaping the Benefits of BIM An interview with John Tebbit Posted on October 16 2013 updated on April 9 2014 by Helen 1 Comment Our recent research Adoption of BIM by Architects has been compiled to provide an impartial view to help product manufacturers make informed decisions as part of their BIM strategy The provision of BIM objects by building product manufacturers is now an issue of when not if and of course how With this in mind I asked Building Information Modelling Construction industry knowledge hub Effective specification strategies Understanding your customer Understanding the different players in the industry Main Contractor Posted on

    Original URL path: http://www.cadvantage.co.uk/tag/what-do-specifiers-want/page/4/ (2016-02-12)
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  • CONSTRUCTION ACTIVITY | Competitive Advantage | Page 4
    New Orders in the Construction Industry Q1 2013 earlier this month these figures show that new orders were10 lower in Q1 2013 than the previous quarter and 0 2 lower than Q1 2012 New housing fared best with a 0 4 increase in the private housing sector No doubt helped by the Construction industry knowledge hub Construction market activity Construction Market Outlook preparing for future challenges Posted on April 26 2013 updated on January 18 2016 by Helen Leave a comment At the start of last year many companies were optimistic about prospects for 2012 but as the months passed that optimism faded as the small growth expected failed to materialise The latest figures for the UK economy show that we have narrowly avoided a triple dip recession The economy grew by 0 3 in the first Construction industry knowledge hub Construction market activity Understanding the construction industry April Construction Market Overview Posted on April 19 2013 updated on April 9 2014 by Helen Leave a comment The ONS has released its Output in the Construction Industryfigures for February 2013 These show that the total volume of construction output increased by 5 5 from the previous month they also show that total output was 7 lower than February 2012 Also released was the ONS Economic Review March 2013 this shows that overall in 2012 the UK Construction industry knowledge hub Construction market activity Infographic Timeline of the UK Construction Industry Posted on April 15 2013 updated on April 16 2015 by Helen Leave a comment Construction industry knowledge hub Understanding the construction industry The future of the construction industry latest views from industry leaders Posted on April 10 2013 updated on January 18 2016 by Helen Leave a comment Last night CIMCIG held its annual Chairman s Debate Tuesday 9 April 2013 at which a number of leading figures form a panel to discuss a key construction issues in front of an audience of selected senior executives from the industry Principal guest was Peter Hansford Chief Construction Advisor the panel comprised Brian Berry Chief Executive Construction industry knowledge hub Construction market activity Understanding the construction industry February Construction Market Overview Posted on February 15 2013 updated on January 18 2016 by Helen Leave a comment The ONS has released its Output in the Construction Industry figures for December and Q4 2012 These figures show that the estimated total volume of construction output increased by 0 9 in Q4 of 2012compared to Q3 of 2012 This week the CPA released its Construction Trade Survey for February Figures in the survey show that 23 of building contractors reported a Construction industry knowledge hub Construction market activity May Construction Market Overview Posted on May 21 2012 updated on January 18 2016 by Helen Leave a comment So much for avoiding double dip recession as predicted at the budget For those who missed it the UK entered double dip recession according to the latest Quarter 1 statistics for GDP published by the ONS at

    Original URL path: http://www.cadvantage.co.uk/tag/construction-activity/page/4/ (2016-02-12)
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  • CONSTRUCTION MARKET | Competitive Advantage | Page 4
    they also show that total output was 7 lower than February 2012 Also released was the ONS Economic Review March 2013 this shows that overall in 2012 the UK Construction industry knowledge hub Construction market activity The future of the construction industry latest views from industry leaders Posted on April 10 2013 updated on January 18 2016 by Helen Leave a comment Last night CIMCIG held its annual Chairman s Debate Tuesday 9 April 2013 at which a number of leading figures form a panel to discuss a key construction issues in front of an audience of selected senior executives from the industry Principal guest was Peter Hansford Chief Construction Advisor the panel comprised Brian Berry Chief Executive Construction industry knowledge hub Construction market activity Understanding the construction industry February Construction Market Overview Posted on February 15 2013 updated on January 18 2016 by Helen Leave a comment The ONS has released its Output in the Construction Industry figures for December and Q4 2012 These figures show that the estimated total volume of construction output increased by 0 9 in Q4 of 2012compared to Q3 of 2012 This week the CPA released its Construction Trade Survey for February Figures in the survey show that 23 of building contractors reported a Construction industry knowledge hub Construction market activity May Construction Market Overview Posted on May 21 2012 updated on January 18 2016 by Helen Leave a comment So much for avoiding double dip recession as predicted at the budget For those who missed it the UK entered double dip recession according to the latest Quarter 1 statistics for GDP published by the ONS at the end of April A major contributor was construction which fell by 3 in the first quarter following Construction industry knowledge hub Construction market activity Don t Ignore BIM Posted on May 10 2012 updated on January 18 2016 by cadvantage Leave a comment BIM Building Information Modelling is now competing with Sustainability as the hot topic for the construction industry since the government announcement that it will be required on all public sector projects over 5 million from 2016 onwards This programme of implementation is already underway with the Ministry of Justice and NHS now requiring it on Building Information Modelling Construction industry knowledge hub Understanding the construction industry April Construction Market Overview Posted on April 18 2012 updated on January 18 2016 by Helen Leave a comment Since my last report the main event has been the budget plenty has been said elsewhere so I will settle for a brief summary Most was leaked ahead of the main announcement so no surprises and it looks like we will avoid double dip recession although the Chancellors expectations are optimistic compared with other Construction market activity Making sense of the construction industry a marketer s guide Posted on April 16 2012 updated on January 4 2016 by cadvantage Leave a comment If you are a Marketer new to construction then you may be feeling overwhelmed by the

    Original URL path: http://www.cadvantage.co.uk/tag/construction-market/page/4/ (2016-02-12)
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  • CONSTRUCTION MARKET SURVEY | Competitive Advantage | Page 3
    us Case studies knowledge hub Knowledge hub Useful links Events Competitive Advantage CONSTRUCTION MARKET SURVEY Knowledge hub home CONSTRUCTION MARKET SURVEY May Construction Market Overview Posted on May 21 2012 updated on January 18 2016 by Helen Leave a comment So much for avoiding double dip recession as predicted at the budget For those who missed it the UK entered double dip recession according to the latest Quarter 1 statistics for GDP published by the ONS at the end of April A major contributor was construction which fell by 3 in the first quarter following Construction industry knowledge hub Construction market activity Post navigation Newer posts Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction sales and marketing challenges CONTACT

    Original URL path: http://www.cadvantage.co.uk/tag/construction-market-survey/page/3/ (2016-02-12)
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  • Communicating with Building Services Engineers – an interview with Tina Cardy | Competitive Advantage
    specific and targeted keywords will be essential in driving traffic and visitors expect to be guided to the relevant part of a website based upon what they have searched for Once linked to a website the site must be easy to navigate to find relevant information technical detail and even who to contact Documentation and information should be easy to find and simple to access Choose carefully which content you decide to ask people to register for as this can become a barrier to engagement However it s important that information is available in a format most suited to your customer needs For example our CIBSE guides and manuals are available as hardcopy and with the introduction of The Knowledge Portal members can search and download the full range of CIBSE published guidance Having set up the CIBSE Knowledge Portal last year we ve already received 40 000 visits But what s important is that people are receiving information in the format that fits their need Q With a significant proportion of Building Services Engineers using Social Media for work and also subscribing regularly to trade journals how would you see these communication channels being utilised by the specification salesman Trade journals are and will continue to be used for headline news of new products and developments with the detail still being obtained from websites or product literature There has certainly been some evidence of the growth of social media in building services The CIBSE LinkedIn Group has grown rapidly in recent months to near 6 000 members but I d like to see real evidence of use of Social Media to assist actual product specification LinkedIn may be useful for contacts and occasional discussions on technical subjects and Twitter can be effective for driving traffic to websites But how many busy engineers have time to follow more than a handful of social media communications and how regularly Not many of us enjoy unsolicited approaches by sales people so the use of social media is no different in this regard Providing information to help the specifier is always a way forward so for example joining technical and construction groups on Linkedin are a good way to watch and only take part when you have something worthwhile to add e g not to be brand specific Recommendations from peers which is often what social media is about has far more gravitas than a direct sell Q According to our Construction Media Index research a third of Building Services Engineers are already using BIM how do you see this influencing working methods and in particular product specification There s no doubt that BIM will be used on government and major projects and percolate down to smaller projects Right now everyone s trying to work out exactly what will be required and how it will work The use of BIM will mean that specifications will be harder to break within the chain and if specific products are specified at a higher level in

    Original URL path: http://www.cadvantage.co.uk/communicating-with-building-services-engineers-an-interview-with-tina-cardy/ (2016-02-12)
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