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  • Case study: understanding the specification process | Competitive Advantage
    solutions for the construction industry and aim to be the industry benchmark for quality and professionalism The project To understand how plastic pipework products are specified and selected The objective To determine how pipework is specified in the non housing and renovation market and the factors which influence the choice of material To then subsequently understand the perceived strengths and weaknesses of the products being used The methodology The experienced team at Competitive Advantage conducted research amongst Building Services Engineers Heating Engineers M E and Plumbing Contractors The research aimed to understand their attitude and role in the specification and selection of plastic pipes In total 150 telephone interviews were conducted 70 with engineers and 80 with contractors Competitive Advantage also conducted face to face interviews with Contractors and hosted an Engineers focus group This provided further insight and understanding of the findings from the telephone research Competitive Advantage ensured that those selected for interview were actively working on market sectors of interest including Healthcare Education Offices Hotel and Leisure and that they were also involved in both New Build and Refurbishment The research data was then analysed by the team at Competitive Advantage who using their commercial experience interpreted the information and presented it in a report format The benefits As a result of the research opportunities were identified to help get the product specified A clear idea of customer perceptions in relation to the material s advantages and disadvantages were identified allowing for informed marketing communications to focus on Installation preferences technical criteria for usage as well as why and when particular systems were used gave a picture of customer influences All of this informed decisions on channels to market and product design Return to Case Studies Construction Sales Marketing eNews Get the latest in Construction Sales Marketing

    Original URL path: http://www.cadvantage.co.uk/home/why-choose-us/case-studies/case-study-understanding-the-specification-process/ (2016-02-12)
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  • Case study: understanding the influences on the purchasing decision process | Competitive Advantage
    decision process The client The Rockfon Group develop integrated acoustic ceiling solutions that aim to provide better and safer indoor environments Rockfon do this by balancing technical characteristics and design with modern demands and trends The most in depth research report held within the Rockfon Group Jenny Brookes Marketing Manager The project Rockfon wished to analyse the purchasing habits of ceiling installers working with Competitive Advantage it was agreed that analysis of the market place should be completed to inform the business development plan The objective To analyse distributor and contractor attitudes perceptions and activities to identify opportunities for developing market share The methodology The team at Competitive Advantage completed a programme of telephone interviews The research was split geographically reflecting the sales team set up allowing the performance of the individual regions to be assessed To qualify the feedback gained via the telephone research a mystery shopper exercise was conducted by Competitive Advantage This was completed across all of the supply channels in the market to establish Which products were promoted and why How frequently they offered the Rockfon products Levels of pricing The research data was then analysed by the team at Competitive Advantage who using their commercial experience interpreted the information and presented it in a report format The benefits The research gave Rockfon a clear understanding of the marketplace how their product compared in price and perception together with the influencing factors in selection of their products and competitors products It also gave an indication of the best channels of communication for their customer base This wealth of information meant they were able to inform their business development plan and focus their resources to gain clear results Return to Case Studies Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your

    Original URL path: http://www.cadvantage.co.uk/home/why-choose-us/case-studies/case-study-understanding-the-influences-on-the-purchasing-decision-process/ (2016-02-12)
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  • The journey of construciton product specification
    ensures your team is focused in the right areas communicating successfully with key construction decision makers at the right stage of the construction project to create demand for your construction products There are a number of steps that need to be taken to put in place this process This infographic maps out this process the journey of specification selling COURSES Creating Demand Through Specification 16th March 2016 London Construction Industry Overview 20th April 2016 Farnborough Further reading Six steps to mapping out an effective specification strategy The Decision Making Chain five key stages of construction product specification Video The Adoption of BIM by Architects with Chris Ashworth Effective specification strategies SPECIFICATION SELLING Specification Strategy Post navigation Previous Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite s strike strong Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article

    Original URL path: http://www.cadvantage.co.uk/infographic-mapping-out-an-effective-specification-strategy/ (2016-02-12)
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  • Helen | Competitive Advantage
    marketing challenges with a complex decision making unit and many influences on product selection In this blog I take a Construction industry knowledge hub Marketing in construction Sales marketing round up December Posted on December 15 2015 updated on January 18 2016 by Helen Leave a comment Awards season Su Butcher caused a stir when she reported on sexism at the Construction Manager of the Year Awards Su was overwhelmed by the response and has since posted a follow up blog summarising this Well done Su we hope this will stimulate change The Construction Marketing Awards received some more favourable media coverage with Construction industry knowledge hub Marketing in construction Understanding Specifiers and the Specification Process Top of the blogs 2015 Posted on December 3 2015 updated on December 3 2015 by Helen Leave a comment During 2015 the Competitive Advantage team has published just short of 100 blogs The overriding theme from our most popular blogs in 2015 can be summarised as understanding specifiers and the specification process With topics covering CPD Selling without the Sales Pitch Creating an Effective Specification Strategy Communicating Effectively with Specifiers Building Information Modelling Understanding Construction industry knowledge hub Effective specification strategies Understanding your customer Sales marketing round up November Posted on November 17 2015 updated on November 19 2015 by Helen Leave a comment Human attention spans are now just 8 25 seconds An infographic by wyzowl presents the challenges of marketing to those with a shorter attention span than goldfish The final stat of the infographic states that 59 of senior executives would rather watch video that read text making Richard Blackwell s RIBA Insights article on how to increase engagement from Construction industry knowledge hub Marketing in construction BIM what do architects want from building product manufacturers Posted on November 11 2015 updated on November 11 2015 by Helen Leave a comment For a building product manufacturer the need to provide BIM support will become as necessary as the provision of standard specification clauses or CAD details To benefit from BIM you need to understand how your building products should be presented and the information that will be required Then just as standard specifications are provided today Building Information Modelling Construction industry knowledge hub Forecasting Private Housing Repair Maintenance and Improvement guest blog by Noble Francis Posted on October 14 2015 by Helen Leave a comment If you re operating in the private housing repair maintenance and improvement rm i sector worth 15 billion per year it s vital to understand what drives it especially when as in the financial crisis of 2008 09 work in the sector fell 13 around 2 billion As an economic forecaster what we re essentially trying to do is find Construction industry knowledge hub Construction market activity Understanding the construction industry Building Customer Loyalty whilst selling through the Channel in the Digital B2B World Posted on October 13 2015 updated on October 28 2015 by Helen Leave a comment RewardStream Flyer Final Customer loyalty is

    Original URL path: http://www.cadvantage.co.uk/author/helen/ (2016-02-12)
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  • Chris Ashworth | Competitive Advantage
    on why the Paris climate change summit matters The pact is the first to commit all countries to cut carbon emissions to attempt to limit the rise in global temperatures to less than 2C The agreement is partly legally binding and partly Construction industry knowledge hub Sustainability Construction industry update December Posted on December 15 2015 updated on December 16 2015 by Chris Ashworth Leave a comment With the drive to build a million homes by 2020 councils may be allowed to build starter homes on green belt A government consultation has proposed changing the rules to enable councils to allocate appropriate small scale sites in the green belt specifically for starter homes In a bid for more affordable homes the Government have extended their Construction industry knowledge hub Understanding the construction industry Sustainability Update November Posted on November 17 2015 updated on January 18 2016 by Chris Ashworth Leave a comment A new Supply Chain Sustainability Portal has been launched with the aim to share sustainability best practice The portal is supported by 35 of the UK s top construction contractors FM service providers clients and suppliers It is hoped the resource will help to maintain a focus on quality and efficiency throughout the supply chain as the Government Construction industry knowledge hub Sustainability Construction industry update November Posted on November 17 2015 updated on November 17 2015 by Chris Ashworth Leave a comment Sir Michael Wilshaw head of the education watchdog warns against poor quality apprenticehips Sir Michael goes on to say in his speech at the CBI conference The economy is growing and there is a cross party consensus on the importance of vocational education in general and the need for more high calibre apprenticeships in particular In Construction industry knowledge hub Understanding the construction industry Sustainability update October Posted on October 13 2015 updated on January 18 2016 by Chris Ashworth Leave a comment The government has been criticised for its subsidy cuts as the press report 1000 job losses with two solar firms going out of business Amber Rudd Energy Secretary has defended her tough stance on cutting energy subsidies in her speech at the Conservative party conference The Conservative government has also been criticised in an infographic by Construction industry knowledge hub Sustainability Construction industry update October Posted on October 12 2015 updated on October 14 2015 by Chris Ashworth Leave a comment The chancellor has announced the introduction of the National Infrastructure Commission The Commission will be politically neutral and will make recommendations on infrastructure schemes under a four point plan to get Britain building This new approach will change the way vital infrastructure projects are planned determined and funded This announcement follows the publication of the report Construction industry knowledge hub Understanding the construction industry Specifying through the Supply Chain Posted on September 9 2015 updated on September 9 2015 by Chris Ashworth Leave a comment In much of my material on specification strategy I emphasise the importance of relationships On one

    Original URL path: http://www.cadvantage.co.uk/author/chris/ (2016-02-12)
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  • Marketing in construction | Competitive Advantage
    will stimulate change The Construction Marketing Awards received some more favourable media coverage with Construction industry knowledge hub Marketing in construction The Construction Marketing Awards 2015 inspiration for my marketing apprenticeship Posted on December 15 2015 updated on December 17 2015 by Emily Johnson 2 Comments My name is Emily Johnson I m Competitive Advantage s newest recruit I ve been working with the company since early September as a Digital Marketing Apprentice Right from the start I was thrown into a world of YouTube filming SEO Google Analytics Tweets emails and posting blogs Never had I thought I d find a job like this Construction industry knowledge hub Marketing in construction Sales marketing round up November Posted on November 17 2015 updated on November 19 2015 by Helen Leave a comment Human attention spans are now just 8 25 seconds An infographic by wyzowl presents the challenges of marketing to those with a shorter attention span than goldfish The final stat of the infographic states that 59 of senior executives would rather watch video that read text making Richard Blackwell s RIBA Insights article on how to increase engagement from Construction industry knowledge hub Marketing in construction Sales marketing round up October Posted on October 13 2015 updated on October 14 2015 by Helen Leave a comment The Construction Media Index 2015 has launched The 2015 research into communication channels used by key decision makers in the construction sector looks at online and hardcopy journal readership as well as usage of blogs online articles social networks devices Apps product directories and attendance at technical seminars This comprehensive and independent research conducted by Competitive Advantage Communicating with the industry Construction industry knowledge hub Effective specification strategies Marketing in construction Uses of Social Media in Construction Q A with Chris Ashworth Posted on October 12 2015 updated on October 15 2015 by Emily Johnson Leave a comment We have just launched the Construction Media Index 2015 478 key decision makers were interviewed and asked about how they source information to inform their product purchasing and design ideas Findings from the research show for example the industry has a preference for online publications rather than hardcopy journals Twitter and LinkedIn are the most popular social networks used Communicating with the industry Construction industry knowledge hub Effective specification strategies Marketing in construction Understanding the construction industry Understanding your customer INFOGRAPHIC How closely does the construction sector follow social media trends Posted on October 8 2015 by Helen Leave a comment A number of general reports have been published about usage of social media in this country but how closely does the construction industry follow these trends Recently we completed the Construction Media Index 2015 research that looks at how key decision makers in construction source information to inform their specification and design ideas The research covers a wealth Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding your customer How do Construction Decision Makers gather information on product and design

    Original URL path: http://www.cadvantage.co.uk/category/knowledge-hub/marketing-in-construction/ (2016-02-12)
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  • Understanding your customer | Competitive Advantage
    UK architects practices to establish the level of BIM adoption and expected implementation by 2019 The Building Information Modelling Construction industry knowledge hub Effective specification strategies Understanding your customer Building Customer Loyalty whilst selling through the Channel in the Digital B2B World Posted on October 13 2015 updated on October 28 2015 by Helen Leave a comment RewardStream Flyer Final Customer loyalty is key In today s fast moving global marketplace customer retention and loyalty is key particularly in the B2B world where companies will often talk about 85 of their business coming from existing customers but this is under pressure and changing Increasing competition with decreasing customer loyalty The global marketplace Effective specification strategies Understanding your customer Uses of Social Media in Construction Q A with Chris Ashworth Posted on October 12 2015 updated on October 15 2015 by Emily Johnson Leave a comment We have just launched the Construction Media Index 2015 478 key decision makers were interviewed and asked about how they source information to inform their product purchasing and design ideas Findings from the research show for example the industry has a preference for online publications rather than hardcopy journals Twitter and LinkedIn are the most popular social networks used Communicating with the industry Construction industry knowledge hub Effective specification strategies Marketing in construction Understanding the construction industry Understanding your customer INFOGRAPHIC How closely does the construction sector follow social media trends Posted on October 8 2015 by Helen Leave a comment A number of general reports have been published about usage of social media in this country but how closely does the construction industry follow these trends Recently we completed the Construction Media Index 2015 research that looks at how key decision makers in construction source information to inform their specification and design ideas The research covers a wealth Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding your customer How do Construction Decision Makers gather information on product and design solutions Posted on September 23 2015 updated on January 18 2016 by Helen 1 Comment Over June and August this year we asked 478 construction professionals how they gather information to inform their product and design decisions We asked them questions about their journal readership blog readership social media activity use of product directories and CPD requirements This information is presented in full in our research The Construction Media Index Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Use of social media in construction Posted on September 10 2015 updated on September 29 2015 by Helen Leave a comment amp amp lt a href storify com CompetitiveA use of social media in construction target blank amp amp gt View the story Use of Social Media in Construction on Storify amp amp lt a amp amp gt Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Competitive Advantage s new media satnav Posted

    Original URL path: http://www.cadvantage.co.uk/category/knowledge-hub/understanding-your-customer/ (2016-02-12)
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  • Construction Industry Update: January
    of homes and benefit residents Meanwhile new research indicates that 475 000 homes with planning permission are still waiting to be built The Housebuilding Federation give their reaction to LGA claims regarding planning permissions saying Speeding up the rate at which permissions are granted i e the move from granted to implementable is one of the keys to significant sustainable increases in house building House developers in England can now register for BRE s Home Quality Mark HQM assessment The scheme aims to provide more reassurance to consumers about the performance and quality of both the living space and community Delivering Sustainable Construction BRE have printed a briefing paper outlining their Strategic approach to the selection and procurement of construction materials and products in relation to responsible sourcing and BREEAM A new research project to learn how to maximise building performance of non domestic buildings is being launched by the UK Green Building Council The Government has published its Review of the Feed In Tariffs Scheme saying Having given careful consideration to responses received Government remains convinced that deployment caps are the most robust method of controlling expenditure under FITs All new installations applying for FITs on or after 15 January 2016 will be subject to a new system of caps from 8th February 2016 Finally Luke Nicholls Brad Allen provide a comprehensive wish list for the sustainable economy in 2016 which makes interesting reading Quality and Quantity of Apprenticeships to increase At the end of last year Sir Michael Wilshaw head of the education watchdog warned against poor quality apprenticehips The Government has recently published its 2020 Vision for English apprenticeships setting our plans to increase quality and quantity The executive summary can be read here Delivery of Government Projects in Jeopardy A third of major government projects due to deliver in the next five years are rated as in doubt or unachievable unless action is taken to improve delivery A progress report on measures to improve the delivery of major government projects published by the National Audit Office calls for greater transparency on project performance The report considers measures to improve delivery of major service reforms ICT projects infrastructure and construction projects The NAO say an effective mechanism still needs to be developed for prioritising projects across government or judging whether individual departments have the capacity and capability to deliver them BIM what specifiers expect from product manufacturers At the end of the year our own Chris Ashworth considered What do specifiers need from product manufacturers This subject was recently discussed in a BIM4M2 hosted Twitter chat with insights from Paul Broadfoot of Space Group and Peter Walker of Garners FSE A storify of the chat is available You can help provide a better understanding of how to meet the challenges of BIM by completing the BIM4M2 s online survey The findings will be used to inform and develop support for building product manufacturers Findings from the survey will be presented at a forthcoming BIM4M2 seminar planned for

    Original URL path: http://www.cadvantage.co.uk/construction-regulations-initiatives-update-january/ (2016-02-12)
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