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  • Communicating with Main Contractors – An Interview with Colin Courtney | Competitive Advantage
    would you see these communication channels being utilised by the specification salesman Social media is used increasingly for marketing and raising product awareness and for the presentation of information in various forms through blogs networks groups etc The younger generation particularly are capitalising on social media and being innovative in the ways they use it for work They are driving behavioural change in the work place Those that are not prepared to change will be left behind Q In your opinion is the use of social media by Main Contractors being used primarily as a channel to communicate with prospective clients or as a method of gathering information I see LinkedIn for example being used more for business networking and communicating with prospective clients It is being used increasingly for those that have a message to get across and to build a network LinkedIn is also being used more for job recruitment either for advertising roles or for those looking for work Recruitment agencies appear to be very active on this Twitter has both a social and a business element Marketeers are using it for raising profile and brand awareness Q Architects are now starting to use Apps as a means of communication but at present there is very little use by Main Contractors how do you see this changing Architects and Engineers are at the front end of projects and so are handling a lot of data therefore they are at the leading edge of adopting Apps to help them perform their activity I would dispute that there is little use by Main contractors they are following the Architect and Engineer s lead Main Contractors are using Apps in relation to marketing and communication as well as assisting with monitoring capture and presentation of project data Q With almost a fifth of Main Contractors already using BIM how do you see this influencing working methods and in particular product specification There is a big increase in the adoption of BIM The more intelligent leading clients are promoting the use of BIM and the Government as the major industry client is taking a lead on this Main Contractors are becoming increasingly more receptive to BIM and the advantages it will bring BIM complements green construction and all the benefits associated with this It embraces the digital revolution fosters a collaborative environment and early involvement of all the key stakeholders in a project It facilitates easier optioneering at design stage life cycle considerations can be taken into account and through more off site construction the virtual elimination of waste all leading to significant carbon reduction Not to mention better quality lower costs and more predictability in terms of delivery BIM can play a major role in making our industry more competitive reduce the carbon emissions associated with the built environment and encourage investment in what has been described in the past as a dirty industry More about Colin Courtney Colin is currently Business Development Strategy Director at Skanska UK He has

    Original URL path: http://www.cadvantage.co.uk/communicating-with-main-contractors-an-interview-with-colin-courtney/ (2016-02-12)
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  • cadvantage | Competitive Advantage | Page 3
    to salesmen In fact it is best to even avoid the word sales in the job description of your specification salesman What specifiers do want is technical information and advice and they will be happy to have a dialogue with a Effective specification strategies Making People Your USP Posted on January 3 2012 updated on January 4 2016 by cadvantage Leave a comment In my last blog article on specification sales I asked if we really need the salesman In order to ensure balance I m presenting the benefits of a strong sales team in this article I recently delivered some training for a company who could boast of a stable sales team with masses of experience In fact Effective specification strategies Specification selling without the salesman Posted on December 1 2011 by cadvantage Leave a comment Talk to people about specification selling and they immediately think of employing salesmen and sending them out to visit architects engineers and the other influencers This is an expensive process In a recent LinkedIn item Paul Scott said the cost of a salesman is 260 day That is just salary add in support costs such as car phone Effective specification strategies Using Social Media Posted on December 1 2011 updated on April 15 2014 by cadvantage Leave a comment In his recent presentation at the AIS Conference 2011 Chris Ashworth looks at how aspects of social media have developed and how they are being used by the construction industry This was a presentation done in conjunction with Su Butcher Using social media View more presentations from Competitive Advantage Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Is it worth specification selling Posted on November 16 2011 updated on January 4 2016 by cadvantage

    Original URL path: http://www.cadvantage.co.uk/author/cadvantage/page/3/ (2016-02-12)
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  • CONSTRUCTION RESEARCH | Competitive Advantage | Page 4
    product directories as well as attendance of technical seminars It also provides an insight into Twitter Communicating with the industry Construction industry knowledge hub Understanding your customer The Growth of Social Media in Construction How to take advantage Posted on August 7 2013 updated on April 15 2014 by Chris Ashworth Leave a comment Our recent research the Construction Media Index demonstrates that social media is an established part of the business landscape Social media is a great leveller and in my recent articles for AIS Interiors Insight and Construction News I present the case for building profile through social media In the past the small or medium sized business Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding your customer The Growth of Social Media in Construction Posted on August 6 2013 updated on January 18 2016 by Chris Ashworth Leave a comment For three years Competitive Advantage have been measuring the communication channels used by Architects Engineers and Contractors in the Construction Media Index During that time we have seen the use of social media grow and now become an established part of the information network Online communications seems to have come of age And in my recent Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding your customer Communicating with Construction Industry Decision makers PR in a digital age Posted on July 16 2013 updated on January 4 2016 by Helen Leave a comment Our recent research Construction Media Index identifies communication channels used by the key decision makers in UK construction industry It looks at the readership of hardcopy and online trade journals industry blogs and websites and the use of product directories as well as attendance of technical seminars It also provides an insight into Twitter and Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the different players in the industry Civil Engineers Posted on July 2 2013 updated on January 18 2016 by Helen 3 Comments The construction industry is made up of a series of relationships with architects designers engineers contractors sub contractors all working together to meet the needs of the client This blog is the second in the series looking at the different players in the industry The aim of this series is to provide a clearer view of Construction industry knowledge hub Understanding the construction industry Understanding your customer Communicating with Construction Industry Decision Makers An Integrated Strategy Posted on June 11 2013 updated on January 18 2016 by Helen Leave a comment Our recent research Construction Media Index identifies communication channels used by the key decision makers in the UK construction industry It looks at the readership of hardcopy and online trade journals industry blogs and websites and the use of product directories as well as attendance of technical seminars It also provides an insight into Twitter Communicating with the industry Construction industry knowledge hub Understanding the construction industry Understanding your customer Measuring your Brand Strength in Specification Posted

    Original URL path: http://www.cadvantage.co.uk/tag/construction-research/page/4/ (2016-02-12)
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  • Sample Size | Competitive Advantage
    people say about us Case studies knowledge hub Knowledge hub Useful links Events Competitive Advantage Sample Size Knowledge hub home Sample Size Sample Size Calculators a review Posted on February 28 2013 updated on April 9 2014 by Helen Leave a comment In market research the purpose of selecting a sample rather than the whole of your target audience or target population is to reduce cost and simplify the process When selecting a sample size it is important it represents the whole of your target population Careful consideration should be given to the selection criteria so that Construction industry knowledge hub Understanding your customer Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction sales and marketing challenges CONTACT US What

    Original URL path: http://www.cadvantage.co.uk/tag/sample-size/ (2016-02-12)
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  • MARKETING IN CONSTRUCTION | Competitive Advantage | Page 4
    the first Construction industry knowledge hub Construction market activity Understanding the construction industry Creating one awesome Sales and Markteing team that consistently achieves goals Posted on February 3 2013 updated on January 18 2016 by Chris Ashworth 2 Comments Forecasters are telling us that this year s construction activity will be worse than last year So how can construction companies weather the storm In times of recession it is the weak companies which fail the good companies restructure or reinvent themselves and improve the way they do business There are plenty of examples Recently Communicating with the industry Construction industry knowledge hub Effective specification strategies Marketing in construction Communicating with Specialist Contractors an Interview with Stefan Hay Posted on August 14 2012 updated on January 4 2016 by cadvantage Leave a comment When specification selling there is the tendency to focus on just the Architect or Engineer forgetting about the Contractor The Contractor or Specialist Contractor are often overlooked and can present a missed opportunity in influencing the specification of your product When specification selling on a D B or PFI project don t just focus on the Architect Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Communicating with Architects an interview with Su Butcher Posted on August 14 2012 updated on January 4 2016 by cadvantage Leave a comment The architect is probably the most important member of the design team distilling the requirements and advice of the other members Often though they are time poor and consequently hard to get hold of So how do you introduce your products You need to find a way of getting the architect s attention and then reassuring Communicating with the industry Construction industry knowledge hub Effective specification strategies Marketing in construction Understanding the construction industry Understanding your customer Making sense of the construction industry a marketer s guide Posted on April 16 2012 updated on January 4 2016 by cadvantage Leave a comment If you are a Marketer new to construction then you may be feeling overwhelmed by the complexity of this challenging market place The construction industry is made up of a series of relationships with architects designers engineers contractors sub contractors all working together to meet the needs of the client There are also a number of Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer The Marketing Mix and the Challenge of Combining Offline with Online Posted on April 3 2012 updated on January 4 2016 by cadvantage Leave a comment Last week I was presenting at Mobile Apps in the Built Environment and I began to jot some thoughts down As the event title suggests the subject was Apps I presented our latest research Construction Media Index giving an insight into channels of communication used by the construction sector covering traditional forms such as print Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the

    Original URL path: http://www.cadvantage.co.uk/tag/marketing-in-construction-2/page/4/ (2016-02-12)
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  • The Role of Research in New Product Development | Competitive Advantage
    you are talking to architects or engineers they will probably want to know the details of how they work One approach is not to tell them about the product but to discuss the problems it will solve and the circumstances when it would be used 3 Size of Opportunity Having refined the short list down to one or two product concepts worth development it is necessary to assess the market potential If there is an existing product in the market you should research the volume of sales it achieves If a completely new product then an estimate of market potential must still be calculated Either way before committing funds for development it is important to ensure the potential market will justify the investment a combination of research and forecasting skills 4 Prototype Testing Before embarking on a full launch create prototypes which you can show your customers Their feedback can prevent expensive mistakes but also highlight opportunities you might have missed Make sure you show the product to a good cross section of customers representing all of the members of the decision making unit as well as installation There s many a product which has failed for what seemed a small details but became a major issue on site 5 Launch Plan As part of the launch plan you will need to understand the decision making unit Who will influence product selection and because of what factors What information in what form will need to be provided Another important decision is the name If you have a portfolio of brand and product names you need to decide how these might be combined and test what the new name might mean to the market 6 Pricing Strategy At what level are you going to set the price Whether yours is a

    Original URL path: http://www.cadvantage.co.uk/the-role-of-research-in-new-product-development/ (2016-02-12)
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  • Building Product Manufacturers | Competitive Advantage | Page 4
    the Net Promoter Score tracks how customers represent a company to their friends and associates Working with some of our clients Competitive Construction industry knowledge hub Understanding your customer Specification Strategy 5 steps to building strong relationships with specifiers Posted on January 14 2014 updated on November 26 2014 by Helen Leave a comment To be effective the process of relationship building really needs to start before a project has even been conceived But how do you achieve that Here are 5 simple steps to follow Step One Analyse your target markets Identify your top clients contractors and architects or engineers operating in each sector and how they work Communicating with the industry Construction industry knowledge hub Effective specification strategies Managing your Specification Strategy what do architects want Posted on January 2 2014 updated on November 26 2014 by Helen Leave a comment For the construction product manufacturer marketing to architects is a key business strategy creating awareness of products so that they ll be included in designs thereby creating demand pull through the supply chain and eventually sales The architect is one of the most important members of the design team distilling the requirements and advice of other Communicating with the industry Construction industry knowledge hub Effective specification strategies The Changing Dynamics of Product Specification growing future prospects Posted on December 10 2013 updated on January 18 2016 by Helen Leave a comment At a recent summit Chief Executives of some of our leading construction contractors were asked to comment on prospects for the future These are some of the phrases they used Building information modelling collaborative behaviours drive around efficiency working smarter more for less cost in use energy in buildings more sustainable construction Although this was Communicating with the industry Construction industry knowledge hub Effective specification strategies Understanding Forecasts an interview with Noble Francis Posted on December 9 2013 updated on April 9 2014 by Helen Leave a comment The construction industry has complex interrelationships between buyers and decision makers which are becoming increasingly complicated as it faces new demands and pressures such as sustainability and the introduction of BIM With a cautious return to growth it is important to keep informed of changes in the construction market and its sectors Monitoring changes and understanding industry forecasts can Construction industry knowledge hub Construction market activity Understanding the construction industry How much should you invest in your Construction Sales Marketing Posted on November 19 2013 updated on April 15 2014 by Helen 1 Comment How do you decide your marketing spend and then justify it to the Finance Director Even when starting with a bottom up process it is useful to have a comparison with other similar companies Competitive Advantage Consultancy has completed a survey of marketing activity and spend in the construction sector for Manufacturers Contractors Professional Services and Communicating with the industry Construction industry knowledge hub Marketing in construction Reaping the Benefits of BIM an interview with Rebecca De Cicco Posted on November 4 2013 updated

    Original URL path: http://www.cadvantage.co.uk/tag/building-product-manufacturers/page/4/ (2016-02-12)
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  • February Construction Market Overview | Competitive Advantage
    the outlook for specialist contractors in 2013 is becoming more positive with 36 reporting an increase in orders in the last quarter of 2012 Opportunities identified by the CPA for 2013 Growth in new Private Housing from National Housebuilders Slight growth in Private Housing RMI even without the Green Deal Growth in Public Housing RMI driven by Green Deal Take a look at our Social Housing Energy Efficiency Research Slight growth in factory and warehouse construction Rail construction will continue to show strong growth including significant station refurbishment Some growth in road construction mostly maintenance this should come through quite quickly Small growth in energy most activity will slip beyond 2013 The Nationwide House Price Index shows that house prices in January have risen by 0 5 and are unchanged compared to January 2012 This now brings the typical price of a house to 162 245 The Halifax House Price Index shows that in the last 3 months to January house prices have increased by 1 9 compared to the previous 3 months However they have also reported that house prices fell by 0 2 in January following successive rises in November and December FENSA have released their window and door installation figures for 2012 The figures are encouraging as they show that in the last 3 months of 2012 there was growth of 1 05 in the number of replacement window and door installations compared to the same period in 2011 Mark Carney who becomes Governor of The Bank of England in June told the Treasury Select Committee he will consider expanding the tools available to the central bank in its efforts to spur lending to households and small businesses To receive our monthly construction market overview via email then subscribe to our eNews Construction industry knowledge hub Construction

    Original URL path: http://www.cadvantage.co.uk/february-construction-market-overview-2/ (2016-02-12)
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web-archive-uk.com, 2017-12-18