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  • Marketing round-up: September | Competitive Advantage
    likely to generate a greater return year on year according to Hubspot s annual inbound report Marketo have just released an eBook on measuring inbound ROI and provide 8 reports that every marketer needs The State of Content Marketing by the Content Marketing Institute features 27 in depth interviews with marketing leaders and exec s They have also released a research report into Content Marketing in the United Kingdom which provides benchmarks budgets and trends What really works in digital marketing The latest MECLABS Quarterly Research Digest features a selection of useful discoveries including case studies how to s and benchmarking Delivering effective sales A recent infographic by CEB highlights the Cost of a failed Sales Manager Selling within the construction sector can be a complex process and our training course looks at Creating Demand through Specification The upcoming CIMICIG seminar Death of the Salesman reviews how the role of sales in construction is evolving It considers how the salesperson needs to position themselves as the trusted advisor and to utilise both sales and marketing skills This slideshare detailing the 20 laws of sales and marketing is a good reminder that ultimately it is about delivering value Choosing the right agency David Ing s article for RIBA Insight provides good advice on how to choose the right specialist agency And Sam Oakley from StashMetrics looks at how technology enables a more DIY approach to content creation saying that agencies still have their place with more a focus on great idea creation Construction industry knowledge hub Marketing in construction Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite

    Original URL path: http://www.cadvantage.co.uk/marketing-round-up-september/ (2016-02-12)
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  • Helen | Competitive Advantage | Page 5
    With us hitting the half way mark of 2014 also included are reminders to check your strategy is on track Making the most of social media Acton have released a Social Media Marketing 101 toolkit For Construction industry knowledge hub Marketing in construction The Decision Making Unit understanding specification influence Posted on June 26 2014 by Helen Leave a comment The construction sector s Decision Making Unit DMU is far more complex than many business to business markets This is because the team responsible for designing selecting purchasing and installing products is usually created for a single project employed by different organisations and then disbanded To further complicate matters the nature of the relationship between the members of Building Information Modelling Construction industry knowledge hub Effective specification strategies Understanding the construction industry NEW eBook Understanding the changing dynamics of product specification Posted on June 26 2014 by Helen Leave a comment The construction industry is vital to our economy Construction accounts for almost 7 of the UK economy as a whole contributing nearly 90billion Construction provides the buildings we live and work in and the infrastructure that supports our lives To be able to influence the specification of a product it is first necessary to understand Construction industry knowledge hub Effective specification strategies Marketing round up June Posted on June 10 2014 updated on June 12 2014 by Helen Leave a comment This round up has a focus on in bound marketing Marketing Sherpa ask Which of the following website optimization tactics does your organization currently use The CMI look at 10 approaches you can use to increase conversions when creating content or writing copy Jan Klin in running a series of articles on in bound the last one looked at the Construction industry knowledge hub Marketing in construction Construction industry update June Posted on June 10 2014 updated on January 18 2016 by Helen Leave a comment New data shows that 74 of homes bought through the Help to Buy scheme are new build properties An interesting article by Building asks Is planning the root cause of England s housing market ills Referenced in the Queen s Speech the government has published its Infrastructure Bill The Bill would turn the Highways Agency into a Government owned company Construction industry knowledge hub Construction market activity Understanding the construction industry Sustainability update June Posted on June 10 2014 updated on June 12 2014 by Helen Leave a comment DECC have published Guidelines to the new Green Deal Home Improvement Fund More money back is now available with the next phase of The Green Deal launched this month Ed Davey told the BBC that we have learned from what people were telling us adding that round two was very generous Round two of the Construction industry knowledge hub Sustainability June construction market overview Posted on June 10 2014 updated on January 18 2016 by Helen Leave a comment Market outlook remains positive with the latest CPA Construction Trade Survey showing that construction

    Original URL path: http://www.cadvantage.co.uk/author/helen/page/5/ (2016-02-12)
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  • Chris Ashworth | Competitive Advantage | Page 5
    think how you compare to the competition but importantly take the time to use your research information effectively Having conducted a survey the process of developing competitive advantage can Construction industry knowledge hub Effective specification strategies Marketing in construction Understanding the construction industry Understanding your customer Sustainability update October Posted on October 16 2014 updated on October 16 2014 by Chris Ashworth Leave a comment DECC have announced that a further 100m is to be made available for the installation of household energy efficiency measures under the Green Deal This follows the fund s premature closure when DECC announced that the fund for this year had been fully allocated This additional funding is on top of the original 450m announced in Construction industry knowledge hub Sustainability Construction industry update October Posted on October 15 2014 updated on October 16 2014 by Chris Ashworth Leave a comment The NHS in England could be saving 1 5 billion a year by improving the efficiency of their estates facilities management says a review by EC Harris Built Asset Consultancy It says There has been a concerted effort by Trusts to both dispose of unneeded ageing and obsolete estate and gain better control of their facilities there Construction industry knowledge hub Understanding the construction industry BIM update October Posted on October 15 2014 updated on January 18 2016 by Chris Ashworth Leave a comment The BIM Task Group latest newsletter can be read here In it there is a comprehensive interview with David Miller Architects who have won the BIM Initiative of the Year Award at the 2014 Construction News Awards Innovate UK has awarded a 1m contract to RIBA Enterprises to develop a prototype digital tool that is Building Information Modelling Construction industry knowledge hub Construction industry update September Posted on September 16 2014 updated on January 18 2016 by Chris Ashworth Leave a comment The Chartered Institute of Building has launched a guide for MPs and prospective parliamentary candidates to highlight the strategic importance of construction to the UK economy The Get Britain Building Campaign has issued its action plan with a list of actions to complete by 2015 Barbour ABI have issued Scottish Construction A Bright Future Construction industry knowledge hub Understanding the construction industry BIM update September Posted on September 16 2014 updated on September 17 2014 by Chris Ashworth Leave a comment Planning and Building Control today have issued their BIM focus the first of three Articles look at BIM level 2 and BIM and the SME James Carrick s LinkedIn discussion highlights the challenge that remains for manufacturers as does the blog by Colt on Why are Construction Manufacturers not engaging Both stand as a good reminder Building Information Modelling Construction industry knowledge hub Sustainability update September Posted on September 16 2014 updated on September 16 2014 by Chris Ashworth Leave a comment The Oxford Institute for Sustainable Development and sustainability charity BioRegional have launched a new initiative designed to share the knowledge and experience gained from creating

    Original URL path: http://www.cadvantage.co.uk/author/chris/page/5/ (2016-02-12)
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  • Marketing in construction | Competitive Advantage | Page 5
    engages and involves us Good advertising makes us smile feel hungry warm or sad makes us want to support a cause join Construction industry knowledge hub Marketing in construction Understanding your customer Customer satisfaction Applying what you learn to boost productivity Posted on August 6 2014 updated on July 31 2014 by Chris Ashworth Leave a comment You may feel that your customers receive good service but how does it compare with your competitors or other suppliers your customers use Furthermore customer satisfaction is based on perceptions which may be different to reality Conducting regular customer satisfaction surveys is an important element of good business Surveying your customers informs business process Construction industry knowledge hub Marketing in construction Understanding your customer The 5 essential elements of an awesome research brief Posted on July 29 2014 updated on November 20 2014 by Helen Leave a comment A great brief possesses clarity displays depth of thought and provides direction Drafting a comprehensive brief takes time thought and input from others including your peers and chosen research consultant Putting in the effort ensures the key reasons for conducting research are clear and importantly how the findings are to be used is understood Construction industry knowledge hub Marketing in construction Understanding your customer Marketing round up July Posted on July 15 2014 updated on January 18 2016 by Helen Leave a comment This round up provides useful reading on how best to use social media as well as hints to keep ahead of Google and copywriting tips With us hitting the half way mark of 2014 also included are reminders to check your strategy is on track Making the most of social media Acton have released a Social Media Marketing 101 toolkit For Construction industry knowledge hub Marketing in construction Marketing round up June Posted on June 10 2014 updated on June 12 2014 by Helen Leave a comment This round up has a focus on in bound marketing Marketing Sherpa ask Which of the following website optimization tactics does your organization currently use The CMI look at 10 approaches you can use to increase conversions when creating content or writing copy Jan Klin in running a series of articles on in bound the last one looked at the Construction industry knowledge hub Marketing in construction What should you consider when trying to get your stories into the construction press Posted on June 10 2014 updated on January 18 2016 by Chris Ashworth Leave a comment At the recent CIMCIG hosted seminar Death of Journalism we heard from journalists how the internet delivering massive amounts of information for us to access much of which we expect to get for free has impacted on the way publications operate and are funded Listening to the different speakers each publisher has developed different ways of meeting Communicating with the industry Marketing in construction Know your Customers Posted on February 4 2014 updated on April 16 2014 by Helen Leave a comment At last the recession is over

    Original URL path: http://www.cadvantage.co.uk/category/knowledge-hub/marketing-in-construction/page/5/ (2016-02-12)
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  • Events | Competitive Advantage
    deliver to current and future regulations Attendees will also Building Better Buildings Wednesday 3rd February 2016 Bristol The event in collaboration with Innovate UK and a number of leading industry partners promises to demystify the Performance Gap and highlight latest learning from a number of domestic and non domestic Building Performance Evaluation BPE projects Join us at this event and hear an array of excellent speakers discussing cutting edge research findings on BIM What do specifiers need from product manufacturers Tuesday 12th January 12 00pm Twitter chat Join us on Tuesday 12th January at 12pm for an exclusive interview with Paul Broadfoot Space Group and Peter Walker Garners FSE where we will be discussing what specifiers need from product manufacturers in terms of BIM We d like to encourage all manufacturers whether you have already started Construction Marketing Awards 2015 Wednesday 9th December 2015 London Recognising marketing excellence across the built environment The Future of Energy Conference and Exhibition Friday 4th December 2015 Salford The conference will provide delegates with the opportunity to discuss and examine how the energy sector is addressing the key issues that it faces through greater investment and increased collaboration with the aim of ensuring that the UK and the rest of the world has a promising future It will EuroConstruction Construction Market Forecast Conference 3rd 4th December 2015 Budapest The conference is part of the bi annual series on European construction market forecasts and addresses to all those involved in construction activities producers of building materials and equipment construction companies designers architects engineers contractors investors financiers insurers public administration and related business sectors BIM Outside the Building Conference Tuesday 2nd December Leeds This event has been 18 months in the making and will focus on how BIM can improve the context of a project as

    Original URL path: http://www.cadvantage.co.uk/event/ (2016-02-12)
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  • Understanding your customer | Competitive Advantage | Page 5
    expectations and competitors are sharper Make sure your organisation is changing or risk being one Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding your customer Managing your Specification Strategy Getting to know the design team Posted on January 29 2014 updated on January 4 2016 by Helen Leave a comment Back in 1994 Sir Michael Latham published Constructing the team a review of procurement and contractual arrangements in the UK construction industry He highlighted the need to improve the link between design and construction Two decades later thanks to the efforts of the first chief construction advisor Paul Morrell it is finally happening and Communicating with the industry Construction industry knowledge hub Effective specification strategies Understanding your customer Selling to specifiers creating an effective strategy Posted on November 9 2013 updated on April 9 2014 by Helen Leave a comment Selling to specifiers It is about creating awareness of the benefits your products can bring to a construction project Specification selling is a whole company activity requiring technical input and involving the whole supply chain not just the sales team The approach draws on the principas of Key Account Management KAM and is a crucial Communicating with the industry Construction industry knowledge hub Effective specification strategies Understanding the construction industry Understanding your customer New Research Construction Marketing Activity Spend 2013 Posted on November 9 2013 updated on April 15 2014 by Helen Leave a comment How do you decide your marketing spend and then justify it to the Finance Director Even when starting with a bottom up process it is useful to have a comparison with other similar companies Competitive Advantage Consultancy has completed a survey of marketing activity and spend in the construction sector for Manufacturers Contractors Professional Services and Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding your customer Reaping the Benefits of BIM An Interview with David Philp Posted on October 24 2013 updated on April 9 2014 by Helen Leave a comment Our recent research Adoption of BIM by Architects has been compiled to provide an impartial view to help product manufacturers make informed decisions as part of their BIM strategy The provision of BIM objects by building product manufacturers is now an issue of when not if and of course how With this in mind I asked Building Information Modelling Construction industry knowledge hub Effective specification strategies Understanding your customer Reaping the Benefits of BIM An interview with John Tebbit Posted on October 16 2013 updated on April 9 2014 by Helen 1 Comment Our recent research Adoption of BIM by Architects has been compiled to provide an impartial view to help product manufacturers make informed decisions as part of their BIM strategy The provision of BIM objects by building product manufacturers is now an issue of when not if and of course how With this in mind I asked Building Information Modelling Construction industry knowledge hub Effective specification strategies Understanding your customer Understanding the different players

    Original URL path: http://www.cadvantage.co.uk/category/knowledge-hub/understanding-your-customer/page/5/ (2016-02-12)
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  • Taking Sustainability to the Consumer | Competitive Advantage
    the Consumer draws on some excellent work recently published to provide suggestions focused on the opportunities that the Green Deal will provide for companies who wish to develop this market We hope it will provide inspiration and encouragement to take advantage of what has the potential to be the biggest opportunity for construction this decade Click here to download the full report View Chris s presentation from the ECA Electrial Industry Conference summarising Green Deal opportunities Or view Chris Ashworth at the 2011 Electrical Industry Conference presenting an overview the Green Deal and the opportunities available Construction industry knowledge hub Effective specification strategies Sustainability Understanding the construction industry Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite s strike strong Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book

    Original URL path: http://www.cadvantage.co.uk/taking-sustainability-to-the-consumer-2/ (2016-02-12)
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  • The Green Deal – a report for TRADA | Competitive Advantage
    on April 22 2014 by Helen Leave a comment Tweet A report written for TRADA in December 2011 summarising the forthcoming introduction of The Green Deal with details on the expected effects to working practices how it will be financed what the expected take up will be the report also lists useful terms and links to resources Following this a report in Autumn 2012 summarises the Green Deal and how it operates To receive a free copy complete our Contact us form on the right stating Green Deal Consultation Construction industry knowledge hub Sustainability Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite s strike strong Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in

    Original URL path: http://www.cadvantage.co.uk/the-green-deal-a-report-for-trada/ (2016-02-12)
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