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  • How to create a winning marketing strategy for 2013 | Competitive Advantage
    so be able to consider your new objectives Once you know your starting point it is then important to think about your end goal to focus on outcomes rather than the type of activity or output from your marketing team Only when you know your starting point and what your end goal is can you draft a strategy a road map to success In writing your strategy remember to always ask questions for example the five w s who what why where and when Also think about setting realistic objectives ones that can be measured and are timely this is where the SMART acronym comes in handy Specific Measurable Achievable Realistic and Timely Our recent research into Marketing Activity Spend indicates that in 2013 many companies with be focussing on measuring enquiries received sales growth and new prospects to gauge their ROI This also supports the research by the Fournaise Marketing Group in which the results presented in a blog by Maine Associates suggest CEO s want marketers to report on demand related indicators such as lead generation rather than performance metrics Surely a result of the tough economic times meaning that marketing must show tangible benefit to the business Know how to communicate with your key audience The construction industry is made up of a series of relationships with architects designers engineers contractors sub contractors all working together to meet the needs of the client There are also a number of drivers influencing product selection not just performance and appearance but external drivers some of the more obvious are Planning Building Regulations and Sustainability This poses a marketing challenge How do you make sense of the construction industry A good starting point for understanding the industry is our training course Construction Industry Overview Why not join us on online See our training page for more details Or consider our other training course Marketing in Construction As with forecasting there are some free industry reports that may provide useful generic industry information Or for a small cost you can purchase an off the shelf research such as our Construction Media Index The reports provide comprehensive and independent research into the communication channels used by the key decision makers in the industry which journals and product directories they use how they participate in social media and what information they are searching for online Once you know the communication channels that are key to your customers then you need to consider how to provide your product information Making your product information easily accessible in a number of formats is important Something demonstrated in our research Designing with Sustainable Products and summarised in our guest blog What Architects want when seeking sustainable product information Finally it almost goes without saying but it is also important to always listen to your customers questions and concerns and be timely in responding to them This is where a presence on social media can help allowing you to always have an ear to the ground Review and

    Original URL path: http://www.cadvantage.co.uk/how-to-create-a-winning-marketing-strategy-for-2013/ (2016-02-12)
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  • OFFICE OF NATIONAL STATISTICS | Competitive Advantage | Page 4
    3 4 compared with Q3 of 2012 this applied to all sectors with the exception of Infrastructure The ONS also released their Outputin the Construction Construction industry knowledge hub Construction market activity February Construction Market Overview Posted on February 15 2013 updated on January 18 2016 by Helen Leave a comment The ONS has released its Output in the Construction Industry figures for December and Q4 2012 These figures show that the estimated total volume of construction output increased by 0 9 in Q4 of 2012compared to Q3 of 2012 This week the CPA released its Construction Trade Survey for February Figures in the survey show that 23 of building contractors reported a Construction industry knowledge hub Construction market activity May Construction Market Overview Posted on May 21 2012 updated on January 18 2016 by Helen Leave a comment So much for avoiding double dip recession as predicted at the budget For those who missed it the UK entered double dip recession according to the latest Quarter 1 statistics for GDP published by the ONS at the end of April A major contributor was construction which fell by 3 in the first quarter following Construction industry knowledge hub Construction market activity April Construction Market Overview Posted on April 18 2012 updated on January 18 2016 by Helen Leave a comment Since my last report the main event has been the budget plenty has been said elsewhere so I will settle for a brief summary Most was leaked ahead of the main announcement so no surprises and it looks like we will avoid double dip recession although the Chancellors expectations are optimistic compared with other Construction market activity March Construction Market Oveview Posted on March 15 2012 updated on January 4 2016 by Helen Leave a comment Latest Office of National

    Original URL path: http://www.cadvantage.co.uk/tag/office-of-national-statistics/page/4/ (2016-02-12)
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  • Construction industry knowledge hub | Competitive Advantage | Page 6
    2015 updated on January 18 2016 by Chris Ashworth Leave a comment This months edition wholly focusses on the skill shortage A report from the CBI Education and Skills Survey 2015 says Business is responding to the skills challenge but apprenticeship reform is critical Yet the CBI criticise the apprenticeship levy on large UK employers to fund new apprenticeships introduced by Osborne in the Summer Budget The construction Understanding the construction industry Sustainability update July Posted on July 14 2015 updated on January 18 2016 by Chris Ashworth Leave a comment The ONS have released Sustainable Development Indicators 2015 a report that assesses progress towards a sustainable economy society and environment The Inquiry of the Manufacturing Commission into industrial sustainability is seeking submissions on how UK manufacturing can achieve long term economic environmental and social sustainability The CPA are holding a Networking Forum on Energy Efficiency for Sustainability BIM update July Posted on July 14 2015 updated on July 15 2015 by Michael Prince Leave a comment Today saw a BIM4M2chat considering Is BIM right for me If you missed the opportunity to ask your questions then join the BIM4M2 LinkedIn Group or attend the seminar BIM for manufacturers help with the journey on the 28th July in London This seminar organised by BIM4M2 The CPA and CIMCIG aims to provide an impartial perspective Building Information Modelling Sales Marketing round up July Posted on July 14 2015 updated on January 18 2016 by Helen Leave a comment Specification Sales Steve Rogan has written an article entitled What is specification sales and is it for you Vocational Place provide a check list of the six habits of a great sales team And expert market provide some advice on how to get what you want on the phone Much of this advice is covered Marketing in construction Secret Confessions of a Telephone Researcher Interview No 4 Posted on June 23 2015 updated on March 30 2015 by Rachel Ward Leave a comment In a series of Secret Confessions blogs Nichola Martland Telephone Research Team Leader at Competitive Advantage reflects on her experience and her tips for successful interviews Last in the series in this blog Nichola compares the merits of telephone research versus on line surveys Q In the age of digitisation and faced with alternative interview Construction industry knowledge hub Marketing in construction Understanding your customer Marketing to the Construction Design Team Posted on June 23 2015 by Helen Leave a comment a href storify com CompetitiveA marketing to the construction design team target blank View the story Marketing to the Construction Design Team on Storify a Communicating with the industry Construction industry knowledge hub Effective specification strategies Marketing in construction Understanding your customer BIM update June Posted on June 17 2015 updated on January 18 2016 by Michael Prince Leave a comment At the end of last month Barbour ABI hosted a twitter chat answering questions about Product Data templates with David Rich and Paul French of BIM4M2 A Storify

    Original URL path: http://www.cadvantage.co.uk/category/knowledge-hub/page/6/ (2016-02-12)
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  • Contractor | Groups | Competitive Advantage
    are What we do What we do Research Forecasts Specification strategies Training Developing CPD Mentoring Why choose us Why choose us What people say about us Case studies knowledge hub Knowledge hub Useful links Events Competitive Advantage News Staff Members Contractor Knowledge hub home Archives Andy Hamer BA Hons Marketing Engineering Su Butcher BA Hons BArch Alison Parkes BA Hons Bill Wright MA Cantab CEng FIET Annette Harpham DipM MCIM Chartered Marketer Emma Townend Trainer BEng Hons MICE CEng Tech IOSH Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction sales and marketing challenges CONTACT US What s New COURSE Construction Industry Overview BLOG Thoughts on planning Construction marketing strategy BLOG The Decision Making Chain five key stages of construction

    Original URL path: http://www.cadvantage.co.uk/group/contractor-2/ (2016-02-12)
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  • Helen Johnstone – Marketing Communications Manager – BA (Hons) | Competitive Advantage
    Who we are Who we are What we do What we do Research Forecasts Specification strategies Training Developing CPD Mentoring Why choose us Why choose us What people say about us Case studies knowledge hub Knowledge hub Useful links Events Competitive Advantage News Staff Members Helen Johnstone Marketing Communications Knowledge hub home Helen Johnstone Marketing Communications Manager BA Hons Posted on March 31 2014 updated on February 4 2016 by admin Tweet Post navigation Previous Next Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction sales and marketing challenges CONTACT US What s New COURSE Construction Industry Overview BLOG Thoughts on planning Construction marketing strategy BLOG The Decision Making Chain five key stages of construction product specification BLOG What is

    Original URL path: http://www.cadvantage.co.uk/staff-members/helen-johnstone/ (2016-02-12)
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  • Why Should Building Product Manufacturers Support BIM? | Competitive Advantage
    Manufacturers Knowledge hub home Why Should Building Product Manufacturers Support BIM Posted on September 9 2013 updated on April 9 2014 by Helen Leave a comment Tweet Building Information Modelling is a hot topic with government and the construction industry shouting its benefits The problem for the manufacturer with hard pressed budgets is will I get a return on my investment Why Should Building Product Manufacturers Support BIM from Competitive Advantage Building Information Modelling Construction industry knowledge hub Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite s strike strong Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks

    Original URL path: http://www.cadvantage.co.uk/why-should-building-product-manufacturers-support-bim/ (2016-02-12)
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  • Why Building Product Manufacturers should support BIM | Competitive Advantage
    support BIM Posted on August 28 2013 updated on April 9 2014 by Helen Leave a comment Tweet Building Information Modelling is a hot topic with government and the construction industry shouting its benefits The problem for the manufacturer with hard pressed budgets is will I get a return on my investment Adoption of BIM has been researched and written to help answer that question and then make the right implementation choices Building Information Modelling Construction industry knowledge hub Understanding the construction industry Understanding your customer Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite s strike strong Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox

    Original URL path: http://www.cadvantage.co.uk/why-building-product-manufacturers-should-support-bim/ (2016-02-12)
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  • Building Information Management- a report for TRADA | Competitive Advantage
    Building Information Modelling Building Information Management a report for Knowledge hub home Building Information Management a report for TRADA Posted on July 22 2012 updated on April 22 2014 by Helen Leave a comment Tweet A report written for TRADA in July 2012 explaining Building Information Modelling and its benefits To receive a free copy complete our Contact us form on the right stating BIM Construction Briefing Building Information Modelling Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite s strike strong Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how

    Original URL path: http://www.cadvantage.co.uk/building-information-management-a-report-for-trada/ (2016-02-12)
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web-archive-uk.com, 2017-12-11