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  • Marketing in the Construction Industry | Competitive Advantage
    by Helen Leave a comment Tweet An appraisee of the training course Marketing in the Construction Industry A course developed in response to a demand for marketing training that is specific to the construction industry this training seminar is ideal for those with a basic marketing understanding who are new to the construction industry As well as helping the new entrant to the industry the training will also provide a check list and source of new ideas for the more experienced marketing professional Communicating with the industry Construction industry knowledge hub Understanding the construction industry Understanding your customer Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite s strike strong Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews

    Original URL path: http://www.cadvantage.co.uk/marketing-in-the-construction-industry/ (2016-02-12)
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  • Delivering CPD Seminars | Competitive Advantage
    on April 14 2013 updated on April 9 2014 by Helen Leave a comment Tweet CPD Continuing Professional Development is probably one of the most effective means of starting relationships or enhancing an existing one When well delivered it gives credibility to the presenter the company and its products CPD has the benefit of meeting many specifiers at one time and can often end with a discussion about a specific project Communicating with the industry Construction industry knowledge hub Effective specification strategies Understanding your customer Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite s strike strong Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once

    Original URL path: http://www.cadvantage.co.uk/delivering-cpd-seminars/ (2016-02-12)
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  • ROI and Measuring Success | Competitive Advantage
    choose to measure consider measuring metrics at each stage of the sales marketing funnel making both marketing and sales accountable Research by the Aberdeen Group demonstrates that alignment between sales and marketing teams can improve business with the research reporting a 20 annual revenue growth in 2010 for those that aligned their sales and marketing teams By contrast companies with poor alignment saw revenues decline by 4 This is also supported by the Fournaise Group sighting that92 of prospects not closed in 2011 mainly because of marketing sales misalignment Learn to love your metrics but don t become a slave to them It is not enough just to collect data you also need to effectively analyse it and draw insights from it According to a CMO Survey 65 of companies fail to leverage marketing analytics in their marketing projects and further research shows 70 are concerned about making sense of all the data thrown at them Having an interest in the story that numbers can tell is important If you are looking for inspiration then take a look at Hans Grosling who recently presented The Joy of Stats on BBC 4 here at Competitive Advantage we have become fans When it comes to marketing analysing the metrics and interpreting them is at the very least a useful exercise to prompt insightful questions and best practice for monitoring progress against strategic goals But a word of warning don t become a slave to stats A marketing team informed by data can make insightful decisions but avoid an over emphasis on metrics as this can stifle creativity and create an inward looking team that is not responsive to changing market conditions Conclusion The numbers you collect should be interpreted and used to inform your marketing decisions to monitor progress against goals and importantly demonstrate ROI and your contribution to business growth But also remember to leave space for creativity Marketers need to report on demand related indicators such as lead generation rather than performance metrics And these goals and metrics should be shared by marketing and sales alike to have the best chance of impacting on annual revenue growth Remember also to monitor market activity and be in a position to react if need be to changes in the marketplace Competitive Advantage Consultancy If you would like help with tailored forecasting and research or indeed in developing and implementing a winning strategy for 2013 then please contact us for a no obligation proposal Competitive Advantage specialises in providing marketing and sales services for the construction sector We aim to provide high quality information at an affordable cost http www slideshare net cadvantagemarketing competitive advantage consultancy Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer marketing strategy ROI Post navigation Previous Next 9 thoughts on ROI and Measuring Success Edelmira says May 13 2012 at 2 11 pm i like your information i am always looking for this type of interesting and good information

    Original URL path: http://www.cadvantage.co.uk/roi-and-measuring-success/ (2016-02-12)
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  • So that was 2012, what does 2013 hold? – 5 marketing reports to help you predict the future! | Competitive Advantage
    the survey can be viewed here Hubspot have released their 2013 Marketing Trends and Predictions Guide and their recent blog article summarises 8 marketing predictions for the coming year The Content Marketing Institute have produced a similar guide also available via Slideshare giving the take in relation to content marketing Social media content marketing predictions 2013 Or for an idea on what is occurring in North America why not read 2013 B2B Content Marketing Benchmarks Budgets and Trends North America For a view on Mobile Marketing then take a look at the 2012 Mobile Marketing Benchmark Report which promises to provide insights into identifying ROI boosting opportunities keeping you competitive for 2013 View the free executive summary here And of course there is our very own benchmarking report into Marketing Activity and Spend for the UK construction sector which we recently reviewed in our article Marketing Spend by the Construction Sector 2011 to 2012 and beyond This is a survey of marketing activity and spend in the construction sector for Manufacturers Contractors Professional Services and Suppliers Wholesaler Distributor Merchant And if this is not enough reading for you then why not check out slideshare where a number of presentations have been uploaded with the tag predict2013 or review2012 Finally once you have gathered your inspiration take time to focus your mind by reading our recent blog How to create a winning marketing strategy for 2013 Competitive Advantage Consultancy If you would like help with tailored forecasting and research or indeed in developing and implementing a winning strategy for 2013 then please contact us for a no obligation proposal Competitive Advantage specialises in providing marketing and sales services for the construction sector We aim to provide high quality information at an affordable cost http www slideshare net cadvantagemarketing competitive advantage consultancy

    Original URL path: http://www.cadvantage.co.uk/so-that-was-2012-what-does-2013-hold-5-marketing-reports-to-help-you-predict-the-future/ (2016-02-12)
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  • Communicating with the industry | Competitive Advantage | Page 6
    and the Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Market Research that informs your business strategy Part 1 customer satisfaction surveys Posted on August 29 2012 updated on January 18 2016 by cadvantage Leave a comment This blog is the second in a series of articles reviewing different types of market research and how best to use them to inform your business strategy The first being on customer satisfaction surveys Customer perception studies are different to customer satisfaction measurement although there is an overlap Measuring perceptions should extend beyond your customers Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Market Research that informs your business strategy Part 2 perception studies Posted on August 29 2012 updated on January 18 2016 by cadvantage Leave a comment This blog is the second in a series of articles reviewing different types of market research and how best to use them to inform your business strategy The first being on customer satisfaction surveys Customer perception studies are different to customer satisfaction measurement although there is an overlap Measuring perceptions should extend beyond your customers Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Communicating with Building Services Engineers an interview with Tina Cardy Posted on August 14 2012 updated on January 4 2016 by cadvantage Leave a comment Building Services Engineers are a key influencer when specification selling an array of products This key decision maker is in charge of designing installing and maintaining a number of services within the building s interior In general the building services engineer will write a performance specification But where there are challenging problems he may well nominate a Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Communicating with Specialist Contractors an Interview with Stefan Hay Posted on August 14 2012 updated on January 4 2016 by cadvantage Leave a comment When specification selling there is the tendency to focus on just the Architect or Engineer forgetting about the Contractor The Contractor or Specialist Contractor are often overlooked and can present a missed opportunity in influencing the specification of your product When specification selling on a D B or PFI project don t just focus on the Architect Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Communicating with Architects an interview with Su Butcher Posted on August 14 2012 updated on January 4 2016 by cadvantage Leave a comment The architect is probably the most important member of the design team distilling the requirements and advice of the other members Often though they are time poor and consequently hard to get hold of So how do you introduce your products You need to find a way of getting the architect s attention and then reassuring Communicating with the

    Original URL path: http://www.cadvantage.co.uk/category/knowledge-hub/communicating-with-the-industry/page/6/ (2016-02-12)
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  • Effective Specification Selling | Competitive Advantage
    Case studies knowledge hub Knowledge hub Useful links Events Competitive Advantage Construction industry knowledge hub Effective specification strategies Effective Specification Selling Knowledge hub home Effective Specification Selling Posted on April 16 2013 updated on April 9 2014 by Helen Leave a comment Tweet An overview of our training course on Effective Specification Selling Effective specification strategies Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite s strike strong Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction sales and marketing

    Original URL path: http://www.cadvantage.co.uk/effective-specification-selling/ (2016-02-12)
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  • Dragons for Breakfast | Competitive Advantage
    Dragons for Breakfast by Chris Hopkins Date reviewed April 2013 Founder of Ploughcroft Chris Hopkins provides an honest and straight talking account of the life lessons he has learnt and how this helped him build a strong business that has weathered our recent economic storms Recounting his early years he tells of how he faced schoolyard bullies dealt with dyslexia stammering and hearing issues to then find a passion for bodybuilding Who would have thought that the disciplined skills for bodybuilding could be transferred into a business strategy The book concludes with his appearance on a well known TV show hence the title of the book which leaves you wanting to find out what happens next thankfully a sequel has been promised Chris straight forward determination hard graft and a simple desire to be the best runs through his story which is a pleasure to read At the very least it is worth a look at just to be reminded of the basics of good business sense All profits from the book go to Forget Me Not Children s Hospice in Huddersfield Construction industry knowledge hub Effective specification strategies Marketing in construction Understanding the construction industry Understanding your customer Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite s strike strong Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing

    Original URL path: http://www.cadvantage.co.uk/dragons-for-breakfast/ (2016-02-12)
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  • Creating Winning Bids | Competitive Advantage
    a fall in the quality of their submissions and a consequent reduction in their conversion rates Instead they would have been better off taking more time on a select number of bids researching their clients and submitting a well thought through and targeted proposal This is what Basil Sawczuk recommends in his second book Creating Winning Bids Although written with the design professional in mind there are concepts that anyone involved in the preparation of proposals would benefit from Those such as the specification sales person who sell to architects and engineers would also benefit from reading the book as they would get a better understanding of the bid process The book is clearly set out and easy to read with a handy Summary Checklist at the end of each chapter It follows a logical process starting with advice on finding opportunities considers building the relationship before tender gives advice on ensuring you present the right image as well as understanding your competitor It then addresses the process of preparing a proposal or bid including the contents and layout of the document The book sets out sound advice and should be read by any design professional who has to prepare bids be it a large medium or small organisation If I was to identify one message to take from the book it would be preparation in understanding your client your competitors and what they want from the successful bidder Construction industry knowledge hub Effective specification strategies Understanding your customer Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite s strike

    Original URL path: http://www.cadvantage.co.uk/creating-winning-bids/ (2016-02-12)
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web-archive-uk.com, 2017-12-11