web-archive-uk.com


Web directory, archive
Search web-archive-uk.com:


Find domain in archive system:
web-archive-uk.com » UK » C » CADVANTAGE.CO.UK

Total: 836

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • Effective specification strategies | Competitive Advantage | Page 6
    There are plenty of examples Recently Communicating with the industry Construction industry knowledge hub Effective specification strategies Marketing in construction CPD An essential part of your marketing portfolio Posted on January 26 2013 updated on April 9 2014 by Chris Ashworth Leave a comment Before you can sell you need to establish a relationship and your position as a trusted advisor Win business by becoming part of a team that helps solve problems That s where continuing professional development seminars come in Since the recession started everyone seems busier than ever The situation is made worse by modern technology Emails Construction industry knowledge hub Effective specification strategies The Changing Dynamics of Product Specification 3 influences not to ignore Posted on November 1 2012 updated on January 4 2016 by cadvantage Leave a comment When I was first involved with specification selling in the early 1980 s you built a relationship with an architect persuaded him of the benefits of your product then he put its name on the drawing and in the fullness of time you got an order Job done OK it was a bit more complicated than Construction industry knowledge hub Effective specification strategies Sustainability How to market your sustainable building products a lesson from those doing it right Posted on October 18 2012 updated on April 15 2014 by cadvantage Leave a comment The architect is probably the most important member of the design team distilling the requirements and advice of the other members Recently Competitive Advantage completed research into how Architects design non residential sustainable buildings and the information they need from manufacturers One of the questions we asked architects was which manufacturers they considered provided good information about sustainable products Communicating with the industry Construction industry knowledge hub Effective specification strategies Marketing in construction Understanding your customer Seven Tools of Specification Selling Posted on September 18 2012 updated on November 26 2014 by cadvantage Leave a comment To assume that the contractor is insisting on using the cheapest product available is far from the reality There are many influences on product choice The specification salesman must create demand reduce the importance of price and transfer influence away from the supply chain to the manufacturer In this blog article we review the tools Construction industry knowledge hub Effective specification strategies Communicating with Architects an interview with Su Butcher Posted on August 14 2012 updated on January 4 2016 by cadvantage Leave a comment The architect is probably the most important member of the design team distilling the requirements and advice of the other members Often though they are time poor and consequently hard to get hold of So how do you introduce your products You need to find a way of getting the architect s attention and then reassuring Communicating with the industry Construction industry knowledge hub Effective specification strategies Marketing in construction Understanding the construction industry Understanding your customer Specification Sales what is it and why should you be doing it Posted on August 2

    Original URL path: http://www.cadvantage.co.uk/category/knowledge-hub/effective-specification-strategies/page/6/ (2016-02-12)
    Open archived version from archive


  • Understanding the construction industry | Competitive Advantage | Page 6
    Planning Portal PF2 is another initiative which has been on hold for some time The government has now published Construction industry knowledge hub Construction market activity Understanding the construction industry Understanding the different players in the industry Building Services Engineers Posted on September 30 2013 updated on January 18 2016 by Helen Leave a comment The construction industry is made up of a series of relationships with architects designers engineers contractors sub contractors all working together to meet the needs of the client This blog is the fourth in the series looking at the different players in the industry The aim of this series is to provide a clearer view of Communicating with the industry Construction industry knowledge hub Understanding the construction industry Why Building Product Manufacturers should support BIM Posted on August 28 2013 updated on April 9 2014 by Helen Leave a comment Building Information Modelling is a hot topic with government and the construction industry shouting its benefits The problem for the manufacturer with hard pressed budgets is will I get a return on my investment Adoption of BIM has been researched and written to help answer that question and then make the right implementation choices Building Information Modelling Construction industry knowledge hub Understanding the construction industry Understanding your customer Love construction Love your business Posted on August 8 2013 updated on April 9 2014 by Chris Ashworth Leave a comment How to make sure people like and want to do business with you I recently wrote an article for CNPlus following the launch of their Love Construction campaign The article argued that in the same way people are saying what is great about construction time should be spent thinking about what is great about your Construction industry knowledge hub Understanding the construction industry Understanding your customer Understanding the different players in the industry Structural Engineers Posted on July 31 2013 updated on January 18 2016 by Helen Leave a comment The construction industry is made up of a series of relationships with architects designers engineers contractors sub contractors all working together to meet the needs of the client This blog is the third in the series looking at the different players in the industry The aim of this series is to provide a clearer view of Communicating with the industry Construction industry knowledge hub Understanding the construction industry Understanding the different players in the industry Civil Engineers Posted on July 2 2013 updated on January 18 2016 by Helen 3 Comments The construction industry is made up of a series of relationships with architects designers engineers contractors sub contractors all working together to meet the needs of the client This blog is the second in the series looking at the different players in the industry The aim of this series is to provide a clearer view of Construction industry knowledge hub Understanding the construction industry Understanding your customer Communicating with Construction Industry Decision Makers An Integrated Strategy Posted on June 11 2013 updated on January 18

    Original URL path: http://www.cadvantage.co.uk/category/knowledge-hub/understanding-the-construction-industry/page/6/ (2016-02-12)
    Open archived version from archive

  • October Construction Market Overview | Competitive Advantage
    will save money that way Construction News 2 12 10 From construction s point of view this is good news the more we can eliminate the silo mentality the more efficient construction can become But does it mean the role of the architect has diminished or the death of specification selling I don t think so Ever since the adoption of Design Build as a means of constructing buildings the influence of the architect has changed In this situation and also with PFI he is designing with the needs of the contractor in mind as opposed to an exclusive focus on the needs of the client This means that his selection of products might be different or that he will create more open specifications leaving the sub contractor to make the final product selection Inevitable there are less nominated products but the architect is still making the decision about the type of product and ensuring that what is used is fit for purpose To assume that the contractor is insisting on using the cheapest product available is far from the reality There are many influences on product choice Firstly the contractor wants to provide a project his client is happy with They want to build a long term relationship with their clients and a reputation for delivering good value buildings Then there are the various engineers they are less likely to nominate a product but they still have a strong influence on product selection We also have the increasing influence of the planners they have final approval on the selection of an increasing number of product Yet another influence is sustainability and before long responsible sourcing of products It is the architect that will be reviewing these options with the contractor looking over his shoulder On top of all of this is the architect s responsibility to design a building which functions correctly When I was first involved with specification selling in the early 1980 s you built a relationship with an architect persuaded him of the benefits of your product then he put its name on the drawing and in the fullness of time you got an order Job done OK it was a bit more complicated than that Today it is a much more complex selling process the specification salesman needs to understand the wide range of drivers behind the requirement of a product and present relevant benefits His proposed product must also offer benefits that the main and specialist contractor will be happy with and he must ensure they know about these The role of the architect is still important unlike the old days when he passed down edicts which the contractor fulfilled he now acts as the node between the client main contractor specialist contractor and many others to ensure the right products are selected and installed correctly Very often he is the starting point in the process of specification selling but unlike the 1980s he is now just one of many that the specification salesman

    Original URL path: http://www.cadvantage.co.uk/construction-market-overview-october-2011/ (2016-02-12)
    Open archived version from archive


  • Specification Selling – A Team Decision | Competitive Advantage
    to the efforts of chief construction advisor Paul Morrell it is finally happening The driver for change is the adoption of BIM for all government projects over 5m To be fair the technology of BIM was not available when Sir Michael published his report But this technology is making building design more of a team approach At the moment the individual members of the team have tended to work in some isolation In a typical worst case scenario the quantity surveyor may propose a cost for the project which doesn t allow for certain aspects the building services engineer may design services which have to pass through structural elements and the architect may fail to design in access panels The cumulative result is that first time services need a major repair or unblocking the team responsible finds there s no way to get at them without damaging the building structure Very often these problems have to be addressed on site by the contractor beforehand creating delay and cost BIM is solving this allowing the complete building to be reviewed at the design stage identifying areas of conflict and allowing them to be resolved before construction begins Most organisations specification sales effort tend inevitably to focus around those most visible when it comes to product selection The other members of the team receive much less attention For example what about the specification writer There are specialist organisations who take on this role on behalf of the architect They focus on the detail of specification writing to produce robust and unambiguous specification documentation allowing the architect to concentrate on design Very often this role merges into other tasks such as project management and will be delivered by the quantity surveyor With the advent of CAD the need for someone to take quantities off drawings reduced and the role of the quantity surveyor changed To survive companies had to take on new roles In addition to specification writing and project management today s QS will provide advice in areas such as procurement value engineering infrastructure and sustainability This makes them an important influence in decision making Finally we have the engineer Very often they will focus on performance specifications leaving the specialist contractor to decide on the materials to be used They will however continue to oversee the work and ensure that items perform as planned So they also have an influence on product selection When it comes to sustainability we are also seeing a number of professions claiming this as their expertise The building services engineer probably has the highest profile in this area but the quantity surveyor too is laying claim to this expertise Any manufacturer creating demand through specification selling needs to be aware of these relationships and promoting the benefits of their products to all of the decision makers in the design team They must also be moving with the times and as the RIBA Insight report What specifiers want from product manufacturers highlighted providing BIM objects View the

    Original URL path: http://www.cadvantage.co.uk/specification-selling-a-team-decision/ (2016-02-12)
    Open archived version from archive

  • CONSTRUCTION MARKETING | Competitive Advantage | Page 5
    jot some thoughts down As the event title suggests the subject was Apps I presented our latest research Construction Media Index giving an insight into channels of communication used by the construction sector covering traditional forms such as print Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer March Construction Market Oveview Posted on March 15 2012 updated on January 4 2016 by Helen Leave a comment Latest Office of National Statistics figures show that construction output has continued to fall and was down 2 3 in January Comparing the quarter with the equivalent period a year ago there was a small increase of 0 6 The largest increase was new Infrastructure up 11 and the largest fall was public non housing down 15 4 Construction orders for Construction market activity 6 highs and lows of communicating with construction specifiers Posted on March 8 2012 updated on January 4 2016 by cadvantage Leave a comment The construction market is complex with many influences and drivers As a product manufacturer it is often hard to know where to start when trying to get your product specified Getting the right communication channels to focus your efforts on is critical and our latest research Construction Media Index CMI provides a comprehensive insight into Communicating with the industry Effective specification strategies Marketing in construction Using Benefits to Demonstrate Value Posted on February 28 2012 updated on January 18 2016 by Chris Ashworth Leave a comment Any salesman must be able to demonstrate value if they are to sell a premium product If your product is commodity then price will be the major issue and you will not need a specification salesman Architects and engineers do not want to be sold to and they will not

    Original URL path: http://www.cadvantage.co.uk/tag/construction-marketing/page/5/ (2016-02-12)
    Open archived version from archive

  • WHAT DO SPECIFIERS WANT | Competitive Advantage | Page 5
    well as attendance of technical seminars It also provides an insight into Twitter and Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the different players in the industry Civil Engineers Posted on July 2 2013 updated on January 18 2016 by Helen 3 Comments The construction industry is made up of a series of relationships with architects designers engineers contractors sub contractors all working together to meet the needs of the client This blog is the second in the series looking at the different players in the industry The aim of this series is to provide a clearer view of Construction industry knowledge hub Understanding the construction industry Understanding your customer Measuring your Brand Strength in Specification Posted on June 3 2013 updated on January 4 2016 by Chris Ashworth Leave a comment The Net Promoter Score the most important metric for business The Net Promoter Score NPS is a loyalty metric developed by Fred Reichheld In his book The Ultimate Question NPS is presented as the most important metric for business Developed for consumer marketing the Net Promoter Score tracks how customers represent a company to Construction industry knowledge hub Understanding your customer Specification how to deliver an epic blockbuster Posted on February 12 2013 updated on January 4 2016 by Chris Ashworth 1 Comment Understanding forms of specification The Oxford English Dictionary defines a specification as A detailed description of the construction workmanship materials etc of work done or to be done prepared by an architect engineer etc However in practice it is much more complicated than this Think of your specification as a composition the information to be Communicating with the industry Construction industry knowledge hub Effective specification strategies Communicating with Specialist Contractors an Interview with Stefan Hay Posted on August 14 2012 updated on January 4 2016 by cadvantage Leave a comment When specification selling there is the tendency to focus on just the Architect or Engineer forgetting about the Contractor The Contractor or Specialist Contractor are often overlooked and can present a missed opportunity in influencing the specification of your product When specification selling on a D B or PFI project don t just focus on the Architect Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Communicating with Architects an interview with Su Butcher Posted on August 14 2012 updated on January 4 2016 by cadvantage Leave a comment The architect is probably the most important member of the design team distilling the requirements and advice of the other members Often though they are time poor and consequently hard to get hold of So how do you introduce your products You need to find a way of getting the architect s attention and then reassuring Communicating with the industry Construction industry knowledge hub Effective specification strategies Marketing in construction Understanding the construction industry Understanding your customer Don t Ignore BIM Posted on May 10 2012 updated on January 18 2016 by

    Original URL path: http://www.cadvantage.co.uk/tag/what-do-specifiers-want/page/5/ (2016-02-12)
    Open archived version from archive

  • CONSTRUCTION ACTIVITY | Competitive Advantage | Page 5
    main announcement so no surprises and it looks like we will avoid double dip recession although the Chancellors expectations are optimistic compared with other Construction market activity March Construction Market Oveview Posted on March 15 2012 updated on January 4 2016 by Helen Leave a comment Latest Office of National Statistics figures show that construction output has continued to fall and was down 2 3 in January Comparing the quarter with the equivalent period a year ago there was a small increase of 0 6 The largest increase was new Infrastructure up 11 and the largest fall was public non housing down 15 4 Construction orders for Construction market activity November Construction Market Overview Posted on November 16 2011 updated on January 4 2016 by Helen Leave a comment Against a backdrop of economic problems in the Euro zone indicators for the UK economy continue to be concerning Latest figures from the Office for National Statistics show construction output for Q3 to have fallen 1 compared to a year ago but the rate of fall has slowed when compared with Q2 just 0 2 down Construction market activity Specification Selling A Team Decision Posted on September 29 2011 updated on January 4 2016 by Chris Ashworth Leave a comment Chris Ashworth explains how every manufacturer selling to specifiers needs to be aware of the changing relationships and roles within the team responsible for creating a building As the Government moves Forward with implementing Building Information Modelling BIM and encourages a team approach to construction Sir Michael Latham s recommendations are being adopted a mere 17 years after Effective specification strategies Post navigation Newer posts Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your

    Original URL path: http://www.cadvantage.co.uk/tag/construction-activity/page/5/ (2016-02-12)
    Open archived version from archive

  • CONSTRUCTION MARKET | Competitive Advantage | Page 5
    March 8 2012 updated on January 4 2016 by cadvantage Leave a comment The construction market is complex with many influences and drivers As a product manufacturer it is often hard to know where to start when trying to get your product specified Getting the right communication channels to focus your efforts on is critical and our latest research Construction Media Index CMI provides a comprehensive insight into Communicating with the industry Effective specification strategies Marketing in construction November Construction Market Overview Posted on November 16 2011 updated on January 4 2016 by Helen Leave a comment Against a backdrop of economic problems in the Euro zone indicators for the UK economy continue to be concerning Latest figures from the Office for National Statistics show construction output for Q3 to have fallen 1 compared to a year ago but the rate of fall has slowed when compared with Q2 just 0 2 down Construction market activity October Construction Market Overview Posted on November 7 2011 updated on January 4 2016 by Helen Leave a comment For many years there has been discussion about the increasing influence of the contractor and if it is worth bothering with specification selling In his paper Low Carbon Construction Paul Morrell identified an integrated approach to construction as a means of bringing down cost a concept which is being enthusiastically adopted by the Government This Construction market activity Post navigation Newer posts Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once

    Original URL path: http://www.cadvantage.co.uk/tag/construction-market/page/5/ (2016-02-12)
    Open archived version from archive



  •  


web-archive-uk.com, 2017-12-18