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  • January Construction Market Overview | Competitive Advantage
    positive note is that in December 2012 the ONS released data showing that the turnover of architects and engineers increased by almost 500m in the year leading to October 2012 suggesting www point coinstar com they are seeing the first shoots of recovery The Nationwide House Price Index reported that in December 2012 the typical price of a house fell by 0 1 in 2012 overall typical prices declined by 1 But the Halifax House Price Index reported that in the October to December period house prices were 0 6 higher than in the preceding 3 months with December house prices up by 1 3 RICS has released its 2013 housing market forecasts which reports that house prices will rise by 2 this year On another positive note Taylor Wimpey have released their trading statement for 2012 announcing that operating profit for the year is up by 40 from 2011 with average selling prices up by 6 and housing volumes up by 7 While recognising it is too early to judge the market for the year Taylor Wimpey maintains a positive although cautious view in the short term The government announced that its 125 million cash back scheme for the Green Deal is now up and running Until now consumer interest has been low possibly due to a lack of clear messages However Competitive Advantage s new research called Social Housing Energy Efficiency shows that there is a significant amount of interest in using the Green Deal to upgrade the energy efficiency of social housing To receive our monthly construction market overview via email then subscribe to our eNews Construction industry knowledge hub Construction market activity Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You

    Original URL path: http://www.cadvantage.co.uk/january-construction-market-overview-2/ (2016-02-12)
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  • Construction market activity | Competitive Advantage | Page 7
    This shows that the total construction output for August is estimated to be 11 6 lower than August last year Unfortunately the reliability of the ONS data is questionable with them making significant corrections recently and now admitting that there was an error in Construction industry knowledge hub Construction market activity September Construction Market Overview Posted on September 19 2012 updated on January 18 2016 by Helen Leave a comment The latest ONS figures for total volume of new construction orders show that they have increased by 0 2 in Q2 of 2012 compared to Q1 this is 11 1 more than Q2 of 2011 Although the total volume of new construction orders has slightly increased over the first two quarters of the year Glenigan has reported Construction industry knowledge hub Construction market activity August Construction Market Overview Posted on August 15 2012 updated on January 18 2016 by Helen Leave a comment The Office for National Statistics latest construction output figures show that the total volume of construction output fell by 3 9 in Q2 compared with Q1 Volume of all new work in Q2 fell by 4 6 compared to Q1 Most sectors of construction activity shrank considerably over the last year and overall construction activity contracted by Construction industry knowledge hub Construction market activity July Construction Market Overview Posted on July 19 2012 updated on January 18 2016 by Helen Leave a comment The latest figures from the Office for National Statistics show that construction output fell 6 in May compared to a year earlier It was up on April but that was a very low month The Construction Products Association described the outlook for 2012 as bleak A combination of the economic uncertainty the long Jubilee bank holiday and Construction industry knowledge hub Construction market activity June Construction Market Overview Posted on June 14 2012 updated on January 18 2016 by Helen Leave a comment Last month the Office for National Statistics reported that construction output had fallen This month they have reported that new orders have grown by 4 6 compared with the last quarter of 2011 however this is down 3 6 on the equivalent quarter a year ago Positives are the large quarterly increases in private industrial and private Construction industry knowledge hub Construction market activity May Construction Market Overview Posted on May 21 2012 updated on January 18 2016 by Helen Leave a comment So much for avoiding double dip recession as predicted at the budget For those who missed it the UK entered double dip recession according to the latest Quarter 1 statistics for GDP published by the ONS at the end of April A major contributor was construction which fell by 3 in the first quarter following Construction industry knowledge hub Construction market activity April Construction Market Overview Posted on April 18 2012 updated on January 18 2016 by Helen Leave a comment Since my last report the main event has been the budget plenty has been said elsewhere so

    Original URL path: http://www.cadvantage.co.uk/category/knowledge-hub/construction-market-activity/page/7/ (2016-02-12)
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  • ROI | Competitive Advantage
    Case studies knowledge hub Knowledge hub Useful links Events Competitive Advantage ROI Knowledge hub home ROI ROI and Measuring Success Posted on December 31 2012 updated on January 18 2016 by Helen 9 Comments Following my blog article at the end of 2012 covering How to create a winning marketing strategy for 2013 I thought it only right to begin 2013 with a look at measuring return on investment ROI so you can demonstrate your worth to the business and gain recognition for your successes The importance of measuring Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction sales and marketing challenges

    Original URL path: http://www.cadvantage.co.uk/tag/roi/ (2016-02-12)
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  • ROI and Measuring Success | Competitive Advantage
    to measure consider measuring metrics at each stage of the sales marketing funnel making both marketing and sales accountable Research by the Aberdeen Group demonstrates that alignment between sales and marketing teams can improve business with the research reporting a 20 annual revenue growth in 2010 for those that aligned their sales and marketing teams By contrast companies with poor alignment saw revenues decline by 4 This is also supported by the Fournaise Group sighting that92 of prospects not closed in 2011 mainly because of marketing sales misalignment Learn to love your metrics but don t become a slave to them It is not enough just to collect data you also need to effectively analyse it and draw insights from it According to a CMO Survey 65 of companies fail to leverage marketing analytics in their marketing projects and further research shows 70 are concerned about making sense of all the data thrown at them Having an interest in the story that numbers can tell is important If you are looking for inspiration then take a look at Hans Grosling who recently presented The Joy of Stats on BBC 4 here at Competitive Advantage we have become fans When it comes to marketing analysing the metrics and interpreting them is at the very least a useful exercise to prompt insightful questions and best practice for monitoring progress against strategic goals But a word of warning don t become a slave to stats A marketing team informed by data can make insightful decisions but avoid an over emphasis on metrics as this can stifle creativity and create an inward looking team that is not responsive to changing market conditions Conclusion The numbers you collect should be interpreted and used to inform your marketing decisions to monitor progress against goals and importantly demonstrate ROI and your contribution to business growth But also remember to leave space for creativity Marketers need to report on demand related indicators such as lead generation rather than performance metrics And these goals and metrics should be shared by marketing and sales alike to have the best chance of impacting on annual revenue growth Remember also to monitor market activity and be in a position to react if need be to changes in the marketplace Competitive Advantage Consultancy If you would like help with tailored forecasting and research or indeed in developing and implementing a winning strategy for 2013 then please contact us for a no obligation proposal Competitive Advantage specialises in providing marketing and sales services for the construction sector We aim to provide high quality information at an affordable cost http www slideshare net cadvantagemarketing competitive advantage consultancy Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer marketing strategy ROI Post navigation Previous Next 9 thoughts on ROI and Measuring Success Edelmira says May 13 2012 at 2 11 pm i like your information i am always looking for this type of interesting and good information http

    Original URL path: http://www.cadvantage.co.uk/roi-and-measuring-success/?replytocom=6 (2016-02-12)
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  • ROI and Measuring Success | Competitive Advantage
    measure consider measuring metrics at each stage of the sales marketing funnel making both marketing and sales accountable Research by the Aberdeen Group demonstrates that alignment between sales and marketing teams can improve business with the research reporting a 20 annual revenue growth in 2010 for those that aligned their sales and marketing teams By contrast companies with poor alignment saw revenues decline by 4 This is also supported by the Fournaise Group sighting that92 of prospects not closed in 2011 mainly because of marketing sales misalignment Learn to love your metrics but don t become a slave to them It is not enough just to collect data you also need to effectively analyse it and draw insights from it According to a CMO Survey 65 of companies fail to leverage marketing analytics in their marketing projects and further research shows 70 are concerned about making sense of all the data thrown at them Having an interest in the story that numbers can tell is important If you are looking for inspiration then take a look at Hans Grosling who recently presented The Joy of Stats on BBC 4 here at Competitive Advantage we have become fans When it comes to marketing analysing the metrics and interpreting them is at the very least a useful exercise to prompt insightful questions and best practice for monitoring progress against strategic goals But a word of warning don t become a slave to stats A marketing team informed by data can make insightful decisions but avoid an over emphasis on metrics as this can stifle creativity and create an inward looking team that is not responsive to changing market conditions Conclusion The numbers you collect should be interpreted and used to inform your marketing decisions to monitor progress against goals and importantly demonstrate ROI and your contribution to business growth But also remember to leave space for creativity Marketers need to report on demand related indicators such as lead generation rather than performance metrics And these goals and metrics should be shared by marketing and sales alike to have the best chance of impacting on annual revenue growth Remember also to monitor market activity and be in a position to react if need be to changes in the marketplace Competitive Advantage Consultancy If you would like help with tailored forecasting and research or indeed in developing and implementing a winning strategy for 2013 then please contact us for a no obligation proposal Competitive Advantage specialises in providing marketing and sales services for the construction sector We aim to provide high quality information at an affordable cost http www slideshare net cadvantagemarketing competitive advantage consultancy Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer marketing strategy ROI Post navigation Previous Next 9 thoughts on ROI and Measuring Success Edelmira says May 13 2012 at 2 11 pm i like your information i am always looking for this type of interesting and good information http www

    Original URL path: http://www.cadvantage.co.uk/roi-and-measuring-success/?replytocom=9 (2016-02-12)
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  • Communicating with the industry | Competitive Advantage | Page 7
    contractors sub contractors all working together to meet the needs of the client There are also a number of Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer The Marketing Mix and the Challenge of Combining Offline with Online Posted on April 3 2012 updated on January 4 2016 by cadvantage Leave a comment Last week I was presenting at Mobile Apps in the Built Environment and I began to jot some thoughts down As the event title suggests the subject was Apps I presented our latest research Construction Media Index giving an insight into channels of communication used by the construction sector covering traditional forms such as print Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer 6 highs and lows of communicating with construction specifiers Posted on March 8 2012 updated on January 4 2016 by cadvantage Leave a comment The construction market is complex with many influences and drivers As a product manufacturer it is often hard to know where to start when trying to get your product specified Getting the right communication channels to focus your efforts on is critical and our latest research Construction Media Index CMI provides a comprehensive insight into Communicating with the industry Effective specification strategies Marketing in construction 6 top tips on how to make the most of your trade show stand Posted on February 16 2012 updated on January 4 2016 by cadvantage Leave a comment With a little over 4 weeks to go until the doors open at Ecobuild the construction industry is gearing up for the showcase event on sustainable construction Ecobuild is the UK s largest construction event and with this is mind we have written the following hits and tips When exhibiting at a trade show it is important Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Using Social Media Posted on December 1 2011 updated on April 15 2014 by cadvantage Leave a comment In his recent presentation at the AIS Conference 2011 Chris Ashworth looks at how aspects of social media have developed and how they are being used by the construction industry This was a presentation done in conjunction with Su Butcher Using social media View more presentations from Competitive Advantage Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Back to the Future Posted on August 22 2011 updated on April 22 2014 by Helen Leave a comment In difficult economic times it is tempting for marketers to keep their head down and focus on immediate challenges but there will be a future and it needs planning now In a bold move the ECA and NICEIC have joined together to produce 2021 Vision The Future of the Electrical Contracting Industry The objective is Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding

    Original URL path: http://www.cadvantage.co.uk/category/knowledge-hub/communicating-with-the-industry/page/7/ (2016-02-12)
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  • Effective specification strategies | Competitive Advantage | Page 7
    must be able to demonstrate value if they are to sell a premium product If your product is commodity then price will be the major issue and you will not need a specification salesman Architects and engineers do not want to be sold to and they will not deal with salesmen if they Effective specification strategies Key Factors for Successful Specification Selling Posted on February 2 2012 updated on January 4 2016 by cadvantage Leave a comment As a general rule specifiers architects engineers interior designers do not want to talk to salesmen In fact it is best to even avoid the word sales in the job description of your specification salesman What specifiers do want is technical information and advice and they will be happy to have a dialogue with a Effective specification strategies Effective Specification Selling Understanding how relationships are key Posted on January 4 2012 updated on January 4 2016 by Chris Ashworth Leave a comment To be effective the process of relationship building really needs to start before a project has even been conceived But how do you achieve that By working smart and embracing new opportunities such as social media Effective specification selling understanding how relationships are key Let me start with an example We are currently working with a Effective specification strategies Making People Your USP Posted on January 3 2012 updated on January 4 2016 by cadvantage Leave a comment In my last blog article on specification sales I asked if we really need the salesman In order to ensure balance I m presenting the benefits of a strong sales team in this article I recently delivered some training for a company who could boast of a stable sales team with masses of experience In fact Effective specification strategies Specification selling without the salesman Posted on December 1 2011 by cadvantage Leave a comment Talk to people about specification selling and they immediately think of employing salesmen and sending them out to visit architects engineers and the other influencers This is an expensive process In a recent LinkedIn item Paul Scott said the cost of a salesman is 260 day That is just salary add in support costs such as car phone Effective specification strategies Is it worth specification selling Posted on November 16 2011 updated on January 4 2016 by cadvantage Leave a comment For many years there has been discussion about the increasing influence of the contractor and if it is worth bothering with specification selling In his paper Low Carbon Construction Paul Morrell identified an integrated approach to construction as a means of bringing down cost a concept which is being enthusiastically adopted by the Government This Effective specification strategies Specification Selling A Team Decision Posted on September 29 2011 updated on January 4 2016 by Chris Ashworth Leave a comment Chris Ashworth explains how every manufacturer selling to specifiers needs to be aware of the changing relationships and roles within the team responsible for creating a building As the

    Original URL path: http://www.cadvantage.co.uk/category/knowledge-hub/effective-specification-strategies/page/7/ (2016-02-12)
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  • Understanding the construction industry | Competitive Advantage | Page 7
    25 2013 updated on April 9 2014 by Helen Leave a comment An appraisee of the training course Marketing in the Construction Industry A course developed in response to a demand for marketing training that is specific to the construction industry this training seminar is ideal for those with a basic marketing understanding who are new to the construction industry As well as helping the new entrant Communicating with the industry Construction industry knowledge hub Understanding the construction industry Understanding your customer Construction Industry Overview Posted on April 20 2013 updated on April 9 2014 by Helen Leave a comment Find out about our training course Construction Industry Overview An open course intended for those that are new to working in the UK construction industry Construction industry knowledge hub Understanding the construction industry Dragons for Breakfast Posted on April 15 2013 updated on April 15 2014 by Helen Leave a comment Dragons for Breakfast by Chris Hopkins Date reviewed April 2013 Founder of Ploughcroft Chris Hopkins provides an honest and straight talking account of the life lessons he has learnt and how this helped him build a strong business that has weathered our recent economic storms Recounting his early years he tells of how he faced Construction industry knowledge hub Effective specification strategies Marketing in construction Understanding the construction industry Understanding your customer Infographic Timeline of the UK Construction Industry Posted on April 15 2013 updated on April 16 2015 by Helen Leave a comment Construction industry knowledge hub Understanding the construction industry The future of the construction industry latest views from industry leaders Posted on April 10 2013 updated on January 18 2016 by Helen Leave a comment Last night CIMCIG held its annual Chairman s Debate Tuesday 9 April 2013 at which a number of leading figures form a panel to discuss a key construction issues in front of an audience of selected senior executives from the industry Principal guest was Peter Hansford Chief Construction Advisor the panel comprised Brian Berry Chief Executive Construction industry knowledge hub Construction market activity Understanding the construction industry Green Deal Update Posted on April 9 2013 updated on January 18 2016 by Helen Leave a comment The Green Deal is part of the Energy Act 2011 The policy framework was approved by Parliament on 27 June 2012 it had its soft launch in November 2012 and came into force on 28 January 2013 It is intended to make existing homes and businesses more energy efficient financed through savings on energy bills Construction industry knowledge hub Construction market activity Sustainability Understanding the construction industry The Green Deal and Registered Social Landlords will it be a winning combination Posted on January 23 2013 updated on April 15 2014 by Helen Leave a comment Recent research by Competitive Advantage indicates that a significant proportion of RSLs have plans to upgrade the energy efficiency of their properties with many upgrades starting in 1 to 2 years And with many of them interested in the Green Deal

    Original URL path: http://www.cadvantage.co.uk/category/knowledge-hub/understanding-the-construction-industry/page/7/ (2016-02-12)
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