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  • WHAT DO SPECIFIERS WANT | Competitive Advantage | Page 6
    Leave a comment The construction market is complex with many influences and drivers As a product manufacturer it is often hard to know where to start when trying to get your product specified Getting the right communication channels to focus your efforts on is critical and our latest research Construction Media Index CMI provides a comprehensive insight into Communicating with the industry Effective specification strategies Marketing in construction Using Benefits to Demonstrate Value Posted on February 28 2012 updated on January 18 2016 by Chris Ashworth Leave a comment Any salesman must be able to demonstrate value if they are to sell a premium product If your product is commodity then price will be the major issue and you will not need a specification salesman Architects and engineers do not want to be sold to and they will not deal with salesmen if they Effective specification strategies Post navigation Newer posts Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing

    Original URL path: http://www.cadvantage.co.uk/tag/what-do-specifiers-want/page/6/ (2016-02-12)
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  • Building Product Manufacturers | Competitive Advantage | Page 6
    are a Marketer new to construction then you may be feeling overwhelmed by the complexity of this challenging market place The construction industry is made up of a series of relationships with architects designers engineers contractors sub contractors all working together to meet the needs of the client There are also a number of Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Using Benefits to Demonstrate Value Posted on February 28 2012 updated on January 18 2016 by Chris Ashworth Leave a comment Any salesman must be able to demonstrate value if they are to sell a premium product If your product is commodity then price will be the major issue and you will not need a specification salesman Architects and engineers do not want to be sold to and they will not deal with salesmen if they Effective specification strategies Post navigation Newer posts Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter

    Original URL path: http://www.cadvantage.co.uk/tag/building-product-manufacturers/page/6/ (2016-02-12)
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  • Blogging for Professionals Workshop | Competitive Advantage
    What people say about us Case studies knowledge hub Knowledge hub Useful links Events Competitive Advantage Construction industry knowledge hub Blogging for Professionals Workshop Knowledge hub home Blogging for Professionals Workshop Posted on April 9 2014 updated on April 10 2014 by Helen Leave a comment Tweet Construction industry knowledge hub Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite s strike strong Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction sales and marketing challenges CONTACT US What s

    Original URL path: http://www.cadvantage.co.uk/blogging-for-professionals-workshop/ (2016-02-12)
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  • Helen | Competitive Advantage | Page 7
    Edward Davey s speech at Ecobuild The Renewable Heat Incentive Roadshow visited Ecobuild 2014 and has a nationwide Construction industry knowledge hub Construction market activity Understanding the construction industry Effective CPD An essential part of becoming a Trusted Advisor Posted on February 26 2014 updated on April 23 2014 by Helen Leave a comment CPD Continuing Professional Development is probably one of the most effective means of starting relationships or enhancing an existing one When well delivered it gives credibility to the presenter the company and its products CPD has the benefit of meeting many specifiers at one time and can often end with a discussion about a specific project Communicating with the industry Construction industry knowledge hub Effective specification strategies Understanding your customer February Construction Market Overview Posted on February 13 2014 updated on January 18 2016 by Helen Leave a comment The Construction Products Association has released its latest Construction Trade Survey This survey shows that in Q4 2013 Construction activity rose by a substantial amount making it the first time in 5 years the industry has seen growth over 3 consecutive quarters In contrast to this GDP figures released by the ONS show the UK economy Construction industry knowledge hub Construction market activity Sustainability update February Posted on February 9 2014 updated on January 18 2016 by Helen Leave a comment The energy bill revolution had its cold homes week at the beginning of February They are calling on the government to use the money it gets from carbon taxes to help make homes super energy efficient One year on from the launch of the Green Deal there are still calls for the Government to step in Communicating with the industry Construction industry knowledge hub Effective specification strategies Sustainability Understanding the construction industry BIM Update February Posted on February 9 2014 updated on April 9 2014 by Helen Leave a comment The European Parliament recently voted for the adoption of new procurement rules which includes clauses designed to encourage all European countries to recommend the use of electronic tools including BIM on public works contracts A recent RIBA Insight briefing provides a number of useful BIM resources Further reading can be found on the Construction Industry Building Information Modelling Construction industry knowledge hub Construction Industry Update February Posted on February 9 2014 updated on January 18 2016 by Helen Leave a comment The United Nations report on UK Housing has been released The report concludes that we are facing a critical situation in terms of availability affordability and access to adequate housing No great surprise yet it is hoped the report will act as a wake up call for politicians The Homes and Communities Agency has launched their latest Affordable Construction industry knowledge hub Construction market activity Understanding the construction industry New eBook Creating Awareness and Relationships with CPD Posted on February 9 2014 updated on April 9 2014 by Helen Leave a comment CPD seminars are an effective tool for starting a new relationship or enhancing

    Original URL path: http://www.cadvantage.co.uk/author/helen/page/7/ (2016-02-12)
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  • Chris Ashworth | Competitive Advantage | Page 7
    new buildings and upgrade the UK s existing stock is very much centre stage Here are just three examples announced in the first week of July Lord Deighton Commercial Construction industry knowledge hub Effective specification strategies Sustainability 5 reasons your CPD is not working Posted on July 9 2014 updated on July 9 2014 by Chris Ashworth Leave a comment Unfortunately CPD is not always done well and in my recent article for CIMCIG Making the Most of CPD I offered some suggestions for improvement In this blog I summarise this article with a look at what you should avoid when providing CPD The content is too techy I ve seen far too many seminars that Communicating with the industry Construction industry knowledge hub BIM update June Posted on June 10 2014 updated on July 29 2014 by Chris Ashworth 2 Comments The NBS say in their recent article that BIM is government led and technology driven and it is implementing change across all industries but there is still much confusion about what exactly it is and how it should be utilised and implemented This is from a comprehensive article called What is BIM just one of Building Information Modelling Construction industry knowledge hub What should you consider when trying to get your stories into the construction press Posted on June 10 2014 updated on January 18 2016 by Chris Ashworth Leave a comment At the recent CIMCIG hosted seminar Death of Journalism we heard from journalists how the internet delivering massive amounts of information for us to access much of which we expect to get for free has impacted on the way publications operate and are funded Listening to the different speakers each publisher has developed different ways of meeting Communicating with the industry Marketing in construction Become an expert and stand out from your competitors Posted on May 30 2014 updated on July 29 2014 by Chris Ashworth Leave a comment As the recession finally comes to an end it is important for Contractors to take action to improve their margins Last month saw the latest edition of Document L of the Building Regulations become law This means that any projects granted planning permission after April 2014 need to incorporate new higher levels of energy efficiency Construction industry knowledge hub Construction market activity 12 steps to delivering effective CPD Posted on May 27 2014 updated on May 27 2014 by Chris Ashworth Leave a comment CPD seminars are an effective tool for starting a new relationship or enhancing an existing one with a practice Architects are required to complete 35 hours of CPD Continuing Professional Development each year other professionals have to meet similar requirements CPD seminars are a proactive way to introduce your company and demonstrate technical competence This Communicating with the industry Construction industry knowledge hub Effective specification strategies Energy efficiency expertise can boost your margins Posted on May 23 2014 updated on June 10 2014 by Chris Ashworth Leave a comment As the recession finally

    Original URL path: http://www.cadvantage.co.uk/author/chris/page/7/ (2016-02-12)
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  • Marketing in construction | Competitive Advantage | Page 7
    strategies Marketing in construction Understanding your customer Market Research that informs your business strategy Part 4 Mystery Shopper Posted on September 13 2012 updated on January 4 2016 by cadvantage Leave a comment This blog is part 4 in a series of articles reviewing different types of market research and how best to use them to inform your business strategy the first explained customer satisfaction surveys the second customer perception studies and the third market feedback and evaluation As the title suggests this type of research has an Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Market Research that informs your business strategy Part 3 market feedback and evaluation Posted on August 29 2012 updated on January 18 2016 by cadvantage Leave a comment This blog is the third in a series of articles reviewing different types of market research and how best to use them to inform your business strategy the first explained customer satisfaction surveys and the second customer perception studies In this article we will be looking at the process of gathering market feedback and the Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Market Research that informs your business strategy Part 1 customer satisfaction surveys Posted on August 29 2012 updated on January 18 2016 by cadvantage Leave a comment This blog is the second in a series of articles reviewing different types of market research and how best to use them to inform your business strategy The first being on customer satisfaction surveys Customer perception studies are different to customer satisfaction measurement although there is an overlap Measuring perceptions should extend beyond your customers Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Market Research that informs your business strategy Part 2 perception studies Posted on August 29 2012 updated on January 18 2016 by cadvantage Leave a comment This blog is the second in a series of articles reviewing different types of market research and how best to use them to inform your business strategy The first being on customer satisfaction surveys Customer perception studies are different to customer satisfaction measurement although there is an overlap Measuring perceptions should extend beyond your customers Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Communicating with Building Services Engineers an interview with Tina Cardy Posted on August 14 2012 updated on January 4 2016 by cadvantage Leave a comment Building Services Engineers are a key influencer when specification selling an array of products This key decision maker is in charge of designing installing and maintaining a number of services within the building s interior In general the building services engineer will write a performance specification But where there are challenging problems he may well nominate a Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding

    Original URL path: http://www.cadvantage.co.uk/category/knowledge-hub/marketing-in-construction/page/7/ (2016-02-12)
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  • Scotland Build 2015 | Competitive Advantage
    Training Developing CPD Mentoring Why choose us Why choose us What people say about us Case studies knowledge hub Knowledge hub Useful links Events Competitive Advantage Events Scotland Build 2015 Knowledge hub home Scotland Build 2015 Posted on November 26 2015 updated on May 14 2015 by Helen Tweet 25th 26th November 2015 Glasgow Visiting the Scotland Build is the best way to keep up to date with the latest developments in Scotlands s booming construction sector Find out about the latest construction projects plans products and solutions Post navigation Previous Next Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction sales and marketing challenges CONTACT US What s New COURSE Construction Industry Overview BLOG Thoughts on planning Construction marketing

    Original URL path: http://www.cadvantage.co.uk/event/scotland-build-2015/ (2016-02-12)
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  • Building Live 2015 | Competitive Advantage
    say about us Case studies knowledge hub Knowledge hub Useful links Events Competitive Advantage Events Building Live 2015 Knowledge hub home Building Live 2015 Posted on November 26 2015 updated on November 17 2015 by Emily Johnson Tweet Thursday 26th November 2015 London Building Live is the inaugural single day Building conference delivering essential and unique client insights to win more work and deliver future projects With a curated programme built on 170 years of trusted expertise from Building magazine in partnership with BD and Barbour ABI you will hear exclusive client plans and their needs from the supply chain Post navigation Previous Next Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction sales and marketing challenges CONTACT US What

    Original URL path: http://www.cadvantage.co.uk/event/building-live-2015/ (2016-02-12)
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