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  • Understanding the construction industry | Competitive Advantage | Page 8
    with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Market Research that informs your business strategy Part 1 customer satisfaction surveys Posted on August 29 2012 updated on January 18 2016 by cadvantage Leave a comment This blog is the second in a series of articles reviewing different types of market research and how best to use them to inform your business strategy The first being on customer satisfaction surveys Customer perception studies are different to customer satisfaction measurement although there is an overlap Measuring perceptions should extend beyond your customers Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Market Research that informs your business strategy Part 2 perception studies Posted on August 29 2012 updated on January 18 2016 by cadvantage Leave a comment This blog is the second in a series of articles reviewing different types of market research and how best to use them to inform your business strategy The first being on customer satisfaction surveys Customer perception studies are different to customer satisfaction measurement although there is an overlap Measuring perceptions should extend beyond your customers Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Communicating with Building Services Engineers an interview with Tina Cardy Posted on August 14 2012 updated on January 4 2016 by cadvantage Leave a comment Building Services Engineers are a key influencer when specification selling an array of products This key decision maker is in charge of designing installing and maintaining a number of services within the building s interior In general the building services engineer will write a performance specification But where there are challenging problems he may well nominate a Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Communicating with Specialist Contractors an Interview with Stefan Hay Posted on August 14 2012 updated on January 4 2016 by cadvantage Leave a comment When specification selling there is the tendency to focus on just the Architect or Engineer forgetting about the Contractor The Contractor or Specialist Contractor are often overlooked and can present a missed opportunity in influencing the specification of your product When specification selling on a D B or PFI project don t just focus on the Architect Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Communicating with Architects an interview with Su Butcher Posted on August 14 2012 updated on January 4 2016 by cadvantage Leave a comment The architect is probably the most important member of the design team distilling the requirements and advice of the other members Often though they are time poor and consequently hard to get hold of So how do you introduce your products You need to find a way of getting the architect s attention and then reassuring Communicating with the industry Construction industry

    Original URL path: http://www.cadvantage.co.uk/category/knowledge-hub/understanding-the-construction-industry/page/8/ (2016-02-12)
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  • Helen | Competitive Advantage | Page 8
    released its latest construction output figures for November 2013 These figures show that estimated construction output in November 2013 fell by 4 when compared with October 2013 But output is estimated to have risen by 2 2 in November 2013 when compared to November 2012 Construction industry knowledge hub Construction market activity Specification Strategy 5 steps to building strong relationships with specifiers Posted on January 14 2014 updated on November 26 2014 by Helen Leave a comment To be effective the process of relationship building really needs to start before a project has even been conceived But how do you achieve that Here are 5 simple steps to follow Step One Analyse your target markets Identify your top clients contractors and architects or engineers operating in each sector and how they work Communicating with the industry Construction industry knowledge hub Effective specification strategies Sustainability update January Posted on January 9 2014 updated on June 10 2014 by Helen Leave a comment Latest research shows over eighty per cent of people will take action when it comes to making homes more energy efficient which is positive news for the Green Deal Construction industry knowledge hub Effective specification strategies Sustainability Understanding the construction industry BIM Update January Posted on January 9 2014 updated on January 18 2016 by Helen Leave a comment Recent articles by the NBS provide a brief history of BIM and afterwards and BIM the movement not the acronym To support our recent research Adoption of BIM by Architects we have released an eBook Incorporating BIM into your Specification Sales Strategy my recent blog looks at what benefits BIM can bring and how the product manufacturer can Building Information Modelling Construction industry knowledge hub Construction Industry Update January Posted on January 9 2014 updated on April 9 2014 by Helen Leave a comment The government is consulting on a proposed new model for English Heritage and the management of the National Heritage Collection of more than 400 buildings Alongside this is 80 million to invest in the collection which must represent an opportunity for many companies in the construction sector There is growing concern about the performance gap between theoretical Construction industry knowledge hub Construction market activity Understanding the construction industry Managing your Specification Strategy what do architects want Posted on January 2 2014 updated on November 26 2014 by Helen Leave a comment For the construction product manufacturer marketing to architects is a key business strategy creating awareness of products so that they ll be included in designs thereby creating demand pull through the supply chain and eventually sales The architect is one of the most important members of the design team distilling the requirements and advice of other Communicating with the industry Construction industry knowledge hub Effective specification strategies A E C Business development The Decade Ahead Posted on December 15 2013 updated on April 15 2014 by Helen Leave a comment A E C Business development The Decade Ahead This book was researched and written by

    Original URL path: http://www.cadvantage.co.uk/author/helen/page/8/ (2016-02-12)
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  • Chris Ashworth | Competitive Advantage | Page 8
    expect him or her to have a network Construction industry knowledge hub Effective specification strategies Are you getting the most from your specification activity Posted on May 1 2014 updated on May 14 2014 by Chris Ashworth Leave a comment NBS have just published their latest Specification Survey and it provides some invaluable information about the evolving specification process as well as some clues for improving specification sales activity Here are a few points for you to think about Get involved in projects at an early stage An important finding is that specification creation is Construction industry knowledge hub Effective specification strategies April Construction Market Overview Posted on April 16 2014 updated on January 18 2016 by Chris Ashworth Leave a comment The ONS has released its figures for Output in the Construction Industry January 2014 and New Orders Q4 2013 These figures show that the estimate of construction output in January 2014 has risen by 1 8 compared to December 2013 this increase includes a rise of 0 8 in new work and a larger rise of 3 5 Construction industry knowledge hub Construction market activity Building Information Modelling Marketing the Benefits Posted on November 5 2013 updated on April 15 2014 by Chris Ashworth 1 Comment BIM is the industry buzz word replacing sustainability in the most talked about league table This may seem like a design issue but it also has its place in marketing as a feature which delivers a number of benefits A year ago I wrote an article for Building Products about how not all features are Building Information Modelling Communicating with the industry Construction industry knowledge hub Effective specification strategies Marketing in construction Reaping the Benefits of BIM an interview with Rebecca De Cicco Posted on November 4 2013 updated on April 9 2014 by Chris Ashworth Leave a comment Our recent research Adoption of BIM by Architects has been compiled to provide an impartial view to help product manufacturers make informed decisions as part of their BIM strategy The provision of BIM objects by building product manufacturers is now an issue of when not if and of course how With this is mind I Building Information Modelling Communicating with the industry Construction industry knowledge hub Effective specification strategies Incorporating BIM into your Sales Strategy Posted on October 23 2013 updated on April 9 2014 by Chris Ashworth Leave a comment At the launch of the Construction Strategy on 2nd July this year Peter Hansford made it clear that BIM is and will remain a central element of the government s procurement policy This has been supported by leading representatives of the design and contracting fraternity and our recently completed report Adoption of BIM 2013 suggests that Building Information Modelling Communicating with the industry Construction industry knowledge hub Effective specification strategies Love construction Love your business Posted on August 8 2013 updated on April 9 2014 by Chris Ashworth Leave a comment How to make sure people like and want to do business

    Original URL path: http://www.cadvantage.co.uk/author/chris/page/8/ (2016-02-12)
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  • Marketing in construction | Competitive Advantage | Page 8
    architects designers engineers contractors sub contractors all working together to meet the needs of the client There are also a number of Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer The Marketing Mix and the Challenge of Combining Offline with Online Posted on April 3 2012 updated on January 4 2016 by cadvantage Leave a comment Last week I was presenting at Mobile Apps in the Built Environment and I began to jot some thoughts down As the event title suggests the subject was Apps I presented our latest research Construction Media Index giving an insight into channels of communication used by the construction sector covering traditional forms such as print Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer 6 highs and lows of communicating with construction specifiers Posted on March 8 2012 updated on January 4 2016 by cadvantage Leave a comment The construction market is complex with many influences and drivers As a product manufacturer it is often hard to know where to start when trying to get your product specified Getting the right communication channels to focus your efforts on is critical and our latest research Construction Media Index CMI provides a comprehensive insight into Communicating with the industry Effective specification strategies Marketing in construction 6 top tips on how to make the most of your trade show stand Posted on February 16 2012 updated on January 4 2016 by cadvantage Leave a comment With a little over 4 weeks to go until the doors open at Ecobuild the construction industry is gearing up for the showcase event on sustainable construction Ecobuild is the UK s largest construction event and with this is mind we have written the following hits and tips When exhibiting at a trade show it is important Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Using Social Media Posted on December 1 2011 updated on April 15 2014 by cadvantage Leave a comment In his recent presentation at the AIS Conference 2011 Chris Ashworth looks at how aspects of social media have developed and how they are being used by the construction industry This was a presentation done in conjunction with Su Butcher Using social media View more presentations from Competitive Advantage Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Back to the Future Posted on August 22 2011 updated on April 22 2014 by Helen Leave a comment In difficult economic times it is tempting for marketers to keep their head down and focus on immediate challenges but there will be a future and it needs planning now In a bold move the ECA and NICEIC have joined together to produce 2021 Vision The Future of the Electrical Contracting Industry The objective is Communicating with the industry Construction industry knowledge hub Marketing

    Original URL path: http://www.cadvantage.co.uk/category/knowledge-hub/marketing-in-construction/page/8/ (2016-02-12)
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  • Adoption of BIM by Architects | Competitive Advantage
    What people say about us Case studies knowledge hub Knowledge hub Useful links Events Competitive Advantage Events Adoption of BIM by Architects Knowledge hub home Adoption of BIM by Architects Posted on October 29 2015 updated on October 6 2015 by Emily Johnson Tweet Thursday 29th October 2015 12 30 Webinar As the government s deadline for BIM compliance gets closer the decision for manufacturers to invest in BIM and in what form becomes increasingly important To help with this Competitive Advantage surveyed leading UK Architects practices during September 2015 and this webinar shares some of the findings Post navigation Previous Next Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction sales and marketing challenges CONTACT US What s New

    Original URL path: http://www.cadvantage.co.uk/event/adoption-of-bim-by-architects/ (2016-02-12)
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  • The next big flood: why the UK won’t be ready | Competitive Advantage
    us Case studies knowledge hub Knowledge hub Useful links Events Competitive Advantage Events The next big flood why the UK won t be ready Knowledge hub home The next big flood why the UK won t be ready Posted on October 28 2015 updated on October 14 2015 by Emily Johnson Tweet Wednesday 28th October 2015 London How can industry prepare the UK for the next big flood and what role do central government and local authorities have to play Debate these pressing issues with your colleagues and a panel of industry experts at an evening organised by Ecobuild and sponsored by Wavin Post navigation Previous Next Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction sales and marketing challenges

    Original URL path: http://www.cadvantage.co.uk/event/the-next-big-flood-why-the-uk-wont-be-ready/ (2016-02-12)
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  • Digital Construction Week | Competitive Advantage
    Mentoring Why choose us Why choose us What people say about us Case studies knowledge hub Knowledge hub Useful links Events Competitive Advantage Events Digital Construction Week Knowledge hub home Digital Construction Week Posted on October 20 2015 updated on October 14 2015 by Emily Johnson Tweet 20th 22nd October 2015 London A four in one event featuring a VIP Westminster reception 20 October the Autodesk Leadership Conference 20 October a two day Digital Construction Show Exhibition and Conference 21 and 22 October and the Digital Construction Awards ceremony on 22 October Post navigation Previous Next Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction sales and marketing challenges CONTACT US What s New COURSE Construction Industry Overview BLOG Thoughts

    Original URL path: http://www.cadvantage.co.uk/event/digital-construction-conference/ (2016-02-12)
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  • UK Construction Week | Competitive Advantage
    Case studies knowledge hub Knowledge hub Useful links Events Competitive Advantage Events UK Construction Week Knowledge hub home UK Construction Week Posted on October 11 2015 updated on May 27 2015 by Helen Tweet 6th 11th October 2015 Birmingham UK Construction Week is the biggest trade event for professionals working in every aspect of commercial and residential construction planning and design UK Construction Week will bring together the newly acquired Build Show and the highly successful Grand Designs Live In addition a further seven dedicated events will accompany UK Construction Week to create the most comprehensive construction focused event the UK has ever seen Post navigation Previous Next Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction reports eBooks webinars and course bookings BROWSE Tell us how we can help We are happy to talk through your construction sales and marketing

    Original URL path: http://www.cadvantage.co.uk/event/uk-construction-week/ (2016-02-12)
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