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  • February Construction Market Overview | Competitive Advantage
    up 2 8 on 2010 which is encouraging Looking at the ONS charts we seem to be back at the 2006 7 levels of activity Perhaps we should focus on Stephen Ratcliffe Director UKCG s comment on the latest results Business conditions remain challenging but there are also still opportunities for the industry My own experience is that those companies who target a niche and offer a good product or service backed by good marketing can outperform the industry In the housing sector there continues to be pent up demand with the Home Builders Federation releasing a report that reveals that house building in the South East has plummeted by around 37 over the past 6 years while official government projections reveal that the number of households in the area is expected to increase by twice the current house building level In the short term the latest RICS Housing Market Survey shows that with first time buyers no longer exempt from stamp duty as of the end of March some are looking to purchase homes before the deadline and as a result surveyors are relatively optimistic for the coming months Finally building material producers seem to be driving prices up by more than inflation or the average for manufacturer output Latest figures from BIS show that they increased by 6 8 for the year to December compared with an increase of 4 1 for all UK manufactured products Construction market activity Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite s strike strong Learn more about Building Information Modelling Communicating

    Original URL path: http://www.cadvantage.co.uk/february-construction-market-overview/ (2016-02-12)
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  • January Construction Market Overview | Competitive Advantage
    suffered more than light side manufacturers possibly reflecting the fall off in new projects The latest State of Trade survey from the FMB also reports that workloads continued to decline in the final three months of 2011 There is expected to be no let up in the first three months of 2012 with just 14 of respondents anticipating an increase in workloads whilst 44 expect a further decline Looking ahead the Construction Products Association paint a gloomy picture with output in 2012 expected to fall by 5 and remain flat throughout 2013 The only positive sectors are energy and infrastructure with the 32 7 bn HS2 rail link confirmed both of which are expected to show significant increases in activity This view is broadly supported by Experian who expect a slightly greater drop in 2012 but some recovery in 2013 One difference of opinion is private housing with the CPA expecting only 1 growth Experian 5 and Glenigan predicting 20 growth In their trading update Persimmon have been positive with upwards of 50 improvement in profitability expected They maintained the level of completions in 2011 and have forward sales at a higher level than this time last year In their trading statement Taylor Wimpey have also announced over 80 profit improvement in the second half of 2011 with completions up by 2 for the year They said the first weeks of 2012 have continued the encouraging pattern of the second half of 2011 Galliford Try also published their trading update reporting a 59 increase in completions for 2011 in this principally southern based business While remaining optimistic for 2012 they did not give any details Construction market activity Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email

    Original URL path: http://www.cadvantage.co.uk/january-construction-market-overview/ (2016-02-12)
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  • December Construction Market Overview | Competitive Advantage
    received more attention than is usual and there are initiatives with the pension funds to bring new investment into construction But there was also disappointment as most of the shovel ready projects promised to kick start the economy are more than a year away and as the Construction Products Association points out they do little to reverse the fall in public sector capital spending from 62bn in 2010 11 to 45bn in 2013 14 This is reinforced by the latest Office of National Statistics figures which show that new orders fell by 2 5 in October 2011 compared with the month before and were down 2 7 compared with a year earlier The largest increase was in infrastructure and the largest fall in public non housing However the government s infrastructure plan has been published and it is important to remember that infrastructure does not mean just civil engineering For example EDF make the point that during construction of each of their new nuclear power stations they will be building many facilities including offices and accommodation with employment for about 4 500 construction people at the peak On a more positive note RICS latest housing market survey shows that demand rose in November for the third month in a row Housebuilder Berkeley Group announced a 64 increase in pre tax profits and a 20 increase in revenue Travis Perkins also announced its preliminary end of year results with group turnover up 5 5 Construction market activity Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite s strike strong Learn more

    Original URL path: http://www.cadvantage.co.uk/december-construction-marketing-activity/ (2016-02-12)
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  • Increase Your CPD Bookings | Competitive Advantage
    face a bewildering number of seminars seemingly offering the same thing Added to which the person in the practice responsible for booking the CPD faces pressure not to waste their colleagues time So just as you promote your products and services so you need to create demand for your CPD seminar In practice that means selecting a subject that is both interesting and unique or just unusual If all your competitors offer the same subject you ve already reduced your chances of success just based on the law of averages Look at the topics offered by competitors and manufacturers of complementary products and choose one not covered elsewhere Think about what the practice will gain from attending your seminar clearer insight into a new regulation the ability to design better solutions greater understanding of advanced techniques or materials It s the old features and benefits concept You must present enough real benefits to outweigh all doubts perhaps supporting this with testimonials from other practices that have taken your seminar Next focus on the seminar title itself This needs to be short and punchy and to make a positive statement about how you can help your audience but avoid making it sound like a sales pitch Make saying Yes easy How can you reduce the CPD coordinator s workload and ensure a good turnout Make this part of the package you re offering Everyone s busy If you can make it easy for them to book it will be another benefit Finally when you do come to deliver the seminar make sure that it lives up to your promises and is well presented by someone technically qualified in the subject Get all of this right and you will see your seminar bookings increase more doors open and product specification increase View

    Original URL path: http://www.cadvantage.co.uk/increase-your-cpd-bookings/ (2016-02-12)
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  • Marketing & Selling Professional Services in Architecture & Construction | Competitive Advantage
    Knowledge hub home Marketing Selling Professional Services in Architecture Construction Posted on December 15 2009 updated on April 15 2014 by Helen Leave a comment Tweet by Basil Sawcsuk Date reviewed December 2009 Basil Sawczuk s book is an invaluable sales tool for the architect or other professional working in the construction sector It draws on tried and tested sales practices presenting them in a logical and easy to follow format within the context of a hypothetical architect s practice Starting with selection of the client we are told how to identify their needs to differentiate and present the benefits of our practice how to communicate given advice on bidding how to deliver added value once successful and finally advised on building credibility Only the last chapter addresses any marketing issue and this is done quite superficially But it is probably all the small practice needs This is a must have book for small professional practices and useful for anyone providing services into the construction sector Communicating with the industry Construction industry knowledge hub Effective specification strategies Marketing in construction Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite s strike strong Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog News Article Report eBook Youtube Video Book Review Slideshare Infographic Event Twitter Chat Construction Sales Marketing eNews Get the latest in Construction Sales Marketing news straight to your inbox once a month REGISTER NOW Construction

    Original URL path: http://www.cadvantage.co.uk/marketing-selling-professional-services-in-architecture-construction/ (2016-02-12)
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  • Selling to Specifiers | Competitive Advantage
    turn providing those wanting to target architects and specifiers with a ready made outlet through which to publicise their business products and services Expect a steady expansion of web services online CPD webinars and virtual exhibitions Magazines although suffering from a decline in readership remain an important source of ideas and information especially via project case studies and technical articles Be careful when advertising in journals though architects read different journals to other professionals This research shows that hard copy literature remains important to specifiers because it makes comparing products easy and because it provides them with an audit trail and source of future reference Ironically the ease with which information can now be obtained online means that a request for literature or a download from your web site can be interpreted as a buying signal As the professional body for architects the RIBA and its commercial arm RIBA Enterprises offers a range of services They re often the first port of call for those seeking authoritative information whether it be via their journals product information CPD or specification selection services NBS Building for example is used by 96 per cent of the UK s top 100 architectural practices CPD is probably one of the most effective means of building relationships with architects When well delivered it gives credibility to the presenter the company and its products Interestingly while a high proportion of architects are happy to attend seminars in their own offices about once a month some will only attend events that have been organised by their professional body Be aware of both groups needs when structuring your message It s always expensive to participate in exhibitions and conferences Architects are noted for their unwillingness to leave the office to attend anyway Again the research revealed that while a

    Original URL path: http://www.cadvantage.co.uk/selling-to-specifiers/ (2016-02-12)
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  • The Leader’s Guide to Lateral Thinking Skills | Competitive Advantage
    2010 A very readable highly practical and inspiring book This is a delightfully fresh approach to a very well worn subject Paul Sloane sets out the vital importance of innovation in modern business using a very wide range of stimulating examples and case studies Through games exercises puzzles and challenges it helps to release your own creative ability and to show in very realistic and achievable ways how you can extend that to your whole team The writing is intelligent but very readable so it works on two levels as a light thought provoking read and as a practical manual for taking action in business Construction industry knowledge hub Effective specification strategies Marketing in construction Post navigation Previous Next Leave a Reply Cancel Reply Your email address will not be published Required fields are marked Name Email Website You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite s strike strong Learn more about Building Information Modelling Communicating with the industry Construction market activity Effective specification strategies Marketing in construction Sustainability Understanding the construction industry Understanding your customer n Select by type n Blog

    Original URL path: http://www.cadvantage.co.uk/the-leaders-guide-to-lateral-thinking-skills/ (2016-02-12)
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  • Understanding the construction industry | Competitive Advantage | Page 9
    and encouragement to take advantage of what has the potential to be Construction industry knowledge hub Effective specification strategies Sustainability Understanding the construction industry The Marketing Mix and the Challenge of Combining Offline with Online Posted on April 3 2012 updated on January 4 2016 by cadvantage Leave a comment Last week I was presenting at Mobile Apps in the Built Environment and I began to jot some thoughts down As the event title suggests the subject was Apps I presented our latest research Construction Media Index giving an insight into channels of communication used by the construction sector covering traditional forms such as print Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer 6 top tips on how to make the most of your trade show stand Posted on February 16 2012 updated on January 4 2016 by cadvantage Leave a comment With a little over 4 weeks to go until the doors open at Ecobuild the construction industry is gearing up for the showcase event on sustainable construction Ecobuild is the UK s largest construction event and with this is mind we have written the following hits and tips When exhibiting at a trade show it is important Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Using Social Media Posted on December 1 2011 updated on April 15 2014 by cadvantage Leave a comment In his recent presentation at the AIS Conference 2011 Chris Ashworth looks at how aspects of social media have developed and how they are being used by the construction industry This was a presentation done in conjunction with Su Butcher Using social media View more presentations from Competitive Advantage Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry Understanding your customer Back to the Future Posted on August 22 2011 updated on April 22 2014 by Helen Leave a comment In difficult economic times it is tempting for marketers to keep their head down and focus on immediate challenges but there will be a future and it needs planning now In a bold move the ECA and NICEIC have joined together to produce 2021 Vision The Future of the Electrical Contracting Industry The objective is Communicating with the industry Construction industry knowledge hub Marketing in construction Understanding the construction industry 2021 Vision The Future of the Electrical Contracting Industry Posted on August 22 2011 updated on April 22 2014 by Helen Leave a comment 2021 Vision The Future of the Electrical Contracting Industry is a research project jointly conceived and funded by ECA and NICEIC to provide a long term view of the electrical contracting industry over the next 10 years It identifies the likely scenarios which will shape our industry Highlighting the character and structure of the wider construction Communicating with the industry Effective specification strategies Understanding the construction industry The Future of the Electrical Contracting Industry Posted

    Original URL path: http://www.cadvantage.co.uk/category/knowledge-hub/understanding-the-construction-industry/page/9/ (2016-02-12)
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