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  • SEO Company Leeds, SEO Company Manchester - Click Experts
    Now on 0333 444 0283 for a free evaluation and review Visited 2 814 times 2 visits today our latest Articles Your Google local business map entries are changing As of early August Google have adjusted their listings so that only THREE ads will show in the search results where there was previously up to seven depending on what you were looking for If we now search for accountants london we see only three spots Make no mistake this is a huge change Let s look at the before and after for the plumbing sector In essence we find Google again tightening their grip on the organic non sponsored results in their listings and trying to funnel companies into using Google Adwords After all wouldn t you if you were Google and that was how you made your money Google have also removed the telephone numbers and complete addresses from these updated 3 pack listings and now only show the street name If you want to contact these companies now you need to look them up manually If you click on the the text area shown in the arrow below only then do you now get taken to a list of around 20 competitors Clicking this shows More people will click through to the 20 business list As there a more restricted initial list of 3 results it will most probably follow that more searchers will click through to the next page of 20 in the list After all people like choice and 3 isn t a great deal even if they are occasionally being rotated if you are a few miles down the road Other changes to the Google local business include changes to the older navigation Read More You ve taken the plunge and your company management have realised the potential of not only increasing leads and sales through your website but they are finally on board with it what happens next In order to hit the bullseye with your SEO campaign we need to ask several questions to help you succeed which will help manage expectations and deliverables Below is a short list of some of the key questions How has the business performed over the last 3 years which things helped with sales and which caused challenges This will help us grab a good understanding and cross section of your previous sales strategies and help identify any risk areas Can we speak to the people on the ground the actual people that deal with your clients We can learn a lot about helping to increase sales of your product s by speaking to the customer service or sales staff that work with your customers We can learn more about the target audience and their common sales pain to give us an edge when doing your SEO marketing campaign Do you have any marketing or projects being developed in the next 3 6 months that we should include in the SEO plan In most cases with an

    Original URL path: http://www.clickexperts.co.uk/ (2016-02-18)
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  • Pay-per-Click Management UK, Google Adwords Advice UK
    happen Ads appearing towards the top of the page are more likely to be clicked by happy clickers people that are not necessarily in such a buying frame of mind as for example people that click ads lower down who are doing thorough research Cost Per Click and how it Matters Put into perspective here is a simple example if you are paying UKP 0 45p per click at the moment if you get 1000 clicks on your Ad at 0 45p per click it will cost you 450 UKP Imagine if you were able to reduce your cost per click to UKP 0 38p per click and still managed to stay in the same Ad Position but paid the lesser amount That would would mean instead of costing you 450 UKP the same 1000 clicks would only cost you 380 and that s a small campaign Imagine this multiplied over several thousand pounds of spend as some of our customers do The bottom line is the better you run your campaign the cheaper it will be per click and the more targeted web surfers and buyers you will attract An Example of recent Customer Ad Click Through Rates If you look at the table on the right this is a example of Clickthrough Rates we have achieved for a recent customer Click the Image on the right to see the full size version Bear in mind that the industry accepted average click through rate is roughly 1 In this example we achieved between 2 4 and 12 35 With Pay Per Click you only have space for four lines of text in our advert make sure you make the most of it Your sole goal should be to 1 Get your potential customer to click on your Ad 2

    Original URL path: http://www.clickexperts.co.uk/adwords-advice/ (2016-02-18)
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  • Google Local Business map entries have changed -
    there a more restricted initial list of 3 results it will most probably follow that more searchers will click through to the next page of 20 in the list After all people like choice and 3 isn t a great deal even if they are occasionally being rotated if you are a few miles down the road Other changes to the Google local business include changes to the older navigation options being disabled as well This includes fly out business cards and Google My Business links Instead of being able to straight away click on their chosen business from the larger list of 7 people will eventually re learn their habits and choose the larger list giving your business a greater chance of getting found in the Google local results How can you use this change to benefit your Google local business result We think this change is a good opportunity When we did some testing we discovered that if you are even only a few miles away this list of top 20 websites generally remains unchanged with slight variations as you log on from a different location The results do not seem to change drastically but more re order themselves with the same businesses in a slightly different order depending on your location We suspect a more even distribution of search results for businesses so it could be a silver lining If there any top tips we could give about Google local business listings they would be 1 Fill out your Google My Business page properly 2 Grab your Google My Business listing if you haven t done it yet and do your very best to fill out the important details including 1 A long unique description that is formatted correctly with links 2 Choose the right categories for your business 3 Upload a high resolution logo and or profile image or photo 4 Upload as many photos as you are able to 5 Add a local telephone number to your listing 6 Add your business address that is consistent with the address on your website and other business directories Earn some Google reviews Though they are no longer called Google reviews the reviews from your Google My Business page will still be used for the local 20 and 3 pack results If your business is food related your online business ratings are going to become even more crucial Google have also added a filter to only show businesses above a certain rating much like Booking com do with booking hotels Final thoughts While employing an SEO campaign using either us at the Click Experts or another company is a good idea we always recommend that you first of all register your business in Google for free There is every possibility that Google might reward you without spending any money with an SEO company and you might find that you appear without spending any money on SEO services Try waiting 2 or 3 months after signing up and see

    Original URL path: http://www.clickexperts.co.uk/google-local-business-map-entries-have-changed/ (2016-02-18)
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  • SEO Marketing Campaigns : Where do you start? -
    creative process at our end as we know the branding and compliance boundaries to work within Who is the contact we will be working with at your company and is their availability good to work with them It is important that we keep the momentum going with the SEO campaign work that we do for you If we can work with someone who is able to give us the necessary time to push things through the management it helps avoid text approval delays etc What impression does the Management of your company have of SEO We have had many customers that have come from other SEO companies that have tried and failed with promoting and getting customer websites found in Google The challenge here is that the Management of your company come to us tainted with a bad impression of SEO Services without actually understanding in layman s terms because it has never been explained to them exactly what specifically we do for the money spent In this case a simple chat and case study example will reassure them initially with the real reassurance coming several weeks later once the telephone starts to ring and leads and sales increase It is vitally important before we start any campaign that the Management is on board with an SEO campaign and can reboot their sentiments if they have been let down badly by another company Timelines and Expectations We always try and underestimate but over deliver where possible It is important to be realistic with timescales while we work to move your website up the rankings to pages 1 2 of Google especially if you have strong competition in your business sector A frank and honest realistic discussion about expectations and deliverables in the beginning can avoid any misunderstandings later Are you open to other suggestions to work in tandem with the SEO campaign In these fiercely competitive times it is sometimes necessary to do a blend of Facebook Twitter AND SEO Services In these cases we blend all three together which actually can together help drive a website up the rankings in Google and other search engines Can we agree on a success measurement Measuring progress through direct success not just getting you ranked highly in Google is essential Once your website is ranking in Google on pages 1 2 we want the enquiries and sales online if you have an online shop to increase as a result We try and agree this measurement to gauge success as we develop the campaign and helps manage expectations Google Analytics is also a tool we use to visually see in black and white exactly how many more visitors we are bringing to your website Exploring how you have measured success in the past in campaigns other than your website is also useful What would you consider the best and worst previous examples of marketing in your business and why do you feel that about each Learning from past successes and things that didn

    Original URL path: http://www.clickexperts.co.uk/seo-marketing-campaigns-start/ (2016-02-18)
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  • Toxic Links and de-mystifying what a Google 'manual penalty' is and how it can affect your Website Rankings -
    you up Google or links posted in forums and reviews posted by your happy customers This leads to the question of how do you know whether your SEO company is using these underhand tactics to give your website a leg up in the rankings only then in months to come Google do another update only for you to see your website vanish into the ether in the rankings and or be hit with a Google manual penalty To find out if your website has been hit by Google and a manual penalty applied log into your Google Webmaster Tools and expand the Search Traffic tab as below If you see anything like this in there it means your website has been hit by a Google employee manual action What do you do about a Google Manual Penalty The short answer is firstly identify if the penalty was applied because of spam like posts on your actual website this could be in a forum on your website or blog In many cases spam issues on your actual website usually means that a helpful editor or webmaster has tried to over optimise your website and has written content for search engines rather than website visitors In the old days repeating the same phrase on a page e g buy jeans online buy jeans online buy jeans online used to work but are long gone Some website owners used to even write the text in white thinking that it would defeat Google and make it think that their website was about Jeans These days are long gone You have to be smart when doing SEO these days If the reason for your website becoming penalised by Google is not because of content on the website it will most probably be because of toxic links built by your SEO company or webmaster which we come onto next What is a toxic link A toxic link is basically a link pointing from a website to your website that Google has decided is spam The source website with the link is probably what is called a link farm a page full of links with little relevant text content on the page The important thing to know is that these link farms or toxic links coming from websites were not always flagged by Google as spammy Google has been on a huge anti spam drive over the last 2 years to mark these links not only worthless to rankings but also carry that penalty through to your website Of course they know that SEO companies build links to your website and that it is accepted practice of link building it is the underhanded and blatant techniques used by some SEO companies that buy links swap links and generally do a bad job that your website has been penalised for Cleaning up your Links We offer a full link cleanup service and it can be time consuming Although Google has a disavow tool to mark links as bad

    Original URL path: http://www.clickexperts.co.uk/toxic-links-de-mystifying-google-manual-penalty-can-affect-website-rankings/ (2016-02-18)
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  • SEO Company Leeds, SEO Company Manchester - Click Experts
    Now on 0333 444 0283 for a free evaluation and review Visited 2 814 times 2 visits today our latest Articles Your Google local business map entries are changing As of early August Google have adjusted their listings so that only THREE ads will show in the search results where there was previously up to seven depending on what you were looking for If we now search for accountants london we see only three spots Make no mistake this is a huge change Let s look at the before and after for the plumbing sector In essence we find Google again tightening their grip on the organic non sponsored results in their listings and trying to funnel companies into using Google Adwords After all wouldn t you if you were Google and that was how you made your money Google have also removed the telephone numbers and complete addresses from these updated 3 pack listings and now only show the street name If you want to contact these companies now you need to look them up manually If you click on the the text area shown in the arrow below only then do you now get taken to a list of around 20 competitors Clicking this shows More people will click through to the 20 business list As there a more restricted initial list of 3 results it will most probably follow that more searchers will click through to the next page of 20 in the list After all people like choice and 3 isn t a great deal even if they are occasionally being rotated if you are a few miles down the road Other changes to the Google local business include changes to the older navigation Read More You ve taken the plunge and your company management have realised the potential of not only increasing leads and sales through your website but they are finally on board with it what happens next In order to hit the bullseye with your SEO campaign we need to ask several questions to help you succeed which will help manage expectations and deliverables Below is a short list of some of the key questions How has the business performed over the last 3 years which things helped with sales and which caused challenges This will help us grab a good understanding and cross section of your previous sales strategies and help identify any risk areas Can we speak to the people on the ground the actual people that deal with your clients We can learn a lot about helping to increase sales of your product s by speaking to the customer service or sales staff that work with your customers We can learn more about the target audience and their common sales pain to give us an edge when doing your SEO marketing campaign Do you have any marketing or projects being developed in the next 3 6 months that we should include in the SEO plan In most cases with an

    Original URL path: http://www.clickexperts.co.uk/#wpcf7-f298-o1 (2016-02-18)
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  • SEO Company Leeds, SEO Company Manchester - Click Experts
    Now on 0333 444 0283 for a free evaluation and review Visited 2 814 times 2 visits today our latest Articles Your Google local business map entries are changing As of early August Google have adjusted their listings so that only THREE ads will show in the search results where there was previously up to seven depending on what you were looking for If we now search for accountants london we see only three spots Make no mistake this is a huge change Let s look at the before and after for the plumbing sector In essence we find Google again tightening their grip on the organic non sponsored results in their listings and trying to funnel companies into using Google Adwords After all wouldn t you if you were Google and that was how you made your money Google have also removed the telephone numbers and complete addresses from these updated 3 pack listings and now only show the street name If you want to contact these companies now you need to look them up manually If you click on the the text area shown in the arrow below only then do you now get taken to a list of around 20 competitors Clicking this shows More people will click through to the 20 business list As there a more restricted initial list of 3 results it will most probably follow that more searchers will click through to the next page of 20 in the list After all people like choice and 3 isn t a great deal even if they are occasionally being rotated if you are a few miles down the road Other changes to the Google local business include changes to the older navigation Read More You ve taken the plunge and your company management have realised the potential of not only increasing leads and sales through your website but they are finally on board with it what happens next In order to hit the bullseye with your SEO campaign we need to ask several questions to help you succeed which will help manage expectations and deliverables Below is a short list of some of the key questions How has the business performed over the last 3 years which things helped with sales and which caused challenges This will help us grab a good understanding and cross section of your previous sales strategies and help identify any risk areas Can we speak to the people on the ground the actual people that deal with your clients We can learn a lot about helping to increase sales of your product s by speaking to the customer service or sales staff that work with your customers We can learn more about the target audience and their common sales pain to give us an edge when doing your SEO marketing campaign Do you have any marketing or projects being developed in the next 3 6 months that we should include in the SEO plan In most cases with an

    Original URL path: http://www.clickexperts.co.uk/ (2016-02-18)
    Open archived version from archive

  • SEO Company Leeds, SEO Company Manchester - Click Experts
    Now on 0333 444 0283 for a free evaluation and review Visited 2 814 times 2 visits today our latest Articles Your Google local business map entries are changing As of early August Google have adjusted their listings so that only THREE ads will show in the search results where there was previously up to seven depending on what you were looking for If we now search for accountants london we see only three spots Make no mistake this is a huge change Let s look at the before and after for the plumbing sector In essence we find Google again tightening their grip on the organic non sponsored results in their listings and trying to funnel companies into using Google Adwords After all wouldn t you if you were Google and that was how you made your money Google have also removed the telephone numbers and complete addresses from these updated 3 pack listings and now only show the street name If you want to contact these companies now you need to look them up manually If you click on the the text area shown in the arrow below only then do you now get taken to a list of around 20 competitors Clicking this shows More people will click through to the 20 business list As there a more restricted initial list of 3 results it will most probably follow that more searchers will click through to the next page of 20 in the list After all people like choice and 3 isn t a great deal even if they are occasionally being rotated if you are a few miles down the road Other changes to the Google local business include changes to the older navigation Read More You ve taken the plunge and your company management have realised the potential of not only increasing leads and sales through your website but they are finally on board with it what happens next In order to hit the bullseye with your SEO campaign we need to ask several questions to help you succeed which will help manage expectations and deliverables Below is a short list of some of the key questions How has the business performed over the last 3 years which things helped with sales and which caused challenges This will help us grab a good understanding and cross section of your previous sales strategies and help identify any risk areas Can we speak to the people on the ground the actual people that deal with your clients We can learn a lot about helping to increase sales of your product s by speaking to the customer service or sales staff that work with your customers We can learn more about the target audience and their common sales pain to give us an edge when doing your SEO marketing campaign Do you have any marketing or projects being developed in the next 3 6 months that we should include in the SEO plan In most cases with an

    Original URL path: http://www.clickexperts.co.uk/ (2016-02-18)
    Open archived version from archive



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web-archive-uk.com, 2017-12-16