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  • Mobile websites vs. mobile apps – which one is right for you? — Design Agency
    brand loyalty 2 Visibility Mobile websites are compatible across all mobile devices They can be displayed in internet search results and can be easily linked to via blogs other websites and even offline through print materials Apps are simply not accessible in this way Native apps will only work for one specific operating system An iPhone app will not work on an Android device for example This means you are essentially limiting your audience unless you are willing to invest considerably more money developing your app for multiple operating systems One of the perceived advantages of an app is the easy access it offers with users getting the functionality they want at the touch of a widget However bookmarking a website also creates an app like widget that offers the same instant access You cannot find an app through a search engine or link to it through a web page Apps are effectively self contained restricted to the stores of their manufacturers While apps may not have the same online visibility they are available offline unlike mobile websites This means they are not dependent on a good internet connection to function Conclusion Mobile websites are easier to find access and share than apps 3 Interactivity Apps are more interactive They offer more opportunities to engage and are fun to use They are particularly useful when developed for a specific purpose that cannot be effectively accomplished by a web browser For example apps are ideal for manipulating data to make graphs charts perform calculations or develop reports However HTML5 is already improving mobile website capabilities and many mobile websites now offer similar levels of interactivity Conclusion If you require interactivity for a specific functionality apps are ideal However if your needs are less specific a mobile website is likely to be a better option 4 Longevity and adaptability Some reports have the average shelf life of an app being about 30 days unless it is particularly practical or useful It is also more difficult to update an app as you have to rely on users of the app to make the upgrade This is not the case with mobile websites where you remain in total control of what the user sees A user cannot rashly delete your website when they get bored the way they do an app Users can easily return to your website even if they haven t visited in a while Conclusion Unless your app fills a very specific need it may fall out of favour Websites are easier to upgrade according to users changing needs 5 Cost effectiveness While apps are sexier they are simply more expensive than mobile websites Given the often unpredictable shelf life of apps it is worth considering which is the best long term option for your business Conclusion Be wary of spending lots of money on an app that performs a function that could just as easily be performed by a more cost effective mobile website So what s it to be

    Original URL path: http://www.designagency.co.uk/blog/2015/4/22/mobile-websites-vs-mobile-apps-which-one-is-right-for-you (2016-02-10)
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  • Social media disasters of 2012 (and what we can learn from them) — Design Agency
    brand Femfresh is an intimate hygiene product that isn t necessarily compatible with frivolous slang phrases Consider who you are who your target audience are and how they will react to your brand and develop guidelines that will ensure consistency Engage with your critics Social media helps businesses engage with their customers During times of crisis it is even more important to reach out and reassure the people that interact with your brand Claire s Accessories In February of this year independent jewellers Tatty Devine released a blog post that illustrated similarities between Claire s Accessories items and their own asking Claire s Accessories to withdraw what appeared to be copied pieces The post caused a social media backlash with people taking to Claire s Accessories Twitter and Facebook page to complain Claire s Accessories reaction was to block people and delete negative comments causing more negative comments regarding this decision Lessons to be learned Plan for disaster This isn t the first time Claire s Accessories has faced a social media backlash due to allegations of plagiarism While you can t always know what s round the corner any potential disaster you can envisage should be prepared for Don t ignore problems Deleting comments and blocking people without a really good reason could damage your relationship with your fans and followers Pretending a disaster hasn t happened will not make it go away but responding to criticisms in a helpful and engaging manner could protect your reputation Woody Harrelson Woody Harrelson took part in an Ask Me Anything AMA chat on Reddit where Redditors can you ve guessed it ask a person anything They have become increasingly popular with celebrities who have worked out is a good place to reach a lot of people The thing is though that Redditors do have a tendency to ask anything celebrities should not expect a quick cushy Q A about subject of their choosing AMAs work best when people answer as many questions as possible in a detailed and personal way It s a shame no one told Woody Harrelson this Harrelson took park in an AMA in February to promote his film Rampart He made it clear from the start of the AMA that he didn t have much time brought everything back to the movie answered only a handful of questions and only answered in a very brief manner even using the phrase my time is valuable Woody Harrelson clearly didn t know what he was getting into The result earned Harrelson and his film the disdain of one of the biggest online communities Lessons to be learned Know your social media channel If Harrelson had simply looked at past Reddit AMAs seen what worked and what didn t and essentially found out what he was letting himself in for things would have gone a lot differently You are not expected to know it all but you should understand the etiquette of the social media channels you use In all

    Original URL path: http://www.designagency.co.uk/blog/2015/4/22/social-media-disasters-of-2012-and-what-we-can-learn-from-them (2016-02-10)
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  • Top 5 reasons why you should never buy likes and followers — Design Agency
    bring us neatly to point number 2 2 It will annoy genuine fans and followers When you buy thousands of followers for a couple of pence each you are not exactly putting high value on them It gives the impression you do not care about interacting and engaging with genuine followers just boosting your numbers so why should anyone follow you 3 It encourages laziness on social media Buying followers and likes turns social media into a numbers game which makes for a less innovative and engaging social media presence After all if you think the only aim of your Facebook presence is to gain likes then once you have the likes why try at all Updates become routine there for the sake of it rather than providing interest and value to your fans 4 Everyone is doing it OK maybe not everyone but a growing number of people are buying fake followers and fans The more people that do it the less value the fans and followers you buy have the more you will need to buy to stand out and the more ridiculous buying fans and followers gets 5 It has virtually no ROI At best fake fans may give the impression you are worth following to real people and encourage a few more genuine likes and followers But if you aren t supplying the content to support this impression these real fans won t stay long either And even if they do that is not a measure of success itself Clicking like or follow doesn t mean they are buying your products talking about your brand or necessarily paying much attention to you at all The temptation to buy fans and followers understandable Traditional marketing and advertising campaigns offer an easy to measure return on investment Social

    Original URL path: http://www.designagency.co.uk/blog/2015/4/22/top-5-reasons-why-you-should-never-buy-likes-and-followers (2016-02-10)
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  • Why it’s time to invest in a mobile web design for your business — Design Agency
    from 30 to 45 in 2011 Tablet usage also grew rising by 50 through the year And it s not just the big brands that are benefit from mobile internet A massive 95 of smartphone users have their smartphone search for local information with 88 of these users taking action within a day This is good news for SMEs and local businesses hoping to make an impact Smartphone users are more likely to be engaged and take some form of action based on the Internet activities Nine out of ten internet searches on a smartphone resulted in an action while a quarter of users have recommended a product off the back of a mobile internet search With nearly half the UK using smartphones and smartphone users being so active and engaged the mobile web offers a big opportunity for your brand provided your website looks right Mobile web users tend to know what they are looking for They are also more likely to be distracted with 72 consuming other media while they use their smartphone What this means is you can t simply expect visitors to be happy just viewing your current site on a mobile screen Your mobile web design needs to be simple to the point and most importantly appeal to those 9 out of 10 users who take actions based on mobile internet searches In other words it needs to be search engine optimised and encourage conversions featuring clear calls to action Your audience is already engaging with brands using mobile internet Will you let them engage with you Contact us to discuss developing an effective mobile web design Newer Post Top 5 reasons why you should never buy likes and followers Older Post Everything you need to know about Cookie Law App Development 3 Branding 4

    Original URL path: http://www.designagency.co.uk/blog/2015/4/22/why-its-time-to-invest-in-a-mobile-web-design-for-your-business (2016-02-10)
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  • Everything you need to know about Cookie Law — Design Agency
    information that can help them deliver a better web experience Analytics cookies can only monitor where you enter what you do and where you leave a website They do not track all your movements on the internet With this information about what you do on a website they can work out what s popular and what s not to create a webpage that s more relevant and interesting to you There has also been a reports of cookies being used in arguably unethical ways RyanAir was caught using cookie data to hike up prices The company used cookies to track when a person visited a site and what fare they looked at and then raised the price when they returned to that page The effect was meant to make the customer worried that the cost will keep going up unless they then book a flight right away The Cookie Law will restrict this type of cookie use ensuring visitors are aware that this behaviour and giving them the option to opt out Types of cookie There are two types of cookie Session cookies These are created and deleted when a browsing session expires They do not hold any information beyond your current browsing session They keep track of your movement from page to page so you don t keep getting asked for the same information It s most common use is on ecommerce sites where it allows a page to remember what you have placed in a shopping cart Persistent cookies These are on the user s device between browser sessions They help websites remember your information and settings when you visit them in the future for example not having to log in again They will remember other selection you have made such as language selection theme preferences and internal site favourites Cookies can also be first part and third party First part cookies are created by the website you are visiting Third party cookies are set by unsurprisingly a third party These can be issued by a web analytics company on behalf of the website your are visiting a parent company of the site you are visiting or an advertising network with permission of the website you are visiting What is the Cookie law The EU Cookie Law was created in May 2011 to encourage more understanding and choice about how much information they allow websites to track It requires websites to disclose if they are using cookies and give visitors the chance not to allow them if they wish Cookies which are essential to the running of the site such as cookies to do with logins and shopping baskets are exempt from this law All other cookies such as cookies that help create personalised adverts must be disclosed and require user consent There is a great level of flexibility in how you disclose cookies The Intellectual Property Office IPO states There has to be some action taken by the consenting individual from which their consent can be inferred

    Original URL path: http://www.designagency.co.uk/blog/2015/4/22/everything-you-need-to-know-about-cookie-law (2016-02-10)
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  • The foundations of a great web design — Design Agency
    the right level and in the most engaging way Who are your main competitors To give potential customers reasons to choose your business over your competition s you need to research exactly what your competition is doing This will help you avoid making the same mistakes as them an help identify opportunities to differentiate your website and improve on what your competition is offering Which key phrases are you optimising for Search engine optimisation SEO is essential if you want people to find your site at all Getting high search engine rankings shouldn t be an afterthought but an integral part of constructing your site Work with your web design team to research a list of relevant keywords you would like to rank for and track their competitiveness and search volumes This will help create a target website as well as define what the most important parts of your business are and what your website should concentrate on What functionality do you want your website to have Many businesses still treat their websites as just something they have to have They don t consider just how beneficial it could be to the customer or their business Think about why exactly customers should access your business via the web Consider the social commercial and interactive aspects of the web and if they would benefit your customers Who is going to provide and update the content It s easy to get caught up in the look and feel of a website that you forget about the content Your website will be the first impression visitors get of your business so don t just copy and paste existing material Work with copywriters and you web design and development team to create engaging Search engine optimised copy Creating web content isn t a one

    Original URL path: http://www.designagency.co.uk/blog/2015/4/22/the-foundations-of-a-great-web-design (2016-02-10)
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  • How to get more conversions from your website — Design Agency
    essential information needed for you to follow up Make sure your e commerce store is easy to navigate and the journey from basket to checkout is simple and straightforward Have you done enough to build trust Visitors need to trust you before they become conversions This is why features such as your enquiry form and your ecommerce store should not be hosted on your webpage they will scare customers off before you have had a chance to win the over Case studies testimonials and product reviews will makes visitors feel more confident about your brand It may also be helpful to include photos of our team so customers can put a face to your offering further establishing trust Social media is a great way of building relationships with visitors to your website With more and more businesses using it it is also becoming an increasingly essential tool if you want to stay competitive and relevant Developing a social media presence will help build familiarity with your brand and boost your reputation Are the copy and images up to scratch With photo sharing websites such as Pinterest becoming increasingly popular images have never held more online currency They are a vital part of selling your products and services If you can t make yourself look good than why should visitors to your website buy from you The same goes for copy Typos and grammatical errors will make you look sloppy stupid and uncaring Copy also needs to be effective and to the point Visitors don t want to read an essay about you your products and services They just need to know simply and succinctly any factual information about products and services and why they should purchase them Have you offered any incentives You have to offer potential customers reasons to

    Original URL path: http://www.designagency.co.uk/blog/2015/4/22/how-to-get-more-conversions-from-your-website (2016-02-10)
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  • Social media-driven website for Jason Bradbury — Design Agency
    tweet regularly to a large following Our vision was to build a website around Jason s Twitter presence The website automatically uploads any tweet that contains a video or photo meaning Jason doesn t have to waste time fiddling with a content management system Twitter is the content management system Using Twitter in this way also means the website remains constantly up to date This is most evident on the homepage which is made up of the last ten images Jason has tweeted on a slider Visitors can access all of Jason s images on a live feed page which acts like a living scrapbook of all of Jason s updates Clicking on an image or video enlarges it and enables you to read the accompanying tweet and reply or retweet it Our solution for Jason Bradbury both fits in with his lifestyle and reflects the man himself Technologically advanced up to date and cool the new website offers visitors something innovative and provides Jason with a website that s not just easy to manage but also fun Visit Website Tagged Web Design Twitter Social Newer Post How to get more conversions from your website Older Post Why email marketing

    Original URL path: http://www.designagency.co.uk/blog/2015/4/22/social-media-driven-website-for-jason-bradbury (2016-02-10)
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web-archive-uk.com, 2016-10-20