web-archive-uk.com


Web directory, archive
Search web-archive-uk.com:


Find domain in archive system:
web-archive-uk.com » UK » D » DESIGNBYSOAP.CO.UK

Total: 410

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • navigation «
    probably start with a nice flat architecture when your website is created but over time this architecture can easily become far more complicated giving you pages which are far too deep and high quality content which is difficult for your users to find Successful site architecture is about ease of navigation for your users ensuring that your highest quality content is easy for your visitors Read The Rest In Google

    Original URL path: http://www.designbysoap.co.uk/tag/navigation/ (2016-04-24)
    Open archived version from archive


  • How Has The Farmer/Panda Update Affected SEO? « «
    s worth mentioning here that a diverse profile of backlinks from social media accounts is likely to act as a strong indicator of popularity and therefore a high level of trustworthiness Domain age and freshness of content Typically a lot of spam sites and sites set up to sell affiliate products will be set up and left alone with the owner usually spending their time and efforts on link building usually in a blackhat manner in order to rank for relevant phrases Therefore it s reasonable to assume that an older domain which regularly features fresh relevant content would be considered more trustworthy that a newer domain with very little in the way of fresh content Physical address and phone number If the algorithm can easily locate a physical address and phone number then that s another tick in the trustworthy column This is particularly true if the contact information can be linked to the same information on other trustworthy sources such as Google Places highly considered web directories etc Website size and depth of content On the whole sites set up with the sole purpose of ranking for keyterms related to their affiliate links are usually fairly light on content and will rarely feature more than a couple of pages Therefore a site with a lot of depth is more likely to be considered trustworthy Of course this isn t always the case as content farms tend to be large sites with a considerable amount of content however this content is usually pretty shallow in nature especially in comparison with specialist sites on the same subjects and they often contain a high amount of duplicate content and aggressive ad placement External links Generally speaking most low quality content sites are built either to support advertisements or provide a platform to make affiliate sales amongst other reasons As a consequence of this these low quality sites rarely link out and when they do it s to a product or affiliate Higher quality sites such as in depth blogs like this one and the like tend to link out much more frequently and tend to link to sites of an equal or higher quality Inbound links Inbound links have always been used to judge a websites authority and a similar tactic will no doubt be used to help judge trust the more trustworthy websites linking to you the more trustworthy your site is likely to become Level of advertisement placement As we ve already discussed the level of advertisements placed on a website is likely to be being used as a key indicator of both trust and quality due in the main to the number of low quality sites set up specifically to support advertisements I would suggest that the algorithm is likely looking at a combination of these elements to judge the level of trust and quality of a website and using the relative position on a trust quality scale to rank the site accordingly Take the following quotes from Amit Singhal and Matt Cutts Cutts we actually came up with a classifier to say okay IRS or Wikipedia or New York Times is over on this side and the low quality sites are over on this side And you can really see mathematical reasons Singhal You can imagine in a hyperspace a bunch of points some points are red some points are green and in others there s some mixture Your job is to find a plane which says that most things on this side of the place are red and most of the things on that side of the plane are the opposite of red Admittedly this extract is rather cryptic but it suggests that there s a potential scale of trustworthiness on which the new algorithm update places a website Regardless of how trustworthy you are as a business if the algorithm places you at the red end of the scale you ll see considerable drops in ranking positions and if you re placed at the green end you ll likely see dramatic improvements in your positioning So what happens to the sites that are in the middle of the scale A pertinent question considering that is where the majority of legitimate website owners will find themselves Looking again at answers given during the Wired interview there s a particularly notable quote from Singhal Singhal I won t call out any site by name However our classifier that we built this time does a very good job of finding low quality sites It was more cautious with mixed quality sites because caution is important So essentially if you re at the bottom of the scale you ll go down if you re at the top you ll go up and if you re in the middle of the scale i e a mixed quality site then you ll more than likely stay roughly where you are How Can We Use This To Improve Our SEO Ah yes this is probably the bit you re most interested in For those who re looking for ways to game the system for a quick pound you re not going to like this bit if you want to improve your overall SEO then stop looking for short cuts Google wants to place quality relevant sites in its index and so it should the happier the user with their SERPS the more likely people are to continue to use Google above the increasing number of competitors in the search field We for one welcome this update as it means SEO s are forced to provide quality to their clients instead of gaming the system in order to rank poor quality client sites So with this in mind let s take a look at how you can improve your SEO with the farmer update in mind and I ll stop moralising about white hat and black hat practices maybe It should go without saying that you should be aiming for high quality in

    Original URL path: http://www.designbysoap.co.uk/how-has-the-farmerpanda-update-affected-seo/ (2016-04-24)
    Open archived version from archive

  • How Can You Improve Your SEO With Social Media Links? [INFOGRAPHIC] « «
    together an infographic to better demonstrate how social media links can benefit your overall SEO campaign As usual let us know your thoughts in the comments and feel free to repost the infographic on your own blog or website If you like the design or the content please consider posting it out via the social media links below To see the full size image which you ll need to do to read all the text simply click on the image If you re looking for affordable infographic design drop us an email using the contact form and we ll send you a no obligation quote How Has The Farmer Panda Update Affected SEO SEO Analysis Why Does Wikipedia Rank So Well 8 comments James Mayes March 28 2011 at 8 24 am Reposted on my blog with a recommendation for you guys Nice work admin April 5 2011 at 3 27 pm Thanks James glad you like it And thanks for the link Lars Heinemann April 16 2011 at 8 25 am Nice infographic I put this in my article about seo and social media Wintress Odom September 13 2012 at 3 04 pm Loved it I was looking for something to send a client to show them how social helps their SEO and this is perfect Graphics are always better than words I also shared it on our Facebook Let me know when you guys update it for Google and Pinterest and I will be happy to share again Wintress Odom Socialot com Leave a Reply Cancel reply Your email address will not be published Required fields are marked Name Email Website Comment You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite

    Original URL path: http://www.designbysoap.co.uk/how-can-you-improve-your-seo-with-social-media-links-infographic/ (2016-04-24)
    Open archived version from archive


  • Social Media «
    s 1 The Next Stage Of Social Search As far as social media goes Google hasn t had the best of times If we take a quick look at the history of their social ventures we can see that nearly all of them have faded into obscurity or been amalgamated into other services The list goes as follows Orkut The first of Google s social ventures it was launched as a competitior to MySpace However it proved unpopular in the UK and US and now has 48 Brazillian users and 40 Indian As of 2010 it has been moved Read The Rest In Google like ripoff plus one Social Media social search social SEO No Comments by Rob 16 Mar 2011 Ways To Build Your Brand Online In 2011 New year new marketing campaign 2011 is the year to make your brand come alive online With the year already in full swing there s no time to waste and with new multi platform and social media innovations 2011 marks the perfect time for building your brand online 2010 may have been the year of social media marked by Facebook creator Mark Zuckerberg being named person of the year as well as having his social media journey documented in an Oscar nominated film but 2011 will be the year that social media becomes Read The Rest In brand building Social Media No Comments by Jonna 23 Feb 2011 How Can You Improve Your SEO With Social Media Links INFOGRAPHIC Following on from our post on how social media affects SEO I thought I d put together an infographic to better demonstrate how social media links can benefit your overall SEO campaign As usual let us know your thoughts in the comments and feel free to repost the infographic on your own blog or website If you like the design or the content please consider posting it out via the social media links below To see the full size image which you ll need to do to read all the text simply Read The Rest In Infographic Design infographics SEO Social Media social media links 8 comments by John 14 Feb 2011 How Does Social Media Affect SEO SEO engineers have long suspected that social media elements have an impact on search engine result pages with particular reference to Google and Bing This suspicion was confirmed at the end of 2010 via a Danny Sullivan interview with the two search giants published on the widely respected SearchEngineLand So we know that search engines are taking social media signals into account but how can you use this information to improve your own social media and SEO campaigns In this post we ll look at exactly how social media is taken Read The Rest In bing facebook Google SEO Social Media twitter 1 Comment by John 11 Feb 2011 Social Media News Who s About To Purchase Twitter There has been rumours around the acquisition of Twitter in the past which ultimately came to

    Original URL path: http://www.designbysoap.co.uk/tag/social-media/ (2016-04-24)
    Open archived version from archive

  • social media links «
    winning creative agency specialising in content development creation and marketing Get in touch with us on 01432 839 461 or visit our infographic design page 23 Feb 2011 How Can You Improve Your SEO With Social Media Links INFOGRAPHIC Following on from our post on how social media affects SEO I thought I d put together an infographic to better demonstrate how social media links can benefit your overall SEO campaign As usual let us know your thoughts in the comments and feel free to repost the infographic on your own blog or website If you like the design or the content please consider posting it out via the social media links below To see the full size image which you ll need to do to read all the text simply Read The Rest In Infographic Design infographics SEO Social Media social media links 8 comments by John Ranked in the top 100 UK Marketing Blogs by HubSpot Featured Content Infographic Promotion Guide Xbox One Interactive Star Trek Interactive The Hobbit Interactive 10 Reasons to Get Started with Content Marketing Content Creation Guide North Korean Threat Interactive Infographic Film Quote Series Night of the LEGO Zombies 2014 Infographic Design Content

    Original URL path: http://www.designbysoap.co.uk/tag/social-media-links/ (2016-04-24)
    Open archived version from archive

  • SEO Analysis: Why Does Wikipedia Rank So Well? « «
    the Wikipedia founder conversion optimisation or flashy modern content their encyclopedia status and associated aims allow them to produce pages which are simple clean text based and perfect for search engine indexation On top of this the site speed is excellent substantially aiding the impressive rankings The site utilises semantic mark beautifully has perfectly optimised images highly relevant and usually high authority external links and extremely strong content in terms of both quality and quantity The site is 100 substance over style and is an ideal example of how to lay out web pages and content for ranking well in search engines Internal Links Wikipedia has one of the strongest internal linking structures imagineable ensuring nearly every page of their mammoth website enjoys at least a handful of extremely strong internal anchor text links from extremely high authority pages Inbound External Links As you might expect Wikipedia boasts a monumental backlink profile with some phenomenally high authority pages domains linking to them The encyclopedic nature of the site encourages anchor text links and pretty much every page on the Wikipedia site enjoys at least a few high authority page links on top of the particularly strong internal links The combination of the above elements has caused Wikipedia to rank so highly for such a wide range of phrases and makes the site extremely difficult to outrank How To Outrank Wikipedia With that said however it is of course possible to outrank Wikipedia even for the most competitive phrases However to do so you ll need to ensure that your site exceeds Wikipedia in at least a few of the metrics mentioned above Domain authority it would be extremely difficult to exceed Wikipedia s domain authority and in a lot of cases practically impossible Therefore you need to look at other ranking factors in order to outrank Wikipedia pages Quality this will need to be a major consideration for you and you ll need to ensure that you have a substantial amount of extremely high quality relevant content on the page you re looking to rank Your content needs to be more valuable and more in depth than that on the corresponding Wikipedia page and should encourage an extremely high click through rate Structure and Markup you will struggle to beat Wikipedia when it comes to structure mark up or site speed but it s certainly possible to match the site If you can ensure your on site elements are properly optimised keep your site speed at an optimal level and ensure you re content is of a particularly high standard you ve got a good starting base to take on the Wikipedia page Internal links you re unlikely to get the same level of internal linking from the same number and authority of pages but you should make an effort to find the highest quality most linked to pages on your site and ensure they ve got internal anchor text links to the page you re trying to rank Check

    Original URL path: http://www.designbysoap.co.uk/seo-analysis-why-does-wikipedia-rank-so-well/ (2016-04-24)
    Open archived version from archive

  • Wikipedia «
    rankings sites in the World claiming the number one spot in Google for a huge amount of keywords from the long tail to the hugely competitive So why does Wikipedia rank so well Can you outrank Wikipedia for a competitive phrase or should you just be happy with the number 2 or 3 slot We get asked these questions a surprising amount by clients interns and readers of Read The

    Original URL path: http://www.designbysoap.co.uk/tag/wikipedia/ (2016-04-24)
    Open archived version from archive

  • The End is Nigh: How the World Ends According to Hollywood « «
    more excited One such project came about when Yahoo got in touch and asked us to team up with Yahoo Movies to help promote World War Z the Brad Pitt epic charting the near annihilation of the human race due to a worldwide zombie epidemic The infographic titled The End is Nigh How the World Ends According to Hollywood charts the different ways films have depicted possible extinction events where the danger zones are what the death toll is likely to be what you need to keep you safe and what the most dangerous professions are we even included the number of times major international landmarks have been destroyed Click for a larger version Enjoyed this infographic Then why not share it using the social media buttons hovering to your left or Like us on Facebook If you d like to repost this infographic then please provide a credit link back to uk movies yahoo com Client Interactive Infographic Global Conflicts 2013 Influ Venn Za Who Can Catch Which Flu Leave a Reply Cancel reply Your email address will not be published Required fields are marked Name Email Website Comment You may use these HTML tags and attributes a href

    Original URL path: http://www.designbysoap.co.uk/the-end-is-nigh-how-the-world-ends-according-to-hollywood/ (2016-04-24)
    Open archived version from archive



  •  


web-archive-uk.com, 2017-12-18