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  • Website Search Engine Marketing presentation
    these key phrases in the 3 major search engines Google Yahoo and MSN If you haven t got time to check these then pay someone else to do it for best results Getting help to choose keywords This is all very well but aside from knowing your company it largely hinges on guesswork and trial and error What if you could get an early indication as to how many people are looking for your key phrases or get some ideas for alternative phrases Well the good news is you can You need to know quickly if it s worth you targeting a particular key phrase There are several free services on the web which can give you this kind of information about your chosen key phrases Our particular favourite tool is Wordtracker at Wordtracker com We use this service mainly because unlike some of its competitors like Overture Wordtracker is not in the business of selling keywords which should eliminate any bias How does it work Wordtracker draws its information from Meta engines which monitor the results of all the major search engines such as Google MSN and Yahoo When you search for a key word or phrase using Wordtracker you first of all get several suggestions as to other words that you might like to also use Once one of these words has been selected within a few seconds you can see how popular this search is On selection of a popular key phrase you can then see how much competition there is for this phrase A score of under 10 probably means you should leave this key phrase alone You can trial a more limited version of the service out for free to get an idea how it works If you are convinced that this could help promote your business as we are it costs under 5 for a days subscription with discounts for blocks of time The service is very straightforward to use but does take a few minutes so I won t demo it just now What now Reciprocal links So you have a website that you are happy with and you re armed with a list of keywords that you would like to be found on in the search engines What next The first thing to do is to encourage other sites to link to yours This might sound like a strange concept but one of the underlying principles of Google and now the other major engines is that a website is judged for importance by how many other important websites are linking to that one Firstly contact the owners of the websites of your suppliers partners and customers to see if they will link to your site in return for a reciprocal link from your site This reciprocal linking is vital to increase not only targeted visitors but also to increase your chances in the search engines Keyword density In addition to linking you should also alter your content to feature your chosen keywords

    Original URL path: http://edinteractive.co.uk/article/?id=23 (2016-02-12)
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  • Get more traffic for my website
    Get more traffic for my website So you have a website you re happy with it but it its just sat there not really generating enough traffic or enquiries for your project or company How do you cost effectively get more traffic for your website The answer is as easy as 1 2 3 1 Devise a list of search engine key phrases that you want to be found on

    Original URL path: http://edinteractive.co.uk/article/?id=22 (2016-02-12)
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  • Dynamic website advantages, getting the most from your website
    Simply put this is a website that has a database behind it which can send and receive and store data between the web page and the database What this means effectively is that any data that you would like to store be it your products your members your content or anything else can be built up and retrieved at will If this is done correctly it can make for a useful website not just for your customers but also for you So what kind of things could you do Here are a couple of examples Content management system you have a lot of information about your company such as news events or products that you d like to be able to share with the world and update yourself without having to pay for updates this is a classic way to use a dynamic website E commerce site could you sell your products through your website This may be cheaper and easier than you think to use a dynamic website to update your products and take orders dynamically Members database allow people to sign up through your website and manage that information securely online using your administration interface Deliver information to

    Original URL path: http://edinteractive.co.uk/article/?id=21 (2016-02-12)
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  • Flash website development, the issues
    with a strong multimedia link such as fashion music and entertainment sites If you have video and multimedia that you want to use to project your image on the web Flash could be a good way to tackle it Flash is extremely powerful and if executed properly lets all elements be bound together to create an impressive experience Sounds good Hold on a second What you should know first EDi in its various guises have been using Flash for around seven years and we ve monitored closely the impact that Flash has had on the web Flash is excellent at delivering a concept but when it comes to delivering your content to the widest possible audience there are issues At EDi we pride ourselves on making websites that work and provide return on investment There are a great deal of websites created in Flash that are hard to use and generally could potentially alienate or prevent a good deal of people from accessing the information they need from your site Accessibility and usability issues We ve talked in a previous article about accessibility issues on the web Basically if you were blind colour blind short sighted or had any other kind of disability a Flash website could be a real barrier to accessing that information This is because Flash content doesn t conform to normal features that allow people with disabilities to access the information You may not think this is a problem but aside from the issues raised in our previous article on the subject you may be alienating a significant percentage of your audience Even for people without disabilities a badly made Flash website can be hard to use People are used to the way a browser works and all it s features In the wrong hands these

    Original URL path: http://edinteractive.co.uk/article/?id=17 (2016-02-12)
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  • Getting help to choose search engine keywords
    realistic key words or key phrases that you would like to be listed on in the search engines This should help get the ball rolling as to your unique selling points and a few tips on choosing successful keywords or key phrases This is all very well but aside from knowing your company it largely hinges on guesswork The purpose of this article is to suggest a way to help you choose more keywords get an indication as to how many people are searching for those words and how many people are competing on these words to see if it is worth you targeting this particular keyword or phrase There are several services which can give you this kind of information about your keywords Our particular favourite tool is Wordtracker We chose this service mainly because unlike some of its competitors Wordtracker is not in the business of selling keywords which would eliminate any bias How does it work Wordtracker draws its information from Meta engines which monitor the results of all the major search engines such as Google MSN and Yahoo When you search for a key word or phrase using Wordtracker you first of all get several suggestions as to other words that you might like to also use Once one of these words has been selected within a few seconds you can see how popular this search is On selection of a popular key phrase you can then see how much competition there is for this phrase A score of under 10 probably means you should leave this key phrase alone How much does it cost You can trial a more limited version of the service out for free to get an idea how it works If you are convinced that this could help promote your business

    Original URL path: http://edinteractive.co.uk/article/?id=13 (2016-02-12)
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  • Choosing search engine keywords
    what ideally you would like to be found on in the search engines This might be a product name a service or your company name The trick to producing key phrases is to 1 Be realistic and specific 2 Try to understand your target audience Example Manchester Box Company As an example scenario I run a box making company in Manchester called Manchester Box Company I try searching for Box Maker There are 17 million results that s altogether too much competition so I need to be more specific Box Maker Manchester that s 1 3 million results still a lot but this is more in your league to begin with Also you ll want people to be able to find you on your company name Manchester Box Company There are 5 million results for this but this is the company name so has to be targeted One of our unique selling points is that we make biodegradable boxes so we ll also try biodegradable boxes As you ll see from the centre of the image below there are 269 000 results for this so we have a good chance of being found on this specific search Our target audience is mainly UK or Manchester based manufacturing companies some of these might have heard of us already or some might just be looking for a local box maker or someone to make biodegradable boxes You need to pretend for a second that you are your target audience what would you be searching for So being realistic and specific is the way to generate our key phrases 1 Box Maker Manchester 2 Box Makers Manchester 3 Manchester Box Company 4 Box Company Manchester 5 biodegradable boxes 6 bio degradable boxes About 10 15 of these Key phrases initially should do the

    Original URL path: http://edinteractive.co.uk/article/?id=11 (2016-02-12)
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  • RSS: What is it and how can it benefit me?
    read RSS stands for Real Simple Syndication that doesn t really tell you much however Well in a nutshell RSS provides a way to pluck out the information you want from the Internet without having to visit many different sites daily All you need is a newsreader something like Yahoo s http my yahoo com or Google offer a similar service at http www google com ig n Personalised homepage newsreader Armed with your newsreader you can then populate this with any news articles the weather sports scores etc to build yourself a personalised home page Look out for an orange RSS icon on any website to add this into your homepage To get some test RSS feeds and or a newsreader take a look at the BBC s RSS info http news bbc co uk 1 hi help 3223484 stm Can RSS benefit my website In short yes it can in two main ways Firstly if you can find relevant RSS news feeds that you would like to put on your website with the permission of that author website this may be a handy way to generate relevant content to bolster your own site Secondly if you have existing

    Original URL path: http://edinteractive.co.uk/article/?id=9 (2016-02-12)
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  • Content Management : A basic guide to FCK Editor
    site links These are links to other sites that aren t your own You can do this simply by positioning your cursor after the address and pressing Enter or Space to create a link For links to external sites you can then right click the link to edit the links properties Doing this brings up the link dialog box For external links choose the Target tab and in the drop down list choose New window blank This will mean that all external links launch in a new window Internal links For internal links under the link info tab choose the protocol as Other rather than Http and then write the name of the page you want to link to Please note you may have to also put the folder path to the website e g myfolder myfile htm The easiest way to make an internal link is to make a note of the page you want to link to e g page php id 4 and then put this into the link box You can also put the full link to the page on your site e g http www yousite com page php id 5 Please give us a call if you get stuck 5 Other tools The editor gives you lots of tools to create and edit various features If you roll over each tool on the toolbar it will tell you what the tool does In most cases avoid using the tools unless absolutely necessary It s best just to use plain text and the headings under the format tab 6 Uploading and inserting images and documents If the editor is enabled on your site you may upload and use images and documents within the editor To get started with this click the image button which looks like a yellow mountain scene You will then see a dialog box Click Browse Server on the right of the screen and you will see a list of the images that have been uploaded already You can choose one of these for your page or choose Browse on the bottom right to upload a new image from your PC Images should be in Gif or JPG format JPG works best for photographs Make sure the image isn t too big you may need to resize it using windows Paint or Photoshop Once you ve chosen your image make sure you write something in the Alternative text box e g you might write picture of our team If you want the text to flow around the image then choose left or right from the align drop down menu Uploading documents works in a similar way Firstly choose the Link button little world icon then choose Browse server From here you can upload a new document Word PDF Excel etc you can also see a list of documents that you can choose from to make a link 7 Making headings and bullets You can make headings using the format droplist Choose heading

    Original URL path: http://edinteractive.co.uk/article/?id=5 (2016-02-12)
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web-archive-uk.com, 2018-01-22