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  • Top Tip from James Osborne on Marketing – Elite Leaders
    Tip from James Osborne on Marketing Next Post 15 Apr 2015 Top Tip from James Osborne on Marketing I walked into a recruitment organisation recently and was chatting with the Head of Marketing about some new initiatives and we got onto the conversation about some of the sales team in the business I asked her how she thought one of the sales consultants Sarah was working out Whose Sarah Is she new she replied In the grand scheme of things Sarah was new I suppose but had actually been in the company for almost 6 months now so probably not as new to have not been met before And therein lies one of the biggest issues in sales focused environments the silo separation of the sales and marketing functions If you think of a classic sales funnel the top half of any funnel should be marketing driven identifying warming engaging and opening up of potential prospects ensuring that the success rate in the bottom half of the funnel that is sales driven achieves a higher rate of conversions and therefore greater outcomes So if marketing and sales work together strategically then the ROI from both marketing and sales activity will

    Original URL path: http://www.eliteleaders.co.uk/top-tip-from-james-osborne-on-marketing/ (2016-02-17)
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  • Fun at Work – Elite Leaders
    the Dalai Lama replied Man surprises me most He sacrifices his health in order to make money Then he sacrifices money to recuperate his health And then he is so anxious about the future that he does not enjoy the present The result being that he does not live in the present or the future He lives as if he is never going to die and then dies having never

    Original URL path: http://www.eliteleaders.co.uk/fun-at-work/ (2016-02-17)
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  • 60 Second Guide to Attracting Passive Candidates – Elite Leaders
    Team How We Work Services Elite Leaders Future Leaders Consultancy Events News Performance REC Contact Elite Leaders News 60 Second Guide to Attracting Passive Candidates 60 Second Guide to Attracting Passive Candidates Next Post 13 Apr 2015 Search Search for

    Original URL path: http://www.eliteleaders.co.uk/60-second-guide-to-attracting-passive-candidates-2/ (2016-02-17)
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  • The 2 A.M. Test – Elite Leaders
    have communicated your mission and values properly any employee should be able to recite it to you without hesitation even if awakened at 2am to do it Undoubtedly employee recognition moments provide a prime opportunity to link company mission and values with behaviour Here s how you do it Reward employees for activities and behaviours that support company values and Vocalise the link between their behaviour and those values while

    Original URL path: http://www.eliteleaders.co.uk/the-2-a-m-test/ (2016-02-17)
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  • Culture – Elite Leaders
    one of the biggest challenges for recruitment businesses is finding and attracting the right talent a strong culture is a powerful differentiator and without people understanding the Values and the associated behaviours we are playing at it At a recent assessment day for a genuinely Value led recruitment business of the 5 candidates who remained at the end of the day all 5 really I mean really wanted to work

    Original URL path: http://www.eliteleaders.co.uk/culture/ (2016-02-17)
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  • Reputation – Elite Leaders
    company is like a reputation for a person You earn reputation by trying to do hard things well Jeff Bezos Reputations make and break business relationships and lead to client candidate and employee loyalty and referrals Yet too often when I ask employees in recruitment businesses what reputation they want to achieve either as individuals or as businesses they haven t thought about it and can t articulate it Building

    Original URL path: http://www.eliteleaders.co.uk/reputation/ (2016-02-17)
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  • Fitting the Profile – Elite Leaders
    profiles than less successful organisations As part of the study researchers classified employees into the following four categories Ambassadors Employees who are fully committed to their companies and their work Company orientated People who are more dedicated to their employers than to their work or career Career orientated Individuals who place their careers over company needs Disengaged workers Employees who are not committed to their companies or careers Top performing

    Original URL path: http://www.eliteleaders.co.uk/fitting-the-profile/ (2016-02-17)
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  • TREAT THEM RIGHT. – Elite Leaders
    make sure they have a good experience at your business You try to meet their needs You treat them like they matter And that it turns out is the same way you should treat your employees Contrary to popular belief treating an employee as a customer doesn t mean you give him a free ride it means you respect him and assist him in meeting his goals As F Robert

    Original URL path: http://www.eliteleaders.co.uk/treat-them-right/ (2016-02-17)
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web-archive-uk.com, 2016-10-27