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  • Email Marketing Guide: Email Mailing List Rental
    outside of their portfolios List Brokers are slightly different can help with mailing list selections etc Recognised brokers have a commission sharing agreement that enables each of them to assess any lists managed by any of the List Owners List Managers Since list brokers earn their fee by taking a commission from the list owner rather than the list buyer you should not pay any more than if you were to source each list directly Since list sales reps usually work on commissions they may try to sell you as many names as possible instead of the best names for your particular campaign However you should remember that it s list quality not quantity that counts You should also ensure that any lists you rent are DOUBLE OPT IN ie the recipients have requested AND confirmed their wish to receive the email A typical response rate from a rented list is 1 Renting email addresses from 3rd parties can provide a quick route to targeted recipients but it can become expensive very quickly You should also be aware that most reputable list providers will handle the delivery of your message for you rather than disclosing the list to you Note

    Original URL path: http://www.emailtools.co.uk/tips/listrental.htm (2016-02-18)
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  • Email Marketing Solutions UK : Advertising In Ezines & Newsletters
    emails extended advertising archiving of emails with ad included Disadvantages you must select the right ezine The key to successful ezine advertising is in evaluating and selecting the right ezine for your target audience writing killer copy for your ad Before running your ad subscribe to the ezine Look at its quality the signup method privacy policy and unsubscribe options Look at whether the ads are by the same advertiser

    Original URL path: http://www.emailtools.co.uk/tips/ezineads.htm (2016-02-18)
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  • Email Marketing Solutions UK: Final Thoughts
    about renting a list and sending out email blasts in fact email is not good for prospecting at all However when used for lead nurturing and customer retention email works wonders Email marketing is critical to your success online I can t stress this enough Although a website is an excellent tool for online marketing without email capture it is far less effective Email truly is the killer application of

    Original URL path: http://www.emailtools.co.uk/tips/final.htm (2016-02-18)
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  • Without Permission, It's Spam
    both effective and cost effective provided you do it right This power also comes with its risks it is incredibly easy to do the wrong thing and destroy a customer relationship forever Everything in this guide refers to permission email marketing Without permission it s spam Sending spam unsolicited email will severely damage your reputation could lead to your website being shut down will result in your company being put

    Original URL path: http://www.emailtools.co.uk/metrics/permission.htm (2016-02-18)
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  • Email Deliverability - Filters, Blacklists, & Server Configuration
    your reputation if your prospects and customers are expecting an email from you and it never arrives it doesn t look good How much of your opt in mail is being filtered How many of your email responses to customer service requests are filtered out How many leads and sales are you losing every day By knowing how to avoid words and phrases that trigger email filters you can optimise delivery rates increase response rates and improve your email performance 2 S pam blacklists A spam blacklist also called a blackhole or blackhole list is a list of web addresses and domains of servers that send or support spam Being blacklisted means non delivery of your emails to your customers And if your emails don t get delivered you can t get a response If you re on a blacklist ALL your messages will be automatically rejected by internet servers using these blacklists Even if you have never sent spam you could still be on a blacklist Most corporates B2B use public blacklists but the majority of ISPs use private custom blacklists ISP s private blacklists are based on complaints if you minimise customer complaints you ll improve deliverability to ISPs And if you follow email marketing best practices you should be able to stay off the public blacklists too Do you know if you re on a blacklist And do you know what to do if you re listed 3 Software server configuration Email delivery is obviously dependent on using an email delivery system that works If your software server doesn t work or is incorrectly configured you have a far bigger problem to worry about than email filters and blacklists Businesses often assume that they have a fully functional email delivery system However there are 3 very important

    Original URL path: http://www.emailtools.co.uk/metrics/delivery.htm (2016-02-18)
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  • Email Response: Open Rates
    for each mailing This creates brand recognition as your relationship develops and has a positive filtering effect on your emails ie recipients are less likely to delete your messages without opening it first 2 Subject line generate interest curiosity avoid looking like spam Other than the From field the subject line is often the only other thing people see in their inbox Your subject line should grab attention be enticing appeal to your target audience and avoid looking like spam Keep it short up to 30 characters can be displayed in most email programmes and don t try to pretend your message is about something else Avoid common spam filters free and money in the subject line may be deleted automatically the recipients network may filter emails by these criteria to reduce spam Avoid looking like spam Don t use ALL CAPS 3 To line Some email clients display the To field People are more likely to read a message that is specifically addressed to them and has their email address in the To field This is the first step in personalising your message to increase your response rate In addition having the recipients email address in the To field will improve deliverability 4 List quality in house v rented Your email marketing campaign is only as good as your list An opt in house list will outperform any other list every time The age of your list also affects the quality if you have not contacted your list for 6 months or more many of your email addresses will no longer be valid see invalid emails bounces below 5 Frequency Do your subscribers suffer from email overload Contact them too much they ll unsubscribe in droves Contact them too infrequently and they ll forget about you Optimal email frequency

    Original URL path: http://www.emailtools.co.uk/metrics/open-rates.htm (2016-02-18)
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  • Email Response: Click-Through Rates
    the better the quality of the list 2 Target audience demographics Who is your target audience The best offer in the world sent to the wrong demographic audience will get a poor response 3 Offer A strong compelling offer is essential to generate high response rates And it needs to be tailored to your target audience CEO s want different information from the IT exec etc you need to know exactly who you are sending to Attention spans are short always lead with your strongest or most important information first 4 Creative Text v HTML Most business users use Outlook so HTML is often the format of choice for permission based email marketers B2B direct email 87 use HTML 9 use text 4 use rich media B2B e newsletters 57 HTML 39 text 4 rich media Source Opt in News 2003 There are 3 major benefits that HTML has over text links displayed can be much shorter eg click here HTML email often gets better response rates you can get additional tracking data open rates And one major disadvantage HTML emails are often done so poorly that the email ends up being unreadable Another disadvantage of HTML is that support for HTML is dependent on the recipient s email client Email clients do NOT have the same capabilities as a full featured web browser And many email broadcasting software programmes don t send email in multi part MIME format where a text alternative to HTML is included in your message which further compounds the problem Also see Email Client HTML Capability Chart It is also important to note that if you are mailing to a corporate network many system administrators will strip HTML from your message or block it completely so it is essential that your mailing software supports multi

    Original URL path: http://www.emailtools.co.uk/metrics/click-rates.htm (2016-02-18)
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  • Landing Page Conversion Rate
    etc Click to lead conversion rate is the percentage of website visitors that complete a lead qualifying action eg filling out an enquiry form requesting a product demo etc Click to sale conversion rate is the percentage of website visitors that purchase online The table below shows how your conversion rate affects the number of lead sales your campaign generates Emails Opens Click Throughs Response Conversion Emails delivered Open rate Opens CTR Unique Clicks Response rate Conversion rate No of Leads Sales 10 000 30 3 000 25 1200 7 5 1 0 3 10 000 30 3 000 25 1200 7 5 2 0 15 10 000 30 3 000 25 1200 7 5 3 0 22 5 10 000 30 3 000 25 1200 7 5 4 0 30 10 000 30 3 000 25 1200 7 5 5 0 37 5 Source EmailTools co uk A 3 conversion rate generates 50 more leads sales than a 2 conversion rate The 3 Factors That Affect Conversion Rate 1 Target audience Are they buyers influencers or decision makers 2 Landing page A landing page is often an after thought when it comes to email marketing campaigns However your landing

    Original URL path: http://www.emailtools.co.uk/metrics/conversion-rates.htm (2016-02-18)
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web-archive-uk.com, 2017-12-11