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  • Email Marketing Profitability & ROI
    Calculations are based on a total campaign cost of 500 and a lead sale value of 100 Improving just one factor response rate or conversion rate has a BIG effect on the bottom line In this example increasing response rate by only 2 5 has improved ROI by 100 And increasing conversion by 1 has improved ROI by 150 But look what happens when response rate AND conversion rate are

    Original URL path: http://www.emailtools.co.uk/metrics/profitability.htm (2016-02-18)
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  • Email Marketing Benchmarks : Do You Measure Up?
    email metrics many terms mean different things to different people For example some businesses consider click through rate to be total clicks divided by emails delivered However that s non unique response rate in my opinion There s also a big difference between unique and non unique responses If you re not measuring uniques your stats will be an overestimate of the real numbers and you ll end up focusing

    Original URL path: http://www.emailtools.co.uk/metrics/benchmarks.htm (2016-02-18)
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  • Email Metrics By Sector (UK)
    30 13 Source DMA National Email Marketing Benchmarks Survey 2005 Notes 1 Delivery rate is the number of emails delivered expressed as a percentage of the number of emails sent 2 Open rate is unique emails opened divided by emails delivered 3 CTR click through rate is unique clicks divided by unique emails opened 4 Response rate is unique clicks divided by emails delivered In 2004 the average click to

    Original URL path: http://www.emailtools.co.uk/metrics/metrics-by-sector.htm (2016-02-18)
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  • Email Metrics by Industry (USA)
    47 8 24 7 11 8 IT newsletter 39 7 17 9 7 1 IT promotion to house list 51 6 14 2 7 3 IT promotion to rented list 26 6 9 2 2 4 Publisher Business 39 2 18 6 7 3 Publisher Consumer 35 7 26 9 9 6 Retail and Catalogue 34 1 20 8 7 1 Travel 40 1 20 7 8 3 Source DoubleClick

    Original URL path: http://www.emailtools.co.uk/metrics/metrics-by-industry.htm (2016-02-18)
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  • Final Thoughts
    to optimise each of the 5 steps that contribute to a successful email campaign 1 email delivery 2 open rates 3 click through rates 4 conversion rate and 5 return on investment You should already be measuring unique response rates and conversion rates for each campaign And you should be focussing on your bottom line not individual metrics Just because one campaign gets a higher click through rate compared to another it does NOT mean that it is the one that is most successful The other campaign may have got half the CTR but generated double the number of sales leads You need to track leads sales to determine which type of emails work best to achieve your goals But you can t manage what you don t measure One of the huge strengths of email marketing is the fact that you can track almost anything and see immediate results Without tracking your email performance you re missing out on a key benefit of email marketing If you don t track it you can t measure it And if you can t measure it how will you know how to improve it I wish you every success Note The best

    Original URL path: http://www.emailtools.co.uk/metrics/conclusion.htm (2016-02-18)
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  • The Importance Of Follow-Up: Sales Lead Follow-Up Blueprint
    them to act when they received your email It s important to realise that you will get business from these prospects if you stay in contact with them In fact prospects need to hear from you multiple times before they actually buy 2 of sales are made on the 1st contact 3 of sales are made on the 2nd contact 5 of sales are made on the 3rd contact 10 of sales are made on the 4th contact 80 of sales are made on the 5th 12th contact Source National Sales Association But most marketers give up after just 2 contacts that means they re missing 95 of potential sales If you re not following up you re leaving money on the table Period Sales Lead Follow up Blueprint A typical lead nurturing programme involves a series of letters emails case studies success stories articles events white papers and webcasts If you nuture your leads before selling you ll see more sales ready leads higher close ratios a stronger sales pipeline and a shorter sales cycle Sample schedule of a lead nurturing programme using email follow up Day 1 After phone call send a nice chatting with you email Day

    Original URL path: http://www.emailtools.co.uk/metrics/followup.htm (2016-02-18)
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web-archive-uk.com, 2016-10-22