web-archive-uk.com


Web directory, archive
Search web-archive-uk.com:


Find domain in archive system:
web-archive-uk.com » UK » E » EMAILTOOLS.CO.UK

Total: 86

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • Search Engine Marketing
    special file When it comes to submitting or resubmitting just cut and paste the required information into the submission form This will prevent spelling errors and other typos in addition to saving time during the submission process You should always submit your home page to the directories first rather than sub pages Research the directory categories to find the best one for your business Choose a short descriptive title Use

    Original URL path: http://www.emailtools.co.uk/search-engine-marketing/directories.htm (2016-02-18)
    Open archived version from archive


  • Search Engine Marketing
    directory would generate significant traffic to your website However primary search results on Yahoo are now supplied by Google directory listings are now a separate option rather than the default so you should seriously consider whether Yahoo paid submission is good value for money Submitting your site Step 1 Have your own domain name this shows you are serious about your business Ensure that your site is fully functional with no under construction pages or broken links Step 2 Have unique content the more content you have the greater your chance of being listed If your site is just a list of affiliate links then you will not be accepted Step 3 Make sure your site is fully functional and downloads quickly if not don t submit It must also be viewable in both Internet Explorer AND Netscape browsers Step 4 Select the appropriate category Type in your keywords and competitors names to see which category each appears under Make a note of the 2 most appropriate categories that you want to be listed under Note you have a greater chance of being listed if you choose a sub category within a regional country specific category compared to a sub category within the general listings A listing in the regional category will show up on the main Yahoo site too Step 5 Write a concise accurate description maximum 25 words Look at the various descriptions of each listing in the category you have selected Modify your description to suit this category and try to include a couple of keywords Avoid all hype or your entry will be edited or rejected Step 6 Fill out the submission form completely Browse to the category you want to be listed under then click the Submit A Site link Complete ALL fields of the

    Original URL path: http://www.emailtools.co.uk/search-engine-marketing/get-listed-in-Yahoo.htm (2016-02-18)
    Open archived version from archive

  • Search Engine Marketing
    main results Google also uses ODP in its main results but Google uses its own relevancy and ranking algorithm Other major sites using ODP to a lesser extent are MSN Excite AltaVista HotBot and CNN You should follow the same tips for getting listed in Yahoo when submitting to ODP You should submit your home page to the best category and at the main ODP site itself rather than one

    Original URL path: http://www.emailtools.co.uk/search-engine-marketing/open-directory.htm (2016-02-18)
    Open archived version from archive


  • Search Engine Marketing
    which are about similar topics count more than off topic site links Link popularity is one of the reasons why listings in Yahoo and ODP are so important These sites have high traffic and are deemed high quality sites by the search engines A listing in these directories will boost your link popularity significantly in addition to sending visitors to your site themselves In addition to the benefits above other sites linking to yours are establishing your credibility through recommendation before the user even visits your site To begin your link building strategy you must research potential linking prospects Identify a well established site that targets the same audience you seek and perform a link search to see the sites that link to that site The best tool to use for this is LinkPopularity which uses results from AltaVista HotBot and Google Once you have identified sites from which a link would benefit your site you need to contact the webmaster and suggest ask for a reciprocal link Don t wait for webmasters to find you When requesting a link send a personal courteous email Consider the following before requesting a link why would their site benefit by linking to

    Original URL path: http://www.emailtools.co.uk/search-engine-marketing/link-building.htm (2016-02-18)
    Open archived version from archive

  • Search Engine Marketing
    patience Do not become obsessed with it you will not be able to achieve a high ranking on ALL of the search engines You may want to consider outsourcing this time consuming task However beware those who guarantee top rankings or want ongoing fees for submission most of these are con artists If you want immediate traffic and have the budget I recommend pay per click search marketing But remember

    Original URL path: http://www.emailtools.co.uk/search-engine-marketing/final.htm (2016-02-18)
    Open archived version from archive

  • Direct Marketing & Advertising
    returns largely by the use of coupons We compare one way with many others backward and forward and record the results When one method invariably proves best that method becomes a fixed principle Mail order advertising is traced down to the fraction of a penny The cost per reply and cost per dollar of sale show up with utter exactness One ad is compared with another one method with another Headlines settings sizes arguments and pictures are compared To reduce the cost of results even one per cent means much in some mail order advertising So no guesswork is permitted One must know what is best Thus mail order advertising first established many of our basic laws In lines where direct returns are impossible we compare one town with another Scores of methods may be compared in this way measured by cost of sales But the most common way is by use of the coupon We offer a sample a book a free package or something to induce direct replies Thus we learn the amount of action which each ad engenders But those figures are not final One ad may bring too many worthless replies another replies that are valuable So our final conclusions are always based on cost per customer or cost per dollar of sale These coupon plans are dealt with further in the chapter on Test Campaigns Here we explain only how we employ them to discover advertising principles In a large ad agency coupon returns are watched and recorded on hundreds of different lines In a single line they are sometimes recorded on thousands of separate ads Thus we test everything pertaining to advertising We answer nearly every possible question by multitudinous traced returns Some things we learn in this way apply only to particular lines But even those supply basic principles for analogous undertakings Others apply to all lines They become fundamentals for advertising in general They are universally applied No wise advertiser will ever depart from those unvarying laws We propose in this book to deal with those fundamentals those universal principles To teach only established techniques There is that technique in advertising as in all art science and mechanics And it is as in all lines a basic essential The lack of those fundamentals has been the main trouble with advertising of the past Each worker was a law unto himself All previous knowledge all progress in the line was a closed book to him It was like a man trying to build a modern locomotive without first ascertaining what others had done It was like a Columbus starting out to find an undiscovered land Men were guided by whims and fancies vagrant changing breezes They rarely arrived at their port When they did quite by accident it was by a long roundabout course Each early mariner in this sea mapped his own separate course There were no charts to guide him Not a lighthouse marked a harbor not a buoy showed a

    Original URL path: http://www.emailtools.co.uk/direct-marketing/01.htm (2016-02-18)
    Open archived version from archive

  • Direct Marketing & Advertising
    are rarely good speech makers They have few oratorical graces They are plain and sincere men who know their customers and know their lines So it is in ad writing Many of the ablest men in advertising are graduate salesmen The best we know have been house to house canvassers They may know little of grammar nothing of rhetoric but they know how to use words that convince There is one simple way to answer many advertising questions Ask yourself Would it help a salesman sell the goods Would it help me sell them if I met a buyer in person A fair answer to those questions avoids countless mistakes But when one tries to show off or does things merely to please himself he is little likely to strike a chord which leads people to spend money Some argue for slogans some like clever conceits Would you use them in personal salesmanship Can you imagine a customer whom such things would impress If not don t rely on them for selling in print Some say Be very brief People will read for little Would you say that to a salesman With a prospect standing before him would you confine him to any certain number of words That would be an unthinkable handicap So in advertising The only readers we get are people whom our subject interests No one reads ads for amusements long or short Consider them as prospects standing before you seeking for information Give them enough to get action Some advocate large type and big headlines Yet they do not admire salesmen who talk in loud voices People read all they care to read in 8 point type Our magazines and newspapers are printed in that type Folks are accustomed to it Anything louder is like loud conversation It gains no attention worthwhile It may not be offensive but it is useless and wasteful It multiplies the cost of your story And to many it seems loud and blatant Others look for something queer and unusual They want ads distinctive in style or illustration Would you want that in a salesman Do not men who act and dress in normal ways make a far better impression Some insist on dressy ads That is all right to a certain degree but is quite important Some poorly dressed men prove to be excellent salesmen Over dress in either is a fault So with countless questions Measure them by salesmen s standards not by amusement standards Ads are not written to entertain When they do those entertainment seekers are little likely to be the people whom you want That is one of the greatest advertising faults Ad writers abandon their parts They forget they are salesmen and try to be performers Instead of sales they seek applause When you plan or prepare an advertisement keep before you a typical buyer Your subject your headline has gained his or her attention Then in everything be guided by what you would do

    Original URL path: http://www.emailtools.co.uk/direct-marketing/02.htm (2016-02-18)
    Open archived version from archive

  • Direct Marketing & Advertising
    buy Here again is salesmanship The good salesman does not merely cry a name He doesn t say Buy my article He pictures the customers side of his service until the natural result is to buy A brush maker has some 2 000 canvassers who sells brushes from house to house He is enormously successful in a line which would seem very difficult And it would be for his men if they asked the housewives to buy But they don t They go to the door and say I was sent here to give you a brush I have samples here and I want you to take your choice The housewife is all smiles and attention In picking out one brush she sees several she wants She is also anxious to reciprocate the gift So the salesman gets an order Another concern sells coffee etc by wagons in some 500 cities The man drops in with a half pound of coffee and says Accept this package and try it I ll come back in a few days to ask how you liked it Even when he comes back he doesn t ask for an order He explains that he wants the women to have a fine kitchen utensil It isn t free but if she likes the coffee he will credit five cents on each pound she buys until she has paid for the article Always some service The maker of the electric sewing machine motor found advertising difficult So on good advice he ceased soliciting a purchase He offered to send to any home through any dealer a motor for one weeks use With it would come a man to show how to operate it Let us help you for a week without cost or obligation said the ad

    Original URL path: http://www.emailtools.co.uk/direct-marketing/03.htm (2016-02-18)
    Open archived version from archive



  •  


web-archive-uk.com, 2017-12-18