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  • Direct Marketing & Advertising
    great majority of them never attain status Such names do not aid the advertising It is very doubtful that they justify display The service of the product not the name is the important thing in advertising A vast amount of space is wasted in displaying names and pictures which tell no selling story The tendency of modern advertising is to eliminate waste Other coined names signify ingredients which anyone may use Examples are Syrup of Figs Coconut Oil Shampoo Tar Soap Palmolive Soap etc Such products may dominate a market if the price is reasonable but they must to a degree meet competition They invite substitution They are naturally classified with other products which have like ingredients so the price must remain in that class Toasted Corn Flakes and Malted Milk are examples of unfortunate names In each of those cases one advertiser created a new demand When the demand was created others shared it because they could use the name The originators depended only on a brand It is interesting to speculate on how much more profitable a coined name might have been On a patented product it must be remembered that the right to a name expires with

    Original URL path: http://www.emailtools.co.uk/direct-marketing/20.htm (2016-02-18)
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  • Direct Marketing & Advertising
    years standing spending as high as 700 000 per year told the writer he did not know whether his advertising was worth anything or not Sometimes he thought that his business would be just as large without it The writer replied I do know Your advertising is utterly unprofitable and I could prove it to you next week End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through The scarcity of replies will amaze you Think what a confession that millions of dollars being spent without knowledge of results Such a policy applied to all factors in a business would bring ruin in short order You see other ads which you may not like as well They may seem crowded or verbose They are not attractive to you for you are seeking something to admire something to entertain But you will note that those ads are keyed The probability is that out of scores of traced ads the type which you see has paid the best Many other ads which are not keyed now were keyed at the beginning They are based on known statistics They won on a small scale before they ever ran on large scale Those advertisers are utilizing their enormous powers in full Advertising is prima facie evidence that the man who pays believes that advertising is good It has brought great results to others it must be good for him So he takes it like some secret tonic which others have endorsed If the business thrives the tonic gets credit Otherwise the failure is due to fate That seems almost unbelievable Even a storekeeper who inserts a twenty dollar ad knows whether it pays or not Every line of a big stores ad is

    Original URL path: http://www.emailtools.co.uk/direct-marketing/21.htm (2016-02-18)
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  • Search Marketing ROI Calculator: Maximise Your Pay-Per-Click Profits!
    ROI Tracker will lower your cost per lead and increase your profits by enabling you to eliminate unprofitable campaigns and increase your conversion rate Increasing your conversion rate has a BIG impact on your bottom line But you can t manage what you don t measure If you want to save money increase your profits and maximise your success start PPC tracking today PPC Marketing ROI Calculator Use the Online

    Original URL path: http://www.emailtools.co.uk/roicalc/ppcroicalc.htm (2016-02-18)
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  • Email ROI Calculator - Maximise Your Email Campaign Profits
    by enabling you to find the best subject line the best offer and the best destination page for every email campaign you run But you can t manage what you don t measure If you want to save money increase your profits and maximise your success start email tracking today Email Marketing ROI Calculator Use the Online ROI Calculator to determine your return on investment ROI for your email campaigns

    Original URL path: http://www.emailtools.co.uk/roicalc/roicalcemail.htm (2016-02-18)
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  • Banner Ad Marketing ROI Calculator: Maximise Your Ad Success!
    by enabling you to find the best banner and destination page combination for maximum results But you can t manage what you don t measure If you want to save money increase your profits and maximise your success start ad tracking today Banner Ad ROI Calculator Use the Online ROI Calculator to determine your return on investment ROI for your banner ad campaigns 1 Enter your ad campaign cost and

    Original URL path: http://www.emailtools.co.uk/roicalc/roicalcbanner.htm (2016-02-18)
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  • Conversion Rate & Visitor Value Calculator: Maximise Your Profits!
    do you generate each month How much is each lead sale worth Results Conversion Rate number of leads sales per 100 visitors Visitor Value average value per unique visitor By improving your conversion rate you will turn more browsers into buyers increase your visitor value make more sales and increase your profits But you can t manage what you don t measure If you want to save money increase your

    Original URL path: http://www.emailtools.co.uk/roicalc/visitorvaluecalc.htm (2016-02-18)
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  • Sales Lead Value Calculator: Maximise Your Profits!
    many sales do you generate each month How much is each sale worth Results Conversion Rate number of sales per 100 leads Lead Value average value of each sales lead By improving your conversion rate you will turn more sales leads into sales and increase your profits But you can t manage what you don t measure If you want to save money increase your profits and maximise your success

    Original URL path: http://www.emailtools.co.uk/roicalc/leadvaluecalc.htm (2016-02-18)
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  • Email Marketing Solutions UK : What Is Marketing By Email?
    using email as the method of retaining customers acquiring new customers and driving sales Done correctly it is a highly effective method of promoting your business Done incorrectly it s not just lost sales and revenue your business reputation is

    Original URL path: http://www.emailtools.co.uk/tips/whatisemail.htm (2016-02-18)
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web-archive-uk.com, 2017-12-15