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  • process profitability risk I am also responsible for assigning new projects to Project Managers in the team based on their skill set and their level of experience and provide coaching and support when required I own the scoping planning and costing for every project that is delivered by my portfolio team I work closely with a Portfolio Account Director Aimee Hunt Portfolio Principal Consultant Phillip Morton to manage the quality of work and client relationships I tend to work on the larger experience design programmes of work that we deliver within the portfolio I line manage two Project Manager s in the team and am responsible for their career development and am also part of the PM Leadership team and have a responsibility for creating initiatives to develop the Project Management practice at Foolproof I started my career in brand experience before deciding to move into digital project management where I have been ever since I pride myself on being a methodical Project Manager and have delivered a range of successful projects throughout my career These include software development eCommerce websites and mobile apps to name a few I specialise in using my experience of working with best practice methodologies

    Original URL path: http://www.foolproof.co.uk/team/people/mark-loydall/ (2016-02-14)
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  • space the win win that we can make a real valuable difference and lasting impact through the work we do and the long term partnerships we build I do this by defining and leading on explorative activities from lightweight guerrilla style research and concept creation all the way up to international research and strategy definition with customers and clients and ensuring that all of our work is of the highest quality and remains true to the goals of the project I m fascinated by the behaviours motivations expectations and frustrations of people whether they are explicit or implicit Because of this I m at my best when I m working closely with clients customers and colleagues in collaborative co creation sessions interviews and workshops My naturally positive questioning and curious attitude enables me to find creative solutions to problems and gain agreement on strategy and approach amongst people who didn t think it was possible before At the same time I m equally happy sketching interfaces and creating rich prototypes in Axure for responsive websites and apps creating insightful personas and running usability tests and focus groups with customers Before coming to Foolproof I lead a team of UX consultants at a full service agency in Shoreditch giving me really valuable insight into technology the challenges of integration and implementation of CMS CRM and lots of other exciting acronyms and the exciting opportunities to make technology work for customers not the other way around And before jumping the fence to agency land I worked client side for over ten years in a variety of organisations working my way up from assistant web content editor to digital manager delivering large scale projects so I have an acute understanding of the challenges our clients face internally as well as externally When I

    Original URL path: http://www.foolproof.co.uk/team/people/mark-russell/ (2016-02-14)
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  • of usability studies on mobile and desktop sites for both consumer and retail products I interview users to understanding why and how they engage with products I work on a broad range of clients from various different sectors and at the moment lot of my clients are in the financial sector I really enjoy both formative and evaluative research that involves ethnographic methods such as field research observational studies and both structured and unstructured interviews Essentially I love learning about why people do what they do I completed a masters through research where I was designing and developing interactive experiences for visitors to Cork Butter Museum The history of butter and Cork butter in particular is actually very interesting Being able to observe and interview visitors using my creations was an invaluable experience which led me down the path of UX Consultancy Before Foolproof I worked at a trend forecasting consultancy which gave me an insight into how trends and early adopters effect culture society and of course economies When I m not at Foolproof I m generally doing something like eating lovely food wandering aimlessly around London going out with friends listening to music or going to pubs and

    Original URL path: http://www.foolproof.co.uk/team/people/martin-mccarthy/ (2016-02-14)
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  • live in I am a Director at Foolproof but my day to day role is as Design Strategist I work closely with our clients to ensure that the digital products and services they create have their customer at the heart and are built on an experience strategy which will drive business create brand loyalty and market differentiation This requires engagement with stakeholders at all levels and across all disciplines I am equally comfortable discussing a business plan feeding into a marketing strategy developing a service concept refining a design and working through a technical approach I believe that experience design thinking must be driven from the top of the organisation to drive the greatest benefits As a qualified Director and practising Non exec Director of several firms across telecoms energy and technology I am able to weave customer centred thinking through all aspects of corporate governance My path to this role started in Information Design and Interaction Design RCA back in the early 1990s Observing the successful relationship between research and design at Microsoft in Seattle led me to return to the UK ahead of the digital boom armed with new ways of thinking about and practising design This was the founding principle behind Flow Interactive which I founded in 1997 and grew to become a highly respected global UX agency employing nearly 60 people Foolproof acquired Flow in 2011 I live in Guernsey in the Channel Islands and have two kids at secondary school I m an explorer at heart whether it s trying new foods learning new skills travelling to new places or understanding new ways of thinking I m not very good at sitting still Skills and areas of expertise Project scoping Stakeholder engagement Experience visioning and principles Experience concepting Service design Interaction design I believe that

    Original URL path: http://www.foolproof.co.uk/team/people/meriel-lenfestey/ (2016-02-14)
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  • I am always anticipating the next random request ordering eight digging spades for the Foolproof beach party being an example I take great pleasure in organising the company s social events We are an ever growing team who like to have fun and keep in touch so getting everyone together on a regular basis ensures we maintain our close knit culture Outside of work I spend as much time as

    Original URL path: http://www.foolproof.co.uk/team/people/michelle-guest/ (2016-02-14)
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  • linkedin facebook google plus Home Work Services Practices Strategy planning Research Design Creative technology How we work The win win International Singapore Team People Careers Thinking About us Find us London Norwich Singapore About us Monica Davis Office Assistant Operations team Based in the UK Latest from the studio Right now We re making pancakes This week We re celebrating Chinese New Year Home Work Thinking Services Team About us

    Original URL path: http://www.foolproof.co.uk/team/people/monica-davis/ (2016-02-14)
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  • analytics but the digital shifts and advances in technology we ve seen over the past few years have allowed me to branch out into the wider measurement arena The era of Big Data has meant that more and more businesses are gathering data on everything they re doing but only a handful of these businesses are using it effectively and that s where I come in This data will either confirm or deny any pre existing suspicions or concerns about a website campaign or app At Foolproof analysis of this data helps the team decide where to focus their efforts for research and benchmarks activity to show how effective we ve been once our designs are live The best part of my job is that I get to play detective on a daily basis Whether it s trying to figure out exactly where people are dropping out on a form or where the most popular journeys on a website are taking the customer there s always something interesting to be found and some of it can be pretty unexpected I ve always been a fan of puzzles and logic so being able to figure out what people are doing online based on a collection of data reports is something I really enjoy I ve recently started sharing the enthusiasm I have for all things numerical with our measurement special interest group We meet up to discuss how the idea of Big Data and measurement impacts us and our clients and allows us to share knowledge and lessons learned along the way It s a great way to spread the good word and to make sure our business is fully aligned on how we can use measurement to take our service offering to the next level When I ve hung up

    Original URL path: http://www.foolproof.co.uk/team/people/niamh-cavlan/ (2016-02-14)
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  • briefs which will create the maximum amount of value for their budgets I have a responsibility to ensure we always meet our clients expectations and deliver work that achieves the right outcomes allowing our clients to meet their business goals I m very proud of the long standing relationships we hold some in excess of ten years and many of our clients we count as friends I have no doubt that the reason for this is that we ve always been a trusted honest and safe pair of hands when dealing with some of the most complex problems our clients have to face within their digital business We are interested and inquisitive and make it our business to understand theirs I started at Foolproof over ten years ago as a Consultant advising clients on their digital marketing strategy and planning The move to Client Services seemed a natural one for me as it enabled me to use my client side experience to offer the kind of account management service I was always looking for I am passionate about helping clients improve their business and immensely proud of the many design programmes I ve had the pleasure to be a part of where we have truly transformed the experience for the customer and the performance for our client s business My background is digital marketing and I have strong heritage in FS working with both Aviva and Virgin Money before joining Foolproof I was always more of an analytical marketer and although I continue to see a huge amount of value in data I am now more interested in the evidence that s driven through observing and questioning human behaviour Outside of work I am a very busy mummy to my energetic twin sons and a slightly less energetic grown up

    Original URL path: http://www.foolproof.co.uk/team/people/nicky-harrison/ (2016-02-14)
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web-archive-uk.com, 2016-10-22